cassandre GRAPHIC DESIGN pyle leigh
Famous for
“ Everyone will be ”
15MIN
Brochure | Book Design
- Andy Warhol
Poster Design Logos | Identity Web Design | Interactive Design Designer Statement
Company Branding Motion Graphics | Animation Packaging Design
Typography | Typeface Exploration
I am a problem solver, a go-getter, a creative energy. I can bring the mumble jumble ideas in my head to life. My design process relates to the song “Consequence of Sound” by Regina Spektor. I’m inspired by nature, fashion, and music. I admire the designers in my day-to-day life, furniture designers, Charles and Ray Eames, and fashion designer Marc Jacobs and Zac Posen. I enjoy watching my Netflix movies, listening to upcoming musical artists, taking a gazillion pictures with my digital camera, and looking up artsy things on the internet. I am a designer!
Stationery Systems
Printmaking (relief & silkscreen)
Digital Photography (Request Examples)
Freelance (Request Examples)
To Do . Pursue various design opportunities . Adopt an eco-friendly lifestyle . Build up my own Mid-Century Modern furniture collection . Travel and photograph the world
To See . Rome, Greece, and Ireland . see musical artists: Rilo Kiley & Regina Spektor . New York Fashion Week
Fall 2006
. art & design intro to graphics
Fall 2007
Summer 2008
. fundamentals in interactive multimedia design
. 3.5 month internship at infuz, St.
. visual communication design studio
. visual communication computing 1
Louis, MO
. design history 1800 - present
Spring 2006
Spring 2007
Spring 2008
. art & design fundamental drawing
. visual communications design studio
. relief printmaking
. art & design fundamental 2-D design
. art history since 1400
. web design for visual communication design
. art & design fundamental 3-D design
. visual communication computing 2
. visual communications design studio with emphasis on book design
Fall 2008 / / Spring 2009 . packaging design and poster design . visual communication professional practice . printmaking | silk-screen . the history of photography
wear
so e wear & wash
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Product Identity & Packaging Designs Title: Product Identity & Packaging Project Description: For this packaging problem, SOLE shoes asked for a design that was as “green� as their product. The solution was a multi-purpose folding tote that would house the shoes at point-of -purchase. Since washing your shoes extends the life of the shoes, the tote also serves as a container in which to wash the shoes. The tote conserves the use of plastic bags that are used to carry items home after purchase by providing the consumer with a handle for carrying. The tote may also be used as a hanging storage container for your closet, perfect for small spaces. Following the idea of simplicity, the SOLE icon and logo were designed to be as minimal as possible. The shape of the icon was created based on the curves suggested in leaves and water droplets. This particular typeface was chosen because the type characteristics are minimal and sleek. Circular icons were created to even further the understanding of the product with simple imagery. The colors of the logo and icons mimic the colors of the ground we walk on and the environment that surrounds us. School | Company | Organization: Purdue University (Spring 2009)
wash
carry
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llaunch
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O2L
out 2 launch
L O
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H C N U A L OUT 2 identity project Title: Identity for Out 2 Launch
™
Project Description: This identity was for an emerging company that helps individuals launch their new products onto the shelves. After several rounds of sketching and refinement, a final logo design was developed. An icon was incorporated into the logo that can also be used, as it’s own identity. The colors and design were chosen based on the idea that this company is fresh and professional. School | Company | Organization: Out 2 Launch (Summer 2008)
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ECO JOURNAL company identity
e
Title: Letter Combination & Logo Creation
ECO JOURNAL the new modern living magazine
ECO JOURNAL
the new modern living magazine
e
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stationery system
e e
