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Seven Simple Steps to Social SEO Success
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Seven Simple Steps to Social SEO Success
So you want to use social media to improve your SEO, make your websites more search engine visible, generate conversation and build relationships? Great! Follow these seven steps and your social media strategy will take off in no time. While big name sites like Facebook and Twitter play a key role in any social media strategy, you can’t neglect smaller players; LinkedIn, YouTube and Flickr can all be important to your social campaigns. Using these sites, you can lay the groundwork of a
good social campaign. It is important to recognize that a successful social strategy requires a meaningful, engaging and permanent presence inside all relevant social networks.
Here are seven simple steps to Social SEO success‌..
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Seven Simple Steps to Social SEO Success
Develop your Social Media Roadmap
While a journey of a thousand miles begins with a single step, it’s advantageous to have an idea of your destination before you set out. Before you start your social campaign, figure out what you want to get out of it. Do you want higher search positioning?
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Do you want to generate conversation? Provide customer service? Get market feedback? Keeping your objectives in mind and communicating them to your social team will put everyone on the same course and keep you headed towards your goals.
Reach out to your Fanboys (and girls!) with a Facebook Fan page
Creating a Facebook page can be an entrée intoFacebook’s viral channels and can help your company or issue spread through the population, These pages help build a direct connection to people who are involved with your organization, and can be more valuable than any amount of email or direct mail marketing. In addition to the normal viral spreads inside of Facebook, these “fan” pages now appear on public search results for individuals. The value to you is that each person who becomes a fan
now links to your page on Facebook. In SEO, more links = higher search engine rankings = more web traffic = bigger market share. Facebook further provides a number of great features to help get your message out effectively. Don’t take my word for it though; check out these Facebook Page Strategies.
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Seven Simple Steps to Social SEO Success
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Generate Buzz with Fanatical Customer Service on Twitter
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Make your employees work for you with a company profile on LinkedIn
Twitter is without a doubt one of the most talked about social web services ever. Twitter can be a fantastic tool for providing excellent customer service. People frequently use Twitter to complain about products and services offered by companies. The most effective way to answer a public complaint is by replying directly to them through the same communication channel of the same service. This method has more power to disarm an angry customer than almost any other customer relations strategy. One company that has used it to phenomenal effect has been Comcast.
LinkedIn has recently launched the ability to make an “official” profile for your company, upon which you control the messaging. You can use this not only as a recruiting tool, but also as a general networking tool. Like a Twitter account, this won’t directly affect the search of your core domains, but good buzz
Even if you don’t face the same types of customer challenges that Comcast does, you can always add value by being there for your customers. While Twitter won’t provide much value to your core domains, the presence of your feed in the Search Engine Results Page (SERP) will add credibility to your social campaigns. Use these tips to make sure it’s your Twitter that ranks for your name.
here will show people that you’re serious about the social web. LinkedIn also has viral channels similar to Facebook, so new hires and company messages will propagate through your network and the networks of your employees.
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Seven Simple Steps to Social SEO Success
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Carry a Camera, Go Viral
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The forgotten Fanatics: industry relevant forums generate organic SEO
Flickr and YouTube are two oft-neglected social networks that both have specific focuses. The old saw that a picture is worth a thousand words has never held as true as it does in the social media universe. By constantly creating content (it only takes a moment to snap a photo or shoot a quick Flip video) and sharing it, your company is able to better inform
If you’re engaged in a major consumer enterprise, chances are there are people out there talking about your products or your company. These people can spend hours, days, weeks and months discussing your product or sector, all the while generating great content that you can steal leverage. The most famous of these communities are the Apple fanboys, a mob of enthusiasts all clamoring for that “One
and educate your customers. The key is to quickly and efficiently produce content for a variety of topics in addition to the content that is traditionally created for main topics. The upside is that the more content you create like this; the more likely you are to create something that becomes viral.
more thing… .” You can foster and build these communities by participating in them. This will give you a platform on which to announce new initiatives and products, and a higher than average portion of these users will be bloggers as well, giving you a greater chance of getting good backlinks.
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Seven Simple Steps to Social SEO Success
Using Google to find valuable conversations
Social media marketing is, at its core, engagement. Engage happy customers. Engage upset customers. Engage potential customers. You can’t know about all the bloggers or forums in the world. Google can. Set up Google alerts for all the key words and phrases crucial to your organization and read them religiously. Every one of them will include people
talking about your products and services, and will give you an opportunity to engage the writer. When you see a good thread, comment on it. When you see an insightful blog, write about it and track back to the original. When there’s a conversation taking place about your organization, join it.
