Portofolio #2 Nada Audy

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port foli

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qatrun nada audy




qatrun nada audy 26 . 1 2 . 1994

jakarta . Indonesia 13520 /

My name is Audy, I was graduated with Bachelor of Interior Architecture from Architecture Department University of Indonesia (UI). I have the ability to work well alone and within teams, ability to conceptualize and think visually, good technical skills to support my work, I'm enthusiastic and excited to learn something new.

interior architect university of indonesia

qatrunna@gmail.com qnadaaudy@fana-studio.com +62 899 576 82 49


education 2012 - 2016

Cummulative GPA : 3.30 Interior Architect University of Indonesia

2009 - 2012

Science Major SMAN 1 Budi Utomo, Central Jakarta

working experience February 2016 - March 2016

Sept 2016 - Dec 2016

Internship Art Director

Palka Design Studio Jalan Benda iv, J akarta Interior Designer conceptor, designer, execution Gorga Group

Dec 2016 - May 2017

Interior Designer conceptor, designer, execution The Goods Dept

May 2017 - Now

Interior Designer conceptor, designer, execution The Goods Dept

Feb 2017 - Now

Co-founder FANA STUDIO

organi za tion skill s February 2015 - May 2016

Treasure of Ekskursi Architecture UI 2015 - 2016 an annual event of Department Architecture UI a research program about ethnicity of Indonesia

February 2014 - August 2015

Head Operation Officer // Delegation of University of Indonesia at TKMDII XII - Trisakti Temu Karya Mahasiswa Desain Interior Indonesia Batavia Martial Arts Installation Art Installation 1:1 ( 3 x 27 meters)

September 2014

Head of Materi Simulation PPAM 2014

August 2014

Committee - [IN]Arch International Conference 2014 at University of Indonesia

August 2013 - January 2014

Staff of Afair UI 2014 (Architecture UI Fair) an Architecture UI student organization

January 2013 - December 2013

Staff of IMA (Ikatan Mahasiswa Arsitektur) an anual event of Department Architecture UI

involvements & experiences March 2015 2015/2016 term 1 November 2013

IFEX 2015 active participant of group from UI at Indonesia International Furniture Expo facilitator of Teknik Bangunan 2 Attendance THE HAFELE’SWorkshop & Product Training KESSEBOHMER -T KITCHEN SYSTEM held at University of Indonesia


this portfolio contains :

visual merchandising

interior design

graphic design


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visual merchandising . visual merchandising vol. 1


THE GOODS SUPPLY photo @antonwirjono doc

Summarecon Mall Serpong


visual merchandising vol. 1

Founded by the pioneer of Brightspot Market, The Goods Dept group is launching their brand new retail concept called The Goods Supply, which opened earlier this year. Recently opened at Summarecon Mall Serpong and Bintaro Jaya Xchange, the new layout features a minimalist concrete interior with bright lighting and eclectic furnishing that perfectly imbues the company’s bolstering strategy for unique retail experiences.

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A unique bit of modernity and chic-industrial aesthetics, consumers will immediately be enamored by an enfilade of completely furnished spaces that spans apparels, footwear and other cool items that mostly have a special deduction from 10% to 70% off.


photo The Goods Dept doc

THE GOODS SUPPLY Summarecon Mall Serpong


visual merchandising vol. 1 photo The Goods Dept doc

Bintaro XChange

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THE GOODS SUPPLY


RABBLE ROUSER WINDOWS DISPLAY The Goods Dept Plaza Indonesia


visual merchandising vol. 1

The GOODS Dept · S/S 2017 is all about girl power. The theme Rabble-Rouser is a daring correspondence to the endeavor of women empowerment. An array of brands housed by The GOODS Dept · joined forces to form a formidable girl gang, headlined by Aesthetic Pleasure, Tamilli, Wilsen Willim, Verv, and other brands that celebrated all elements of womanhood; from bold to chic and everything in between. Rabble-Rouser is a movement to empower all women as well as a rebellion against textbook womanhood. It is a response to living in the age where gender equality and women’s rights were a constant fight, challenging the norm and pushing the boundaries. Rabbel-Rouser united women of every background, shape, and preference; no one is an outcast.

