BMW 4S Shop

Retail shop, Harbin, China

Commercial Design Individual Work Completed Project

Design started: 2012.11 Opening time: 2014.10

Scope of services: Schematic design, construction drawing check on both of architectural and interior.

The site area for this project is 7925.6m2 and total building area is 12486m2. Building height is 36.3m. The building has showrooms on 0.0m and 7.0m, customer areas are on 0.0m, 4.7m and 9.4m. Workshops on 0.0m, 7.0m and 14m. The 14m and 17.5m is devoted to office space while 20.5m,24m 27.5m and 31m are reserved for indoor and rooftop parking.

• According to the latest manual of BMW standards, the project facade is required to use rhythmic movements of the vertical window design. White plaster for secondary parts and large-scale glazing with dark window frames and sun-shading elements for the public areas. • The brand guidelines require that all buildings where you can view and repair vehicles are easily recognizable as being part of the same company. Light colours also dominate the interior spaces, although more private areas can be kept in rather dark elegance. • The arrangement of the exhibited cars, the layout of sales areas and workbases, integrated lounges and special new car delivery areas follow common principles as well. As a whole, they create strongly brand-oriented spaces with a modern, airy and bright appearance.