MS3 – Media Investigation & Production (Internal Assessment)
A2 Media Studies
2011 - 2012 Lee Bone Sally Hughes Matt Hook Ian Keetch
Teaching Staff:
lee.bone@qmc.ac.uk sally.hughes@qmc.ac.uk matt.hook@qmc.ac.uk ian.keetch@qmc.ac.uk
MS3 – Media Investigation & Production
CONTENTS
Introduction
3
Module Aims
3
Content
3
Suggested Research Areas
3
Suggested Essay Titles
4
Devising Your Own Title
11
Stages of Research
12
Guide to Bibliographic Citation and Referencing
14
Marks Schemes
20
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MS3 – Media Investigation & Production INTRODUCTION: The MS3 unit is the internal assessment module for the A2 year. Like MS2 (the internal assessment at AS) it is centre assessed and externally moderated. However, it is not simply a repeat of MS2 and is very different in terms of structure and the quality and quantity of work required. MODULE AIMS: • • • •
develop the practical and theoretical skills and knowledge you have acquired at AS demonstrate the importance of research in informing media production develop your ability to writing in an academic style develop your independent research skills
CONTENT: You are required to produce three pieces of linked work. These are: • • •
a 1,400 – 1,800 word research essay [45 marks] a production piece (informed by the research essay) [45 marks] a 500 – 750 word evaluation (discussing how the production has been informed by the research essay) [10 marks]
Each of the three pieces of work will be marked separately and then combined to offer a total mark for the unit. SUGGESTED RESEARCH AREAS: You are required to undertake their investigation into a specific area of study, focussing on one of the following media concepts: • • •
genre representation narrative
Your research must: • • •
draw on a range of sources (including primary and secondary research) be supported by complete bibliography allow you to reach conclusion that will inform your production
Begin by selecting the concept to be investigated (genre, narrative or representation) then, working left, select your title, your key texts and what you are going to produce for the practical element.
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Possible areas of investigation and production have been detailed overleaf.
MS3 – Media Investigation & Production
MEDIA CONCEPT (select ONE)
SUGGESTED TITLE (select ONE)
SUGGESTED TEXTS (select TWO or THREE)
PRACTICAL OPTIONS (select ONE)
Genre An opening sequence or four-minute extract from a new TV sci-fi series.
Investigate the generic conventions of TV sci-fi series.
Dr. Who, Battlestar Galactica, Stargate, Star Trek, Firefly, Red Dwarf.
A six page cross-media promotion for a new TV sci-fi series comprised of a selection of the following: posters, a magazine article discussing the series, DVD covers, CD soundtrack cover and working web pages. A four-minute extract from a (mock) reality series.
Investigate the evolution of the vampire genre.
The Hills, Big Brother, Wife Swap, Come Dine With Me.
The Lost Boys, Dracula (1931), Nosferatu (1922), Dracula: Prince of Darkness (1966), Underworld, Interview With The Vampire, Bram Stoker’s Dracula (1922), Lesbian Vampire Killers.
A six page cross-media promotion for a new reality series comprised of a selection of the following: posters, a magazine article discussing the series, DVD covers, CD soundtrack cover and working web pages. An opening sequence or four-minute extract from a new vampire film. A six page cross-media promotion for a new vampire film or series
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Investigate the generic conventions of ‘reality’ television.
MS3 – Media Investigation & Production comprised of a selection of the following: posters, a magazine article discussing the series, DVD covers, CD soundtrack cover and working web pages.
Investigate the generic conventions of documentary.
Bowling For Columbine, The Thin Blue Line, Touching The Void, Nightmail, Man With a Movie Camera, Triumph of the Will, The Corporation.
A four minute documentary or an opening sequence / fourminute extract thereof.
An opening sequence or four-minute extract from a new slasher film. Halloween, Scream, I Know What You Did Last Summer, Urban Legend, Friday 13th, Texas Chainsaw Massacre.
Investigate the generic conventions of the US or UK TV crime drama.
USA: CSI, NCIS, The Wire, Law & Order, Numbers. UK: Vera, Luther, A Touch of Frost, Ashes to Ashes, Life on Mars, The Sweeney.
