R I G H TS H O L D E R P RO F I L E
CAS E Y TA K E R
W
hat is your title? Sr. Manager, Athlete Development, The IRONMAN Group
What are some of the new projects you’re focused on with your new promotion? In 2019 my primary focus was the develop-
ment of first-time athletes to IRONMAN and the sport of triathlon. Rolling into 2020 and a new position, I’m leading a team that oversees the strategy for development of athletes across multiple brands, including IRONMAN, Rock N Roll Marathon series and IRONMAN 70.3. Our goal as a department is to create a strong support system for our athletes that offers resources throughout their entire journey within our event ecosystem.
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What impact can Athlete Development have to help IRONMAN combine quality events, room night generation and advertising opportunities with destinations? IRONMAN’s strength, like many sports, lies in it’s community. The culture of IRONMAN is insanely robust, and it exceeds far beyond just the athletes. An event is only as strong as the personalities that an athlete encounters throughout their experience. It’s a big week, and a long week for everyone; it’s important that our communities stay excited to be involved with our events.. We routinely take a look at how we are impacting a community and consistently adapt and make efforts to grow that positive impact. We’re always asking ourselves: Are we giving
