PORTFOLIO 2018-2019 He Yuze
RESEARCH
CASE STUDY
01/ Interview
02/ Survey
01/ National Palace Museum (Field trip)
To understand why people travel alone and how they feel, I start conversation with 3 single tourists in different scenic spots to do interviews.
With the conclusion from interview, I did a off-line survey to quantify some preferences
I went to national palace museum, one of the most popular attractions in Taipei to learn about the current facilities.
Subject 1: Zhang Luoping (Artist)
PROJECT 1
iMuseum INDIVIDUAL PROJECT UI DESIGN Feb 2019 - May 2019
Many people travel alone today. I found that they usually try to listen to others’ team guide talking about the story behind the scenic spots. Do they feel lonely for nobody to communicate with? What’s the factor during journey they care most？Why do they choose to travel alone? This project is aiming to explore the deep needs of those tourists without company and give them a better travel experience.
Fort Santo Domingo, Danshui district Taiwan. 20:00
WHY TRAVEL ALONE “The places I have interests in are always not attractive to my family” AIM OF TRAVEL “I travel to learn. Traveling through different countries and cultures, learning diverse styles of life is a way to find my inspiration.” HOW YOU FEEL “Sometimes I feel pity because I have no one to share my thoughts, and I don’t know how other people think about what I saw either.”
Subject 2: Prasadarunk (Financier)
Taipei Palace Museum. 15:00
AIM OF TRAVEL “Knowledge. I like visiting museum and learn about the history. Could you imagine this exquisite drinking vessel is made in thousands years ago? HOW YOU FEEL ”Good. I find this voice navigator is very useful! ” * Remark: later on, when I walk along with him, I find some problem he met but didn’t mention before —— he kept asking some special questions: “Won’t wine go bad in these mental vessels? Coz I remembered most wine were stored in wooden vats in Europe”; “Why is this headwear so long and difficult to use?” These questions are still unsolved till he left the museum.
1. What kind of places you’d like to visit most when you travel alone? Places of history and culture
68.33%
Museum & art gallery
63.33%
Natural scenery Food street
Entertainment sites
I will if I could Sometimes I will care
38.33%
No, I never care
11.67%
3. How do you like to learn more about a place of interests? [Sort]
50% 30% 18.33% 1.67%
score
Its history/stories
71.67%
Its outlook/beauty
Search for information online
5.17
56.67%
Listen from other people to tell stories
2.28
Local people/culture Whether it is famous
55% 18.33%
Communicate with other people Ask for local people Look at the introduction
3. Did you feel lonely when you have nobody to chat with in your trip? Sometimes Always Hardly
51.67% 20% 18.33% 10%
Online 21:00
AIM OF TRAVEL “I’m always keen for cultural relics, I like to experience different time and people. ” HOW YOU FEEL “I don’t like the audio machine coz they are too rigid, I like talking to people, it can be really fun to chat with those who have similar interests with you. “ “Some scenic spot is too commercialized, It’s difficult to find original local customs and life. “ ”I was just intend to stay for minutes sometimes, but when I meet someone interesting, it turned out I spent hours to chat with him before I realize.
Yes, I love learn about others’ thoughts
55%
2. What do you care about most when visiting a scenic spot?
Never Subject 3: Su Yuqian (Student & Photographer)
5. Are you interested in others’ insight to an art work/exhibitions/cultural relic?
4. What will you do when you feel lonely? Text with friends
81.08%
Post photos online
37.84%
Try to start a conversation with people beside you
37.84%
Listen to other commentators talking about the sites Nothing
29.73%
10.81%
Audio guide machine The most helpful and popular equipment is the audio guide machine which can be rented at the entrance. People can listen to the description simply by typing exhibition number on the keyboard on the screen.
2.21 2.00 1.31
Other ways (to find competitive products): Zhihu Tieba Quora Google...
03/ Conclusions People traveling alone tend to choose places related to culture & art rather than entertainment sites The main purpose of this kind of trip is to get knowledge of the scenic spots and learn more about the stories and backgrounds Over half people sometimes feel lonely when traveling alone, they are willing to exchange ideas about what they have seen with others. They’d rather text message and share their opinions online than start a conversation with strangers nearby. People are used to search informations on the Internet to get the answer when some questions came out.
Four parts included The map part demonstrates the whole layout of the museum, showing the distribution of exhibitions in different floor according to their dynasty and classification. Introduction part shows the general information of the museum: when it is built, who built it, the prices of tickets or commentators hiring ... Exhibition part gives the newest information of the exhibits, such as celebrity guests or famous calligraphy and paintings. Audio guide include text explanation, audio description, video shows, 360° model demonstration, interactive sections and exquisite pictures.
02/ Bai Du Post Bar (APP)
03/ I Know (APP)
Baidu Tieba (Post Bar) is an on-line communication platform that brings people interested in the same area together to discuss recent topics. The topic covers society, games, sports, enterprises, movies, etc. It is the world's largest Chinese communication platform which provides people with a free cyberspace to express and exchange ideas.
“I Know” is a network question and answer community that connects users majored in different field. People ask diverse questions, as well as sharing their knowledge, experience and insights here. “I Know” covers almost all your conceptual problems, the integration of divergent thinking is its major feature.
text/ picture/ videos
3
@me
like/ thumbs received
post(+)
topic message message
with friends online fr om app system
home page
home page
chat
hot topic battle - points of view
pros x % cons y %
dynamics recent concerns
all cream
1
recommend
concerns
personal data/ my articles/ learning record/ my booklist/ recent browsing
2
accounts recommended in terms of your hobbies/ interests (ad.) search - classification (games/ sports/ cartoons... )
online classes (has been classified and priced )
me
home page
popular dynamics/ articles (with copyright announcement)
recommend
I Know
2 the essential topics & articles should be selected carefully and sorted
3 if somebody reply your answer or questions, you could receive the message immediately
thoughts
reading community
write your questions and publish
under discussion
Topics
Recommendation
Group Discussion
Publish
Recommend Answer
Hot Issue
Online Class
Zhihu
350NTD
FREE
FREE
Audio guide which can introduce most of the exhibitions to you in various form: text, audio records, videos and games
w irite nviteanswers/ write answers/ invite other r questions to other to answe answer questions
Map and layout
hotest newest
1 the users can post their major and interest area so that relevant questions and be arranged accordingly, and they can easily find friends or experts in their ideal region
Thoughts
Tieba
Recent activities of museum
news/ ads/ find friends
ask questions
Museum
aask sk questions questions
2 you can answer questions by yourself or invite someone you know who is qualified to give a reply
Home Page
Main Functions
ccomments omments
e-book
1 vote for your point of view in a specific topic
Price
based on the recent fresh/ hot topics
hot article list
membership
c elebrity zone
audio book
zoom: re recommend user's commend zoom: people / experts( authors people authors/ experts( cclassified ding lassiphi to ed accor according to ttheir gree/ heir major/ major/ de degree/ writing writing style) style)
people who have similar hobbies with you
books recommended/ popular speeches/ columns
all accounts you concern
entrance
people who may interest you
message
system notification
announcements
following me
letters (from friends & fans)
are - based on the people/ topic you followed
Post Bar
announcement
int roduction/ favorite/ history/ me mbership/ group/ shop/ tickets/ set ting
general news/ dynamics - some
04/ Summary
3 it can be applied as a audio guide machine, or a vivid way to chat with each other across the time and space, telling the stories we know or ideas we come up with
General information
Reviews
+ Various ways to acquire the knowledge: listening & browsing& playing You can get the general information and visit orderly
- The audio machine can be out of charge which takes time to replace it
Gathering people with same interests in a community to exchange their ideas Provide a platform to express your feelings and thoughts
Follow experts in some regions and learn their thoughts/ skills
Recommend specific column based on your interest
Online reading community and e-book
+ You can communicate with people with same interests about your favorite topics
+
You can learn about others’ insights to recent news
- It is a completely virtual
world with no real things to experience
You have to text the number of the exhibition to listen its explanation
The community is jumbled-up with any kinds of people participated in
You cannot ask questions
You cannot always get professional reply when asking questions
You cannot express yourself You cannot know how others think about this
Professional “question and answer” platform, you can ask questions to get some comparatively high-quality answers
Recent hot topics discussion and debate
The answers can be really professional and have copyright protections Strong academic atmosphere
-
The questions can be delayed for years to get an answer It’s difficult to find the answer of the least popular questions Single form, less interactivity and enjoyment Too much advertisements and false propaganda
PERSONA
JOURNEY MAP I decided to focus on the museum because it is classic symbol of culture sites for my target people.
Dassy (female)
My teacher is an enthusiastic person who is always fond of teaching others, she travels a lot and usually tell us what she saw during her trip, and she values our ideas too. Some of her opinions are really valuable, that’s why she owns so many fans on her Zhihu account
Age: 36
INCOME: 90K USD/year PROFESSION: Lecturer EDUCATION: PhD (World History) PRODUCT EXPERIENCE: Zhihu(Q&A platform) INTERESTS: History & Poetry STUDY STYLE: Read LIFE MOTTO: “Tell others all I know and tell without reserve; learn about all I want and learn without limits.”
zhihu
homepage
discover
topics
Dassy Cruise 42 history Nankai University PhD published
answered(968)
asked(111)
Followed: 9w
articles(132)
column(3)
Following: 123
+ Follow
thoughts(471)
A study of dynasty guided school tours at a museum of natural history was investigated. Researchers engaged in naturalistic inquiry to describe how natural history content was the...
more
Her achievements 1416,733 thumbs up 31 professional recognitions participate in 1,619 public edit
Eson (male)
Name: Potter Age: 39 Occupation: Artist Interests: drawing/ traveling/ writing/ history
Age: 33
INCOME: 120K USD/year PROFESSION: Artist EDUCATION: Master (design) PRODUCT EXPERIENCE: Instagram INTERESTS: Art/ music STUDY STYLE: Listen & look
Scenario: This Sunday, Potter visits National Palace museum in Taipei, he’s alone because none of his friends has the same interests with him, and he could relax himself during a solo trip
During the trip
Prepare for the trip
LIFE MOTTO: “There are a thousand Hamlets in a thousand people’s eyes; there are millions masterpieces in millions peoples hearts” Pain points: Eson is an emotional and talented artist who often travel alone to find inspiration for his creative work. He’s quiet though he cares a lot about how others think about the artwork, so he usually feel lonely for nobody to exchange ideas with.
Interactions
search information of travel spots on the Internet
Internet
audio guide machine
friends
ask his friends for some advise.
pay for tickets
listen to the detailed explanation
Eddies (female) Age: 22
LIVING EXPENSES: 5K USD/year PROFESSION: Student EDUCATION: Bachelor (Law) PRODUCT EXPERIENCE: Tieba(Hot topic Forum) INTERESTS: Military&History & Literature STUDY STYLE: Listen & Ask
What types of spots he visits cultural spots 33%
What types of apps does he usually use
30%
25%
His communities online in one day literature
Eson is a diligent,investigated student who always has many unique questions. As a bachelor majored in law, she usually has debates with other people online and offline to explore the roots of a question.
25%
8%
Following a hot topic: How do you think about 2019 Oscar Best Picture ”GREEN BOOK”
Contact with his friends
social media
12%
military
history Being participated in a Q&A forum on how does the Renaissance art spread to other country
Following 3 accounts about military newest states 1 column on ”the history of weapon“
Age: 45
INCOME: 200K USD/year PROFESSION: Financial EDUCATION: Master (management) PRODUCT EXPERIENCE:《Forbes》 INTERESTS: Trade/ Travel STUDY STYLE: Read & Listen
museum 61%
6% others
LIFE MOTTO: “Things are much more than what they seem to be.”
