Highlights_Visual Standards Guide// 604 student work

VISUAL STANDARDS GUIDE

TABLE OF CONTENTS

BRAND HISTORY

We are an American children’s magazine. It began publication in June 1946, started by Garry Cleveland Myers and his wife Caroline Clark Myers in Honesdale, Pennsylvania. They both worked for another children’s magazine, Children’s Activities, for twelve years before leaving to start Highlights. Since its inception Highlights has carried the slogan “Fun with a Purpose”.

Highlights magazine reflected their philosophy that children become their “best selves” by using their creativity and imagination; developing their reading, thinking and reasoning skills; and learning to treat others with respect, kindness and sensitivity.

Highlights is geared mainly toward elementary school students; it contains stories and puzzles for children ages six to twelve years old. One aim of the magazine is to encourage kids to read and has something for preschoolers in every issue. Highlights’ illustrations feature people of all colors and its stories also cover diverse communities. Its February 2017 issue included a family with two dads, the first depiction of a same-sex relationship in the magazine’s 70-year history.

“Fun with a Purpose”

KEYWORDS

Enrich

Highlights thinks rich, professional, and interesting content is the key to retaining loyal customers and attracting new ones. The staff will develop content more in line with the characteristics of the new era based on the original IP.

Knowledge

Highlights provides high-quality content and educational tools for children to learn. In this way, children can acquire knowledge through interaction and play.

Explore

The courage to explore and keep trying new things can make the brand more dynamic. Brands will use children’s curiosity to spark their spirit of discovery. At the same time, it will also create a good platform for children and parents to explore knowledge together.

BRAND MISSION

Our mission is to inspire and enrich the curiosity, pursuit of knowledge and exploration of each generation in different ways.

OUR NEW LOGO

Satisfy Curiosity, Find Interesting Things

Our new brand logo shows the meaning of Satisfy Curiosity, Find Interesting Things. Also, it nicely showcases the brand spirit of Highlights. Here, we use a geometric shape and the letter “H” to create a star, which means we are very happy to help every generation grow up. For the wordmark, we use a round San Serif to make the feeling professional and approachable

Symbol

LOGO VARIATIONS

The HIGHLIGHTS logo was constructed with the letter “I” as a guide for spacing between the icon and logotype, and also spacing between each letterform. Letterform stroke width also equals the width the letter “I”.

Step One

Step Two

Wordmark

CLEAR SPACE

The Highlights logo was constructed with the letter “I” as a guide for spacing between the icon and logotype, and also spacing between each letterform. Letterform stroke width also equals the width the letter “I”.

BLACK & WHITE LOGO

The color logo is always preferred, but there are times when we will need to use the black or reversed signature in one-color printing. On dark backgrounds, use reversed signature. When there is adequate contrast and light backgrounds, use black signature.

Logo black Logo white

LOGO IN COLOR

The primary logo includes both the star, as well as the name Highlights, the logo can also be split up into different components for a more flexible application. At smaller sizes, the wordmark alone will fit the space best and be more readable. The star can be used on its own as a graphic element, or with the signature initials inside as a secondary logo. In all variations of the logo, it can be used with the appropriate colors, as a single color of any allowed color, or black and white.

Acceptable Color Variations

LOGO SIZE CHART

See the chart for guidance on when to use each type of logo variation. If the application of the logo is small (under an inch), it should be used as a wordmark only. Under a half inch, the logo is too small to be seen and should not be included in any form at that size. For larger logos (over 2 inches) it can be used as either the full primary logo, or the symbol logo.

2 inch & up 1.5 inch

PRIMARY LOGO SYMBOL WORDMARK

0.5 inch below 0.5 inch, do not print

LOGO DON’TS

Maintaining logo consistency by using the correct colors and image are important. Only use the logo in approved color schemes, size and applications.