A six page cross-media promotion for a new vampire film or series comprised of a selection of the following: posters, a magazine article discussing the series, DVD covers, CD soundtrack cover and working web pages. An opening sequence or four-minute extract from a new TV crime series. A six page cross-media promotion for a new TV crime series comprised of a selection of the following: posters, a magazine article discussing the series, DVD covers, CD
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Investigate the generic conventions of the Hollywood slasher movie.
MS3 – Media Investigation & Production soundtrack cover and working web pages. Narrative A four-minute extract from a (mock) reality series.
Investigate the narrative structures of ‘reality’ television.
Geordie Shore, The Only Way Is Essex, Jersey Shore, The Hills, Big Brother, Wife Swap, Come Dine With Me, My Super Sweet 16, Keeping Up With The Kardashians.
A six page cross-media promotion for a new reality series comprised of a selection of the following: posters, a magazine article discussing the series, DVD covers, CD soundtrack cover and working web pages. A four-minute extract from a (mock) reality series.
Compare and contrast the narrative structures of mainstream versus independent cinema.
Britain’s Got Talent, XFactor, Big Brother, The Hills, American Idol.
A six page cross-media promotion for a new reality series comprised of a selection of the following: posters, a magazine article discussing the series, DVD covers, CD soundtrack cover and working web pages. A closing sequence from either a mainstream or independent-style film. A six page cross-media promotion for a new film employing an innovative narrative structure comprised of a selection
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Investigate how the narratives of ‘reality’ television are affected by audiences.
MS3 – Media Investigation & Production of the following: posters, a magazine article discussing the series, DVD covers, CD soundtrack cover and working web pages. Investigate the role of the narrator as a narrative device in Hollywood cinema. Investigate the use of non-linear narratives in cinema.
Investigate the narrative structures and techniques used in graphic novels.
Forrest Gump, Double Indemnity, Sin City, Sunset Blvd, Fight Club, Kiss Kiss Bang Bang, Big Fish, Stranger Than Fiction. Rashomon, Living In Oblivion, Run Lola Run, Memento, Pulp Fiction, Irreversible. Watchmen, Sin City, Maus, Death: Time of Your Life, The Sandman.
A short film or fourminute extract from a film employing a narrator as a narrative device. A short film or fourminute extract from a film employing a nonlinear narrative. A six-page comic or extract of a graphic novel employing the techniques discussed in your essay.
Representation A four-minute extract from a new TV crime series.
Investigate the representations of Britain in British cinema.
Life On Mars, Ashes to Ashes, The Bill, Hustle.
Notting Hill, Dirty Pretty Things, Last Resort, Once Upon A Time In The Midlands, Twenty-Four Hour Party People, Gosford Park.
A six page cross-media promotion for a new TV crime series comprised of a selection of the following: posters, a magazine article discussing the series, DVD covers, CD soundtrack cover and working web pages. A four-minute opening sequence from a new independent British film depicting life in Britain.
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Investigate the representation of the police in British TV crime dramas.
MS3 – Media Investigation & Production
A six page cross-media promotion for a new film comprised of a selection of the following: posters, a Sight & Sound article discussing the film, DVD covers, CD soundtrack cover and web pages. A playable demo for a new computer game that features female characters.
Investigate the Resident Evil, Leisure Suit representation of women Larry, Metroid, Panty in video games. Raiders, Mario.
A six page cross-media promotion for a new video game comprised of a selection of the following: the cover for the game, posters, a magazine article discussing the game, CD soundtrack cover and web pages. An opening sequence or four-minute extract from a film focussing on women in sport.
Investigate the representation of two
A six page cross-media promotion for a new film comprised of a selection of the following: posters, a magazine article discussing the film, DVD covers, CD soundtrack cover and web pages / site.
Vanessa-Mae, Beth Ditto, Rock Bitch, Alanis A music video. Morisette, Sheryl Crow,
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Million Dollar Baby, Investigate the Girlfight, Wimbledon, representation women in Blue Crush, A League of sports movies. Their Own, Bring It On, Bend It Like Beckham.