Project Description: This project combines two assigned letters into one graphic element. I was assigned the letters J & E and began to explore ways to combine the letters. The combination kept the integrity of the letters in mind in order to ensure clarity. The end result is an elegant symbol. After the symbol was developed it was integrated into a company branding project that later stood for “Eco Journal�, an environmentally friendly magazine that was created for this project. An alternative logo was option was created to explore all the different directions a company identity can go to produce different responses to the brand. School | Company | Organization: Purdue University (Fall 2007)
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ECO JOURNAL company identity 4 of 12
stationery system
Title: Stationery System & Company Identity Project Description: This project was an intensive exploration of a company identity and stationery system. The company was created as a tool to explore a company’s collateral material. This project enabled me to understand the importance of a company’s identity that enhances the brand. A portfolio was created to display the developement process of the identity and possible collateral materials, such as a web site and re-usable shopping tote. School | Company | Organization: Purdue University (Fall 2007)
COLOR 5 of 12
theories
Title: Color Theory- An Exploration with Theories of Color & Book Design Project Description: This project was an intensive study of color theories. The 24-page book examines theories from various color theorists including Kobayashi, Birrens, and Albers. The book itself was made with personal exploration of materials and book making processes. CLICK HERE to view all 24 pages School | Company | Organization: Purdue University (Fall 2007)
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BELGIO Title: Belgio Typeface Exploration Project Description: This project was assigned in hopes to complete an Old Roman woodcut typeface that had missing woodcut letters upon discovery. The result was a completed alphabet with letters (k n l x y) included. In designing the missing letters, I had to keep the original characteristics and style in mind to make the letters appear as if they were part of the original collection. This project fueled my passion for typography. School | Company | Organization: Purdue University (Fall 2007)
POSTER DESIGN
acid rain . text messaging . destinations
7 of 12 Title: Collection of Posters
24in X 36 in 24in X 36 in
City of P alms
FORT MYERS
The bottom two posters were designed simply to understand how graphic elements can be displayed in poster format. These posters utilize full color printing as well as black and white printing.
Florida
IN FORT WAYNE INDIANA
DRIVE STRAIGHT INTO THE DRIVEWAY TURN RIGHT AT STOP SIGN TURN LEFT AT FIRST LEFT
VEER LEFT INTO PERRY LAKES ESTATES
TURN RIGHT ONTO AUBURN ROAD EXIT AT EXIT 166
MERGE ONTO HIGHWAY 69 NORTH
TURN THE MUSIC UP LOAD DRIVE FOREVER AND EVER PASS LOTS, AND LOTS OF COWS DRIVE EAST ON STATE RD 26 LEAVE THE VPA FROM WEST LAFAYETTE INDIANA
32 in X 40 in
School | Company | Organization:
Escape to the beaches of Fort Myers, located on the Gulf of Mexico in Southwest Florida. Here white sand beaches stretch as far as you can see and the shore is lined with exotic seashells.The city has an atmosphere that is a little quieter and a little less hurried. You’ll enjoy every moment you spend walking the beaches, swimming in the sparkling waters and wandering the rustic beach towns. Fort Myers Beach has a reputation for youthful energy, top-notch beaches, and family affordability. A great family beach, Lynn Hall Memorial Park at Fort Myers Beach is also a favoite among teenagers and young people. The centerpiece of the park, Fort Myers Beach Pier, is filled with fishermen and local wildlife. The pelicans especially enjoy the pier, and every post seems to have its prerequisite occupant perched on top. The proximity of the beach to shops and restaurants gives it added appeal.
Project Description: The top two posters are social issue posters that were designed to highlight a specific social issue that I felt needed more attention. The first poster displays the negative effects of obsessive text messaging and how it is transforming our written and spoken language. The second poster demonstrates the negative effects of acid rain on our environment. Both social issue posters raise awareness and are calls for change.
