MAR KETING AND COMM UNICATIONS

Excellence In The Spotlight

Mission

The Office of Marketing and Communications (OMC) in the Division of Research & Innovation is committed to significantly increasing the visibility of PVAMU’s research and innovation enterprise by providing exceptional marketing and communication services. The OMC is committed to practicing a strategic mindset for creative and successful marketing through disciplined, state-of-the-art best marketing principles and practices, assessing initiatives and creating robust marketing campaigns, infusing bold and measurable creativity as well as enforcing branding, creating impactful content, and rigorous digital and social media engagement, encompassing the big-picture and the attention to details for sustainable growth in measurable visibility and impact of the research and innovation enterprise. The OMC is committed in its alignment with the Division of Research & Innovation’s strategic vision to elevate the PVAMU research enterprise as an emerging research institution.

As we started the 2022 academic year, R&I faced the challenge of making the world aware of the remarkable research occurring at PVAMU. The Division experienced challenges of marketing and increasing the visibility of the current articles about our researchers’ achievements; our social media platforms lagged on publicizing events.

Vice President Rajan reimagined the use of staff in the Office of Marketing and Communications (OMC) to manage R&I’s needs more proficiently. He provided supplementary staffing support to assist the major projects in research branding and marketing. It helped the team to focus on enhancing the research communications. This strategy enabled the team to complete multiple print and digital projects in an efficient and timely manner.

In the past year, R&I social media engagement increased significantly, current articles on researchers and funding are visible on both the PVAMU landing page and on the R&I sites, as well as the On the RISE monthly newsletter. Several print products have been completed, including the 2021 Year in Review magazine and Spring 2022 ReView Magazine.

The OMC website is a hub of information for all things related to research and innovation. The site features the latest research news and easier access to social media. We have included videos about researchers and on-demand access to the Research & Innovation Training Institute (RITI) and the Research Data Blitz (RDB) as well. The updated site includes a current calendar of events, publications, and an invitation to connect with R&I about new research, innovation, various scholarly issues, and student success activities.

Mission

The Office of Research Advancement (ORA) is committed to advancing the research enterprise by significantly increasing the pursuit of large-scale, sponsored research opportunities by faculty and staff researchers. In alignment with the Division of Research & Innovation’s strategic vision for an emerging research university, the ORA is dedicated to providing strategic as well as broader grant-seeking services, nurturing faculty research engagement and advancement activities by facilitating partnerships with federal agencies and institutions at regional and global levels.

OSP has made tremendous strides in the Fiscal Year 2022. The team presented training in several settings, including the Virtual Research & Innovation Training Institute (RITI) program, about reintroducing the Office of Sponsored Programs vision and services. Principal Investigators can now associate a grants management function with a specific program administrator. In addition, the proposal administrators are assigned to specific colleges to provide proposal submission assistance. The data shows significant improvement and an increase in proposal submission and awards management.

PVAMU’s Office of Title III Programs (OTP) ensures compliance with federal, system, and university regulations and serves as a liaison between PVAMU and the U.S. Department of Education. In the 2022 fiscal year, Title III supported multiple disciplines in support of university initiatives:

Title Iii Office Of

Mission

The Office of Title III Programs (OTP) is committed to supporting PVAMU’s mission to strengthen its overall infrastructure by serving as the central administrative office for effectively managing the Historically Black College and University (HBCU), Historically Black Graduate Institution (HBGI), and Fostering Undergraduate Talent by Unlocking Resources for Education (FUTURE) grant-funded programs.

OTP is dedicated to ensuring effective planning, implementation, management, budgetary and administrative oversight, and evaluation and reporting of high-impact activities approved by the university administration. The OTP is committed to ensuring compliance with federal, system, and university regulations as a liaison between PVAMU and the U.S. Department of Education.

Integration of Technology to Enhance STEM Teaching and Learning for the Acquisition of 21st Century Skills (Arts & Sciences)

Enhancement of Analytical Chemistry Facilities to Improve Curriculum and Student Participation (Arts & Sciences)

FOSTERING UNDERGRADUATE TALENT BY UNLOCKING RESOURCES FOR EDUCATION (FUTURE) ACT FUNDED PROJECTS STRENGTHENING INFRASTRUCTURE

The Development of the Online Master of Social Work (MSW) Degree Program (Arts & Sciences)

Life Science Interdisciplinary Learning Center (LSILC) (Arts & Sciences)

HISTORICALLY BLACK GRADUATE INSTITUTIONS (HBGI) FUNDED PROJECTS

HISTORICALLY BLACK COLLEGES AND UNIVERSITIES (HBCU) FUNDED PROJECTS

Prairie View A&M University Academic and Leadership Training Laboratory (Academic Affairs, Business Affairs)

Enhancement of Student Counseling Services In Order to Receive IACS Accreditation and Improve the Risk Assessment Program (Student Affairs)

Prairie View Global View/Prairie View Goes Global Experience (Student Affairs)

Enhancement of Mass Communication Undergraduate Curriculum and Film and Television Production Infrastructure (Arts & Sciences)

Building Assembly, Environmental and Artificial Intelligence Research through STEM-based Research and Education (BAE-AIR) (Architecture)

PVAMU Faculty Advancement Program for Research & Innovation (Research & Innovation)

Establishing a Center for Instructional Innovation and Technology Services (Academic Affairs)

Enhancing Information Technology’s Infrastructure (Business Affairs)

Establishing the PVAMU Science, Mathematics, Reading, Technology, and Social Studies (SMaRTS) Lab (Education)

Strengthening the Innovation Ecosystem at PVAMU by the Innovation Commercialization Entrepreneurship and Economic Development (ICEED) Center (Research & Innovation)

Renovating the E.B. Evans Animal Science Building (Arts & Sciences)

The Office of Student Research (OSR), formerly known as the Office of Undergraduate Research, is committed to advancing the research enterprise by providing exceptional service in supporting and promoting high-quality mentored student research, scholarship, and creative inquiry at PVAMU. OSR coordinates with the undergraduate research council and implements activities that stimulate and support undergraduate research across all disciplines at PVAMU. OSR is dedicated to being in alignment with the Division of Research & Innovation’s strategic vision to elevate the PVAMU research enterprise to become an emerging research university. OSR promotes facultymentored undergraduate research, scholarship, and creative inquiries. The Division of Research & Innovation awards research grants to faculty/staff researchers through the Faculty RISE Program to support undergraduate student researchers.

(ICEED), in alignment with the Division of Research & Innovation’s strategic vision to elevate PVAMU research and innovation enterprise to eventually become an emerging research institution, promotes innovation and entrepreneurial activities across the PVAMU community. ICEED is committed to building and supporting the student and faculty innovation and entrepreneurial ecosystem, while building lasting relationships between industry and academia to improve society and revitalize the economy.