MS3 – Media Investigation & Production
contrasting female artists in the music industry.
Avril Lavigne, Tairrie B, Kelis, Tori Amos, P!nk, Joan Jett, Adele. Beyonce, Madonna, Christina Aguilera, Lady Ga Ga, Britney, Girls Aloud, The Saturdays. (Select one from each group).
A six page cross-media promotion for a new female artist comprised of a selection of the following: posters, a magazine article discussing the artist, DVD covers, CD covers and web pages.
A music video.
Investigate the representation of black masculinity in Hip Hop.
Investigate the representation of Islam in the media.
Kanye West, Nas, Jay-Z, Snoop Dogg, Nelly, NWA, Coolio, Dizzie Rascal.
Blackboards, tabloid newspapers, Four Lions, Eastenders, 24, Yasmin.
A six page cross-media promotion for a new artist comprised of a selection of the following: posters, a magazine article discussing the artist, DVD covers, CD covers and web pages. A four minute documentary or an opening sequence / fourminute extract thereof.
Investigate the representation of a particular war in cinema. Or Investigate the representation of Vietnam War veterans in American cinema.
Vietnam: The Deer Hunter, Born on the Fourth July, Apocalypse Now.
A four-minute opening sequence from a war film.
The Iraq War: In The Valley of Elah, The Messenger.
A six page cross-media promotion for a new war film comprised of a selection of the
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A six-page newspaper or magazine targeting a British Muslim audience.
MS3 – Media Investigation & Production WWII: Saving Private Ryan, The Thin Red Line, Pearl Harbour, Der Untergang, The Pianist.
A four-minute documentary discussing the representation of ethnicity in women’s magazines. Vogue, Pride, Vibe, Ebony, iStyle, Asian Woman, Glamour.
Environmental: An Inconvenient Truth, The Corporation, Age of Stupid, Who Killed The Electric Car?, The 11th Hour, Food Inc, Black Gold.
Investigate the representation of a particular issue in the media.
Disability: Inside I’m Dancing, Murderball, Glee, Snow Cake, Rain Man, It’s Kind of a Funny Story. Sexuality: Mysterious Skin, Fish Child, Glee, The Next Best Thing. Other: the cult of celebrity, political scandal, global economics. National / international news coverage - print, web and broadcast - can also be used here.
Six pages – including cover and contents page – for a new magazine that challenges existing ethnic stereotypes and / or widens ethnic appeal. A four-minute documentary relating to your chosen issue.
A six page cross-media campaign promoting awareness of to your chosen issue and comprised of a selection of the following: posters, a magazine article discussing the film, DVD covers, CD soundtrack cover and web pages.
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Investigate the representation of ethnicity in women’s magazines.
following: posters, a magazine article discussing the film, DVD covers, CD soundtrack cover and web pages.
MS3 – Media Investigation & Production DEVISING YOUR OWN TITLE: Students may also have the option to devise their own titles. However, when proposing your idea you must have a clear idea of and be able to explain / justify: • • • • •
the concept being investigated (genre, narrative or representation) your proposed essay title the texts you will be analysing / researching the research sources you will be using to write your essay the product you will be making
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Proposals must be submitted in writing to your teacher.
MS3 – Media Investigation & Production STAGES OF RESEARCH: The stages: 1. SELECT your essay title / question: Do not necessarily select the topic you initially feel most comfortable with Consider what / how much has been written on your chosen topic. Remember, this is a research essay – not a regurgitation of your opinions. 2. FIND your sources: What information can you find on your given subject? It is relevant to your work? Use a range of sources: libraries, on-line sources, your own resources. Start broad and narrow it down. 3. EVALUATE those sources: How reliable is the information you have found? How can you tell? Ask yourself the following questions: - Who wrote it? - Why did the author write it? - When was it written? - Where was it written? 4. SELECT the relevant parts: Not every word written on a subject or in a given essay will be relevant. Use contents pages and indexes. Sift through your reliable sources. Skim read to discover the relevant sections. 5. SUMMARISE the information: Highlight or make notes. Boil it down to its key parts. What are the main facts and ideas? Re-write key points in your own words.
