Visual Identity Manual
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Visual Identity Manual
01.
The Logo 01.1 The Logo The relationship between the various elements of the logo has been carefully studied in order to create a visual balance and should, under no circumstances, be changed.
01.2 Minimum Dimensions In order to maintain the reading of the logo, it should never be used smaller than 20 mm.
20 mm.
Visual Identity Manual
Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 !”#$%(=?* Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 !”#$%(=?* Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 !”#$%(=?* Arial Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 !”#$%(=?* Arial Black Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 !”#$%(=?*
02.
Typography 02.1 Typography Typography is one of the elements of the identity of the logo. It should always be respected in any application.
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Visual Identity Manual
03.
COLOUR
Full Colour
03.1 Colour Versions The logo features a set of variations in colour depending on its application. The colour version should be used whenever possible.
Grayscale
One Colour
Visual Identity Manual
03.
COLOUR Base Colour 1
Base Colour 2
Base Colour 3
C40 M0 Y100 K0
C40 M0 Y100 K40
C0 M0 Y0 K100
R166 G206 B57
R106 G138 B34
R0 G0 B0
Pantone 584C
Pantone 7496C
Pantone Black
03.2 Primary Colour Palette The Primary Colours of the logo are an important element of identity and must always be reproduced as faithfully as possible.
03.3 Grayscale Version Whenever necessary the logo can be reproduced in grayscale. 30% Black
60% Black
100% Black
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Visual Identity Manual
03.
COLOUR
Full Colour Negative
03.4 Negative Versions The logo also features a set of negative variations in colour. As always, the colour version should be used whenever possible.
Grayscale Negative
One Colour Negative
Visual Identity Manual
04. Horizontal or Vertical Distortion
Unacceptable Uses 04.1 Unacceptable Uses It is important that the logo retains its identity unchanged in order to build a brand image. The situations represented alongside are common examples of what should never occur.
Colour Changes
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