Gates (male)
LIFE MOTTO: “It is better to listen than to speak” Work time
Daily routine:
Leisure time 7:30 breakfast
6:30 get up
beak 12: 00
8:00 go to work
Annual routine: Jan.
Feb.
Mar.
beak
13: 00
20:00 go home
vacation Apr.
May.
Jun.
22: 00 23:00 rest
vacation Jul.
Aug.
Sept.
Nov
Dec.
Requests:
Too many choices and recommendation to select
Too expensive to hire a tour guide,browsing introduction board makes him sleepy.
He felt hard to make a decision
He rent a audio guide machine, and spent 10 mins to figure out how to use it. During the visit, it was out of power suddenly, he had to go back to the original station to replace it, which costs more time.
I only use Apple’s products so I hope the APP can be purchased in Apple store I have little time to spend on the Internet so I will be appreciated if the most essential contents have been screened out
Requirements
Some persuadable suggestions from those who’s credible and has similar interests in traveling with him.
Meeting one or two kindred spirit(s) can save me from boredom when I was traveling alone. I love listening to others.
Opportunity
A forum for single tourists who have same goals / hobbies of traveling, helping them to share experience / ideas / comments about traveling plans.
A more convenient way to listen to the introduction of exhibits
Use their own smart phone to learn. Locate the visitors’ position and play the explanation automatically
After the trip write comments/ feedback on the spot websites
read general introductions introduction board
Internet
record memories
search more information online
share feelings on social networks
Attracted by an meaningful but strange painting, he felt a lot, he wanted to share his feeling with people who saw it too, unfortunately, he was alone and had nobody to chat with. He started to feel lonely...
When he saw a great calligraphy and felt so admired to its author, he wanted to learn more about his artworks. But the guide machine didn’t mention it.
He was curious why the headwears of ancient Chinese women is so heavy, so he searched this question online, but the information was so dispersive that he finally gave up.
A channel for tourists who have seen a same exhibition to exchange ideas across time and space
Relevant resources of the exhibitions besides the basic introduction
An instant respond to the some questions related to the exhibits
Bullet screen of comments
A big database to store a large amount of professional information covering all aspects of the exhibitions Comments from other tourists majored in each area, eg. science(the principle of an unbelievable phenomena/ photography(the best composition to take a picture)/ literature(the appropriate verse to describe the scenery )...
Discussion group talk around different kinds of topics about the museum
text friends (recommend spots to them)
camera
exhibitions
tour commentator
Problems
Goals & Expectations: 1> visit the museum in a comprehensive and orderly way 2> gain knowledge of history and art craft 3> learn deeply about the exhibitions which attract & inspire him most 4> record this trip perfectly, post pictures on his instagram
plan for the next trip
NEEDS & OFFERING MAP The experience can be shared on the spot’s website and other social media, so that both the tourists planning to come and their own friends can view the trip web crawler
An e-guide for brief introduction of the exhibitions or scenic spot which can played automatically according to the position of the visitor, visually and audibly.
A platform which can realize real-time interaction: you can watch others’ comments during their past visit or texting your own feeling and send it.
big data networks
GPS audio system play options
Online community/forums/columns where visitors can participate in some topics about the attractions. They can also register an account to key an eye on the newest states of the place if they have big interests
AI classification
INFORMATION ARCHITECTURE An auto-responser(robot) to answer the various questions brought up by visitors based on the key-words identify system.【 To give a credible and accurate answer in a short time, large amount of information should be screened and stored in the database in advance】
exhibition 1
database
networks
AI identification
chat system
filter system
live
exhibition 2
recent browsing
easy, user-friendly usability of the machine
learn about other people’s insights/ feelings to a same thing
urgent
tech/ functions should be involved Technology. A
a way to guide a tourist
Technology. B Technology. C
offerings
needs
ordinary
a credible recommendation about where to go
before service
some proper interactions to learn about what you’ve seen
various form like reading& listening to meet diverse needs of different visitors
instant responds to some questions occur to you
discussion on some valuable topics with dialectical mind
less accident interrupting the visit
professional answers given by experts in specific area
during service
iMuseum
message my group
details
feedback
hot topics
setting
reply one's comment
favorite comment share
vote for the idea you support community
under discussion
exchange ideas with your own kind
after service
details
like
me
staff service
text
time
like one's comment
exhibition ....
spots news proper way to record and share this trip with friends
add a topic
answer one's question
favorite a way to express your feelings to those who can understand you
add a question
browse others' ideas
published
automatically responded by the robot ( auto-identify system)
collect the exhibition to favorite publish comments
different kinds of offerings are classified by 4 colors
audio guide (based on auto-locating system)
ask questions
online interaction
bullet screen
text description
exhibition introduction
publish
photo video
choose to participate in a group
express your idea reply others' comments
play pause
WIRE FRAME Forward Backward Slide
USABILITY TEST To make sure the interface corresponds to uses’ psychological and operational habits, I invite 3 of my classmates to do the usability test.
01/ Introduction and preparation I set 3 tasks for three main parts of the app: LIVE (which includes your location and map, live interaction with others, and other learning resources around the exhibition that is in front of you); COMMUNITY (includes topic publishing and discussion group around exhibitions here); ME (includes favorite collections and general settings)
02/ Test
Record form answer
Q
advise
emotion
error
completion
03/ Statistics Person1
04/ Improvements Person3
Person2
Flow Page1
Page5
Page2
Page6
Page3
Page7
Page4
Fatal Error
All
Task 1
Layout Problem
Qestion
Completion
Q1: Is the information enough in this page?
The map is planar and can’t change the floor if the museum is more than one floor
Page2
Exchange ideas with other visitor
Q2. What can you see in this page?
play/ comment/like
100%
1> View others’ comments
Q3. How will you check details of the comments that interests you?
click
100%
2> Reply & Make your comments
Q4. Is this comment you’ve just made supposed to appear here ?
Yes
100%
Page3
3> Collect & share the comments
Q5. Are the functions enough in this page ?
Yes
Page4
4> Return to the original page from Favorite & Share page
Q6. Do you know how to return? Is this page same as your expected?
I thought it will return to the comment page
Page1
Check text introductions of the exhibitions
Q7. Is there other information that you expected not here?
“How?” “ I don’t know where to find and what other information is”
Emotion
Error
Task 2 Ask a relevant question about what they saw
Q8. Would you type or send audio message to ask questions?
Page7 Page8 Page9 Page12
Check details of relevant information
type
100%
Return error
100% with help
Mis-operation (No obvious hint for sliding motion)
100% inconspicuous hint
100% Mis-operation (Failed to press the little triangular button)
Q11. What functions does this page includes?
Vote & topics Add the choices for priority of topic browsing (hottest, newest)
60% 30% 30%
Functions invisible (unreasonable layout)
0% 100%0%
Functions invisible
Add a topic by yourself
Q12. Does this publish button easy to be find?
No, hope it can be more obvious It can be put in the bottom right
Page10
(To perfect the published page)
Q13. What else do you expect in this page?
Page11
Vote for the point of view you agree with
Q14. How do you think about this vote button?
I hope I can reedit after publishing There’s no drafts I hope the vote can be canceled if I regret, I just slipped my finger
Page12
Enter discussion groups
Q15. Is this button(under discussion)operable?
No
100% with help
Page13
Choose a topic that interests you and participate in the discussion
Q16. Are these functions enough for participating in discussion
@ others and reply directly
100%
100% 50% 100%100%
guide for beginners
Misunderstanding(The button seems non-operational)
You still can reedit your article after publishing
Add the priority(hottest, newest,only essence) of topic browsing to meet different people’s requirements
Add drafts for temporary edit
Jump Error Remove The vote can be canceled in case of misoperation to increase errortolerant rate
vote
cancel
larger area of hotpot to reduce invalid operation
✖
✔
✖
Emotional Design Guideline for beginners: chat mode to increasing interests
Return error Low error-tolerant rate
Recommend some popular questions people usually ask of a specific exhibition to save users’ time of typing
You can reply one’s comment directly in a discussion by simply click it
3-dimensional map for floor select
Operation Adjust
Task 3 List all the functions in this page
The introduction page is put in the middle, while the chat page and story page are arranged on two sides. ( Because introduction is most relevant to the exhibits )
100%
0%
Q10. Do you know how to unfold it?
The ‘search’ function is added to increase initiative for users They can input key words and search directly
The ‘add’ button is easier to be found and touched
“You can Recommend some hot questions” less than 1s
Details & Function Add Topic, discussion, search these functions are laid out side-by-side for they are equally important
100%100%80%
I thought the introductions are important enough to be put in the middle page
Page8
Q9. How soon do you expect to get the answer?
Page11
Answer&Advise
Layout Improve
Enter the exhibition page
Page6
Page10
Details
Page1
Page5
Page9
Operation Problem
Hey there ! Why not try to chat with me?
You can collect exhibitions to your favorites
Show me！
Publish successfully page: add a few words to encourage them to interact with others
Startup page: calendar; daily recommendation: scenic spots worthy to be visited
✔
PROTOTYPE iMuseum is a travel app which collects huge data about the famous museums all over the world. It is designed for those who often travel alone: people can choose a museum according to their location and enter it, and the app will help them exchange ideas with other visitors in a same place across the time and learn more knowledge from their tour.
SCENARIO CHOOSE A MUSEUM AND ENTER IT
Tutorial
Choose to enter NPM
RELEVANT TOPICS & LEARNING RESOURCE
Map Relevant topics
# FF3028
INTRODUCTION & ASK QUESTIONS
Relevant books
Like others’ comments
Comment
Send
COMMUNITY & DISCUSSION
# 4A4A4A # 000000 # FFFFFF
Play introduction
Speaking...
Collect Exhibit
Check
Enter Favorite
Favorite
Tutorial
Ask questions
Enter topics
Check details of one
Read carefully
Like the comments
Enter discussions
Enter a group
Reply others’ opinion
Like others’ insights
SEARCH & PUBLISH
Find by dynasty
Publish a topic
Take photos
Add tags
Add location
Completed
History
DISCOVER 01/ POEMS Observation
02/ Interview
People
Environment
Passengers who look for their baggage Airport staffs who check their tickets Many students carrying heavy luggage in elevator
The space is broader and contains many facilities for people to use
23, China University: Imperial College Arrival Date: July 4th, 2018
In China Far away from her
Teacher
Social relationships:
Parents Friends
O.S.A
Objects Different size of luggage carts and heavy luggage
INDIVIDUAL PROJECT UI UX SERVICE DESIGN May 2019 - Jul 2019
This project aims to help them better adapt to new life abroad by exploring their troubles so as to provide a service scheme for them to make them feel better.
Lily Wu
I hoped somebody from my school could pick me up when I arrived, but I have no one!
Shenyi Rong♀ 21, QU
PROJECT 2
In China, we are not allowed to use Facebook, Youtube, Google maps or other common apps abroad, we use Wechat, Baidu map instead, so when Chinese student go abroad to study, the offline and online environment changes totally, that’s why many of them have more difficulties getting used to the new life.
03/ Persona
Service Currency exchange ATM and bank Phone card and moving WiFi
Luggage claim Car rental and limousine Taxi and other traffic tools
Messages
The most confused thing for me is that almost all the apps in my phone has to be changed, and I have no idea what to use and how to use from beginning.