Purdue University (2007-2008)
12 in X 14 in
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CC C
TYPOGRAPHY flash animation
oo C C C oo C C
PROGRESSIVE
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C C C
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C C C C
C C C
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Title: Progressive Typography Flash Animation Project Description: This project was developed and inspired by Froeble’s Animated Logic. Froeble coined the terms “ground” and “beauty forms” that are used to create this typographic representation of his model. This progressive typographic animation is based on a 2-D grid structure. Typographic arrangements evolve from one arrangement to another with elegant and methodical movements. The animation pays attention to the composition and the way each letter moves through the space. Other important elements of the animation are the use of speed, the use of symbols, tweens, layers, as well as creating an animation that uses color theories to portray a message. A rhythm is created with color, speed, and sequencing. View mini animation file of portfolio CD Request CD by e-mail School | Company | Organization: Purdue University (Fall 2007)
WEB
BANNER
flash
Title: Web Advertisement for Purdue Convocations
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Project Description: This project allowed me to create an animation sequence for a real organization- BJM Danse of Montreal. Purdue Convocations at Purdue employed the graphic design students to design a web ad for an upcoming event and the best design was then chosen to be placed on their web site. This project also provided me with the opportunity to explore storyboarding and the basic workings of Adobe Flash. 11.8 Seconds, 12 fps, 36KB School | Company | Organization: Purdue University (Fall 2007)
Yomato DRUMMERS of Japan flash animation
10 of 12 Title: Yomato Flash Animation Project Description: This project was my representation of Yomato-Taiko Drummers of Japan. This animation sequence uses the music of the drums as a guide for movement as well as graphic elements. The elements chosen were meant to represent drum sticks that hit the tops of the circular shaped drums. The colors were carefully chosen based on the lighting design that was present at the performance. View mini animation file on portfolio CD Request CD by e-mail School | Company | Organization: Purdue University (Fall 2007)
URBAN OUTFITTERS Website Re-Design YOUR ACCOUNT
YOUR ACCOUNT
SIGN OUT
ORDER STATUS
WISH LIST
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HELP
APPAREL SHOES ACCESSORIES
APPAREL SHOES ACCESSORIES
APPAREL SHOES ACCESSORIES
SIGN OUT
ORDER STATUS
WISH LIST
HELP
CLICK TO
CLICK TO
VIEW CART
VIEW CART FURNISH & ENTERTAIN
APPAREL SHOES ACCESSORIES
Title: Web Site Re-design for Urban Outfitters
Men’s Apparel What’s New Graphic Tees Layers Shirts / Polos Sweaters / Cardigans Coats / Jackets Blazers / Vests Jeans / Pants Shorts / Swim Sale
FURNISH & ENTERTAIN
Men’s Shoes What’s New All Shoes Sneakers Casual Boots Slippers / Sandals Shop By Brand Sale Men’s Accessories What’s New Bags / Wallets Hats / Scarves / Ties Belts / Watches Gloves / Scarves / Hats Sunglasses Sale
OUR BLOG
OUR CATALOG GET THEM IN THE MAIL OR VIEW THEM ONLINE
FIND OUT WHAT’S NEW LISTEN TO OUR PLAYLIST AND MORE
2008 URBAN OUTFITTERS DIRECT. ALL RIGHTS RESERVED. PRIVATE POLICY. TERMS OF USE
YOUR ACCOUNT
APPAREL SHOES ACCESSORIES Men’s Apparel What’s New Graphic Tees Layers Shirts / Polos Sweaters / Cardigans Coats / Jackets Blazers / Vests Jeans / Pants Shorts / Swim Sale
Home
SIGN OUT
ORDER STATUS
HELP
CLICK TO
VIEW CART
FURNISH & ENTERTAIN
APPAREL SHOES ACCESSORIES Men’s Shoes
WISH LIST
View 20 per page 1 2 3 4 5 6 ... ( of 12)
Sneakers
Men’s Shoes What’s New All Shoes Sneakers Low Mid & High Slip Ons Casual Boots Slippers / Sandals Shop By Brand Sale Men’s Accessories What’s New Bags / Wallets Hats / Scarves / Ties Belts / Watches Gloves / Scarves / Hats Sunglasses Sale
