2/18/2021
3 Present and Future Use Cases of AI in Retail | by venkat vajradhar | Feb, 2021 | Medium
Open in app
venkat vajradhar 25 Followers
About
3 Present and Future Use Cases of AI in Retail venkat vajradhar Just now · 3 min read
Artificial intelligence in retail is being applied in new ways across the entire product and service cycle — from assembly to post-sale customer service interactions, but retail players need answers to important questions: https://pvvajradhar.medium.com/3-present-and-future-use-cases-of-ai-in-retail-508eddb8c1fb
1/8
2/18/2021
3 Present and Future Use Cases of AI in Retail | by venkat vajradhar | Feb, 2021 | Medium
Which AI applications are playing a role in the automation or augmentation of the
Open in app
retail process? How are retail companies using these technologies to stay ahead of their competitors today, and what innovations are being pioneered as potential retail gamechangers over the next decade?
https://pvvajradhar.medium.com/3-present-and-future-use-cases-of-ai-in-retail-508eddb8c1fb
2/8
2/18/2021
3 Present and Future Use Cases of AI in Retail | by venkat vajradhar | Feb, 2021 | Medium
Open in app
In this article, we cover a variety of examples in which AI is being integrated with the retail industry, broken down into the following sub-categories: Sales and CRM Applications Customer Recommendations Manufacturing Logistics and Delivery Payments and Payment Services Innovation is a double-edged sword, and as with any innovation, results are a mixed bag. While many AI applications have yielded increased ROI — this case study of AI in https://pvvajradhar.medium.com/3-present-and-future-use-cases-of-ai-in-retail-508eddb8c1fb
3/8
2/18/2021
3 Present and Future Use Cases of AI in Retail | by venkat vajradhar | Feb, 2021 | Medium
retail marketing segmentation is one example — others have been tried and failed to
Open in app
meet expectations, shining a light on barriers that still need to be overcome before such innovations become industry drivers. Below are3 brief use cases across five retail domains or phases. Each provides a fraction of a glimpse as to how AI technologies are being used today and which are being created and piloted as potential retail industry standards in eCommerce and brick-and-mortar operations. Readers may find additional insights into the retail space which were recently covered in our report on business intelligence. Also Read: AI & Robotics In Retail — Know How Zara Uses AI to Automate the Order Pickup
Sales and CRM Applications Emerj wrote an entire report on current CRM applications at Salesforce, Oracle, SAP using AI, and more for further insights on this topic. https://pvvajradhar.medium.com/3-present-and-future-use-cases-of-ai-in-retail-508eddb8c1fb
4/8
2/18/2021
3 Present and Future Use Cases of AI in Retail | by venkat vajradhar | Feb, 2021 | Medium
Payment Services
Open in app
Amazon Go Amazon’s touted brick-and-mortar locations, known as Amazon Go, employ check-outfree technology that allows customers to shop and leave Customers use the Amazon Go app to check-in, but thereafter the entire shopping experience is designed to be automated. Sensors track which objects customers pick up and put in their basket and customers’ Amazon accounts are automatically charged after exiting the store. The intended launch hasn’t been without its barriers, and at the end of March 2017 sources close to the retail giant announced that Amazon was delaying the opening of its convenience stores while it worked out “technology glitches” in the automated shopping and purchasing process. Also Read: Top Use Cases of Artificial Intelligence in Retail Industry
AI in Retail — Concluding Remarks
https://pvvajradhar.medium.com/3-present-and-future-use-cases-of-ai-in-retail-508eddb8c1fb
5/8
2/18/2021
3 Present and Future Use Cases of AI in Retail | by venkat vajradhar | Feb, 2021 | Medium
In many of our interviews with retail-focused AI vendor companies, we’re told that “big
Open in app
box” retailers (Best Buy, Target, Walmart, etc) are extremely slow to adopt cutting-edge technologies. Because it’s mostly large companies that have the budgets and data volume required to make the most of many of today’s best AI technologies, we outright surmise that an “AI revolution” in the retail space is unlikely. It may be another three to five years before most large retailers have substantial, business-critical AI applications in manufacturing, supply chain logistics, or customer service. Applications that have the highest likelihood of broader retail adoption are those that have a direct, hard-line return on investment. “Improving customer engagement” — even with case studies and examples — is a softer benefit than “reducing lost packages by 6–10%.” Our retail executive guests using AI expect that the relatively stodgy committees in these large companies are likely to be extremely critical, safe, and bottom-line focused (for more insights from machine learning industry executives, visit our AI podcast interviews channel).
https://pvvajradhar.medium.com/3-present-and-future-use-cases-of-ai-in-retail-508eddb8c1fb
6/8
2/18/2021
3 Present and Future Use Cases of AI in Retail | by venkat vajradhar | Feb, 2021 | Medium
As with many areas of AI innovation that are led by bigger industry players, the future
Open in app
will likely be dictated by the retail AI use-cases that are proven effective by leading industry players. It’s safe to say that every at-scale retailer in the world is looking to Amazon for hints on “next steps,” and we can expect that the broad swath of relatively smaller retailers will be looking at Amazon, Walmart, Best Buy, and others for their ideas on strategy. We advise businesspeople interested in retail AI applications to look closely for successful traction in AI use cases (i.e. applications that drive profitability for the firm, not flashy R&D projects) from Amazon and other large players over the coming 18 months.
Get venkat vajradhar's stories in your inbox You cannot subscribe to yourself
https://pvvajradhar.medium.com/3-present-and-future-use-cases-of-ai-in-retail-508eddb8c1fb
7/8
2/18/2021
3 Present and Future Use Cases of AI in Retail | by venkat vajradhar | Feb, 2021 | Medium
Open in app Artificial Intelligence
Retail
Machine Learning
AI
About Help Legal Get the Medium app
https://pvvajradhar.medium.com/3-present-and-future-use-cases-of-ai-in-retail-508eddb8c1fb
8/8