Kaiqi, Li ♂ 23, Chiba U
Signs leading passengers to move forward Flight timetable for airport pickup
The worst experience is when I just landed in Sydney Airport. That was the first time I went abroad on my own, I forgot to exchange AUD, I did’t have a phone card, and god knows how could I arrive my dormitory. That was a crash!
Sute, Li ♀ 18, USYD
Tutor
New roommate
In London Never met
Boyfriend
Pet
Classmetes
Sister
Experience abroad:
Activities:
Country
Aim
Companions
Thailand
travel
travel agency
Singapore
study
school team
movies
write movie reviews
shopping online
travel
Original apps:
DIDI - For taxi reservation
TAOBAO - For online shopping
XIECHENG - For travel
BAIDU MAP - For navigation
- Social network
MEITUAN - For food delivery
04/ Use Emotional Map Pass the custom
Reclaim luggage
-look for custom -wait in a line -hand on passport -talk to officer -pass the custom
-look for it -wait for her luggage -pick up and leave
EMOTION
STANDARD
CONCERN
TOUCHPOINTS
STAKEHOLDERS
THINKING
JOB
EXCHANGE FOR NTD
ACTION
GET OFF THE PLANE
Guide sign
Other tourists
“Where should I go...” “So many people”
BUY PHONE CARD
Learned the way to change -look for a place for money-exchange
exchange money
-walk to the -follow the information instructions desk and found the ask them ATM
-find bank card -read the guidelines -get the cash
“How to get the local money?” “I should have exchanged it in advance”
“What if I am refused to pass” Custom
Passport
call family
-ask salesman for advise -select the card -pay money
-install the card -try it out and call parents
ATM
Other tourists
Regulations
Cash
“How to use it, seems different from China’s ” “I’d better withdraw a little in case I’m failed” “How much will be enough”
Parents
“Which is the most Phone suitable card for my duration?”
Product options
LUGGAGE
LOCAL MONEY
ATM
PHONE CARD STORE
pass the custom smoothly
get the luggage quickly
get the local money quickly
find the ATM quickly and easily
find the most appropriate and cheapest card
1. don’t know the way to withdraw money 2.fear of failure
1. fear parents worry about her 2.don’t no where to get the card 3. don’t know how to get the card
-follow the guide signs -follow other tourists -ask service people
Phone
“finally get in touch with them what a relief !” “It works !”
“Are his words Salesman credible?”
“Seems a little expensive, maybe because here’s airport”
CUSTOM
1. no available cash 2. didn’t prepare in advance 3. tired after long trip
look for taxi station wait in a line
PRICE
PHONE CARD PARENTS contact with family quickly
1. don’t know the way to withdraw money 2. fear of failure
Guide sign
EAT DINNER
pay for the trip
try to order food find something to eat
-put the luggage in the car -get on the car -tell driver the destination
-chat with driver
-ask the price -pay for trip -get off the luggage
-open the familiar app but pages go wrong -close the app
Taxi
“Why are there always so many people !!!” “It must be midnight when I arrived dorm, and I haven’t bought quilt or pillow, kill me !!!” TAXI
get in a taxi in a second
DRIVER
arrive at dorm safely
1. can’t use original apps for ordering taxi here 2. didn’t learn how&what to use in advance
choose a movie
buy tickets
-ask other students where to find recent films -follow the instructions
go to find a cinema
-ask other students how to book tickets
Dormitory
“The city is so beautiful, I’ll walk around tomorrow”
Luggage
1. have to wait in a line 2. anxious about arriving dorm too late 3. there are too much things to do before rest
Take-away app
Stores
“I must be crazy walking out alone at this time” “That man looks drunk” “I hate this feeling” “I want my mom”
“I can’t use this app to order a food, Server error I miss my home !!”
-check routes get on a bus arrive
“What a tough journey”
“What apps do they use to check movies here?”
“Finally !”
TAXI STATION
-go out -find a grocery
”who can I call for help if something bad happened?”
“The driver looks so strange, Driver what if he’s a bad guy...”
Other tourists
GO TO WATCH MOVIES
chat with driver
Night view
“Where is taxi station”
ARRIVE get on the taxi
-wait in a line
“So pity I can’t use DIDI taxi, I don’t know how to book a taxi here”
Store brand
“It’s not as complicated Consulting as I thought” desk
Bank
-look for phone card store
select card
“I can‘t contact anybody, Where could I get the local phone card?”
Service stuff Luggage
“Where is my luggage” “How long should I have to wait”
look for card
CALL A TAXI
Bus
Tickets app
Cinema
“This bus stop is so strange” “How to pay” “I don’t have a traffic card here”
“He must think I’m a fool who hasn’t even been to the cinema”
！
Driver
Change
“Finally arrived, he seems nice”
CITY
PRICE the price is reasonable (compared with China)
1. fear of being robbed by that driver 2. the unfamiliarity to new environment 3. no emergency contact here
Pedestrian
Phone
Classmates
e-Map
“I should have learnt some living apps in advance”
“Why can’t I book the tickets just because I’m not native!? This place is so unfriendly!”
FOOD
FOOD STORE
MOVIES
get the food quickly without going out
find a food store quickly
1. can’t use original apps for ordering foods here 2. don’t know where to get the food at night
1. fear of being robbed at this time 2. easy to meet some strange pedestrian 3. sacred
find a movie she want to see
TICKET book a ticket online
1. don’t know what apps relevant to movies 2. shame to ask native classmates
CINEMA get to the cinema quickly and successfully
1. can’t book tickets online because of foreign nationality
1. unfamiliarity to the traffic here [traffic tools/ rules/ routine...]
DEFINE
1.don’t know what apps for take-out-order here 2. don’t know how to use new apps 3. nobody help her
1. no instructions 2. difference of ATM between 2 areas 3. lack of experience 4. well-developed mobile payment system in original 5. foreign language nation 1. no emergency contact here 2. nobody to share a drive familiarity to the new city 4. too many things waiting to be finished 5. no certificate of the driver’s identity
1. No opportunity to buy in advance 2.Different communication system 3. No awareness of the average price 4. Didn't consult others in advance 5. The price is a little high for students
1. don’t know what app can be used to order a taxi 2. nobody pick her up 3. too many people waiting in lines 4. too many things waiting to be finished
Senior dorm mates sell their used necessities to newcomers in a very low price
A platform to find senior students to share their experience
/7
no instructions
/5
/3 NO LOCAL
NO EXPERIENCE
GUIDES
/1
PROBLEM OF USING NEW APPS the new app is difficult to learn don’t know what
apps for takeout don’t know can be used here how to use new apps the app is much different here
nobody made nobody mentioned it before didn’t consult a reservation for her others in nobody to advance nobody pick herchat with up nobody tell her nobody in advance help her no familiar person to ask
no obvious signs no proof & certificate of the driver’s identity
don’t have the conscious of currency exchange no experience to buy a card lack of
first time to experience of using ATM no experience this place of going abroad didn’t exchange alone cash in advance
/8
OTHER OBJECTIVE FACTORS
heavy luggage too many things the price is a little high to students waiting to be it is too late at finished that time too many people waiting in lines
COMPANY
nobody to share the drive go out alone no emergency contact here
/4
UNFAMILIARITY TO NEW AREA
NO OPPORTUNITY no opportunity to buy in advance did’t encounter the opportunity to change it
airport airport pick-up
/6 /2 LACK OF
restaurant give along insurance with company luggage use O.S.A. pay on different bank student O.S.A. environment unfamiliar apps senior chat on card flight with new change students O.S.A. crew limits of no comp- city book on browse airlines time anion O.S.A on O.S.A. taxi sense of no preplocal by e-mail company insecurity aration student apps lack of Chinese new expensive company experience student school price buy & sell CHINESE when sendiscount necessities STUDENT ding offer book browse remind before during cards& experience &suggest journey stay make cash call for during local home help flight friends find provide practice on O.S.A compaservice Chinese platform nions ask after on the summary questions landed plane life notes reserve luggage taxi service claim no opportunity
WH EN
1. don’t have the conscious of currency exchange 2. no experience of going abroad alone 3. limited condition of economy class
Find a local person who can pick you up
Provide service to exchange money or get phone cards on check-in counter or flight seats
LACK OF HARDWARE DESIGN Difficulties to be Solved (MONEY)
1. fear parents 1. no available cash worry about her 1. have to wait in a line 1. can’t use original 2. didn’t prepare in 2.don’t no where 2. anxious about arriving 1. don’t know apps for ordering advance to get the card dorm too late the way to foods here 3. tired after long trip 3. there are too much withdraw money 3. don’t know how 2. don’t know where to to getknow the card 1. don’t which cardthings is to do before rest get robbed the foodatat night 1. fear of being 1. don’t know 2. fear of failure most suitable for her this time what apps 2. worry about the price is 2. easy to meet some1. unfamiliarity to 1. the unfamiliarity relevant to movies too high to new environmentstrange pedestrian the traffic here 2. shame to ask 1. can’t book 3. no emergency 3. sacred native classmatestickets online [traffic tools/ rules/ contact here because of foreign routine...] nationality
Tutorials to teach newcomers to learn about and to use common Apps here
Match students who have similar trip and provide their contact way
HOW
WH Y
have to find taxi station with heavy luggage have to wait in a line for a long time
walk for a long distance keep starving go out alone at night meet strange drunker on the street
03/ Service Ecology Map
Update infrastructures and offline service in airport
T HA W
no money ATM machine goes wrong can’t get the card back waste money and tome
02/ Needs & Offering Map
HO W
inconvenience bad mood tired mentally and physically waste time poor and starving
can’t get in touch with family parents worried choose for a long time bought a card that is not suitable
scared during the drive be robbed by a bad guy sleepy and anxious arrive at dorm too late
foreign no contrast with language other store be unfamiliar no awareness of with cards the average price unfamiliar with the charging rules of too many new communicachoices tion system
SOLUTION 1 Students share information and help each other on the platform SOLUTION 2 Airports and airlines provide necessary services for overseas students
WHERE
01/ Problem Tree
Difficulties to be Solved (TIME)
SOLUTION 3 Relevant companies provide product-booking channels for students
02/ Service Blueprint BEFORE SETTING OFF Stage
KNOW ABOUT THE
Doing
U n i v er si t y
DURING THE FLIGHT
O.S.A.
JOIN THE
(send students offer along with information about app)
Thinking
(Another Chinese students who have similar flight schedule)
What is this app about? Let me download it and have a look
Software/Hardware
OFFERINGS
App: O.S.A. Website: apps tutorial website relevant bus websites E-mail Airport guide sign Student card Hardware
Read about the app Get the register code
I’ve been accepted! It’s all worth it!
Online artificial service Flight attendant Airport stuff Senior schoolmates Local student Other Chinese students
Make friends with local students in advance
Download and register an account using the code
Lily check the offer email
Learn to use new apps through video tutorials or experience shared by senior students
O.S.A./ School Airline/ Flight attendant / Airport company Bank / Telecom / Insurance company Taxi company Restaurant E-payment company
School staff
decide to accept student send the offer email to student
School staff
apply a register code for student write the register code along with download link of App in email and send it to student
O.S.A.
give the code to school
O.S.A.
guide students to register with the code given by their school verify their identity strictly
Online security system prevent other irrelevant people entering this environment
School
send their students same information about O.S.A. and bring them together to this platform
O.S.A.programmer
write matching programme, to let them find partners who have similar flight schedule
Airline
provide real-time flight schedule
School
introduce this platform to their local students who want to study foreign language to seize the chance
O.S.A.programmer recommend friends with similar characteristics and interests provide chat function
O.S.A
Provide a community for students to share their experience about live in this area
O.S.A.programmer
collect necessary information like traffic rules/ weather condition for newcomers run the platform provide artificial online service if necessary
Local bank
provide online service like foreign currency reservation
Telecom
phone card booking, discountable data plan...