You can follow these simple rules to the letter, but the “take home message” is that social media is all about conversations. Every day, there are people having conversations Listen to them. Eavesdrop! Each of these conversations is an opportunity to inject your message and steer the conversation in a favorable direction. A successful strategy gets people talking. The more people are talking about you, the more relevant and authoritative you can become. Google sees this authority, and your rankings improve. When you’re engaged in the conversation, you can own the conversation. Now get out there and apply this new knowledge. The world is listening.
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Seven Simple Steps to Social SEO Success
Here are some SEO Tools to help you along your journey: New SEO Tools (3)
http://www.seocompany.ca/tool/seo-tools.html
Google vs Yahoo Graph Keyword Density Analyzer Multi DC PageRank Checker
Alexa Tools (3)
Graphic display of top 50 in Google & Yahoo linked. Enter URL, determines density of 1, 2, and 3 word phrases. Check PR values across all Google datacenters.
http://www.seocompany.ca/tool/seo-tools.html
Cut & Paste or browse file for domain list - Displays Alexa Ranking. Good for checking large number of domains. 3 month, 1 week, today Alexa Rank.
Alexa Page Ranking
Alexa Rank Tool
Cut & Paste or browse file for domain list - Displays Alexa Ranking. Good for checking large number of domains.
Alexa Ranking
Backlink Tools (1)
http://www.seocompany.ca/tool/seo-tools.html
Shows anchor text for your sites backlinks.
Backlink Check Tool
Code Validation (2)
http://www.seocompany.ca/tool/seo-tools.html
Atom & RSS Feed Validator
RSS feeds validator
W3C Markup Validation Service
Official W3C compliance validator
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Seven Simple Steps to Social SEO Success
Combined Keyword Suggestion Tools (1) Combine Words
http://www.seocompany.ca/tool/seo-tools.html
Combine words script for PPC systems.
Combo Search Engine Ranking Tools (4)
http://www.seocompany.ca/tool/seo-tools.html
Search Engine Placement Check
Enter URL/Keyword - Displays top 30 for 11 Search Engines.
Search Engine Position Checker
Enter URL/Keyword - Displays top 50 for 9 Search Engines. Enter URL/Keyword - Displays top 100 for 5 Search Engines. Input key phrase list & get Google & Yahoo Rankings.
Search Engine Positioning Search Engine Ranking Report
Compare Search Engine Ranking Tools (8)
http://www.seocompany.ca/tool/seo-tools.html
Dogpile Search Comparison
Shows top results from 3 search engine.
Google vs Yahoo Graph
Graphic display of top 50 in Google & Yahoo linked. Combines search results from Google, Yahoo! & Ask Jeeves.
Google-Yahoo-Ask Search Myriad Search
Meta search engine that combines Google, Yahoo, MSN and Ask Jeeves.
Search Results Compared
Google, Yahoo, MSN results in one search
Thumbshots Ranking
Based off the Langreiter tool but lets you compare 6 different Search Engine Results with each other.
Yahoo vs Google
Langreiter - Graphic Compare of Google & Yahoo top 100 results.
Yahoo-Google Search
Shows top 100 Yahoo/Google results together.
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Domain Tools (17)
Seven Simple Steps to Social SEO Success
http://www.seocompany.ca/tool/seo-tools.html
Bad Neighborhood Checker Browser Screen Resolution Checker C Class Backlink Analyzer Tool
Checks if you’re linking to bad neighborhoods Check what you Website looks like in different Shows your links for differnet Class-C site.
Class C Checker
Class C IP range checker.
Class C Range Checker
Unique Class C IP Checker - Cut & Paste or load up a file.
DNS Report
Checks your domain and does email test.
Domain Age Tool
Determines the age of the domains entered.
Domain Dossier
IP to host, host to ip, traceroute, whois zone file. Hot Tool!
Domain Stats Tool
Enter domain and getdomain age, number of pages indexed, and number of backlinks. Server monitor and alert service
Free Site Monitor HTML Header Viewer
Shows HTTP headers the web server is sending.
HTTP / HTTPS Header Check
Allow you to inspect the HTTP headers that the web server returns when requesting a URL.
IP Address Report
Bulk class C IP address checker.
Reciprocal Link Checker
Checks if the partners still link back
Redirects And HTTP Headers Checker
Checks for redirects on a domain
Search Engine Friendly Redirect Checker Enter URL - Check your redirect to see if it is SE friendly What Is My IP Address
Shows the IP of your computer or routers.
