Dealing with Dissatisfied Customers “This isn’t going well.” These four words are always tough to hear. Depending on who it may come from, I would rather run the Boston Marathon while listening to Justin Bieber, on broken glass, backwards. I can overcome most things easily, but dealing with disappointment from a person we hope to impress makes us want to lock ourselves in a room for a day. Answering a dissatisfied customer is a close second. It can be an agonizing experience for any sports tourism professional and can affect your organization’s reputation. 28
Though sadly, we cannot run from the dissatisfied customer and blockade ourselves till the problem disappears because you must rise to the occasion and solve the issue. It is proven, customers are two times more likely to share negative customer service experiences on social media and by word of mouth than positive encounters. How can you save face? Well, knowing that failure to solve a problem promptly and poor treatment are the top two reasons for client loss, we have two strategies that will help steer you through the process of dealing with dissatisfied customers.