Apps company
download link and detailed tutorials for overseas students to get and learn
E-payment company provide the way to pay
ORDER FOOD
LIVING
Meet their partner
Get products ordered on app in O.S.A.mailbox
train their staff to give an optional service for passengers
A. S.A. O. O.S.
I see O.S.A.as my virtual home here coz I can meet so many Chinese through it. It’s also give me a better life here both for its helpful information and discount to some stores & restaurants
Order dinner at dormitory
O.S.A. Student card
Be asked whether need currency exchange or phone card purchase
Airport company/ Airline
It is lucky that I’ve know how to use Uber to order a taxi in advance, otherwise, god knows what time it can be when I arrive my dorm with so many people waiting in lines
￥＝$
O.S.A.
Leave app temporarily Browsing information occasionally Enjoy the benefit
Order a taxi using the app that she learned about on O.S.A before
BACK STAGE Stakeholders
GET ON TAXI
I’m not alone anymore, so glad to have friends as soon as I arrived
That reminds me! I should exchange some cash, it could be very late when I’m arrived
Maybe he can pick me up, I’ll bring him a gift from China
O.S.A. O.S.A.
Book necessities in advance
Thanks to this website, now I’ve known how to order a taxi, how to book movie tickets and how to order food! Life wouldn’t change too much~
Add flight information and find a partner
People
ARRIVAL
Check in and boarding
Thank god I’ve read about this! What if I miss the bus if I don’t know they used to wave hands to stop it! In China we don’t have to, it stops in no condition!
＋ Nice app! It seems safe here. I guess the code must be difficult to get if I’m not the student
DURING THE FLIGHT
Browse the experience shared by their senior schoolmates
Good, I don’t have to go alone! He could be my first friend in new college！
O.S.A. O.S.A.
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O.S.A.
ARRIVAL
Local bank Telecom Insurance company Airline
arrange passengers’products to corresponding luggage claim or check-out counter
O.S.A.
provide a way to contact with the friends you dated, helping you meet each other
Taxi company
upload real-time taxi information
Uber
send the taxi information to users
E-payment company provide an additional way to pay fees
Restaurant
Taxi company Restaurant
O.S.A.
Cinema
collect using experience of using Apps and make the process easier
give a discount to O.S.A.’s students（with the card）
Cook
O.S.A.
receive the reservation and accept it
cook the food
E-payment company provide an additional way to pay fees
continue update the information and provide a platform for overseas students to share experience, make friends, sell old staffs and so on...
DELIVER Reply and appreciate the offer E-mail offer/ O.S.A.introduction/ Register code/ Download link
U n i v er si t y
Necessary information&service about living &studying there Local & Chinese friends making
SCHOOL Register account/ Add information
students information Information fee
SENIOR CHINESE Discount
SCHOOLMATES
Payment
COMPANY
TAXI COMPANY
TELECOM Overseas customers
Overseas customers
INSURANCE APPS
COMPANY
fetch products
Screen
input code
COMPANY
BANK
This product is used to fetch students’ ordered products they booked on the APP, like phone cards or exchanged currency, it will be put near the exit of airport so that students can easily find and get their stuff. Users just need to input the product code given by the seller on the screen, and then the products will be exported through the upper exit.
Experience
Information & Service
E-PAYMENT
Platform to sell old necessities
Products
op
Exit
8.91
Living experience
Platform/ ad. fee
ee gf
in at er
30.02
12.99
Platform to practice Chinese
information of service reservation
m
y pa
information(download link&tutorials) of APP
rm
tfo
la tp en
Hardware
21.05
OVERSEAS STUDENTS ASSOCIATION Platform/ ad. fee
Real-time flight schedule
I made the low-fidelity prototype using hardboard and paper. After that, I invited my roommate (who is also a Chinese overseas student) to “operate” the app. After my brief introduction, she could easily understand the functions and operate it. Additionally, she gave her suggestions about the unity of buttons and shape of tags, and I adjusted them according her description.
04/ Final Product
CHINESE STUDENT 2
LOCAL STUDENT
Flight number
AIRLINE
O.S.A. student card
02/ LOW-FIDELITY
38.72
Money Line Product Line
O.S.A.introduction/ Register code/ Download link
Information Line
CHINESE STUDENT 1
E-mail offer/ O.S.A.introduction/ Register code/ Download link
01/ System Map
RESTAURANT
Software
3 Purple represents “Safe” Green represents “Vitality”
This pattern contains “O” and “A” Three circles represent “students”,”school” and “association” respectively. We three groups form a stable triangle, to make Chinese overseas students feel safe and comfortable ina new environment.
O.S.A.—— Overseas Students Association
EXISTING RESOURCES
INTERVIEW
We had a thorough tour of MAOKONG area to explore their existing service and product
The second time, we went to MAOKONG Farmer Association office to learn deeper about the backstage of their management system and the details about tea-planting.
01/ Tea promotion center Tea promotion center is for tourists to learn about the process of tea-planting and tea-making, the history of MAOKONG area, the origin and category of MAOKONG tea. It also provides tea seats for tourists to relax.
PROJECT 3
MAOKONG GROUP PROJECT (User Research/ Analysis/ UI design) UX SERVICE DESIGN May 2019 - Sept 2019
Tea-tasting hall
Volunteer introduction
02/ Tea house
03/ Introduction & Map board
Tea houses are operated by local tea planter to provide the drinks and foods made for tourists
Display of the layout of the area; Introductions of each teahouse; Investigation
MAOKONG tea mountain is one of the most important tea production areas in Taiwan. Every year, many tourists visit there to enjoy the scenery and buy tea, which is almost the only way for the tea planters to earn a living. This project records the whole process of our 4 visits, from problem finding, investigation, to solution analysis and final products, aiming to improve both the experience of tourists and tourism development of this area.
Tea tool exhibition
“customers usually have no idea about the best time to harvest tea, as a consequence, some of them comes too early to find the tea’s not yet ripe, some comes too late to find good tea has been sold out.” “- Where is the tea from those who didn’t won the prize?” “- Maybe they can be sold in a lower prize”
“Some excellent farmers are getting older these years, and their kids choose to get a job in city far away from home instead of inheriting their parents’ craftsmanship ”
“Tea-picking is the hardest work that can’t be finished by a few of people, some family have to give up taking part in the competition for lack of money to hire tea-pickers”
PROBLEM DEFINE The main visitors are middle-aged people, few youngsters came to enjoy the tea.
Each tea garden has their best type of tea, which can only be known when you arrive there, so visitors cannot choose at the beginning.
Old tea masters lack their inheritors and tea-pickers
Each tea house is located in different corner of the mountain, visitors have to walk for a long distance to find.
Farmers who does’t won the prize in a competition have more difficulties to sell their tea.
Tea is harvested several times a year irregularly, so most of the customers have no idea of when is the best time to come.
04/ MAOKONG Tea Competition MAOKONG tea competition is hold by The MAOKONG Farmer Association 3-4 times a year, aiming to propagandize MAOKONG tea through public activity and encourage their farmers to plant attentively at the same time. In general, the winner’s tea will be awarded and packed by MFA officially, so that they can be sold in a higher price.
PROB
ANALYSIS OF CAUSES FEWER YOUNG
LACK OF HEIRS
TOURISTS
OFFERING FUNCTIONS TEA PLANTERS LACK
TEA HOUSES ARE TOO
TOURISTS LACK
NO AWARE OF THE
PRIZE-LESS TEA
CUSTOMER FLOW IS
PLUCKING WORKERS
SCATTERED TO FIND
KNOWLEDGE OF TEA
BEST PICKING TIME
SELLS BAD
SMALL AND FIXED
F1. INFORMATION INTEGRATION PLATFORM F4. RENT ELECTROMOBILE
F2. VARIABLE EXPERIENCE PROJECT
F5. CREATIVE PHOTO SPOTS
F8. PROVIDE UNIFIED & ARTISTICS PACKAGE F11. TEA DERIVATIVE
F6. POPULAR DESSERT STORE
F7. PERFECT INFRASTRUCTURE
F9. PROVIDE HIGH-QUALITY SOUVENIRS
F12. TEA-MAKING COMPLETION
F10. PERSONALIZED SERVICE
F13. SPECIAL EVENTS
F14. PURCHASE ONLINE
CAUSES
KANO'S MODEL REQUIREMENTS SURVEY P1: PERSON 1‘S ANSWER
F1: FUNCTION 1
I: INDIFFERENT FEATURES
TRAFFIC PROBLEMS
NEEDS &OFFERING
F3. TEA GARDEN VISIT LINE
SCENIC SPOT
INFORMATION SYNCHRONIZATION
PROPAGANDA
VI
& PERIPHERAL
PRODUCT DESIGN
HARDWARE FACILITY
PERSONNEL TRAINING
INCOME
BACKWARD MANAGEMENT CONCEPT
TECHNOLOGY APPLICATION
NO AUTHORITATIVE EVALUATION MECHANISM
FEW PERSONALIZED SERVICE
SINGLE EXPORT CHANNEL
LACK OF SPECIAL EVENTS
FEW EXPERIENCE PROJECTS FOR VISITORS
A: ATTRACTIVE FEATURES
M: MUST FEATURES
R: REVERSED FEATURES
F1
F2
F3
F4
F5
F6
P1
O
R
M
O
A
P2
A
I
M
I
R
P3
M
O
O
I
P4
O
O
O
P5
M
O
P6
I
M
P7
M
P8
O: ONE-DIMENSIONAL/ LINEAR FEATURES
F7
F8
F9
F10
F11
F12
F13
F14
M
O
O
A
I
A
O
A
I
O
M
O
A
I
A
I
A
O
I
O
M
A
A
A
M
O
O
M
A
A
A
M
M
A
A
M
A
A
M
M
O
O
O
O
O
O
O
M
I
O
M
M
A
O
I
M
M
O
M
M
M
O
M
O
O
I
A
R
M
M
O
A
M
A
O
O
O
A
O
I
M
I
M
O
O
O
I
A
A
M
P9
M
M
A
O
M
O
A
O
A
M
M
O
M
O
P10
M
A
O
O
M
O
M
A
A
O
M
O
O
A
P11
O
M
M
I
O
I
M
O
O
A
A
I
A
M
P12
O
A
I
O
A
A
M
M
A
O
A
O
M
M
P13
M
A
O
O
M
O
A
M
M
O
M
M
M
M
P14
M
O
A
O
A
I
M
M
M
M
M
M
M
M
P15
O
O
A
A
R
A
M
M
A
A
M
I
I
O
P16
M
I
R
M
I
I
M
A
I
A
I
R
M
I
P17
A
O
M
O
O
A
M
O
A
A
O
I
A
I
P18
M
A
M
O
O
O
M
M
M
A
A
A
A
R
P19
I
M
A
A
A
A
M
I
O
A
O
O
A
M
P20
M
O
A
I
A
A
O
I
M
O
A
A
O
I
SATISFACTION ANALYSIS
CONCLUSION
BUSINESS MODEL
CS(CUSTOMER SATISFACTION) = (A+O)/(A+O+M+I) CD(CUSTOMER DISSATISFACTION) = (M+O)/(A+O+M+I)*-1
+ Satisfaction
SATISFIERS One-dimensional/ Desired Qualities
CS
CD
Kano features
F1
0.4
-0.8
M
DELIGHTER
F2
0.65
-0.6
O
F3
0.55
-0.65
O
Excited Qualities
F10 F13
F4
0.65
-0.5
O
F5
0.6
-0.45
A
F6
0.65
-0.4
O
F7
0.25
-0.9
M
F8
0.5
-0.75
M
F9
0.65
-0.5
A
F10
0.75
-0.45
A
F11
0.4
-0.6
M
F12
0.55
-0.45
O
F8
F13
0.7
-0.55
A
F14
F14
0.25
-0.7
M
F9
- Service performance
F5
F12 F6 F4
F2
+ Service performance
F3
F11
F1
DISSATISFIERS Must-be/ Expected Qualities
Key partners
Tea planters Tourists Designers Advertisers Travel agency School Entrepreneurs Tea derivative-producer
Key activities
Tea selling Tea tasting Tea-plucking Travel Accommodation Education Inherit Recreation
MARKETING 4P COMBINATION Value provided
Help tea-planter get rid of poverty Improve the tourists’ experience
Government
Good tea
Promote the preservation of tea culture
Maokongfarmer-association
History & culture
Attract visitors
Beautiful countryside scenery
Find volunteers and inheritors
Key resources
F7 - Dissatisfaction
In conclusion, F7(Perfect infrastructure), F14(Purchase online),F8(Provide unified & artistics package), F11(Tea derivative) and F1(Information integration platform) are the most emergent functions that need to be provide, because if not, it will cause customer’s dissatisfaction; Giving F3( Tea garden visit line), F2(Variable experience project),F4(Rent electromobile), F6(Popular dessert store),F12(Participate in tea-making Completion) will increase customers’ satisfaction effectively; And F9(Provide high-quality souvenirs), F5(Creative photo spots), F13(Special events), F10(Personalized service) should be provided if it possible, because they can delight customers dramatically as surprises.
