C R E AT E EX P ER I EN C E EVOLV E
Q7 uses psychographic lifestyle segmentation as a core principle in defining the reachable audience for each project. Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes and opinions, we are able to define a broader search that is aligned with our client’s culture, products and services.
Q7 has developed frameworks under using Experiencebased marketing practices to assist companies in maximizing their return on creativity and return on Investment. Psychology and neuroscience research are part of the practice that allows companies to expand their reach; define and align with their mission and create advocates for future growth.
Q7 works with companies to develop campaigns that tell the client’s story across multiple platforms and channels. We create a marketing plan that strengthens the campaign initiatives to reach goals and maximize the return of investment.
No one loves your logo more than you! A good logo design will uphold your values, culture and sustain you through future growth. Q7 uses Experience-based design principles to create brands that are scalable, adaptable , definable and support future growth.