Persona

Target Audience

With the new vision, it is important to establish types of individuals who will form our audience. We used a technique that employs fictitious users to guide decision making regarding features, interactions, and aesthetics. Our brand audience general characteristics are people who want to learn about diverse countries' cultural and knowledge.

Andrew Watson

The backpack traveler

Age and gender / 32, Male Occupation / Traveler From / United Kingdom Live in / Leeds, UK Education / Undergraduate

• He likes to travel around the world because he wants to see different countries and experience different cultural life.

• He enjoys travel alone because he feels that is more freedom for him.

• Because of Eric wants to get more background information for a new city, he prefers to look at some other people's travel experience before he goes to a new place.

•He has a YouTube channel to use vlog video to record his travel experience because he wants to share his expertise with different people.

• He tikes to communicate with different people because he wants to share stories with other people.

• He loves adventure because he can find some spontaneity that the journey brings.

• He is a foodie because he loves to taste new food and experiencing new things.

Eric Johnson

The culture scholar

Age and gender / 28, Male Occupation / Work in the city culture museum From / Mexico Live in / Mexico City Education / Graduate

• Andrew Likes different opportunities for learning different cultures because he is interested in learning different countries' historical, cultural stories.

• Every time he comes to a new place, he finds the local museum to look at the cultural information because he is interested in learning the local culture.

• He has an enthusiasm when talking with different people because he wants to share ideas with people.

• He enjoys working in the museum because he thinks museums promote the enjoyment and sharing diverse, authentic cultural and natural heritage. He happy working with different cultural exhibitions.

• He loves to travel because he wants to learn to experience something unfamiliar and learn new things.

• He likes to travel with friends because he enjoys creating memories with his friends.

• He likes to go to local farmer markets because he wants to taste different food.

Carrie Carson

The photographer

Age and gender /26, Female Occupation / Photographe From / America Live in / Los Angeles, CA Education / Undergraduate

• She loves to use the camera to capture different moments on her trips because she has a curious heart about everything.

• She likes to change because she wants to meet new people and engage in a unique experience. Carrie has an adventurous spirit.

• She loves to collect different style cameras because she wants to take various style photos.

• Carrie likes to use the camera to shoot something with celebrity characteristics, so that she will learn a new culture.

• She likes to take photos of people's different emotions because she feels people's reactions that can make the photo more alive.

• Carrie has a keen eye for details to observe the vision message in her daily life because of her occupation that needs to see Life details.

• Because Carrie usually needs to take a billion photos, and she will only get one perfect image in the end, she often has a lot of patience for her works.

Wang Ning

The international student

Age and gender / 21, Femalee Occupation / College student From / China Live in / San Francisco, CA Education / Undergraduate

• She likes friends very much, because it will make her feel full of life.

• She likes to discuss the cultural knowledge of various countries with her new friends because she likes to study diverse cultures.

• She loves to try different local food in different areas because she likes to eat food which she never had before.

•She is proficient in 5 languages because she likes to understand the culture of other countries through language.

• She likes to pay attention to things related to culture on INS, because she likes to learn cultural knowledge of different countries.

• She wants to read books and watch movies in her free time because she feels reading can make her relax

• She loves to buy clothes because she thinks buying clothes can give her a strong sense of security.

Jeffrey Edwards

University Pprofessor

Age and gender / 55, Male Occupation / University Professor From / Australia Live in / Melbourne, Australia Education / PhD

• Jeffery is an school teacher, so he likes to talk with his students because he can learn about different countries' stories from them.

• Jeffery wants to go to travel to an Asian city because he Loves traditional Asian cultures.

• He usually travels alone. He likes to live in a local bed and breakfast because he wants to learn more local customs and traditional cultures. He likes to talk to different people.

• He can speak some French because he chose French for his second language in his college study.

• He likes to read cultural magazines because it allows him to learn more about diverse cultures.

• He loves to do some extreme sports, like parachuting, bungee jumping, etc. Because he feels exciting games that can help him relax.

• He usually shares his travel experiences and photos on his social media. He also follows a lot of people on Instagram because he wants to see other people's lifestyles.

Emily Khatri

The creative artist

Age and gender / 37, Male Occupation / Designer, Illustrator From / Italy Live in / Rome, Italy Education / Graduate

• Emily loves to observe the details in her daily life because she is a designer and illustrator. She likes to use different texture pens to draw different things.

• Emily wants to travel to North America because there is a lot of incredible museums. She enjoys traveling the world to get ideas and inspiration for her design.

• Emily likes to participate in some famous ethnic festivals, which will allow her to learn a variety of cultures.

• Emily likes to communicate with people from different countries so that he can get more inspiration.

• She likes to buy some special handicrafts because she wants to learn more about ethnic culture.

• She likes books that accept etiquette from different countries because she loves to study multiculturalism.

• He likes to go to local farmer markets because he wants to taste different food.

Isabella Arlette

A very busy new mom

Age and gender / 34, Female Occupation / Homemaker From / Greece Live in / Atlanta, GA Education / Undergraduat

• Isabella quit her jobs one year ago because she has two young children, a newborn and four years old, Her husband often goes out on business, so she wants to take care of her children before they go to kindergarten.

• She does not have enough time to communicate and travel with others because she needs to take care of the baby.

• She did not do well, but now she is watching some videos to learn some healthy recipes because she wants the children to eat healthily.

•She worked in a magazine before marriage, and she still keeps a diary because she wants to record the story of the baby's growth.

• Because she still wants to work, when the baby starts kindergarten, she will find a new job.

• She does not like to learn about diverse cultures because she does not want to try any other cultures or other challenges.

• Isabella is a quiet person because she usually doesn't talk to people she doesn't know.because he wants to see other people's lifestyles.

Adam Sawyer

A homeboy

Age and gender / 19, Male Occupation / Unemployment From / Czech Republic Live in / Salem, OR Education / High school

• Adam doesn't like to go outside because he wants to stay at home and play video games. Adam doesn't like to travel because he feels the journey is a complicated thing for him. He doesn't like going to different places.

• Because Adam likes to play games in the home, he spends a lot of time playing video games and watching other people game competition live streams.

• Adam doesn't play outside sports with his friends because he wants to stay at home, He only plays online video games in the house with live communication.

• He doesn't like diverse cultures, he has no interest in culture, because he thinks it is a waste of time to understand culture.

• He usually doesn't like to communicate with other people because he is introverted. He feels home is more retaxing and free because he can go lay down at any moment.

• He doesn't want to be adventurous because he likes safety.