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6. SYTHESISE what you have: Basically, put it all together. Start to arrange your findings into a logical coherent order. Avoid overburdening the reader with facts. Write a lot about a little - focus on a handful of points and explore those in detail. Your work should be a discursive / persuasive piece not a list of your research finding and facts you have just regurgitated.
MS3 – Media Investigation & Production 7. INTRODUCE Once you have developed your argument write a concise introduction, this must: - outline your area of research - briefly introduce the key texts you will be examining - engage the reader - set out where your essay is going (your research parameters) 8. CONCLUDE Only draw conclusions from what you have looked at specifically. Do not claim that your limited research findings can be applied to an entire genre or body of work. However, your conclusion must: - recap the main points of your argument - summarise Essentially your essay must: Say it.
Say what you’ve said.
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Say what you’re about to say
MS3 – Media Investigation & Production GUIDE TO BIBLIOGRAPHIC CITATION & REFERENCING: First, some terminology… Citation
A reference made in the text to a source of information. This can be in the form of a direct quotation, summarising or paraphrasing.
Reference list
An organised listing of the works cited in the text, placed at the end of the document.
Bibliography
A full listing of all material consulted in relation to the research, including any source material not directly cited in the text, placed at the end of the document.
Why should I bother with referencing? From reading academic articles and books, you should be familiar with the scholarly practice of making references in the text to other people's work and providing listings of relevant source material at the end of the text. There are several reasons why you should do this in your own work: 1. To enable someone reading your work to find the material you have referred to or consulted. 2. References can support and/or develop points you have made in your work. 3. To avoid accusations of plagiarism1 (using somebody else's work without acknowledging the fact). 4. To demonstrate your width of research and knowledge about a subject. In fact the mark scheme for your A2 coursework states that, in order to obtain the higher grades, your research must be excellent and from a wide range of sources. Including a detailed bibliography is one way of demonstrating how much you have researched. 5. Those of you who go on to study at university will almost certainly be required to provide a detailed reference section for every piece of work you submit. Getting into the habit now will prepare you for the transition to university.
Plagiarism is something that both QMC and our exam boards take very seriously. If you are found guilty of plagiarism, your coursework will be awarded no marks and you may be disqualified from sitting any further examinations at this college. It will also seriously damage your chances of going to university.
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1
MS3 – Media Investigation & Production Organising references In carrying out any piece of academic research, the process can be viewed in two main stages: 1. Searching for, finding and reading relevant source material. 2. Using and citing material in the final project/results, which will require the inclusion of a references list and/or a bibliography. NOTE: When you reach stage two, it is much easier to write your bibliography and references if you have recorded details of the material you consulted during the first stage. KEEP DETAILED NOTES OF ALL YOUR RESEARCH! Different referencing systems There are two main systems used for referencing in academic work. These are: • •
Harvard Vancouver (or Numerical)
We will be using the Harvard System as this is the one favoured by most universities and colleges in the UK. The Harvard System - Citations Harvard style citations consist of the author editor’s family name (or surname) and the Year of publication. If you are referencing someone, but not directing quoting them, use one of the following methods: • •
Bone (2009) considers that referencing is important because... One commentator (Bone, 2009) looked at the importance of thorough referencing and argued…
Where a work has more than three authors or editors, cite the name of the first named author or editor only, followed by, et al: •
A recent study of the Harvard referencing system (Bone, et al 2009) suggests…
If you read and refer to two or more sources by the same person from the same Year, distinguish them by adding a lower-case letter after the Year, as follows: Bone (2001a), Bone (2001b), Bone (2001c)
Where quoting directly from a work, or referring to particular pages, you must use quotation marks (“..”) and provide the page number(s) after the date:
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•
MS3 – Media Investigation & Production •
"Including a detailed bibliography is one way of demonstrating how much you have researched." (Bone, 2009, pg 1)
An interactive online version of the guide can be found at: http://referencing.port.ac.uk/apa/index.html However, if you would rather work from a print copy, here is how you reference a… 1. Book (with one author) Style
Author’s Family Name, Initial. (Year). Title of book (edition if 2nd or higher). Place of publication: Publisher.