STRETCH OR DISTORT

HAVE OUTLINE

ONE COLOR ONLY

HIGHLIGHTS

COLOR PALETTE

The brand Highlights’ current color is red. For this re-branding, we wanted to refresh that standard of brand color. While other colors may be used in designs as well, the primary color palette, including the logo colors, and the second color that is allowed to used in related platforms are as follows:

SECOND COLOR PALETTE

C: 38% M: 0% Y: 77% K: 0% R: 167 G: 209 B: 104 367 C

C: 0% M: 85% Y: 29% K: 0% R: 238 G: 76 B: 122 184 C

C: 0% M: 49% Y: 98% K: 0% R: 247 G: 149 B: 32 1495 C

C: 71% M: 16% Y: 0% K: 0% R: 33 G: 169 B: 225 229 C

TYPOGRAPHY SYSTEM

We have chosen our typography as it reflect our keywords that are enrich, knowledge, and explore. Use the following weight for all text case, including print and digital.

INSPIRE EACH GENERATION

PRODUCTS:

PRO-01: Family Play Box

PRO-02: Interactive Book

PRO-03: E- Book

SERVICES:

SER-01: Highlights Podcast

SER-02: Online Learning

SER-03: Family Exchange Community

ENVIRONMENTS:

ENV-01: Highlights store

ENV-02: Highlights Room

ENV-03: Highlights Pop-up Store

EVENT:

EVE-01: School Day

EVE-02: Family Together EVE-03: Happy Playdate

EDUCATIONAL OPPORTUNITIES:

EDU-01: Outdoor Class

EDU-02: Summer Camp

EDU-03: Highlights After-class

EXPERIENCES:

EXP-01: YouTube Channel

EXP-02: STEM Festival

EXP-03: Art & Music Festival

Enrich Pursue Explore

Enrich

ENV-01 ENV-02 SER-03 EVE-03

PRO-01

SER-01 PRO-03

PRO-02 SER-02 EDU-01

EXP-01 EVE-01 EDU-03 EXP-02 EDU-02 EXP-03 EVE-02 ENV-03

Pursue

Explore

FUTURE EXPANSION

We envision how Highlights inspire each generation and fulfill its mission of inspire and enrich the curiosity, knowledge and exploration of each generation.

We identify 18 future opportunities for brand extensions and organize them into a chart.

PRO-01/ PRODUCTS: Family Play Box

Connect children and parents, and let them leaning knowledge in the process of playing.

We will provide a toy box, and kids can learn more knowledge through doing experiments. Also, parents can play with their children by using some toys, which we provide through the box.

FOCUS:

The Highlights Family Play Box reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by playing interesting games with family, so that they can enjoy their family time and talk with each other.

LIKE: Endless Games, Smart Games, Kiwico

BUT:

Unlike Endless Games and Smart Games which is a table game. The Highlights Family Play Box will have some craft materials according to the age. Expect game, people can do some interesting craft with faimly.

LINK TO:

Along with Interactive Book to let children and parents learn knowledge in the process of playing. The Highlighs Family Play Box helps to establish complete content and IP for the Highlights Store.

PRO-02/ PRODUCTS: Interactive Book

Interactive Book, such as touch book, music book is suitable for young children.

We will provide various interactive books for young children. When children read the book, they can learn something through touch, hearing, smell, and sight.

FOCUS:

The Highlights interactive book reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by mobilizing readers’ five senses, then attracting readers to continue reading more books.

LIKE: Usborne, Little Hippo Books, Touch Think Learn

BUT:

Unlike Usborne and Little Hippo Books which is young and simple. The Highlights Interactive Book provide more ways to interact. The interactive book have real seed, music, taste that allow readers can lean different knowledges by hand, nose, ear and eye.

LINK TO:

Along with Family Play Box to let children and parents learn knowledge in the process of playing. The Highlighs’ Interactive Book helps to establish complete content and IP for the Highlights Store.

FUTURE EXPANSION

PRO-03/ PRODUCTS: E-book

People can relax through different electronic to read and listen book .

We will provide various e-books and audio-books for the audiences. People can log in to their highlights account and read with various electronic devices anytime.

FOCUS: The Highlights E-book reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by providing e-books and audiobooks , so that people can read more relaxed.

LIKE: Amazon, Apple Books

BUT:

Unlike Amazon and Apple Books which include all kinds of books. The Highlights E-book will focus on children’s books and educational books.

