INTERACTION DESIGN
PORTFOLIO 2016-2018
DESIGN WORKS
ABOUT ME
Hello,I’m Xu HAN.I just graduated from Hunan University and now work as an uesr experience designer.
Education
Work experience
School of design,Hunan University
Guangzhou Xiamuyouyou Zhilian Co. Ltd.
Industrial design B.Eng
User Experience Designer
09/2014-07/2018 GPA - 3.52/4
05/2018 -
Awards
Skills
Xu HAN
09/2014 - 09/2015
Visual & User interface
Female
Hunan University Third Prize Scholarships
Adobe Illustrator
Yixiang workshop in Hunan University Second Prize
Axure RP
09/2016 - 09/2017
Programming
Hunan University Third Prize Scholarships
Html+css
01-14-1996
Sketch
+86 157 1751 3862 hanxuhnu@163.com
Adobe Photoshop
P5.js
Protopie
CONTENTS
01
Interaction Design
E-SELECTION
03
An APP which can help men select suitable clothes
02
Interaction Design
SMALL BACKPACK An APP provide people high-quality goods around the world
Service Design
YILE-HOME Health service for elders who suffering sequelae of geriatric disease
04
System Design
BOBO CONNECTION A new kind of tranship mood which makes traveling by plane easier
INTERACTION DESIGN
E-SELECTION
E-selection is an app designed for men who don't have time to take care of their own image or who don't know how to choose clothes which suit them well. It is based on a technology that quickly scans body data and is designed to help these men easily choose the right clothes and improve their level of wearing knowledge, ultimately in this way to give them a better image.
Type of work Team workďźˆ4 person My work Resreach Information archetecture Wireframes During 2018.01-2018.05
BACKGROUND In today's society, personal image occupies more and more important factors in schooling, job hunting, and interpersonal communication. However, due to social and other factors, many men do not have time and energy to take care of their own image or do not know how to manage their image. So we have conducted a series of studies to explore how to help men improve their personal image efficiently.
RESEARCH In order to solve the problem better, we explore the problem space by using two kinds of exploratory research, such as questionnaires and interviews, to deeply study the male's personal image and expectations, and find out the ways can effectively improve the individual's personal image.
Rrsearch Questions
Present Situation What is the present situation of men's life and work?
Type
Expectation
What type of men need the help in clothing most?
What’s men’s expectation of choosing their own clothes and wearing?
Way What are the current ways for men to buy clothes and get the knowledge of wearing?
Survey First, we did a survey by using the qusetionnaire in some man’s clothing store of Guangzhou Friendship Store, and conducted statistics on the results to understand their current living conditions, their problems in clothing and personal image, and their personal view of their own image.
Questionnaire Issued: 200 Recovery: 167
Which men are troubled in buying clothes and improving their personal image?
No trouble Troubled, under 20 years old
10% 7% 15%
22%
Troubled, 20 to 30 years old Troubled, 30 to 40 years old Troubled, 40 to 50 years old
20%
26%
Only 15% of respondents think that they are not troubled in purchasing clothing and personal image. Among the remaining 85% of the respondents, the people who have troubles in purchasing clothing and personal image are concentrated in 20-50 age group, the most people in the 30-40 age group.
Select male groups in the 20-50 age group as the object to count and analyze the causes of their troubles and expectations for the purchase of clothing The reason of confusion between age 20 to 50
The expectation of clothes purchasiong between age 20 to 50 Efficiently
Too stressful and have no time Lack of wearing konwledge
100%
Suitable
100%
Fashion
Always unsuitable
Inexpensive
Troubled, over 50 years old
20～50 68% Rang of age
Proportion of men of all ages who are plagued by clothing and personal image 20-
30
50+
40～50
20～30
40
20～30
Men aged 20 to 50 are more than 85% troubled.
30～40
40～50
Among the three reasons cited most, the younger group is most troubled by the purchase of clothing because the clothing is not fit enough;The 30-50 group is mainly due to work pressure and has no time or interest in buying clothing and understanding clothing.