Customer relationships
Guide face to face Advise from telephone E-mail consult Website
Customers
Tea planters Frequent customers (old people) New customers (young people)
Channels
Website School
PRODUCT
What customers want： High-quality, nature,home-made Tea. Relaxed, high-end Environment. What products should have: Mellow taste, Exquisite package, Authoritative appraisal, Characteristic brand Product name： Boutique Mekong Tea Authority History Media Competing channels：
Online&offline service Hardware facility
PRODUCT
Infrastructure construction & maintain Advertisement Competition hosting Website operation Technician heiring Exhibition costing Designer heiring
Revenue and benefits
Tourist spending Farmers’ Tax Web traffic Visiting guide fee
Exhibition tickets Sponsor fee from nearby business
Entertainment Dessert
PRICE
Product values： Taste, Gift Marketing price： Approxiemately 5000TWD (boutique tea) Sale for delighting customers： Give discounts when an old customer introduces a new one, or when customer buy a lot of products. Price compared with other competitors： Our price is lower than other competitors by 3%-10%, without regard to transportation expense.
CHANNEL The way people get products/ service: Online(website)
VI design Souvenirs Milk tea
Offline(tea house)
How’s the tea house look like? Quiet environment, relaxing music, refreshing aroma of tea, enjoyable tea garden, tea selling & tasting. Channel of distribution: Experience station in downtown, bottled or canned tea in chain store.
New customers（young people）
What customers want： Popular dessert store/ photo sites/ experience/ entertainment project/ exquisite souvenir/ tea culture What products should have: Relax
Website
Competition
Best time & channel to launch products post information about tea-picking season on the website, customers can make reservation through website or phone call. Best time to propagandize： 3 weeks before the tea gets ripe
Experience
Costs
Recommend
SALE
Advertisement Travel agency
Expert customers（old people）
Product values： Taste, experience, entertainment, learn Marketing price： Milk tea: 50TWD-80TWD Boutique dessert: more than 100TWD Sale for delighting customers： Give discount when customers help propaganda
PRICE
posts
use coupon from website
follow public account
Competing channels： Website, social media, theme exhibitions
Price compared with other competitors： lower by 3%-10% without regard to transportation expense.
Best time & channel to launch products when the tea get ripe, attract youngest by art exhibition, holiday activities Best time to propagandize： 3 weeks before the tea gets ripe
The way people get products/ service: By playing tea garden game on website, take photos on scenic spot, personalized service experience or products. How’s the tea house look like? Delicate decoration, sense of design, fashion or sweet style Channel of distribution: Experience station in downtown, bottled or canned tea in chain store.
SALE
CHANNEL
SERVICE BLUEPRINT
SYSTEM MAP Money line
TOUCH-POI NTS
Materials line
Discount
Road signs, Photo props Online map
Bus stop Electro-motor-rent station
Activity information
Restaurant Tea-tasting area
Entertainment experience area
Plan for the trip Make reservations
Look for their destination
Go to the destination
Learn about and Participate in activities
Eat & drink
Experience tea-making & tea-planting
Sales area
Buy tea-relevant products
Feedback invitation
Write comments on websites
Gifts platform
Exchange shopping points for gifts
Attractions information
Relevant online shops
Buy products online
Tour fee & Data flow charge Product & service consumption
Customers
Line of interaction
Help customers order food
Teach & guide customers
Recommend & sell
Tea consumption
Online artificial service
Tourists Raw materials
VI Design
Integrate and classify all the information
Use algorithm to find use preferences Collect data
Construct hardwares Drive to the and design map destination
Prepare for and Cook food hold events Do the cleaning
Rent the site Prepare lessons
Design packagCollect and es& souvenirs make statistics Store&marketing about feedbacks
Manage integral redemption mechanism
Deliver goods Handle returns and exchanges
Coupon & reward system
E-commerce and transportation system
Travel agency
Education&culture Volunteers
School
Service charge
Update system data, background maintenance
Website
Relevant business
Line of visibility
Edit advertisements
Publicity expen ses
Introduce and organize events
Tourists
Tea farmers
Tec h
nology & Talents
Government
Taxes
“Tea House Line” stops on each tea house Other Bus stops on other attractions Customers rent bicycles
Bonus & tips
ing fund port Sup development ture Cul
Online service help users make reservations or travel plans
Advertising media
Tourists
MAOKONG Farmers Association
Product consumption
FRONT STAGE Online artificial service
Publicity expenses
Online & offline service
Tourists & manage me nt
Browse website Look at others’ comments Play tea-planting game
Check the route and recommended food & attractions
t os
m
oy
pl
Em
tc en
ign
s De VI
Po pu Kn lar ow ity led ge & Au th ori ty
Line of internal interaction
SUPPORT PROCESSES
Social media
Internet (website or app) Personalized service system Programmers UX QA PM
Construction project Government
Traffic system Government
MAOKONG Farmer Association
Designers Tea house MAOKONG owner & waiter Farmer Associa- Salesmen Marketing tion manager
Algorithmic analysts
Designers
Taipei Tea Association
Commission fees
Look at the ads.
CUSTOMER BEHAVIOR
Search on the Internet
Products
Advertisements
BACK STAGE
Information & people line
CARD SORTING
INFORMATION ARCHITECTURE
To determine what functions should be included in our website, I made cards with keywords of service and do an open card sorting. First of all, I made a draft of information architecture listing the fictions generally, and prepared a brief introduction of MAOKONG and our project before testing.
Contact number Score
Credits
Service programme
Membership My tea garden Setting
E-MAP
HOMEPAGE
Scenic location
Scenic information
Messages
Open time Previous awards
MAOKONG history
Online store
Origin Awards
Introduction
MAOKONG CULTURE
Famous tea
Exhibition information
Evolution
MAOKONG TEA
EVENTS
Experience events
Application
Tea-making competition VOLUNTEER
Online artificial service
Buy tea seeds Plant tea online
I made the following changes: 1. Remove some very detailed branches 2. Optimize some ambiguous words 3. Name the classification and switch to the closed card sorting
ONE-DAY TOUR
Souvenir store
Dessert store Restaurants
Culture art area Tea promotion center Information MAOKONG cable
Comments Tickets
Tea planter introduction and open time
My tea garden
Contact number
MY PAGE
Service programme Setting
Previous awards
Origin
MAP
Awards Famous tea Evolution
Type Efficacy
Scenic location
Online store Authorized certification
MAOKONG history Traffic route
Tea-making competition
After adjustment, I attach 7 headings with green cards and ask 3 more colleagues who like drinking tea to group other cards under each heading.
3. “Previous award-winning tea planters” is usually classified to tea-making competition 4. The “tea category” which they care most should be listed separately
Users comments and Score
Contacts
Introductions
Introduction
MAOKONG TEA Exhibition information
MAOKONG tea
Application
VOLUNTEERS
Treatment introduction Photo site Souvenir store
Reservation
RECENT ACTIVITIES
Experience events
History events Application
Introduction
Restaurants
Tea-making competition
Food street
Culture art area Tea promotion center Information
Tickets
Tickets
Introductions
Popular scenics
Dessert store
Comments
Time
Other exhibitions
History events
2. The “authorized certification” can is easily classified under tea garden information
Superior tea
Scenic information
Messages
03/ Tests
1. Cannot connect e-map with tea house information
Food street ONLINE TEA GARDEN
Deliver
He told about his feeling: 1. There are too much branches and details, making the work very complexed 2. Online tea garden can be developed into a small game under personal page 3. The map module and attractions module can be combined.
Registration
Photo site
Plant tea online
ONLINE TEA GARDEN
The results shows problems as follow: 1. Some words is misunderstood: eg: online tea garden & online shop 2. In some cards he misjudge the service targets for lack of subjects 3. Some words with similar meanings are easily confused
Useful feedbacks:
Popular scenics
Membership
Game
History competition
Volunteers
Online tea garden agreements
Online artificial service
History events
Introduction
Treatment introduction
Go
Reservation
Application
History events
Fetch
Tickets
Introductions
Previous awardwinning tea master
Pay
Time
Credits
Online tea garden agreements
Other exhibitions
MAOKONG tea
Tea-making competition
Contact
Superior tea and its efficacy Users comments
Contacts
Adress
I invite my manager who is a big fan of tea to classify all the cards here and name each category.
Tea planter introduction
01/ Pre-architecture
Authorized certification
02/ Pretest
MAOKONG cable
History competition Registration
ONE-DAY TOUR
Volunteers
Previous awardwinning tea master
FINAL PRODUCT 01/ VI Design
02/ Hardware Design
03/ Platform Design
DESIGN BRIEF Introduction
02/ Survey
03/ Persona
“Phubbers” refers to people who always look at the screen at any time and anywhere. They want to fill up pieces of time by staring at the screen.
To confirm the conclusion from observation, I did a little survey online and received answers from 110 people.
XING LIU
People are looking at their phones on various sites
Age: 24 Job: deliveryman Vehicle: electric motorcycle Location: Beijing Peak hours at work: 11:00-13:30; 17:00-20:30
Navigation Chat Watch videos & Play games Others
PROJECT 4
TOUCHWAY INDIVIDUAL PROJECT UI ARDUINO MECHANICAL DESIGN Jul 2019 - Sept 2019
On the subway
Taking a lift
Walking
Waiting
Riding a bike
These years, a growing number of accidents happened because of this: On December 4th, 2018, A pregnant woman in Hangzhou fell down to the well with her eyes on smartphone; on November 7th, 2017, A man in Shenzhen stepped emptily when walking into a elevator; And over 10 million car accidents are caused by distracted pedestrians looking down at their phones when walking through the road...
How to use technology and design to reduce their time spent on the screen?
PRIMARY RESEARCH Nowadays, people tend to look at their mobile phones anytime and anywhere, even when they are walking across the street. As a consequence, the number of car accident caused by this situation increases every year. This project is mainly to explore reasons behind their behaviors and promote concept to solve it. At the end of project, I use mechanical structures and Arduino model to realize this technic.