LINK TO:

Along with Highlights Podcast to introduce some new books in the E-book. The Highlights E-book can support people learning well in Online Learning.

SER-01/ SERVICES: Highlights Podcast

Use fragmented time to listen story and Learn STEM

We offer Highlights Podcast for the target audiences, At the podcast, there will be people who tell a story, share learning experiences, or talk about STEM knowledge.

FOCUS: The Highlights Podcast reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by listening to stories and learning STEM knowledge at fragmented time, so that audiences can gain knowledge by listening.

LIKE: TED Talks Daily, Unexplainable

BUT:

Unlike TED Talks Daily which is everybody can talk about something. The Highlights Podcast will invite teachers from various disciplines to explain their knowledge. Also, people can tell a story, and share parenting experiences.

LINK TO: Online Learning, E- book, Family Exchange Community, and YouTube Channel.

SER-02/ SERVICES: Online Learning Make people discover plentiful knowledge at anytime.

We offer e-Learning courses for every generation. From this platform, the target audience can learn science, history, arts, and so on.

FOCUS: The Highlights Online Learning reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by learning science, history, and art online, so that anyone, anywhere can learn and explore knowledge online.

LIKE: Coursera, edX, Udemy, Skillshare

BUT: Unlike Coursera and edX which include all kinds of knowledge. The Highlights Online Learning will focus on STEM, writing, and education.

LINK TO: The Online Learing will provide more interesting contents for Highlights Podcast, and support E-book.

SER-03/ SERVICES: Family Exchange Community

Learn from other families’ parenting experiences, share ideas of education with others through an app. We offer Family Exchange Community for the target audiences, At the podcast, there will have people who tell a story, share experiences, or talk about subject knowledge.

FOCUS: The Highlights Family Exchange Community reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by communicating with other family, so that parents can learn very useful experiences.

LIKE: Aspiranet, First 5 California

BUT:

Unlike Aspiranet which is focus on mental health. The Highlights Family Exchange Community will provide a platform for family to community parenting experiences.

LINK TO: Online Learning, E- book, YouTube Channel.

FUTURE EXPANSION

ENV-01/ ENVIRONMENTS: Highlights Room

Get help from teacher, educator and psychologist, and learn education knowledge from them.

We will build an in-person Highlights room. In this room, we will host some lectures, and provide a volunteer for parents and children in need.

FOCUS: The Highlights Room reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by learning how to educate teachers, educators, and psychologists, so that kids and parents can have professional guidance.

LIKE: TED Talk, Nature BUT:

Unlike TED Talks which is everybody can talk about something. The Highlights Room will invite professional people from various disciplines to explain their knowledge.

LINK TO: Online Learning, YouTube Channel.

ENV-02/ ENVIRONMENTS: Highlights Store

Buy Highlights products convenient, and fully experience all services

We will build a Highlights store. At the store, people can buy some related products, such as STEM boxes, interactive books, and toys.

FOCUS: The Highlights Store reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by fully experiencing all services, and products at the store, so that people can easily enjoy the learning service.

LIKE: Apple Store, Nike Store BUT: Unlike Apple Store which is people can buy the products. The Highlights Store will have events and services via zoom that people can try our services.

LINK TO: Family Play Box, Interactive Book, E- Book, YouTube Channel, Highlights Podcast, Online Learning.

ENV-03/ ENVIRONMENTS: Highlights Pop-up Store

Help audiences experience different cultures and educational concepts.

Highlights will have a pop-up store with local styles in different cities. We will provide many products with local culture in these stores.

FOCUS: The Highlights Pop-up Store reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by exploring products and services in a different culture, so that people can learn about culture and education in different cultures.

LIKE: Google, Target BUT: Unlike Google and Target which is extensive and transitory. The Highlights Pop-up Store will provide many products with local culture in the stores. People can buy products and services with local characteristics

LINK TO: Family Play Box, Interactive Book, E- Book, YouTube Channel, Highlights Podcast, Online Learning.

EXP-01/ EXPERIENCES: YouTube Channel

Leaning STEM, history and art knowledge through watching video.

Our main promotion method is to provide some short videos of lectures and experiments on YouTube.