Rang of age 20～30
30～40
40～50
For the 20-30 age group, they pay more attention to the fashion style and reasonable price. For the 30-50 age group, they pay more attention to the efficiency of the clothing purchase and whether the clothing fits, less consideration of the trend style and price factor.
Interview After completing the questionnaire survey, based on the results of the statistics, we selected one typical user to conduct in-depth interviews from each age group to deeply understand and explore their work status, clothing habits and confusion and gain a deeper understanding of their needs and expectations. At the same time, we also conducted stakeholder interviews to know the behaviors of the main customers and customers in the men's clothing store, so as to understand the buying habits of the male group.
ZHANG XIN / Manager
LIU RUIQING / Programer
43 Y.OLD
32 Y.OLD
24 Y.OLD
Purchase clothes
Purchase clothes
Purchase clothes
2~3times per year
8+times per year
4~6times per year
“
SONG KE /Postgraduate
“
I’m very busy in most of days but have a considerable salary. I usually go to work in a suit, and wear casual clothes when I don’t go to work. My clothes are usually purchased from brand stores, and one or two haute couture suits are made by professional tailors.
Needs&Expectations High quality clothes More suitable suits and clothes
”
I usually work overtime and under high work pressure, so I don't have the time and energy to learn knowledge about clothing and take care of my personal image. Uaually I wear some casual clothes. Generally I bought clothes online,and my wife helped me choose what to buy. Sometimes when I go shopping with her, I will also buy clothes in the brand stores.
Needs&Expectations Clothes in reasonably price comfortable and suitable Get some konwledge of wearing
“
”
STORE SALER
of the guests are accompanied by a female compan“ Most ion or their wife to help them buy clothes. It takes more than 30 minutes to buy clothes in the store to choose clothes and try on different sizes. Each piece of clothing is recommended to try 2 or 3 times to find the right size.
I prefer to buy clothes and try different combinations. I know more about clothes and like all kinds of street cards. However,I’m a student so I don’t have much money to buy clothes. I often brought clothes online for cheaper price in the past, but it have a great chance of unfittable. So now I used to try on in brand stores and then buy it online.
”
STORE OWNER
”
Needs&Expectations Cost-effective clothing Easily buy suitable clothes online
“ Many guests want to get fit size information and wear advice quickly, but the number of guides that can give reasonable advice to help guests is very limited.
”
RESEACH ANALYSIS Based on the information from the questionnaire survey and in-depth interviews, we have an in-depth understanding of the pain points, needs and expectations of the 20- to 50-year-old male group in purchasing clothing and personal image. After returning to the lab, we collated, summarized, and analyzed the information obtained through whiteboard affinity graphs and group discussions to arrive at potential design opportunities.
Design Opportunities
Personalized size recommendation
Clothing customization service
Store clothing smart recommendation
DESIGN DEFINITION Product
Shorten the time it takes for male users to choose the right fit
Design a system that combines online and offline to enable men to efficiently purchase clothes in multiple scenarios
Inaccurate human data collection
Customized clothing for male users in need
Use existing human body data scanning technology to assist with personalized size recommendation and clothing customization
Some male users have little interest in using clothing applications.
Enhance the personal image of male users
Apparel smart recommendation based on user buying habits
Smart recommendation content is not accurate, users are not interested
Directions
Goals
User Experience
Design a user interface that meets the psychological needs of male users, reducing the cost of learning for users
Understand the applications that men use more, analyze their color matching and page logic, and simplify the interaction process.
Commercial promotion
Promote our services at brand stores to let male users understand and learn to use
Interfacing with brand stores, placing human body data in the store to quickly measure the machine
Challenge
Less comparable products, men use less frequently for fashion applications Brand stores are unwilling to cooperate
INFROMATION ARCHITECTURE
Import measurement data
Home
Scrolling advertising
Clothing knowledge push
Body data list
Body data analysis
Ad detail page Article of clothing
Classified clothing size recommendation
E-SELECTION
Data measurement and data analysis Targeted to understand the size and type of clothing that suits you, as well as the style that suits you.