To solve the problem, the first thing is to know: What are they looking at ?
What are you usually do with your phone when you are walking on the street?
Xing Liu is a take-out deliveryman, he spends most of his working time on his electric motorcycle, following the navigation to find customers’ home
03/ Observation I made the second observation to see specific situations when people tend to do these 2 things. people who check navigation people who chat online
Safety worries: This group of people are always in a rush on the street to deliver food to many places, which needs them watch for road conditions and navigation at the same time.
ZICHEN WANG
riding a bike wearing earphones : listen to music & GPS
INSIGHT 1 : Texting, navigating and entertainment are the most common things people will do with their phone on the street.
changeless
curious
pessimistic
optimistic
What are they care about
Time
Labor-saving
Safety
Praise
Salary
Performance
Iphone screen time & most used Apps
“Traveling, running, looking for delicious food, the three most important things in my life. I’m always on the road.” riding a bike with eyes on the phone’s navigation
extroverted
Age: 21 Job: student Hobbies: outdoor activities Location: Beijing Personality: aim-oriented single-acting
I choose the road to do observation because the accidents happened here is more common and emergent to be solved.
walking across roads while looking at navigation
introverted
Characteristic problem
01/ Observation
walking on the road texting message at the same time.
Characteristics
Navigation apps: 12.8%
Characteristic problem INSIGHT 2 : Looking at navigation can be much more dangerous, because people are more likely to check which way to go when the road is going to change(like crossroads), where many cars pass by.
These “outdoor people” are always on the way, looking for their new destinations. They spend much time on e-map apps with their eyes on the screen, which can be dangerous when the road gets complexed and difficult to move forward.
Sports apps: 2%
PROBLEM STATEMENT
COMPETITORS ANALYSIS
To sum up, a lot of people walk or ride on the various roads with eyes on their mobile phones because they want to follow the navigation to know which direction to go, however, it can be really dangerous for they usually ignore to watch out the road condition, that’s the part of reasons why millions of car accidents happened every year.
The concept of tactile navigation is still in the research and development stage, few products have been applied or mass-produced. I learned about the following three innovations through research.
1
SOLUTION ANALYSIS How could people knowing where to go without looking at the phones?
VISION
HEARING
distracted
noisy environment
TOUCH
SMELL
√
complexed
VALUE PROPOSITION For those who are always following the navigations on the road, I’d like to design a touch-sensitive navigation equipments, unlike current visual navigations distracts pedestrian from the road, or sound navigations can be useless due to the noisy environment on the street (wearing earphones can be more dangerous), we help people to know their way without looking at screens or listening to guide.
2
Pathfinder gloves (for blind person) Users can sense a gentle pulse of the corresponding frequency on their fingertips, depending on how far away the obstacles is. Handle buzzer (for cyclists) The bike connects to your phone and tells you which way to go by beeping from left and right handlebars.
IDEA PERFORMANCE
BLUE OCEAN STRATEGY Reduce distractions by eliminating the non-emergency messages reminder
REDUCE Message reminder
Some people nowadays like showing off their energy consumption or step counting in a day.
1
2
ELIMINATE
CREATE
Exercise reminder
OURS
The equipment is mainly worn and only works when people going out
3
RAISE Navigation directions
Exercise datas
3
should be increased from just left&right, for roads can be more complexed in big city Form: ring/ wafer (+:small&portable) Motion: swing (+: clear to guide -: rub skin)
Pathfinder gloves Vibrating shoes
Form: ring/ ball Motion: roll (+: comfortable -: need more space)
Handle buzzer
Restrictions All of 3 devices can only remind users to turn left or right, and if there are obstacles on their way. Due to the limitation of the technology, none of these products have been implemented yet.
OPPORTUNITY
LOW Message reminder
Mileage alert
Magnetic levitation tyre
2
Driven by rotation of axis
I choose this form because it looks like an eye, which means that this haptic device can replace people’s eyes to help them follow the navigation.
3
Gear drive: friction wheels
I change the position to the shoulder to make sure the ball is parallel to the walking direction, which is more intuitively and can reduce misunderstanding
TECHNICAL ANALYSIS Exercise datas
Navigation directions
1
How to spin a ball in all directions?
HIGH
Vibrating shoes (for runners/ hikers/ climbers) When you get to the corner, the left or right shoe will vibrate to tell you the next direction. Further functions: *Alert users when they have reached their mileage *Remind users when they receive text messages or phone calls *Remind users it's time to exercise
Form: ring/ ball Motion: rotate in situ (+: comfortable& space-efficient -: unmanageable)
Exercise reminder
Obstacles recognition
Magnetic levitation tyre
Driven by rotation of axis
+: Most flexible
+: Easy to implement
-: High technical difficulty
-: Low flexibility space consuming Restriction of direction
Gear drive: friction wheels +: Relatively simple to implement It can be controlled to all directions by changing the rotate speed of gears. -: The abrasion of gears
PRINCIPLE DESIGN
TECHNICAL TEST 01/ Magnetic force
01/ Magnetic force
I bought 4 Dc electromagnet modules to control the directions of steel ball by changing the suction of 4 modules.
1
4
In a similar way, if the ring magnets can be controlled in every tiny cambered surface, the ball will roll to 360° directions.
When magnet 1 get magnetic force, the steel ball will be attracted to forward, the same is true for other modules.
2
3
02/ Friction wheels
2
F2
B C
A 1
A, B : Steering engine
C : Rolling ball
1, 2 : Gear shaft
3 : Support shaft
The steel ball is too heavy to move
change a smaller ball
the small ball moves around when there’s no suction reduce the modules to 3 pieces
02/ Friction wheels
keep modules close to each other
the modules attract each other
adjust their relative positions again reduce transition time to 1s
Experimental Materials: Steering engine, a ball and 3 gear shaft (3D Printing) Arduino board, wires, USB cable, laptop, super glue(connect engine&shaft), two motors
When 1 is rotated by A as shown(deasil), the ball will be subjected to an upward force as F1, then spin to the left.
F1
When 2 is rotated by B as shown(widdershins), the ball will be subjected to an forward force as F2, then spin to the forward.
F1
∑F F2
∑F F2
When 1 and 2 is rotated synchronously, the ball will be subjected to an obliquely upward force, then spin to the front-left.
MATERIALS
Fix gear shaft and turn on the engine.
The ball not only spins but also moves
Place a magnet under a steel ball to fix its position.
The steel ball is too heavy to carry
If we change two engines’ rotate speed, the force will be different too. (T = 9550P/n
F = T/r)
In this way, the ball can be controlled to spin to any direction.
The ball is fixed by 2 shafts and driven by the other 2
The ball can be rolled smoothly
Remove the magnet and lift the ball off the ground
failed (the suction is too strong)
Change the steering engine to a motor.
Switch to a more powerful motor.
no use
3
F1
change the module
The distance between two module is too far
The ball cannot be attracted by next module
I learn from the robot BB8 in STAR WARS, who can go everywhere with its body. The ball body can roll to any directions and I wonder why. So I bought one and dissected it to figure it out: The body is driven by 2 wheels, which are driven by 2 main gears for each one and controlled by different power of motor for their direction .
the magnet’s suction is not enough
MODEL MAKING & TESTING
FINAL PRODUCT
STORYBOARD
To determine the most appropriate shape and size, I made several model and collect some feedback Prepare for wear device model
Ring
Set destination with phone
Tai Mountain
Get up
Users are used to raise their hands to make sure direction
Relatively small
Wristlet “Go straight” Connect phone with Touchway
Not liked by females & kids
Wrong size (too thick)
Not liked by males
Easily adjust tightness optionally
Visible internal structures
Soft cloth absorbing sweat
“Arrival”
Mental component inside
...
g loadin Data
Bag accessories
Relatively beautiful
Users are used to raise their hands to make sure direction
It’s uncomfortable when a heavy bag are on a ball
Can be tied to a bag and sensed by shoulder——don’t have to raise hands for it is parallel to walking direction
VIDEO LINK https://www.youtube.com/watch?v=6L-gvkhhHZI Turn right
Navigate to right
Spin to the right
Walk to the right
“Turn left”
Rank
Steps Congratulations! You’re today’s champion!
PERSONA
01/ Interview “What do you do with your pets when you are out for some days?”
WELCATS INDIVIDUAL PROJECT DATA VISUALIZATION Dec. 2018 - Jan. 2019
More and more people choose to raise a cat today, especially those who are still single. But how would they take care of their cats when they are on a short business trip or during a long vacation? Will that be good to leave them at home or foster them to other people' house? This project is to find a way for both the owners and their cats to let them feel convenient and safe when the owner is out.
“ I won’t leave her to other people’s home, coz I cannot ensure the new environment is clean and safe enough for her to live in, I’m afraid she’s infected by virus or bacteria and get ill. So I often ask my friends to come and feed her in my own house.”
Loving heart Social skills Experience with pets Leisure time
Pain-points
For pets: New environment adjustment Missing her owner
* Worry that her cats cannot fit in other environment. * Miss her cats when she’s not around her. Working calender
For owners: Worry about the environmental quality Difficult to find a place. Miss his/her pets
Mon.
“What factors shall we pay attention to when raising a cat?” Veterinarians
Veterinarians
“First of all, ensure the nutrition balance, feed more frequently but feed less at each time.” “Secondly, do parasite expelling every month before she’s 6-month old.” “Pay attention to her emotion. Sometimes if she refuses to eat food, that may be because she’s unhappy or missing someone.” Key factors:
Nutrition balance
Parasite expelling
“Ensure a comfortable environment: 1. Keep an appropriate temperature, about 20 degree, neither too hot or too cold. 2. Do cleaning and disinfection regularly 3. Be careful of interacting with other species 4. Avoid dangerous objects, especially the tiny tones” Environment
Emotion
Stage2
Stage3
Stage4
Stage5
Stage6
Got a travel plan
Start to worry about her cat
Try to find a person to help
Found
Want to know pets’ condition
Back to her pet
this city who can help her feed her cats.
It can be really difficult to find a appropriate place for her. Sometimes the only way is to prepare enough food and leave her home alone, so I can’t stay out for a long period because the food will be eaten up and we will miss each other.
Home
Pain-points:
Stage1
* Usually travel to other places for work and have few friends in
Tue.
6 13 20
7 14 21
27
28
Out
Wed.
Thu.
Fri.
Sat.
Sun.
1 8
2 9
16 23
3 10 17 24
4 11 18 25
5 12 19 26
29
30
31
15 22
Huggy Age: 1 Characteristic: Clingy, Sensitive, Soft Health condition: Sickish, Inappetent Species: Persian cat “I miss my mom when she’s out, I don’t want to eat anything”
Needs * A place which is similar to her own home in fosterage family. * Guaranteed food of adequate nutrition. * Be able to contact with her owner everyday.
CHALLENGES
PROJECT 7
Cats owner 2
“I can’t leave my baby alone for too long”
Age: 25 Occupation: Photographer Living status: Live alone Salary level: Moderate
PHASES
Hui Zheng
4 Cats owners and 2 veterinarians were interviewed both online and offline.
Cats owner 1
JOURNEY MAP
OPPORTUNITIES
RESEARCH
· No person to feed or accompany with her cat · Worry about her emotional state without her owner
· No specific contact person for her to ask for help · Do not know where to find · Always get a rejection coz people are busy and unprepared
·
Found someone available but lack of experience · Found someone distrustful · The condition of the place is not suitable · Worry her cat’s adaption to an unfamiliar environment
·
· A platform to find people who can help cat owners feed their cat when they are out · A contact way between cat & owner when they miss each other
· A platform for cats’ owners to help each other about cats’ boarding · 2-3 fixed instant contact people nearby should be selected and set in case of emergency.