Example
Ashbury, R. (2001). Nosferatu, Harlow: York Press. Or Illich, I. (1995). Deschooling Society (2nd ed.). London: Marion Buyers Publishers Ltd.
2. Book (with one editor) Style
Author’s Family Name, Initial. (Ed.). (Year). Title of book (edition if 2nd or higher). Place of publication: Publisher.
Example
Katz, E. (Ed.). (1998), The Macmillan International Film Encyclopedia (3rd ed.). London: Macmillan Publishers Ltd
Style
Author’s Family Name, Initial. & Author’s Family Name, Initial. (Year). Title of book (edition if 2nd or higher). Place of publication: Publisher.
Example
Sardar, Z. & Van Loon, B. (2004), Introducing Cultural Studies (7th ed.). Cambridge: Icon Books Ltd.
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3. Book (with two authors)
MS3 – Media Investigation & Production 4. Book (with three or more authors) Style
Author’s Family Name, Initial. et al (Year). Title of book (edition if 2nd or higher). Place of publication: Publisher.
Example
Benyahia, S. et al (2008). AS Film Studies: The Essential Introduction (2nd ed.). Abingdon: Routledge.
Please note that if the book has many contributors (authors) and the editor’s name appears on the cover, you just need to list ‘ed’ (or ‘eds’ if there is more than one editor) after the editor’s name. So for an… 5. Edited book with three or more editors you would do the following: Style
Editor’s Family Name, Initial. et al, (Eds.). (Year). Title of book (edition if 2nd or higher). Place of publication: Publisher.
Example
Grant, B. et al, (Eds.). (2007), Schirmer Encyclopedia of Film. Farmington Hills: Thomson Gale.
6. Work in edited book Where a work from an edited book is cited, references to both the individual work (for example, the chapter or article) and to the book as a whole should be given. The example below shows how to list an article (written by one author) which appears in a book with more than two editors. Style
Author of chapter’s Family Name, Initial. (Year). Title of chapter. In: Editor’s Family Name, Initial. (Ed.), Title of book (pg start and end page numbers of chapter). Place of publication: Publisher.
Example
Hillier, J. (2007). New Wave. In: Grant, B. et al, (Eds.), Schirmer Encyclopedia of Film (pg 235-245). Farmington Hills: Thomson Gale.
Style
Author’s Family Name, Initial. (Year). Article title. Magazine Title, Volume number (part/issue number - if any), start page number-end page number.
Example
James, N. (2009). All that Hollywood Allows. Sight & Sound, Vol. 19, No. 2, pg 16-20.
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7. Magazine article (also known as ‘journal’ or ‘periodical’ articles)
MS3 – Media Investigation & Production 8. Online journal articles This is for web-based journals only! For online versions of print journals, use the method for magazines (see above). For a normal website use the method below. Style
Author’s Family Name, Initial. (Year, plus month and day if given). Title of article. Title of Journal, Volume number - if there is one (Issue number). Retrieved month day, Year, from Internet address.
Example
Korda, L. (2001). The making of a translator. Translation Journal, 5(3). Retrieved August 21, 2001, from http://accurapid.com/journal/17prof.htm.
9. Websites (excluding online journals) Include in the reference as much of the following detail that is available from the web page and related home page. Style
Author’s Family Name, Initial. (Year). Title. Retrieved month day, Year, from Internet address.
Example
Temple, J. (2008). Balanced growth. Retrieved May 14, 2008, from The New Palgrave Dictionary of Economics Online website:http://www.dictionaryofeconomics.com/article?id=pde2008_B000023& goto=B&result_number=86#citations.
Where a web site has no identifiable author, and is not the work of an organisation, leave out the author details, beginning the reference with the title of the document or web page. So, if we didn’t know the author for the above page, we would list if as follows: Style
Title of document. (Year). Retrieved month day, Year, from Internet address.
Example
Call to stop children's drinking. (2007). Retrieved April 27, 2007, from the BBC News website: http://news.bbc.co.uk/1/hi/uk/6596515.stm.
