PUSH Magazine
5
Signals You Found a Solid Content Generator
Sports tourism business models from just a few short years ago should be thrown out of the window. If we have learned anything during the obstacles from 2020 – Coronavirus, furloughs, layoffs, reduced budgets – we must get out in front of our clients, partners, sponsors, and industry stakeholders in other ways to attract and maintain business relationships with them. One such method is through content generators. For years, destination marketing organizations have hired content generators – full-time, part-time, and contractors – to help meet marketing goals and drive numbers. More recently, destination marketing organizations, primarily within large and upper-middle markets, also began hiring social media influencers. One could argue, this has not fully trickled down to small markets yet. If selective, these talented content generators and influencers can fill a considerable gap within your content strategy. The right content generator is an invaluable asset. With the tourism industry’s sports tourism segment undergoing sweeping change, you may wish to innovate and broaden your network and approach. In some cases, you can do this at a fraction of the cost of traditional industry media. Though picking the right content generator can be difficult. 28