FOCUS: The Highlights YouTube Channel reinforcesour mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by watching long or short videos, so that kids and parents can learn something in a short time.

LIKE: Ted-Ed, National Geographic, Edutopia, Veritasium

BUT: Unlike National Geographic which is focused on introductory natural sciences. The Highlights YouTube Channel will provide broad teaching and STEM videos. The tutoring video will meet children’s Daily learning needs.

LINK TO: Interactive Book, E- Book,Highlights Podcast, Online Learning, Highlights store, Highlights Pop-up Store

FUTURE EXPANSION

EXP-02/ EXPERIENCES: STEM Festival

Learn STEM knowledge while playing with others

We will host a STEM Festival and advertise through posters and booklets. People can play, learn, and buy something through the festival.

FOCUS: The Highlights STEM Festival reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by doing an experiment and playing with others, so that kids can learn STEM knowledge by doing an experiment and exercising social skills.

LIKE: Bayer Fund, North Bay Science

BUT:

Unlike Bayer Fund which has an At-home program. The Highlights STEM Festival only has an in-person program. In order to let the children learn more and more professional knowledge while playing, we will have relevant teachers to explain the knowledge during the Festival.

LINK TO: Interactive Book, E- Book,Highlights Podcast, Online Learning, YouTube Channel.

EXP-03/ EXPERIENCES: Art & Music Festival

Enjoy the happiness brought by music and art. We will host an art & music festival. People can play, learn, and buy something through the festival.

FOCUS: The Highlights Art & Music Festival reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by learning music and art in a relaxed environment, so that kids can experience and learn music and art while playing.

LIKE: Monthly Art Market & Artisan Fair, SFMOMA

BUT:

Unlike Monthly Art Market & Artisan Fair which is commercial. The Highlights Art & Music Festival is educational. Audiences can enjoy wonderful music and exquisite art, and at the same time l earn related music and painting knowledge.

LINK TO: Interactive Book, E- Book,Highlights Podcast, Online Learning, YouTube Channel.

EVE-01/ EVENT: Family Together

Help children and parents understand each other

For this event, we will design some fun and interactive games to help children and parents better communicate and understand each other

EVE-02/ EVENT: School Day Enrich education methods with school

For this event, Highlights will work with schools around the world to provide tutoring for students.

FOCUS: The Highlights Family Together reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by providing a platform for children and parents to learn from each other, so that people can know how to communicate effectively and reduce conflict between children and parents.

LIKE: Aspiranet, First 5 California

BUT:

Unlike Aspiranet which is focused on mental health. The Highlights Family Together will design some fun and interactive games to help children and parents better communicate and understand each other.

LINK TO: Highlights Podcast, Family Exchange Community

FOCUS: The Highlights School Day reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by supporting the school to create more education methods, so that students can solve problems in their studies at school.

LIKE: SFMOMA, Disney

BUT: Unlike SFMOMA which let children learn at a museum. The Highlights School day will walk into the classroom, and bring new education methods and tools for teachers and students to explore knowledge unlimited.

LINK TO: Family Play Box, Interactive Book, E- Book, YouTube Channel, Highlights Podcast, Online Learning.

FUTURE EXPANSION

EVE-03/ EVENT: Happy Playdate Know your community very well

For this event, Highlights will work with the local community to organize playdate events. This strengthens the connection between children and parents in the community.

FOCUS: The Highlights Happy Playdate reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by strengthening ties between families in the community, so that parents can help each other in the community.

LIKE: Nextdoor, Community Organization

BUT: Unlike Nextdoor which people post some information on it. The Happy Playdate will offer the community with teaching aids, games, and organize events to increase neighbor to neighbor communication.

LINK TO: School Day, Family Play Box, Interactive Book, E- Book, YouTube Channel, Highlights Podcast

EUD-01/ EDUCATIONAL: Outdoor Class Explore the natural world, and the mysteries of life

Highlights will have outdoor classes every Sunday. It will have a different theme, such as October is the theme of harvest, which will take children to understand the mature results of plants and so on.

FOCUS: The Highlights Outdoor Class reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by learning outside and exploring nature and mysteries of life, so that let children combine book knowledge with real life.

