PROPERTY MARKETING
HAS COVID CHANGED THE WAY WE USE CONTENT TO SELL PROPERTY? CHARLIE FIREBRACE Sales Director Wonderhatch www.wonderhatch.co.uk 2020 has been the year that has changed almost every facet of our daily lives. Many of us are working from home, travel plans have been abandoned for the foreseeable future and transactions ranging f rom retail to commercial to educational have moved from inreal-life events to digital spaces. The property sector is no different. Over the past few years, the process of marketing and selling property has 026 – Qandor – Issue No. 7
had an ever-increasing presence online. We have observed a steady development in how technology is used to sell and rent properties around the world. From simple walk throughs, at the lower end of the scale, to masterful 3D-rendered fly throughs and emotive lifestyle shots that sell a new way of living to potential buyers, film has been the driving aspect of that trend. Covid did not instigate this online shift but it has, without a doubt, been the catalyst for its acceleration. Since Covid has imposed expansive travel restrictions, overseas investors can no