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source @thegoodsdept doc



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interior design . interior design

vol. 2


ANDERS Pop Up Showroom

cr @manualjakarta doc

Oct 12th 2017 LOST & FOUND, Kemang


vol. 2 interior design

Inspired by urban creatives and storytellers, Anders Introduces a statement of simplicity that fuses style and everyday wearability. ANDERS focuses on relaxed silhouettes and better quality garments. The collection is dedicated to those seeking humble looks with sophisticated sensibilities. - The Goods Dept

cr @anders.jakarta doc

ANDERS Pop Up showroom was to celebrate their debut collection, Scandinavian - inspired minimalist design was the concept of the showroom \ \ \

cr @manualjakarta doc


ANDERS BOOTH Nov 2nd - 5th 2017 BRIGHTSPOT 2017, PIK


vol. 2 interior design

The designs are injected into 3x3 space will reflect the brand identity. Inserting the fixture that comes from the form exploration of brand identity ‘simplicity’. The curved railing use for all kinds of the brand products (clothes and shoes), the form occupied the space looks clean and neat with Scandinavian feeling.

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cr @anders.jakarta


VERV is a denim line for her, designed to support fun and movement. Complemented with chic details, VERV is far from ordinary kind of denim. The brand is locally made, exploring an array of fabrics beyond denim. - The Goods Dept VERV BOOTH Nov 2nd - 5th 2017 BRIGHTSPOT 2017, PIK


vol. 2 interior design

The designs are injected to 3x3 space will reflect the brand identity. Inserting the fixture that comes from the form exploration of brand identity ‘beautiful mess and playful’. An irregular railing clothes use for different length of the brand products, orange wall represents the color of brand logo, and terrazzo floor helped with a playful side.

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credits THE GOODS DEPT


Relocation The Goods Dept Pacific Place in 1-83 unit has more advantage for a new concept. The Goods Cafe with a wall full or a window that facing Jakarta Stock Exchange building. Retail area dominant with a wood element and white wall, gives more light and clean. Cement-like tile for the floor and the front wall that one of the brand identity elements. From storefront area seen an element that directing to The Goods Cafe area with wood ceiling and terrazzo floor different material from the retail area. Retail and dining area divided by windows that integrate 2 places.

THE GOODS DEPT & THE GOODS CAFE 1st floor 1-83 unit Pacific Place Mall


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A

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C

BOX PANEL FnB

JANITOR

KITCHEN +0.200

ice maker

±0.00

SMOKING AREA

EL

EL .PAN

table 600x700

1

RA K

R OO TD ING OU EAT EA S R A

FIT RO TING OM

C ST O RE RAG T ±0 A IL E .00

21

CE AN TR EN

2

B

1 -

CE AN TR EN

AREA RETAIL ±0.00

B

3

E AG R STOR G DO LLIN

RO

DISPLAY

GG

A

B

C

WINDOW DISPLAY +0.200

D

BOX PANEL RETAIL

E

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-

-

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A

2

interior design

NOMOR GAMBAR/ Drawing Number

JUDUL GAMBAR/ Drawing Title

PENGIRIMAN GAMBAR /Drawing Issuances

INFORMASI GAMBAR / Drawing Information

KONTRAKTOR / Contractor

JL.Taman Kemang , Wisma Anugraha No.32 B - Mampang Prapatan, Jakarta Selatan

THE GOODS DEPT.

PT.CIPTA RETAIL PRAKARSA

ARSITEK / Consultant Architect

THE GOODS DEPT. & CAFE PACIFIC PLACE

PROYEK/Project

HAK CIPTA / Copyright

vol. 2


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MATERIALS IN USE RETAIL AREA


vol. 2 interior design

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MATERIALS IN USE FNB AREA


photograph by @fajribhow credits THE GOODS DEPT


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interior design

vol. 2


photograph by @fajribhow credits THE GOODS DEPT


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interior design

vol. 2



vol. 2 interior design \ \ \

photograph by @fajribhow credits THE GOODS DEPT



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graphic design . graohic design

vol. 3


VISUAL MERCHANDISING GUIDELINE BOOK Graphic and guidelines visual merchandising division


vol. 3 graohic design

graphic pattern and packaging system with Fana Studio

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PACKAGING SLEEPY SLEEPY


The brand Rose Quartz, a hearth stone. It carres soft feminine energy of compassion and peace, tenderness and healing, nourishment and comfort

MUNENA SCARVES Pattern graphic with FANA team


vol. 3 graohic design \ \ \

a solid, naturally occuring inorganic substance.


thank you .



2017

qatrun nada audy

now

qatrunna@gmail.


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