Search store Nearby stores
Store location
Recommend
Store details Store clothing recommendation Online mall
Clothing details and size recommendations Online store clothing list
Scan code customization Clothing details
Customize
Custom parameter selection
Clothing recommendation and customization recomPersonalized mendations are based on the user's personal physical data, and the user is provided with a tailored service based on the data.
Customizable list
Me
Customized solution
Custom record list
Personal body data
Body data list
Order record
Order record list
Customized progra details
Body data list
Personal information and data storage Store personal information such as user's physical data and customized orders
WIREFRAMES
Import and view body data analysis
The user takes the personal body data import app in the store to view the personal body data analysis report. Home
Enter confirmation code
Datasheets
Data analysis
Clothing size recommendation
Nearby store details
Online mall recommendation
Clothing details
View recommended size and purchase
When the user has the intention to purchase clothes, check the recommended size of the nearby stores and their own clothing size. Recommended by nearby stores
After the user imports the body data information, the personal suit can be customized according to the data. Suit customization
Clothing details
Custom information selection
Select data
Custom order confirmation
GUIDE STYLE After completing the information architecture and prototype and before the final interface design, I used the way of making a mood board to find keywords and design styles. After that, according to this style, I made the drawing of the user interface button and icon.
Mood board
Buttons #881C21
#3F3A39
#B2B2B2
#EDEDED 30px
Activated
40px
Inactivated
20px
Selectable
Selected Unselectable
65px
Icons
54px
UESR INTERFACE
E-SELECTION Make clothes selection easier
INTERACTION DESIGN
SMALL BACKPACK
The small backpack is an app designed for people who want to buy high-quality goods from around the world. It is certified by the buyer's real travel itinerary and the place where the goods are purchased. It matches the buyer's needs and guarantees that the purchase of the goods is genuine and reliable. At the same time, buyers can also buy a buyer's identity for others when they travel.
Type of work Team work (3 person) My work Resreach Information archtecture Wireframs User interface During 2018.05-2018.08
BACKGROUND With the development of social economy, the demand for overseas products in China is growing. However, many overseas products are not easy to buy or expensive in China .So many people choose to purchase these goods through other channels. Due to the complexity of the channel and the irregularity of the market, there are many quality problems in the purchased goods, which cause consumers to suffer health or financial losses. As a designer, we have designed an app to solve the problems in the purchase of overseas products, so that consumers can easily purchase inexpensive items.
Overview
Types and expectations
1397
36.7%
86.6%
Valid Sample
Families which monthly income exceed 20,000RMB
Families which have purchased imported products in the last year
Ways of buying 76.6%
Buyer purchase
Cross-border E-commerce
36.4%
Large supermarket Convenience store
Existing Problems
70.4% Fake
Makeups
76.8%
50.1%
Clothing & Shoes
Digital products
48.4%
36.4%
63.7%
Offshore e-commerce platform Brand counter
Foods
45.2%
Safety
Quality
Style
Function
Price
Safety
Price
Safety
Material
Price
Confortable
Price
28.6%
65.2%
46.9%
44.7%
32.8%
Lack of after-sales service
Long transit time
Quality problem
Expensive transshipment
MARKET RESEARCH In order to know the current status of domestic purchase of overseas products, we first start researching from the existing purchase channels with high frequency of use.We find the current channels for purchasing overseas goods in China and representative products in each channel for comparative analysis, hoping to find their advantages and problems.
Inexpensive
The goods always brought by a professional buyer from aborad or purchased from Overseas Online Shopping website.
Cheaper price Variety of categories
Buyer purchase
The buyers often get consumer’s needs throught the social APP,and they also do self promotion on these kinds of APP.
Delivery time is uncertain
Quality
Convenient
A lot of fakes
Category
Logistics
Inexpensive
E-commerce platform work with overseas brands and get authorization,then sell these goods to the consumer
Cross-border E-commerce
This type of shopping is very simple for consumers because it is the same as a regular online shopping process.
