Post-Pandemic Weddings

It’s been a tough 18 months, and like many sectors, the wedding industry received a huge blow due to the COVID-19 pandemic. Post-Pandemic WeddingsCONTINUED OVER THE PAGE

Last year, the marriage rate fell by 69% in the UK, with approximately 73,600 weddings and same-sex civil partnership ceremonies postponed to 2021/2022. Those who were lucky enough to wed had to limit the number of guests, host virtual ceremonies, socially distance, and scrap the reception buffet. But as the economy slowly tries to rebuild, we reveal several pandemic wedding trends that will emerge after the pandemic.

Go Digital The industry implemented a digital model during lockdown, and the demand from couples continues to grow. With the likes of businesses adjusting to the ‘new normal’ offering virtual bridal appointments and online venue tours, planning a wedding has been made easier for future brides and grooms. Livestreaming a wedding was once reserved for celebrities and royalty, but thanks to clever technology platforms like Zoom, Teams, and Skype, loved ones are able to attend virtually on the big day.

Make your wedding Eco Friendly The growing trend towards supporting local businesses and minimising environmental impact will continue to influence couples’ planning decisions. Reports suggest that just one wedding alone can produce as much as 20kg of plastic waste – from cups, gift bags and fake confetti. Shifting to more sustainable décor such as invitations made from recycled paper, vegan menus, and composting any leftovers will help to reduce landfill waste and better impact the environment. These accessories can be bought from small and independent businesses found locally in Worcestershire.

New research from North London Waste Authority (NLWA) also shows that two in five people planning weddings in the next five years say making their wedding as green as possible is a key priority. See www.nlwa.gov. uk for more information..

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Small, intimate weddings As a result of lockdown restrictions and budget restraints, the desire for more intimate events gained popularity. The option enabled couples to hold a celebration sooner than expected and, on a money,-friendly basis. So if you’re searching for a wedding venue in Worcestershire check out smaller, more intimate venues like boutique hotels.

Research conducted by wedding planning website Hitched reveals that getting hitched midweek is considerably cheaper than weekend weddings because there’s less of a demand for them. Many couples are also choosing to buck the trend completely, shunning extravagance in favour of a microwedding. Opting for a smaller ceremony gives you more freedom, lessens the nerves, and allows for quality time with your guests.

Sober-curious ceremonies Champagne, an open bar, alcohol has always been seen as essential for the big day, but more and more couples are putting alcohol-free alternatives on their wedding menus. Those choosing to avoid or reduce their alcohol intake for personal or wellness reasons will add another trend to future weddings. Offering a quality soft drink menu combined with mocktails make your sober guest feel as welcome as the ‘party people’

Creative catering A wedding cake doesn’t need to be four feet tall and traditionally flavoured – more and more couples are personalising their cake as smaller guestlists have led to innovation. Planners are seeing unique cupcakes designs and spectacular grazing boards flood their Pinterest and Instagram feeds.

Hygiene is also at the forefront of everyone’s minds, so serving individual portions rids the worry of a cramped buffet and shared cutlery. According to research, couples needlessly throw out a tenth of all their wedding food – this is whopping £488 of food waste at the average sized wedding.

Businesses, brands, and suppliers are continue adapting to consumer demands – from the venue to the vows – to ensure they offer the best possible experience for future newlyweds. n

National Association of Goldsmiths Member Quarter Jewellery(Worcester) and Malvern Goldsmiths

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1. Choose a plain wedding ring (9ct, 18ct or platinum) 2. Keep it plain or have it diamond cut (any pattern) + £25 3. Set some bright white diamonds + £45 each (including setting) 4. Engrave dates or something lovey dovey on the inside + £20 (approx) Congratulations, you have just designed your very own Wedding Ring! Plain Wedding Rings are £47.50 per gram for 9ct or £95 per gram for 18ct

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BUYING OR SELLING, STILL THE MOST REASONABLE JEWELLERS... ESPECIALLY FOR WEDDING RINGS. 27 The Shambles, Worcester 28/30 Belle Vue Terrace, Malvern

Something for Every Occasion

Opening our doors in 2006 our legendary boutique is a popular Pershore landmark. We are famous for selling new and pre-loved designer quality label, ladies clothing and accessories. Fabulous dresses for wedding guests available or perhaps you are the Mother of the Bride or Groom looking for inspiration or something a little bit different? Fabulous pre-loved outfits from designers including John Charles, Condici, Ispirato, Ann Balon, Ian Stuart and Jaques Vert in sizes 6-26. Stunning range of beautiful hats and accessories to complete your special outfit. All outfits at a fraction of their original cost.

13 High Street | Pershore | Worcestershire | WR10 1AA Open Tuesday-Saturday 10am - 4pm Tel: 01386 554620