Section 6: Communications

Section 6:

Communications

Now more than ever before, people throughout our state, nation, and world seek the most up-to-date information to empower their travels. In 2022, Rhode Island Airport Corporation (RIAC) launched a completely redesigned website including dynamic upgrades and improved features, content, navigation, and user-friendliness to ensure it provides travelers and all those who utilize Rhode Island’s public airport system with helpful resources. New features include separate and distinct pages for all General Aviation airports throughout the state and easy access to updated information about routes, flights and amenities at Rhode Island T. F. Green International Airport (PVD). FLY RI

New Name, New Logo!

In conjunction with the launch of a new website, FlyRI.com, RIAC also unveiled its new logo, which symbolizes Rhode Island’s six state airports, including the state’s five General Aviation airports. The logo also embodies the global connections our state airport system provides to connect our state to the nation and globe. The newly designed logo affirms that each of our state’s airports are unique, yet each play an important role in supporting the state and community.

The stars of the corporation’s new logo represents each state airport and the connections each provides to our nation and the world.

Throughout FY 2021, the Rhode Island Airport Corporation (RIAC) continued to reach out to our community with updates on new routes and airport services through our newsletters. Although the average “open rate” for travel and tourism email newsletters is just 20%, RIAC’s quarterly CEO newsletters routinely reach an open rate of 40% of over 100,000 email subscribers, allowing us to share exciting travel opportunities and information to our community. The quarterly airline newsletter helps keep the Rhode Island T. F. Green International Airport (PVD) developments top-of-mind for airline route planners with information on tourism in Rhode Island and our catchment area, as well as economic and business updates. The newsletter is distributed to more than 80 airline contacts with 30 different airlines located throughout the globe, and boasts a near 100% open rate and a 50% response rate, all of which pays dividends in longterm efforts to attract and retain airline routes.

This year, RIAC also published its first General Aviation Airport newsletter, “On the Horizon”, providing community stakeholders with yet another resource to stay Quarterly Newslettersinformed on aviation activities. CEO, Airline, and General Aviation This newsletter will be published sent to thousands of our readers. quarterly and includes both general information as well as updates specific to progress being made at each General Aviation airport, as well as information important to local pilots, providing similar updates to those offered at board meetings on a monthly basis. The newsletter also contains a “Community Corner” which includes information submitted by the Rhode Island Pilots Association regarding meeting or training updates of interest to the local aviation community. This is the first time in RIAC history that we have developed and distributed a newsletter to the GA Airport Community, and we hope this will complement our efforts to expand upon communication activities that began with the development of our GA Strategic Business Plan.

April 2022 February 2022 October 2021 FY 2022 CEO Email Campaigns Report

Sends Opens Open Rate

109854 41277 39.2%

107892 41104 39.2%

108107 25660 24.3%

First Annual Report Reflects on History while Focusing on the Future

In conjunction with the 90th anniversary celebration of Rhode Island T. F. Green International Airport, RIAC released its firstever annual report, providing a report of FY 2021 activities and summarizing RIAC accomplishments throughout the state airport system. Produced entirely “in-house”, the report reflects the accomplishments achieved by the corporation over the last several years and includes updates on current and potential developments at Rhode Island T. F. Green International Airport and the five general aviation airports throughout the state. In addition to serving as an update to the community, the report also serves as a marketing tool with airlines and other potential airline partners of the many reasons why the airport has been consistently rated as one of the nation’s top domestic airports.

Once Again – PVD is a Top Pick of National Travel Publications!

Rhode Island T. F. Green International Airport is now the only airport in the Northeast to place in the top five for all major travel magazine airport rankings. The Condé Nast Traveler Readers’ Choice Awards are the longest-running and most prestigious recognition of excellence in the travel industry.

RIAC Chief Marketing Officer Kellie Wright joined GoLocalProv founder Josh Fenton to discuss upcoming airport marketing events.

Quarterly General Aviation Meetings Inform Tenants, Townships, and the Public

Rhode Island Airport Corporation (RIAC) has also enhanced our efforts to engage with General Aviation airport stakeholders, including airport tenants, host community townships, and the general public. Over the past several years, RIAC has been hosting airport specific meetings for tenants at each state airport, and now offers quarterly virtual “Town Hall” meetings for local appointed and elected officials and members of the public residing in airport host communities. The quarterly Tenant and Town Hall meetings are held on a quarterly basis in March, June, September, and December, allowing RIAC to provide updates on the progress of airport infrastructure upgrades and other important airport developments.

RIAC’s Engineering team visits Block Island State Airport for a pre-project review.