Quality is guaranteed Perfect after-sales system NetEase Koala
Less variety of goods
Quality
Convenient
The price is generally higher Category
Logistics
Inexpensive
Buyers purchase their goods on overseas online e-commerce platforms
Overseas Online Shopping
The goods are sent to the consumers by the overseas online shopping website; Consumers have to Consumers need to pay attention to price and logistics
Second Choice
Haitao No.1
Cheap price
Hard to learn
Many discounts
Long transit time
Official product
Operation is cumbersome
Quality
Category
Convenient
Logistics
USER RESEARCH Buyersunderstanding of the groups that have the need to purchase overseas After understanding the existing channels of purchasing overseas goods, we have a preliminary goods and the groups that purchase overseas goods.On this basis, we selected several representative users from the buyer group and the buyer group to conduct interviews, and to understand and summarize the users' feelings and problems encountered by using these channels.
Interview
Consumers
Interviewee
Feature
ZUO JIALONG / Manager
XIAO XINXIN / white-collar
LIN MU / Tour Guide
24 Y.OLD
35 Y.OLD
29 Y.OLD
29 Y.OLD
“Hoping to earn some money while traveling”
“Hoping to have more high quailty consumers”
Makeups Clothes
Short of fundings,always purchasing overseas goods by oversae buyers but spend long time to do compariso among different buyers.
“Safety and efficent is the most important” Food
Digital products
Have sufficient funds. He often buy overseas goods from Cross-border e-commerce platform.When he can’t find the goods he want, he also turn to overseas buyers for help.
Lack of quality assurance Hard to return
Makeups Entry Lux
All kinds, especially the goods can easily carried
Know the oversaes products earier than others and have more experience. Always buy overseas goods for some friends when traveling.Also buy goods from her trust buyers,especially her friends.
Year round to home and abroad， regard oversaes products buyer as sideline.His consumer mainly come from his tour client.
limited source to get customer
Hard to compare prices
Problems
Buyer
LI WANYU / Postgraduate
" Hoping to get the quality product with lowest price ”
Category
Consumer / Buyer
Incomplete items Few buyers can be trusted
Lack of channls to konw consumer’s needs
Hard to establish a reputation
Have no time to advertise
Can’t know client’s need in time
DESIGN INSIGHTS After completing the market research and user research, we sorted out and analyzed the research results. My group and I conducted design synthesis, hoping to find the opportunity to solve the problem through the whiteboard affinity map method, thus guiding us to the next stage of design
Channelʼs Opportunities Analysis
Product Functions Opportunities Analysis
Consumers Supervision by platform
Lack of supervision of buyer’s behavior
Credit rating mechanism Many fake goods No warranty after sale
After-sale service system Purchasing live broadcast
Buyer purchase
A platform for information exchange between consumers and buyers. High feasibility
Product guarantee
Identification service
Limitations of official platform cooperation
Itinerary certification
Less category
Cooperate with some overseas brands to get more discount.
Cross-border E-commerce
Credit mechanism
Comparable price
Self-employed buyer
Reasonable price
Commodity information collection
Purchase live
Travel forecast
Low feasibility
Can specify buyer
Platform community promotion
Real authentication
Language and distance barriers
Hard to build trust
Domestic platform agent Tedious operation expensive and slow Transshipment Overseas Online Shopping
Complete category
After sales supervision system
Search for more products
Expensive
After-sale guarantee
Optimal plan for intelligent computing paving selection
Intelligent Computing Technology General feasibility
Can’t know consumer’s needs in time
Buyers
lack of channels to get consumers
DESIGN CONCEPT Through the analysis of product opportunity points, we have a full understanding of the main functions of the product. Based on these main functions, we propose a concept - a small backpack, an app that provides a platform for importers and sellers of imported products, buyers and purchasers can post demand and purchase goods on the platform. In this regard, we have drawn a design concept map.
Goods that don’t need identifiy
Goods that finished identifiy Identification agency
Goods that need identifiy Product information consumer
Requirement
Itinerary information
Commodity money
Buyer’s information
Goods that need identifiy Ordering Information
Identification fee
Commodity money
Ordering Information Information Summary Goods that don’t need identifiy
Temporary storage of commodities
Switch
Information Summary
Demand information
Ordering Information
Product information Itinerary information
Backstage
Small backpack buyer’s
Small backpack
Itinerary information Certification Information
Certification Information
Demand information Commodity money
Goods that need identifiy Backpacker
Small backpack
Buyer
Commodity money
Consumers can switch their identity between consumer and backpacker
For professional buyers and self employed buyers.