NIKE DUNK HIGH PREMIUM $100.00
ASICS ULTIMATE TIGER
CONVERSE ALLSTAR OX
$75.00
$42.00
CREATIVE RECREATION CESARIO $95.00
CONVERSE PREMIERE ALL STAR SUNFADED $60.00
NIKE DUNK LOW CL
PUMA BASKET
VANS SKATE MID
$80.00
$39.99 (SALE)
$55.00
OUR BLOG
OUR CATALOG GET THEM IN THE MAIL OR VIEW THEM ONLINE
FIND OUT WHAT’S NEW LISTEN TO OUR PLAYLIST AND MORE
2008 URBAN OUTFITTERS DIRECT. ALL RIGHTS RESERVED. PRIVATE POLICY. TERMS OF USE
HOME PAGE
YOUR ACCOUNT
APPAREL SHOES ACCESSORIES
VIEW CART
WOMENS
MENS
APARTMENT
Men’s Apparel What’s New Graphic Tees Layers Shirts / Polos Sweaters / Cardigans Coats / Jackets Blazers / Vests Jeans / Pants Shorts / Swim Sale
SALE
Home
COATS & JACKETS
SHOES
SNEAKERS
What’s New All Shoes Sneakers Low Mid & High Slip Ons Casual Boots Slippers / Sandals Shop By Brand Sale
FURNISH & ENTERTAIN
Men’s Accessories What’s New Bags / Wallets Hats / Scarves / Ties Belts / Watches Gloves / Scarves / Hats Sunglasses Sale
FURNITURE
OUR CATALOG GET THEM IN THE MAIL OR VIEW THEM ONLINE
ORDER STATUS
APPAREL SHOES ACCESSORIES Men’s Shoes
Men’s Shoes
APPAREL
SIGN OUT
OUR BLOG FIND OUT WHAT’S NEW LISTEN TO OUR PLAYLIST AND MORE
2008 URBAN OUTFITTERS DIRECT. ALL RIGHTS RESERVED. PRIVATE POLICY. TERMS OF USE
Project Description: This re-design project was an experimental project that taught me the many facets of good and bad website design and layout. The site development started with market research and a site map for the planning purposes. The end result is a web site which portrays the atmosphere of the store and the personality of the company. The re-design places high value on simple functionality for all levels of internet consumers.The images used were the images present on the web site during the Spring 2008 season.
WISH LIST
HELP
CLICK TO
VIEW CART
FURNISH & ENTERTAIN
Sneakers
NIKE DUNK HIGH PREMIUM $100.00 Premium Nike Dunk hi-top with brown leather uppers and 3M reflective coated orange blaze toe strip and printed olive heel strip. Padded at the ankle and finished with a classic white midsole and metallic Swoosh; contrast laces and lining; textured rubber sole. Imported. Spot clean. * Fits true to size * Leather, rubber, EVA
select color
quantity
size
School | Company | Organization: Purdue University (Spring 2008)
keyword
search
PURINA
TIDY CATS
MULTIPLE STRENGTH for your cast of characters.
logo
Learn
Our Products
Litter Selector
Play!
Tidy Cats Life
Cast of Characters Cats in Action
TIDY CATS Website Re-Design
Play Time
footer navigation
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keyword
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search
MULTIPLE STRENGTH foryour yourcast castofofcharacters characters STRENGH for
PURINA
Title: Web Site Re-design for Tidy Cats
TIDY CATS logo
Products
Scooping
Selector
Conventional Silica
FAQ
Litter Systems Accessories
Learn
footer navigation
Play!
footer navigation
keyword
3
search
MULTIPLE STRENGTH for your cast of characters
PURINA
TIDY CATS
Tidy Cats Crystals
logo
Project Description: As an intern at Infuz, I was launched into the web site design for Tidy Cats. I was able to see most of the design process with this project from brainstorming, building wire frames and site maps, to building out site comps. This site effectively displays Tidy Cats theories about an abundant lifestyle, and is user-friendly. The site also becomes an interactive experience as the user can customize their litter selection and learn which products are best for their lifestyle. The user can also come to tidycats.com to look up informative articles and even send and e-card to their friends. I also had the opportunity to participate in client presentations that allowed me to experience client-design firm relationships. This project made me fall in love with the interactive web design world and all that it has to offer.