10. Films
Style
Director’s Family Name, Initial. (Director). (Year). Title of film [Motion picture]. Country of origin (where the film was primarily made and released): Name of studio.
Example
Woolcock, P. (Director). (2006). Mischief Night [Motion Picture]. UK: Film Four. Page 24
All films referenced in an essay MUST appear in your bibliography. These should be listed in alphabetical order, based on the family name of the director.
MS3 – Media Investigation & Production 11. Television shows and broadcasts Obviously you may not know all of the following information, but you should aim to include as much as possible. Style
Name of primary contributor - the Director or Producer, or both, Initials. (Role of primary contributor). (Year, month day). Title of programme [Television broadcast]. City of origin – where the programme was made and released: Name of television channel. Or, if the television show is part of a series with individual episode titles: Family Name of primary contributor - the Writer, Initials and then the Director, Initials. (Role of primary contributor). (Year). Title of programme [Television series episode]. In Initials. Name of Producer/s (Producer), Title of series. City of origin – where the programme was made and released: Name of television channel.
Example
Collinson-Jones, C. (Producer), & Dobson, E. (Director). (2003, July 14). Casualties of peace [Television broadcast]. London: Channel 4. Or: Schama, S. (Writer & Presenter), (2001). Revolutions [Television series episode]. In M. Ibeji (Producer) & M. Davidson (Executive Producer), A History of Britain. London: BBC2.
General points to remember
• • • • • • •
In the Harvard system, the material in a references list or bibliography is listed in alphabetical order by author / editor's family name (surname). If an author / editor has written more than one work, the works for that author / editor should be listed in date order, with the oldest first. Where you have used more than one work by the same author /editor from a single Year, use the titles to list them in the alphabetical order and add a lower case letter after the Year. Thus (2000a) would go above (2000b) in the list. In the Harvard system, the Year of publication immediately follows the details of the author / editor, in parentheses (brackets). If no reliable information is provided about the Year, use a ? (question mark) to show this. For example, (?), (200?) or (1986?). Where an item has two authors / editors, remember to list both names. Where an item has more than three authors / editors, only list the first named author / editor, followed by, et al. You do not include an edition number if it is the first edition. If a work is a second or third (or even fourth, fifth, etc) edition, the edition number should be noted after the title in the form 2nd ed. (as appropriate). Page 24
•
MS3 – Media Investigation & Production MARK SCHEMES The mark schemes below detail how each of the three coursework elements will be awarded marks.
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You should consult these regularly while producing your coursework. This will help to you to assess and evaluate your own work.
MS3 – Media Investigation & Production Research Essay [45 marks] Level / marks
ASSESSMENT OBJECTIVE: Demonstrate the ability to undertake, apply and present appropriate research.
Level 1: 0-17
SIMPLE: Little evidence of research. Minimal application of this research which has been presented in an unclear and unfocused way. Quality of written communication will be limited, frequently unclear. Frequent errors in the use of language. Little or no evidence of ability to structure ideas.
Level 2: 18–26 [18-22]
BASIC: At the lower end of this level, there will be evidence of basic research. This will have been applied in a simple way. Basic ability to present research demonstrated. Quality of written communication will be basic but sufficiently clear to allow communication. Frequent errors in the use of language. Limited ability to structure ideas.
[23-26]
SOME: At the upper end of this level, there will be evidence of research from a reasonable number of sources. There will be some attempt to apply this research and present it with some coherence. Quality of written communication will be mainly clear. Some errors in the use of language. Some ability to structure ideas.
Level 3: 27-35 [27-31]
SOUND: At the lower end of this level, candidates will undertake sound and relevant research from a range of appropriate sources. This research will be applied in a sound way and presented with supporting points. Quality of written communication will be sound and clear. Reasonable level of accuracy. Sound ability to structure ideas.
