INDUSTRY CONFIDENTIAL Check in every issue for the unfiltered thoughts of our guest writers and contributors as they discuss the hottest topics in sports tourism. Join the conversation by tweeting us @pushsports. In this issue our guest writer discusses the subject of communication.
Raise your hand if you know that at some point, you owe your PR team a few rounds...or for some, maybe a vacation somewhere far far away. Communication in 2020 has been a proverbial steeplechase. Midway through clearing one fence, you have to shift and start thinking about the next. A slight stumble or hesitating a moment too long can unravel your goals across the entire course. Most professionals in our industry have a common goal, delivering a fantastic experience. We thrive on the idea of making a moment, creating a memory that stays with our guests, something that reminds them of just how great life can be when you adventure out or work hard towards a goal. In a perfect world, this could be our sole focus. As the world picks up speed, however, and the media becomes increasingly thirsty, we find ourselves spending our hours working to find the right words to avoid the landmines of social scrutiny. I’ll say it. IT IS EXHAUSTING. But, it’s not all negative, and if we can slow the pace down a tad, dig through the BS to the real meat of the issues, and work a little harder on the small actions, we will come out of this year stronger.