·
·
Set the standard for pet’s adoption in advance and choose on purpose · The photos or other proof materials demonstrating the condition of the environment should be provided by adopter before the deal is down
Want to see and chat with her cat · The travel plan changes unexpected, so that the coming day has to be put off.
Use existing technology like video devices for contact between cat & owner · Open the online payment function for replenishment · Set the alternative person just in case the plan changes
STAKEHOLDERS MAP
AFFINITY DIAGRAM
COMPETITIVE ANALYSIS Contingency
Tool maker
Guests
Boss
Service-provider
(cleaner, feeder, cook,doctor...)
Environmental designer
Other members in foster family
App designer Emergency Contact
Types of helper
video chat alternative person & plan payment online recompayment for mendation longer deal call the call the police police
Other pets
Travel plan maker
Functions
Adopter
(friends, nurses in pet hospital, other pets owner...)
Owners’
Adopters’
Agreement
fixed emergency requirecontact person ment & priority long-term distance cooperation between owners standard
proof materials uploading
insurance for cat
hire temporary feeders to their hygienic regulations own house personal available time
Cats’ owner
Intermediaries
Telecom
SETTING
SERVICE STAFF
FAVORITE
Helper Experience Available time Personal information
Feeder
1
First weight
2
Second weight
3
Third weight
SHARE
CONTENT CREDITS
APPLY TO BE A FOSTER FAMILY
CERTIFICATE
MY PETS
2
DAILY MANAGEMENT
VIDEOS
2
1
WALLET
ORDER FORM
FIND
HOME PAGE
EXPLAIN
LOCATION
PRICE
SERVICE KIND
ABOUT HER
3
SCAN
PRIORITY LOCATION
1
ASK FOR HELP
PRICE
MAP
PRAISE
Deal
NEW PETS
DAY CARE
NURSE
COSMETOLOGIST
ASK FOR HELP
2
PETS TAXI
FOSTER FAMILY
COMMENTS
DETAILS PETS' NURSE
1
1
1
2
PUBLISH
POST
PERSONAL INFORMATION APPLICATION
LOCATION
DURATION
OTHER REQUESTS SEARCH
APPLY TO BE A FOSTER FAMILY
HOTEL
PET KEEPING GUIDE
2
2
COLLECTION
PETS DESCRIPTION
CONTACTS
1
PUBLISH SETTING
CHAT
RECOMMEND
ANNOU MESSAGE CEMENT
2
INSURANCE
RECOMMEND
AVAILABLE OPEN
NURSE
FAMILY
INSURANCE
1
RECOMMEND
ESSAY
2
2
PUBLISH PHOTO
VIDEO
ESSAY
1
1
1
2
OFF
DATE NURSE
WORK PUBLISH SERVICE PROVIDER
ME FILTER
MESSAGE
3
3
CV COINS
TASKS
1 COMMENTS
REQUESTS
CHAT WITH SERVICE STAFF
PAYMENT
MY PETS
APPLY TO BE A NURSE
SETTINGS
ANNOUNCEMENT
2
2
2
1
3
3
TUTORIAL
PUBLISH REQUESTS
ADRESS
PRICE
FAMILY
REQUIREMENTS
INDOX REQUESTS
WORK
RESULTS PERSONAL PAGE
DATE
ADRESS
CONDITIONS PRIORITY TAGS
DESCRIPTIONS
PRICE
CONTRACTS
3
MESSAGE
POLICE
HOSPITAL
CUSTOMER SERVICE
DETAILS
DETIALS
PHONE NEMBER
PHONE NEMBER
AGREEMENT& ANNOUNCEMENT
FAMILY
OTHER DESCRIPTION
ACCIDENT CALL
HELPER
CONDITIONS
ASK FOR HELP
1
ASKER
CONDITIONS
PetBacker
1
FOLLOWS
OTHER CONDITION
GIVE A HELP
TIME
Adopter
2
FIND
AD
INFORMATION ARCHITECTURE
VERIFICATION
SEARCH
TUTORIAL
1
MESSAGE
NURSE
Contract&Payment
LASTEST
ACTIVITIES
COMMUNITY
PROOF MATERIALS
Cat
1
RECOMMEND
ESSAY
VIP TAIL
CV & available time
Our Service Environment quality Experience Available time Location Personal information
3
ME
PERSONAL PAGE
BLOG
LOCATION
WELCATS
VETERINARIAN EAASAY
DATE
FIND FAMILY QUIKLY
contact tool & devices
VALUE FLOW
PET
3
pay for all adopter materials rank & certificate
COMPETITIVE ANALYSIS
Owner
PUBLISH
compensaexperience tion contracts statement deposit in setting in food menu security advance user comments pay for boarding & praise
Toy designer
Requirements Leaving dates Location Cat’s information
AGREEMENT
CONTRACTS
3 MESSAGE
WIRE FRAME FLOW
PROTOTYPE
Main routine
Function routine
Home Page
Personal page
Ask for or help to be a cat nurse or host family in the main area
In this page you can go for your CV settings, find your emergency contact, the orders you collect before and system settings.
Publish detailed requests by clicking the floating button on the right corner Message, call and personal page are hided for they are less important to the task.
You also can choose to be available or not for help others with a simple click
Order Page Information of her available time, price, dress and how many medal, order and comments she has. Her pets information(if has), the picture of environment and her statement You can choose to chat with her, save it for later or order it directly
Chat Page In chat page you can pay her money if you want to put off the date, and you can send video chat to your cat when you miss it. It also support audio message and other settings, eg: add her to your emergency contact.
PROJECT BACKGROUND
SCHEMATIC
INTERNAL STRUCTURE
Recent years, the building energy consumption is taking lager and larger proportion of total energy consumption in China, in 2017, the percentage had increased to 30%
The composite parabolic concentrator is composed of two symmetrical parabolic mirrors. The included Angle between the symmetry axis of the paraboloid and that of the concentrator is the receiving Angle(30°).
LIGHTING PHOTOVOLTAIC MODULE
As the representative of the building energy-saving facilities, distributed photo-voltaic panels have developed considerably for the past few years. Data shows that new installed capacity in 2016 is 4 times as much as that in 2013. However, there are still some disadvantages of the existing products: -light-proof -space-wasting -use limitation (can only be installed on the roof)
PROJECT 5
LIGHT CUBE GROUP PROJECT (Design & build the model, Thesis study, Schematic analysis & drawing, app interface & video making) PRODUCT DESIGN FEB. 2018 - JUL. 2018
Energy saving and emission reduction is a global trend these years. As one of the most important power, solar energy has been used widely on the roof of buildings. Our team invent an unique concentrated module which can be installed on vertical surface of buildings for its light-admitting function. It can change its angle according to solar altitude angle, realizing the multiple functions of power generation or heat insulation.
As a consequence, most of building vertical facades cannot be covered due to the lighting requirements, which is space-wasting.
INSIGHT
frame
axis
Mirror
When the incident Angle is smaller than the receiving Angle(θ<30°), like θ1, the light will be reflected from the side cambered surface to the photovoltaic panel in the bottom. When the incident Angle is greater than the receiving Angle(θ>30°), like θ2, the light will be reflected twice from both sides and then back to the air.
pv panel
condenser condenser
θ’
photovoltaic panel
glass lids
Hollow
We changed the hollow mirror-side body to the solid glass one, in order to expand the range of light which can be adsorbed.
DOUBLE CURTAIN WALL FRAME SCHEMATIC
n=sinγ/sinβ = sinθ’/sinθ n(glass) = 1.49 θ’ =arcsin(1.49 x sin30°) = 48.16°
Our team designed a kind of selective concentrating photo-voltaic module which can be widely used on building facades in modern cities today. Solid glass
When the incident Angle θ<48.16°, the light will be reflected to the side surface, and then to the photovoltaic panel by total internal reflection.
summer airflow
When the incident Angleθ>48.16°, the light will be reflected back to the air.
winter airflow All modules are installed on the double-layer curtain wall frame fixed on the surface of the building by clasps, connected with the line within the frame, transmitting electric energy and control signals.
θ’
Besides, when we change the position of body by bearing drive to a specific angle which allows the light to be refracted through the glass, it turns on the interior lighting mode.
The module combines 3 functions: indoor daylighting, photovoltaic power generation and auxiliary heat insulation, providing a comprehensive solution for solar energy using.
bearings
The module group form a cavity with a 20cm interval from the building wall, contributing to a double-layer curtain wall structure. When summer comes, users can open upper and lower vents of the frame, so that the indoor temperature can be lowered in terms of chimney effect; When winter comes, they can closing the vents instead, allowing internal air in cavity to be heated by the photovoltaic modules, forming an insulating layer.
ACTION PRINCIPLE
OTHER FRAMEWORK MODULE
02/ User operation behavior
We assume that the angle of sunlight is same as the orange column as shown below, we can change the function of module by controlling the angle of condensers
TIME
USER BEHAVIOR
INDOOR TEMPERATURE
AVERAGE GENERATING POWER/(W/m²)
2018/07/01 07:03:12
Turn on lighting mode
24.3℃
160
2018/07/01 08:15:44
Recover automatic mode
24.1℃
400
2018/07/01 13:27:25
Set threshold of mode switch(27°)
25.6℃
380
2018/07/01 14:43:35
Turn on heat-insulation mode
27.8℃
0
2018/07/01 16:29:53
Recover automatic mode
25.1℃
510
03/ Route of data storage and prediction refraction
Concentration/ Power generation mode
refraction
refraction & total reflection
Heat insulation mode
Lighting mode
Sensor detection
Load data
Arduino read
Polynmial fitting ceofficient matrix
EXPERIMENTAL DATA
Send via serial port
01/ Experiment and data collection
RPi reception concentration mode
Secondary processing
heat insulation mode
Does file manager exist?
Create Sunlight intensity 13050 Lux
Light intensity on pc panel 26180 Lux
To collect data, we bought a photometer to measure light intensity & outdoor temperature directly. Light intensity on pv pannel ≈ 2 ⨯ Sunlight intensity S1 ( S1 ＝ 1/ 2 S2 )
Yes
Is lastest data file full?
User claim
Send by bluetooth
File manager system
Primary processing
Coefficient matrix matching
S2
Create
Yes
Data archiving
BASIC TRANSPARENT MODULE This kind of module is used to those surfaces which is not necessary to install photovoltaic module due to the short sunshine duration, promote both the unity and permeability of the architecture.
In order to make user control our product more conveniently, we developed the APP control system based on speech recognition and Internet of things technologies.
VENTILATION MODULE These insulation photovoltaic modules can accelerate the speed of air flow inside the frame curtain wall, in order to take away the heat more efficiently and enhance the insulation performance.
CURVED MODULE This kind of module can be used for curved exterior surface of building, In this way, it can not only ensure the unity of the building appearance but also expand the scope of application of the products.
Home page
Lighting mode
Power generation mode
Heat insulation mode
Predict coefficient matrix Load other data the day before Load initial weight values
PRODUCT COMPETITIVENESS APPLICATIONS Modular structure: easy to maintenance, support upgrade and replacement, long product life cycle.
Penaltyterm ateach moment
Broad market: can be used widely on every surface of building and have less influence their appearances and daylighting.