[32-35]
GOOD: At the upper end of this level, the research will be good, covering a good range of sources and will be applied in a detailed way. It will be presented appropriately with good references. Quality of written communication will be good. Good level of accuracy. Good ability to structure ideas. EXCELLENT: Research will be excellent, covering a wide range of sources. These will be analysed and applied in a sophisticated way and presented a logical and coherent manner, supported by a range of sophisticated points. Quality of written communication will be sophisticated. A high degree of accuracy. Sophisticated ability to structure ideas effectively. Page 24
Level 4: 36-45
MS3 – Media Investigation & Production Production [45 marks] Level / marks
ASSESSMENT OBJECTIVE: Demonstrate the ability to plan and construct media products using appropriate technical and creative skills.
Level 1: 0-17
SIMPLE: Little ability to plan and construct media products. Technical and creative skills will also be limited. Limited ability to use the research investigation to inform the product. Quality of written communication (where appropriate) will be limited, frequently unclear. Frequent errors in the use of language. Little or no evidence of ability to structure ideas.
Level 2: 18–26 [18-21]
BASIC: Basic ability to plan and construct media products. Technical and creative skills demonstrated will also be basic. Basic ability to use the research investigation to inform the product. Quality of written communication (where appropriate) will be basic but sufficiently clear to allow communication. Frequent errors in the use of language. Limited ability to structure ideas.
[22-26]
SOME: At the upper end of this level, there will be some ability to plan and construct media products. Some technical and creative skills will also be demonstrated. Some ability to use the research investigation to inform the product. Quality of written communication (where appropriate) will be mainly clear. Some errors in the use of language. Some ability to structure ideas.
Level 3: 27-35 [27-30]
SOUND: Sound ability to plan and construct media products. Technical and creative skills demonstrated will also be sound. Sound ability to use the research investigation to inform the product. Quality of written communication (where appropriate) will be sound and clear. Reasonable level of accuracy. Sound ability to structure ideas.
[31-35]
GOOD: At the upper end of this level, there will be a good ability to plan and construct media products. Good technical and creative skills will also be demonstrated. Good ability to use the research investigation to inform the product.
Level 4: 36-45
EXCELLENT: Excellent ability to plan and construct media products. Sophisticated technical and creative skills will also be demonstrated. Sophisticated ability to use the research investigation to inform the product.
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Quality of written communication (where appropriate) will be good. Good level of accuracy. Good ability to structure ideas.
MS3 – Media Investigation & Production
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Quality of written communication (where appropriate) will be sophisticated. A high degree of accuracy. Sophisticated ability to structure ideas effectively.
MS3 – Media Investigation & Production Evaluation [10 marks] Level / marks
ASSESSMENT OBJECTIVE: Apply knowledge and understanding when analysing media products and processes and evaluating their own practical work, to show how meanings and responses are created.
Level 1: 1–3
SIMPLE: Limited ability to apply knowledge and understanding when evaluating the production. Limited reference to degree to which research informs production. Quality of written communication will be limited, frequently unclear. Frequent errors in the use of language. Little or no evidence of an ability to structure ideas.
Level 2: 4–5
BASIC: Basic ability to apply knowledge and understanding when evaluating the production. Basic reference to degree to which research informs production.
[4]
Quality of written communication will be basic but sufficiently clear to allow communication. Frequent errors in the use of language. Limited ability to structure ideas.
[5]
SOME: Some ability to apply knowledge and understanding when evaluating the production. Some reference to degree to which research informs production. Quality of written communication will be mainly clear. Some errors in the use of language. Some ability to structure ideas.
Level 3: 6–7 [6]
SOUND: Sound ability to apply knowledge and understanding when evaluating the production. Sound reference to degree to which research informs production. Quality of written communication will be sound and clear. Reasonable level of accuracy. Sound ability to structure ideas.
[7]
GOOD: Good ability to apply knowledge and understanding when evaluating the production. Good reference to degree to which research informs production. Quality of written communication will be good. Good level of accuracy. Good ability to structure ideas.
Level 4: 8–10
EXCELLENT: Excellent ability to apply knowledge and understanding when evaluating the production. Sophisticated reference to degree to which research informs production.
REMEMBER: The final deadline for your completed portfolio is Wednesday 8th February, 2012.
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Quality of written communication will be sophisticated. A high degree of accuracy. Sophisticated ability to structure ideas effectively.