The Top Times to Post on Instagram

When do you post on Instagram?

The best days and time to post on Instagram are Saturdays and Sundays at 6:00 am. The highest engagement occurs on posts that are published on Sundays at 6:00 am.

The worst time to publish is Wednesday from 10:00 am to 4:00 pm and Thursday from 9:00 pm to 11:00 pm. Posts on these days and within these hour ranges obtain the lowest engagement rates on average. Therefore, making them the most inefficient days to post on Instagram.

So, how does this help?

Our team was shocked to see that the best times to post were early mornings. After reviewing data from previous years, we can tell there is a significant change in the data.

Traditionally, posting at the times when your followers were most active was always considered the best strategy. Doing so does have its advantages, though it is not the only consideration that influences engagement.

Instagram’s algorithm does take timeliness into account, though not to the same standards as before. Also, we are aware that the total number of interactions in the first 30 minutes does not determine a post’s final ranking appearance in an individual Home Feed.

Therefore, you can rest at ease, as the stress of live posts when your followers are most active no longer matters. Rather, shifting to a “post early” mindset has become the new strategy moving forward.

By posting first thing in the morning, your success will benefit from reduced clutter (internationally, most posts happen between 9:00 am and 1:00 pm every day). Additionally, you will see an increase from traffic by users on their first scroll each morning. This will take place even a few hours after you have posted at 6:00 am.

Posting first thing in the morning will provide your content the best chance of being noticed by your followers, no matter when they are most active.

The app has gone through many changes over the last year. Therefore, as such we must adapt to new strategies when using Instagram.