Calculate final predicted value Data measurement Compared with predicted value
Change of the temperature of pv module during one day
INTELLECTUALIZED DESIGN
Correction matrix according to the error Weight adjustment
INTELLIGENT HOME CONTROL SYSTEM
GLASS CURTAIN WALL
The Light cube can be installed on the windows of ordinary house, being a part of home intelligent control system.
Largely used on glass curtain walls in urban area, providing a wide way to generate more electricity for companies.
INTELLIGENT STATION CHARGING SYSTEM If the light cubes are installed on the stations in different places, so people can charge their phones when waiting.
Intelligent design: speech recognition, users can control and switch mode simplify by talking and operating the app. Energy-saving & environmental-friendly
SWOT ANALYSIS WEAKNESS
Few enterprises want to put into production. The research direction is too novel to form an unified industry standard for photovoltaic curtain wall architecture. The cost of pv curtain wall without mass production has less advantages than that of traditional curtain wall. The light cube is not suitable for those areas with poor light.
OPPORTUNITY
THREAT
The rapid development of China's construction industry. The national sustainable development strategy guides the construction industry to develop towards the direction of energy-saving buildings The state subsidies are increasing, promoting energy-efficient buildings tol enter the market at a faster speed in the future.
The building industry is committed to innovation in building energy efficiency. More multinational companies are entering the Chinese market with advanced technological advantages. Consumers have gone used to the existing traditional curtain wall and may find it difficult to accept new form of windows, which will weaken the demand for photovoltaic curtain wall to a certain extent.
COST PER MODULE
STRENGTH
If standardized production can be applied in factory due to the advantage of modular design, project period can be shorten, and the construction waste will reduced too. Solar energy is converted into electric energy through concentrated photovoltaic cube to achieve the purpose of energy saving and emission reduction. Intelligent control system module. Comply with resource recycling economy 3R principle.
02/ Reuse of data Task
Unit
Labor cost
Material ManufcSubtotal cost ture cost
System installation
1.0
¥10.00
¥0.00
Frame
1.0
¥0.00
¥40.00 ¥10.00 ¥50.00
Condenser
8.0
¥0.00
¥80.00
¥0.00
¥80.00
pv panel
8.0
¥0.00
¥80.00
¥0.00
¥80.00
Sensor
3.0
¥0.00
¥30.00
¥0.00
¥30.00
Market price
Main board
1.0
¥0.00
¥10.00
¥0.00
¥10.00
Market price
Subtotal
22.0
¥10.00 ¥240.00 ¥10.00 ¥260.00
¥0.00
¥10.00
Remark Calculate by unit number
We can also get the real-time data like temperature and generating capacity from users data analysis, consequently, a big diagram about actual temperature and light intensity at each moment and each place can be generated automatically.
Acrylic sheet
PRODUCT DISPLAY
In this mode, the angel of the condensers can changed according to change of solar altitude automatically.
FULL LIFE CYCLE ANALYSIS PRODUCT EFFECTIVENESS
SELECTIVE PHOTOVOLTAIC SYSTEM Installation Orientation
Investment Cost (CNY/m²)
East
1040
Running cost
Cleaning cost
Maintenance cost
Recovery value (CNY/year)
20
6
8
147.9
CTU (cost to use) (CNY/m²)
Total running cost (CNY/m² * year)
Static payback period (year)
34
9.8
South
1040
9
6
8
153.6
23
18.2
West
1040
14
6
8
162.5
28
7.8
North
1040
17
6
8
156.8
31
8.2
01/ Economic effectiveness A single power module can provide approximately 34 KW/h every year, equivalent to 27 CNY, considering only the benefits of electricity generation. The usable area of glass curtain walls in our nation reached more than 30 billion square meter in 2017, so it can be seen that the product owns a sizable potential market. Suppose the product is rolled out nationwide, it can generate 204 billion KW/h every year, which can increase the current distributed photovoltaic power generation by 17%.
Default mode
VIDEO DISPLAY LINK https://youtu.be/e7CcFg-D9Ec
Automatic mode
LITERATURE REVIEWS
OBSERVATION
01/ Desk research
01/ Field research —— leaked through parcels
02/ Record
I went to one of the parcel stations of our campus and watch for a whole day to see how many peoples have no awareness of protecting their personal information.
I record how many packages with personal information labels will be thrown into the bins directly.
PRIVACY AND MEDIA FREEDOM RAYMOND WACKES, OXFORD UNIVERSITY PRESS
“Critics have suggested that I overlook an important characteristic of private data: that on its own, an item of information may be perfectly innocuous, but when combined with another piece of equally inoffensive data, the information is transformed into something that is genuinely private.“
PROJECT 5
File pocket
Little parcel
Big parcel
67% 28%
5%
males’ package
females’ package 32 males drop directly
26 males drop directly
WITH ANOTHER HARMLESS INFORMATION
BIG DATA SECURITY & PRIVACY PROTECTION GUODENG, FENG
INDIVIDUAL PROJECT DATA VISUALIZATION Jul. 2019 - Sept. 2019
This project is main to explore how we lose our privacy inadvertently during our daily lives as well as to warn people to pay attention to their personal information through visual exhibition.
Parcel stations are established in almost every community, people usually fetch their express through self-service. The follow is the process of self pick-up in PeiYang campus .
INSIGHT: A HARMLESS INFORMATION CAN BE HARMFUL TO A PERSON’S PRIVACY WHEN COMBINED
PRIVACY What do you do with your old receipts, bills, tickets and parcel packages? How many times a day will you receive rubbish messages and nuisance call? How much privacy do you think you have until now?
About parcel station
“By linking information from different data sources, attackers may launch a re-identification attack and reversely analyze the real identity of anonymous users, resulting in the disclosure of user identity and privacy.” “With the rapid development of artificial intelligence technologies, the rules of individual behaviors can be predicted and identified more accurately through the modeling and analysis of user behaviors, and the deliberately hidden sensitive attributes can be predicted too.” INSIGHT: THE DEVELOPMENT OF TECHNOLOGY CAN SEE THROUGH THE ANONYMITY AND MAKE THE DISCLOSURE OF PRIVACY MORE FREQUENT AND THOROUGH
WAY OF PRIVACY DISCLOSURE OFFLINE WAYS:
Enter the station
Identity vitrifaction
What’s the information on a parcel’s label BAR CODE (TRANSITIONAL INFORMATION) CONSIGNEES’ INFORMATION SENDERS’ INFORMATION PARCEL’S INFORMATION
ORDER NUMBER
WEIGHT
45%
Package dropping
8%
They just take the products out and through their package into the bin
People who throw package directly People who destroy the label before throwing
NAME & PHONE NUMBER ADDRESS
SIGN BY CONSIGNEE
FREIGHT SIGN BY DELIVERYMAN
55%
How people deal with parcels
DATE OF SEND
COPY
ONLINE WAYS:
Recruiting website Payment receipt Social communication network Bank bills Public WI-Fi Parcel's label Cloud service Train tickets, airline tickets... Sharing platform The copy of id card ...... ...... INSIGHT: I CHOOSE THE OFFLINE WAYS TO DO RESEARCH BECAUSE ITS DATA IS MORE EASY TO COLLECT
Find your parcels
03/ Conclusions How to deal with the bin Some unknown people came to explore and collect these packages
*
The smaller the package is, the easier it can be thrown immediately.
*
When asked “will you destroy the labels before you throwing your package ?”, over 80% of males answered “Yes”, while almost every females answered ”No”. But though the observation, the difference between males & females is not that obvious. This phenomenon may be caused by shadowing. We can explain as: People tend to believe that it is wise to destroy the label, but they hardly do it.
DAIRY STUDY
IDEATION
01/ Preparation
02/ Collections
01/ Thinking process
To find other ways of privacy disclosure, I invited 11 people (including myself) to do dairy study during a period of 3th, Jul- 17th, Jul. And they sent their results by e-mail. Template 1. Post trash message/ email you ‘ve received today
2. Post labels/ tickets/ bills/ invoices you encountered
BILLS/ TICKETS/ RECEIPTS/ LABELS
NAME
3. How do you feel today
PERSONAL INFORMATION
PERSON
Location: Date: dd/ Jul/ 2019
Petrol’s price has gone up again. Location: Taiyuan
2p/ d
Date: 13th/ Jul/ 2019
RECEIPT PARCELS’ LABELS
60pcs
sa Sa
a
eas no
Purfume: o l ql
19:00
10:4 5
10
He yt e
$12
Peper lunch
$77
$139
$55
01 30
4
Bo yf r Produc tm
Consumption
Shenzhen
3
in rn o B
Location
a
03
3
$ Time
8
Chao HE
$22
3. How do you feel today
$ 1 1 $18
2. Post labels/ tickets/ bills/ receipt you encountered today
Gas station
3
00 $5
Name
$4 M i lk te
Date: 7th/ Jul/ 2019
18:33
2
29
Contact
Had
re sto
2
22 5
Active
w
C
2
$2 4
Address
Volks ale w or
Ba
2
1
Belongings
:35
PACKAGE LABEL
Location: Beijing
1. Post trash message/ email/ call you ‘ve received today
TICKETS
Lin YAO
Just settled down in a new place, too tired.
3p/ d
188pcs
18: ke 2 0: 00 g Thui apart m 8: kon en g t on ontact: 1562
3. How do you feel today
TRASH MESSAGES
34
2. Post labels/ tickets/ bills/ receipt you encountered today
347pcs
ve ID: 140 60 61
ger na
16
RECEIPTS & BILLS
Date: 8th/ Jul/ 2019
1p/ d
1. Post trash message/ email/ call you ‘ve received today
Location: San Francisco
ien
H
2
live in
Preference
ale Fem
Not bad, third day in America, I went shopping with some new friends today.
6: 3
$1088 $48 26 Prad rstore a 4$ upe S $1 17 :45
3. How do you feel today
's
2. Post labels/ tickets/ bills/ receipt you encountered today
29 10: 0 an Cloudia He :0 a d:D
n
2
59090801240 98 81
ID Number
Mc Do na 13:30 17 :00 ld -1 0
1. Post trash message/ email/ call you ‘ve received today
Ruohan PAN
I
UNIQLO
urtica
2
$28
C en C Favo ag
Credit card number
$177
$12 9 $2 6 A 3 KE
d ria es
01/ Examples of Results
1
and: Un e br i tit
BILLS
Account number
PREPARATION 02/ Choose presentation mode
01/ Make envelopes
The concept I want to convey is: if you don't keep an eye on your personal information and just throw your bills away, people can watch your private life through them.
I collected many parcels’ labels, bills, railway and air tickets, receipts, QRcode, price tags, screenshots of social media account and daily life photos (with permission).
Remove labels with personal information from parcels
IMAGE BEHIND INFORMATION
Stick them to an envelope
MATCH GAME
Stick train tickets and clothes labels to an envelope
Remove QR code(with detailed information of parcels) from label and stick it to the seal
ENVELOPE
Finally I choose "open the envelope" as a way to interact because it can give people a feeling that they are looking at others' privacy.
In the end, I made 100 “privacy envelopes”, with different kinds of personal information on their surface and personal life photos inside.
PRESENTATION I choose a housing estate as my exhibition site because I want people to be aware of the privacy issues in their daily lives without preparation. Passersby browse or open the envelopes to check what’s inside.
02/ Set up display rack I prepared bamboo poles, scissor, iron wire, pliers, rope and clamps to set up a shelf to display my work.
My materials
Cut off iron wires
Tie the poles with wires
Fix a pair of poles
Break the poles into different sizes
Make the pole more stable
Fix the horizontal pole
Cut off the ropes
Tie the ropes to poles
Tie ropes on the other side
Clip envelopes to the rope
Tie more envelopes