LIKE: Tinkergarten, West Coast Nest

BUT: Unlike Thinkergarten which is more academic. The Highlights Outdoor Class access to a natural space, as well as a learning process that is based on what the children are curious about and inspired by.

LINK TO: YouTube Channel, Highlights Podcast

EUD-02/ EDUCATIONAL: Summer Camp

Spend summer time to explore things around us with other friendly people

Highlights will have a summer camp. It will have a different program, such as art, sports, and music.

FOCUS: The Highlights Family Together reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by attending art, sport, STEM program, so that they can enjoy their family time and talk with each other.

EUD-03/ EDUCATIONAL: Highlights After Class

Make children’s after class time richer and interesting. Highlights will have after class for children. In this class, we offer STEM tutoring, and music or art class.

FOCUS: The Highlights After Class reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by offering STEM tutoring, music and art class, so that students can solve problems in their studies at school.

LIKE: Urban Adventure Camp, Bald Eagle Sports Camps

BUT:

Unlike Bald Eagle Sports Camps which is focused on sports. The Highlights summer camp will have different programs, such as art, sports, and music. Also, we have an indoor program for younger kids.

LINK TO:

Family Play Box, Interactive Book, E- Book, YouTube Channel, Highlights Podcast, Online Learning.

LIKE: Palm Academy, MathSeed

BUT: Unlike Palm Academy and MathSeed which is focused on helping children finish their homework. The Highlights After Class will offer STEM tutoring, and music or art class. Also, children can organize or join an interest group.

LINK TO: Family Play Box, Interactive Book, E- Book, YouTube Channel, Highlights Podcast, Online Learning.

EDU-01

HIGHLIGHTS OUTDOOR CLASS

Explore the natural world, and the mysteries of life

Highlights will have outdoor classes every Sunday. It will have a different theme, such as October is the theme of harvest, which will take children to understand the mature results of plants and so on.

Mission-focus

The Highlights Outdoor Class reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by learning outside and exploring nature and mysteries of life, so that let children combine book knowledge with real life.

Similarities

Tinkergarten

It helps families get outside to make the most of their kids’ early learning years. Designed by education experts and loved by all families, our play-based outdoor curriculum guides parents and caregivers in raising healthy, confident, and capable kids.

Differentiating Elements

Unlike Thinkergarten which is more academic. The Highlights Outdoor Class access to a natural space, as well as a learning process that is based on what the children are curious about and inspired by. Link To YouTube Channel, Highlights Podcast

PRO-02

INTERACTIVE BOOK

Interactive Book, such as touch book, music book is suitable for young children.

We will provide various interactive books for young children. When children read the book, they can learn something through touch, hearing, smell, and sight.

Mission-focus

The Highlights interactive book reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by mobilizing readers’ five senses, then attracting readers to continue reading more books.

Similarities

Usborne

It is a British publisher of children’s books.

Differentiating Elements

Unlike Usborne and Little Hippo Books which is young and simple. The Highlights Interactive Book provide more ways to interact. The interactive book have real seed, music, taste that allow readers can lean different knowledges by hand, nose, ear and eye.

Link To

Along with Family Play Box to let children and parents learn knowledge in the process of playing. The Highlighs’ Interactive Book helps to establish complete content and IP for the Highlights Store.

SER-01

HIGHLIGHTS PODCAST

Use fragmented time to listen to knowledge

We offer Highlights Podcast for the target audiences, At the podcast, there will be people who tell a story, share learning experiences, or talk about STEM knowledge.

Mission-focus

The Highlights Podcast reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by listening to stories and learning STEM knowledge at fragmented time, so that audiences can gain knowledge by listening.

Similarities

TED Talks Daily, Unexplainable

Differentiating Elements

Unlike TED Talks Daily which is everybody can talk about something. The Highlights Podcast will invite teachers from various disciplines to explain their knowledge. Also, people can tell a story, and share parenting experiences.

Link To

Online Learning, E- book, Family Exchange Community, and YouTube Channel.

PRO-01

FAMILY PLAY BOX

Connect children and parents, let them leaning knowledge in the process of playing.