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Seven Simple Steps to Social SEO Success
Exchange Link SEO Tools (4) Free Broken Link Checker One Way Link Verify Online Free Reciprocal Link Checker Site Link Analyzer
Google Ranking Tools (5)
Google One Line Results
Google Rank Position
Google Rankings
Google Sitemap Tools (1) Online XML Sitemaps Generator
Tests all links site wide and reports any broken links. Track your one-way links - Shows status and PR. Enter links - Reports back which ones are up, down or unreachable. Lists internal and external links for input URL.
http://www.seocompany.ca/tool/seo-tools.html
Advanced Google Search Methods Google Datacenter Watch Tool
http://www.seocompany.ca/tool/seo-tools.html
Enter domain/keyword and do different Google searches like site etc. Shows the differnet Ranking results for different datacenters. Google displays each results as oneliners with anchor text the title.Yahoo! & Ask Jeeves. Shows Google rank position, PR, number of entries indexed, DMOZ and Google Dir status. Enter URL/Keyword - Searches the first 1000 entries.
http://www.seocompany.ca/tool/seo-tools.html
A free online Google XML Sitemaps Generator
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Internet Bookmarking (2)
Seven Simple Steps to Social SEO Success
http://www.seocompany.ca/tool/seo-tools.html
Del.icio.us - Social Bookmarker
Social bookmarking
Your Personal Web File
Social bookmarking
Keyword Suggestion Tools (10) Free Keyword Search Tool Free Meta Keywords Tool Google Adwords Keyword Tool Google Keyword Suggestions Google Suggest Keyword Research Tool
Keyword Suggestion Tool
Search Term Research Search Term Suggestion Tool Website Keyword Suggestions
http://www.seocompany.ca/tool/seo-tools.html
Displays keyword data using Wordtracker and Google search results. Reads meta keywords and hotlinks them to 3 keyword mining tools. Keyword tool from Google that provides Specific and Similar keywords. Queries Google for related relevant and popular terms. Google keyword completions when searching. Tool returns similar keywords found in the meta keywords of sites searched by your choice of 9 search engines. Keyword searches from Overture and Wordtracker (Wordtracker displays singular/plural & correct order). Searches Overture data for 16 countries and more. Shows keywords and frequency searched on Overture (Yahoo/MSN) last month. Provides keyword suggestions along and keyword traffic estimates for the entered website.
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Keyword Tools (7)
Seven Simple Steps to Social SEO Success
http://www.seocompany.ca/tool/seo-tools.html
Compares the popularity of two words Good for checking Plural/Singlar. Enter URL - Generators keyword phrases from your webpage and displays density. Enter URL - Displays 1, 2, and 3 word combinations. Enter URL/Keywork - Displays density each different page component.
GoogleDuel Original Keyword Density Keyword Density Analyzer Keyword Density Analyzer Keyword Density Analyzer
Enter URL, determines density of 1, 2, and 3 word phrases.
Keywrd Density Analyzer
Enter URL - Webpage stats PR/Links/ W3C/etc.
Ontology Finder
Provides synonymous terms to keywords Use these in your webpage text.
Link Popularity Tools
(9)
http://www.seocompany.ca/tool/seo-tools.html
Backlink Anchor Text Analyzer Link Appeal Link Popularity & Site Analysis Tool Link Popularity Checker
Blacklink analyzer that shows URL and anchor text. Enter URL - Rates for link appeal. Shows links/pages for Google/Yahoo/ MSN/Ask/Alexa Lists inbound links from 7 search engines & provides history.
Link Popularity Checker
Shows inbound links for Google, Yahoo, MSN, Altavista, Allintheweb & Hotbot.
Link Popularity Checker
Enter URL - Displays backlinks on 5 Search Engines.
Link Popularity Tool
Statistics regarding a site popularity
Link Quality Assessment
Shows IBLs, dir.yahoo, DMOZ, EDU, & GOV links. Checks Links on 5 Search Engines, PR, Alexa Ranking, DMOZ.
Report Bot
7 Misc Tools
(6)
Seven Simple Steps to Social SEO Success
http://www.seocompany.ca/tool/seo-tools.html
Adsense Ad Display Check Yahoo WebRank Search Engine Index Checker
Input URL shows AdSense Ads for that web page. Allows you to check the Yahoo WebRank of up to 5 URLs at a time. Enter URL - Shows number of pages for 5 Search Engines.
Site Wide Cache Check
Checks for cached pages and provides cache date.
