Quality Care You Can Trust

from Warwickshire Now - JUNE 2022

A Quick Guide to House Hunting

circles. But perhaps ageism is the most normalised? So much so that older people will freely describe themselves in negative ways such as ‘past it’ or ‘over the hill’.

We need to avoid ‘othering’ language that positions people in different age groups as ‘them’ and not ‘us’. I accept this can sometimes be difficult. We tend to group with the people closest to our age – those we grew up with. Sometimes I look at the generations coming after me with their Tik Tok and think ‘that’s weird’. But these snap judgements aren’t helpful to anyone. To avoid lazy stereotypes and prejudice, I must think to ensure everything I say or do is not ageist.

To age or not to age? That is not the question. Ageing is living. Yesterday we were all a day younger and tomorrow we’ll all be a day older. The point being, we are on this one-way flight together. Also, age is not just a number – it’s a clear indication of how old you are. It just isn’t anything to defy or fight. Making small changes to how we speak and write about ageing can have a big impact.

Age isn’t the problem. Ageism is. Let’s end it.” n

Niall Ryan Communications Officer Ageism – Centre for Aging Better

ageing-better.org.uk/blogs/ what-does-ageism-look

ageing-better.org.uk/ publications/summaryreport-state-ageing-2022

Quality care in Warwickshire you can trust

When a family is thinking about care for a loved one, they want the best - they want to know that the care home they choose will put their loved one’s safety, happiness and wellbeing first.

Care UK’s Ambleside and Priors House care home provide residential and dementia care, with nursing care offered at Priors House care home, giving families peace of mind that their loved ones can stay living at the home should their needs change.

The team at Priors House are proud to have achieved 83% in the recent relative survey, in fact 92% of families feel their loved ones are treated with kindness, respect and dignity^. The team at Ambleside achieved 91% in the recent relative survey, with 98% of families feeling their loved ones are treated with kindness, respect and dignity^. Once their relative has settled into Ambleside or Priors House, they are able to focus on spending quality time with them again just enjoying each other’s company.

With the extra support that our care homes offer, new residents are often surprised at what they can do, whether that’s being able to continue with an activity they’ve enjoyed in the past, or even discovering new hobbies with our daily activities.

Whether your loved one enjoys a quiet cup of tea in bed before starting the day, loves going for strolls in the landscaped grounds, or enjoys a chat over a beer, the teams at Ambleside and Priors House will spend time to enable them to continue living life the way they want to.

Ambleside and Priors House are part of award-winning provider, Care UK – one of the UK’s most successful care home operators* with over 40 years’ experience of delivering high quality care to older people. n Ambleside care home Evesham Rd, Dodwell, Stratford-upon-Avon CV37 9TG julia.joy@careuk.com Careuk.com/ambleside