We will provide a toy box, and kids can learn more knowledge through doing experiments. Also, parents can play with their children by using some toys, which we provide through the box.

Mission-focus

The Highlights Family Play Box reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by playing interesting games with family, so that they can enjoy their family time and talk with each other.

Similarities

Endless Games, Smart Games, Kiwico

Differentiating Elements

Unlike Endless Games and Smart Games which is a table game. The Highlights Family Play Box will have some craft materials according to the age. Expect game, people can do some interesting craft with faimly.

Link To

Along with Interactive Book to let children and parents learn knowledge in the process of playing. The Highlighs Family Play Box helps to establish complete content and IP for the Highlights Store.

STEM FESTIVAL

Learn STEM knowledge while playing

We will host a STEM Festival and advertise through posters and booklets. People can play, learn, and buy something through the festival.

Mission-focus

The Highlights STEM Festival reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by doing an experiment and playing with others, so that kids can learn STEM knowledge by doing an experiment and exercising social skills.

Similarities

Bayer Fund, North Bay Science

Differentiating Elements

Unlike Bayer Fund which has an At-home program. The Highlights STEM Festival only has an in-person program. In order to let the children learn more and more professional knowledge while playing, we will have relevant teachers to explain the knowledge during the Festival.

Link To

Family Play Box, Interactive Book, E- Book, YouTube Channel, Highlights Podcast, Online Learning.

EXP-02

HIGHLIGHTS STORE

Buy Highlights products convenient, and fully experience all services

We will host a STEM Festival and advertise through posters and booklets. People can play, learn, and buy something through the festival.

Mission-focus

The Highlights STEM Festival reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by doing an experiment and playing with others, so that kids can learn STEM knowledge by doing an experiment and exercising social skills.

Similarities

Apple

Differentiating Elements

Unlike Bayer Fund which has an At-home program. The Highlights STEM Festival only has an in-person program. In order to let the children learn more and more professional knowledge while playing, we will have relevant teachers to explain the knowledge during the Festival.

Link To Interactive Book, E- Book,Highlights Podcast, Online Learning, YouTube Channel.

SER-02

ONLINE LEARNING

Make people discover plentiful knowledge at anytime.

We offer e-Learning courses for every generation. From this platform, the target audience can learn science, history, arts, and so on.

Mission-focus

The Highlights Online Learning reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by learning science, history, and art online, so that anyone, anywhere can learn and explore knowledge online.

Similarities

Differentiating Elements

Unlike Coursera and edX which include all kinds of knowledge. The Highlights Online Learning will focus on STEM, writing, and education.

Link To

The Online Learing will provide more interesting contents for Highlights Podcast, and support E-book.

FAMILY TOGETHER

Help children and parents understand each other

For this event, we will design some fun and interactive games to help children and parents better communicate and understand each other

Mission-focus

The Highlights Family Together reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by providing a platform for children and parents to learn from each other, so that people can know how to communicate effectively and reduce conflict between children and parents.

Similarities

Aspiranet, First 5 California

Differentiating Elements

Unlike Aspiranet which is focused on mental health. The Highlights Family Together will design some fun and interactive games to help children and parents better communicate and understand each other.

Link To Highlights Podcast, Family Exchange Community

SER-03

FAMILY EXCHANGE COMMUNITY

Learn from other families’ parenting experiences, share ideas of education with others through an app.

We offer Family Exchange Community for the target audiences, At the podcast, there will have people who tell a story, share experiences, or talk about subject knowledge.

Mission-focus

The Highlights Family Exchange Community reinforces our mission of inspiring and enriching the curiosity, knowledge, and exploration of each generation by communicating with other family, so that parents can learn very useful experiences.

Similarities

Aspiranet, First 5 California

Differentiating Elements

Unlike Aspiranet which is focus on mental health. The Highlights Family Exchange Community will provide a platform for family to community parenting experiences.

Link To Online Learning, E- book, YouTube Channel.

Colophon

Design+ Strategy

Qi Jin

Disclaimer

This is a non-commercial project, just for educational purposes and is not intended to represent or replace the original brand

Image Source

Unsplash Google Image

Typography

Adelle Adelle Sans