PRACTICE
HELPING BUSINESSES AND ORGANIZATIONS EVOLVE Your brain is always working to make sense of the world around you. We are always working to make that world a sensible experience. Q7 combines science, psychology and design to create solutions and experiences that allow organizations and companies to evolve through startup, expansion and reinvention phases of their business. We are an Experience-based Design (XD) and Marketing firm that practices designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions. The process draws from many sources including cognitive psychology and perceptual psychology, linguistics, cognitive science, architecture and environmental design, product design, information design, information architecture, brand management, interaction design, service design, and storytelling.
CONCEPT
EXPERIENCE-BASED MARKETING AND DESIGN In the 1950’s, General Mills launched the Betty Crocker cake mix—designed to save time in the kitchen by just adding water. Despite the convenience of this new product, it did not sell well. A group of psychologists was hired to investigate the brand and product. They found that people felt guilty for just adding water to a mix compared to the previous generation that baked cakes from scratch. To resolve this issue, General Mills added an egg to the instructions. Although technically unnecessary, it made people feel that they were more involved in the baking process. The product became a success. The solution wasn’t in logos or packaging, but rather customer experience. Today, Q7 continues the practice of consumer psychology in our marketing and design concepts to create solutions and experiences that allow organizations and companies to evolve.
EXPERIENCE Organizational Development & Assesment Consumer Journey Development (CX) Customer Experience Management (CEM) Experience-based Marketing & Design (XD) Appreciative Inquiry Psychographic Profiles Sensory Branding
SERVICES
BIG GIFTS COME IN SMALL PACKAGES, BUT IT’S STILL FUN TO OPEN A BIG GIFT. Our marketing and design strategies focus on creating experiences for end users through every touch-point of the brand. We believe that good design can go unnoticed. However, a good experience can last a lifetime.
DESIGN Logo Design Print Design Interior Design Event Planning Concepts Direction for Photography/Video Custom Package Design MARKETING Creative Concepting Brand Identity Management Campaign Concepting Copywriting Web & Digital Design Social Media Strategy Public Relations Radio & Television Production
DEVELOPMENT Milhaus Development Artistry Apartments 9 on Canal IPA Development Gene B. Glick Co. Buckingham HOSPITALITY Intercontinental Chicago Conrad Indianapolis MEDICAL Lakeland Hospital Monroe Hospital
CLIENTS
CREATIVITY ISN'T A PRIVILEGE, IT’S A NECESSITY. Our partnering clients span multiple industries, ranging from global companies to independent businesses. We believe in designing thoughtful experiences for everyone.
ORGANIZATIONS Richmond Art Museum Efroymson Family Fund Art With a Heart Visit Indy CORPORATE Rolls-Royce FlexJet Bombardier INDEPENDENT Goods Candies Ballerinas & Bruisers Casalini Photography
CASE STUDY
I N T E R CO N T I N E N TA L O ’ H A R E SERVICES Digital Media | Strategy and Development, Web Design and Content Management, Creative Conceptual Development, Print Design: In-Room, Catalog, Signage; Video, Audio Production and Photography, Event Coordination, Space Management, Account Management, Vendor Management, Brand Management, Experience-Based Design
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SERVICES Sensory Branding, Experience-based Marketing and Design, Event Coordinating, Video, Press/Media Management, Social Media Marketing, Advertising & Print Collateral, Art Exhibition Design & Curation, Interior Design Consultation, Campaign Concepting & Management.
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CONTACT
Whether you’re interested in working with us or just having an open conversation about topics we care about, we’d love to meet with you. 320 N. Meridian Street, Suite 901 Indianapolis, Indiana 46204 00 + 1 317.636.2639 creative@q7associates.com /Q7Associates @Q7Associates @Q7Associates
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