URL Rewriting Tool
Creates Mod-Rewrite rules to convert dynamic URLs to static looking URLs.
URL Trends
Full page popularity stats
MSN Ranking Tools
(1)
MSN Search for up to 15 keywords on one domain.
MSN Position Search
Page Rank Tools
(2)
http://www.seocompany.ca/tool/seo-tools.html
Checks datacenters for BL, PR and Ranking. View PR during updates on 18 data-centers one screen one search.
Datacenter Quick Check Future PageRank Tool
Pay Per Click Tools
(2)
CPM and CPC ROI Calculators Overture Bid Amounts
http://www.seocompany.ca/tool/seo-tools.html
http://www.seocompany.ca/tool/seo-tools.html
CPM and CPC return on investment calculators. Overture bid amounts for keywords
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Seven Simple Steps to Social SEO Success
Related Page Rank Tools (9)
http://www.seocompany.ca/tool/seo-tools.html
Google PageRank Calculator
Input webpage - Returns number of inbound links for each PR position. Input keyword - Shows PR and Backlinks.
Google PageRank Prediction
Looks at your URL and predicts PR
Google PageRank Report
Cut & Paste - Shows PR for unlimited sites.
Multi DC PageRank Checker
Check PR values across all Google datacenters.
Page Rank Grid Calculator
Construct the relationship of your website pages & calculate PR.
Page Rank Search
Google search results with PR bar and inbound links. Mark Horrell’s Pagerank Calculator
Backlink Checker
Pagerank Calculator
Displays Google by pagerank - IMPROVED Prog Tool.
PageRank Search Prog
Robots.txt Tools
(1)
http://www.seocompany.ca/tool/seo-tools.html
Robots.txt Syntax Checker
Search Engine Position Tools Cool SEO Tool McDar Keyword Analysis Tool Page Report Pages Indexed Backlinks Domain Pagerank Allinanchor Keyword Density Tool PulseRank
Checks your robots.txt file for errors.
(5)
http://www.seocompany.ca/tool/seo-tools.html
G/Y/M/A ranking, pages, backlinks, allinanchor, & domain age. Enter URL/Keyword - Displays PR/Backlinks/Pages for top 10. Shows pages, BL, PR, unique domains etc. Shows pages, BL, PR, Allinanchor, keyword density, etc. Tracks Ranking movement on Google for 1000 keywords.
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Seven Simple Steps to Social SEO Success
Text Link Ad Value Tools
(3)
http://www.seocompany.ca/tool/seo-tools.html
Link Price Calculator
Rates difficulty of ranking on Google for key phrase. Show value of text link ad.
Link Value
Calculates link value per month rental.
Keyword Difficulty Tool
Toolbars
(7)
http://www.seocompany.ca/tool/seo-tools.html
Google Toolbar For Firefox Google Toolbar For IE Mozdev GoogleBar
PR Toolbar Widget For Macintosh
Download File - Toolbar displays PageRank has Google Search. Download File - Toolbar displays PageRank has Google Search. Download Files - DL the Mozdev Googlebar and add the PR bar for both Mozilla and Firefox. Download File - PR Toolbar Widget for Macintosh.
Search MSN Toolbar
Download File - Toolbar for Beta MSN Search.
Yahoo Toolbar For Firefox
Download file - Toolbar for Yahoo Search.
Yahoo Toolbar For IE
Download file - Toolbar for Yahoo Search.
Track Ranking Tools (1) Check Rankings
http://www.seocompany.ca/tool/seo-tools.html
Graph view of Google rankings for keywords.
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Seven Simple Steps to Social SEO Success
Web Site Optimization Tools (8) Advanced Meta Tag Generator Cache.it
http://www.seocompany.ca/tool/seo-tools.html
Sophisticated meta tag generator. Shows information lots of information for your site. Enter URLs - Calculates Code to Text Ratio. Searches for copies of your page on the Web.
Code to Text Calculator Copyscape
Meta Tag Generator
Creates meta tags for 9 tags.
Search Engine Spider Simulator
Enter URL - Displays page content minus code.
Similar Page Checker
Enter URLs - Compares pages for similar content. Enter URL/Keyword - Checks copy for optimization.
Web Page Analyzer
Yahoo Ranking Tools
(2)
http://www.seocompany.ca/tool/seo-tools.html
Yahoo Rank Position
Shows Yahoo rank position, numbmer of entries indexed. Enter URL/Keyword - Searches the first 1000 entries.
Yahoo Search Rankings
Questions
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