Tidy Cats Clay
Tidy Cats Scoop
LAUNCH SITE Products Tidy Cats Clay
Tidy Cats Scoop
Tidy Cats Scoop
FAQ
Clay Products
Selector
Scoop Products 1
footer navigation
Crystal Products
footer navigation
Breeze Products You may also enjoy
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Play!
School / Company / Organization: Infuz (Intern Summer 2008)
Contact :
e-mail: pyle@purdue.edu cassiepyle@comcast.net (effective May 2009) phone: 260.403.5325 108 South River Road, West Lafayette, IN 47906 1826 Vanderbilt Drive, Fort Wayne, IN 46845
Objective :
To constantly gain knowledge of the ever-changing world of graphic and interactive design and to eventually guide a design team as design decisions are made.
Experience :
Design Intern (May 2008 - August 2008) Infuz, Saint Louis, Missouri Responsible for executing the design direction in web, interactive design and creative branding Worked directly with clients and design team on a day to day basis Able to take direction and provide creative solutions in brain-storming sessions Worked collaboratively to design and implement a brand website re-design Maintained vital organizational and planning tools for company and client Provided unique design solutions while developing Web 2.0 interfaces Created brand identity for a new emerging company Freelance Projects Composed a newsletter for Designing Women of Chicago, Illinois (Summer 2007) Designed a billboard for Crazy Mascots of Fort Wayne, Indiana (Summer 2007) Designed an invitation for US Network golf outting (Spring 2008) Executed a collaborative website re-design for The International Group of Accounting Firms Worldwide (Fall 2008) Designed logo identity for Sage Yoga and Pilates Studio in West Lafayette, Indiana (Fall 2008) Highlighted Student Projects, Purdue University Obtained knowledge of website layout and functionality while researching and implimenting a mock re-design of Urban Outfitter’s consumer website (Fall 2007) Gained valuable knowlege of page layout for multiple page print documents while designing a 24-page booklet featuring intense studies of color theory (Spring 2007) Enhanced my knowledge of identity packages and stationery systems by designing a logo for a mock company and developing a duo stationery system (Fall 2007) Aquired knowledge of package design by designing and producing a soft good product that doubles as a re-usable and environmentally-friendly package (Spring 2009)
Education :
Purdue University, West Lafayette, Indiana Bachelors of Fine Arts in Visual Communications Design with 3.67 GPA, Dean’s List
Personal Information :
Six years personal exploration and study of digital photography Maintains “A Design Mafia”, a blog for all creative fields and a source of inspiration Inspired by Mid-Century modern design, nature, music, and the fashion industry Constantly searching for opportunities to design and build my own furniture pieces Understanding of printmaking processes such as silkscreen and relief printing Evironmentally conscious and participates in energy saving techniques Weaknesses: Eames furniture, Reeses peanut butter cups, television series
Technical Skills :
Pro Skills
Relevent Skills
Photoshop Illustrator InDesign Microsoft Office
Flash cross platform capabilities Dreamweaver digital photography
References :
Upon Request
cassandre pyle leigh
GRAPHIC DESIGN interactive & web design
CONTACT BLOG www.adesignmafia.com
Consequence of Sound by: Regina Spektor My rhyme ain't good just yet, My brain and tongue just met, And they ain't friends, so far, My words don't travel far, They tangle in my hair, And tend to go nowhere, They grow right back inside, Right past my brain and eyes Into my stomach juice Where they don't serve much use, No healthy calories, Nutrition values. And I absorb back in The words right through my skin They sit there festering inside my bowels The consonants and vowels The consequence of sounds ..)