Consumers check the buyer’s itinerary and merchandise through the APP
Buyers get consumers' needs through the APP.They publish their own itinerary and presale goods, and easily manage their information.
In the backpacker mode, the backpacker buyers can publish travel itinerary and receive the demand after passing the audit.
Small backpack buyer’s
INFROMATION ARCHITECTURE After entering the design stage, I first analyzed some excellent competing products, such as Netease Koala Haitao, Ocean Terminal, Tmall International and other app information structures, comparing their commonalities and differences, and analyzing their strengths and weaknesses. On this basis, I completed the product information architecture of the small backpack, and sketched a variety of prototypes based on the information architecture, looking forward to finding the best solution.
Sketches consumer mode
Backpacker mode
Itinerary details Buyer's journey
Small backpack
More trip list Publish itinerary Recommended buyers Home
Buyer’s information
Fill in the details of the itinerary
More buyers list Demands list
Pre-sale item details
Accept demands
Latest presale Buyer’s information Search System message Message
My orders
Order list
My itineraries
Itinerarie list
Personal center
Communication message
Small backpack buyer’s
Account balance My wallet Transaction record Publish/View
Publish demand View demand
Fill in the details of the demand
Buyer Publish itinerary
Demand details Home
New updates
Fill in the details of the itinerary Notes Videos
Me
My orders
Order list and details
Publish presale products
My demands
Demands list and details
Open live stream My presale
Live Buyer’s live list Notes Discover
Fill in the details of the itinerary
Common tool
Notes details Buyer’s information Videos details Buyer’s information
Looking for demand Demands list Message
My comments My itineraries My orders
System message Communication message
WIREFRAMES 01 In the prototype sketch drawn, we picked the most satisfying solution and used sketch to draw a more elaborate and complete solution.
Buyerʼs&backpackerʼs main functions Publish presale products
Accept demands
Backpacker home
Demand details
Choose itinerary
Confirm order
Successful
Fill in details
Successful
Buyer’s home
Authentication
Open live stream
Choose a settlement ID card certification
Passport certification
Successful
Open live stream
Choose itinerary
Successful
Start to live
WIREFRAMES 02 Consumerʼs main functions View buyer's itinerary
Buyer’s itinerary
Itinerary details
View presale list
Instant communication
Pre-sales list
Pre-sales details Confirm order
Pubilsh demand Edit order
Recommend buyers
Prepayments
Consumer‘s home
Fill in demands details
Demands details
Additional hardship fee
Recommended buyers
Recommended backpackers
Buyer’s home
USER INTERFACE After completing the wireframe, we started looking for the style of the user interface. Since the product is aimed at young people, we want to express a lively, youthful style. So we used the style board and mood board to find the color reference and made the final interface design.
SMALL BACKPACK
SMALL BACKPACK BUYER’S
CUSTOMER JOURNEY MAP In order to show the user's usage scenarios, processes and mood changes, we created a user journey map for the two main user roles of Consumers and buyers.
Comsumer
Come to know about the APP
She once talked with her classmate about makeups she wanted to buy but can not affored. Her classmate recommended an APP called Small Backpack to her, telling that there were many reliable and inexpensive products on it. Communication with buyers
Browse products
She was so interested, so she downloaded this APP and started to browse the content above, hoping to find the products she wanted to buy.
Publish purchase message
View the buyer's live broadcast
She saw that the buyer's itinerary page had a live broadcast of the buyer.She was curious about it and entered. finding that one buyer was on a purchase.
Receive goods
CHEN JUN / Postgraduate
She found that the shop where the buyer was purchasing had the goods she needed, so she communicated with the buyer, and the buyer said that she could purchase and set a price of the product.
After negotiating with the buyer, she published the demand information and appointed this buyer, then paied for it.
A few days later, she received the favorite goods.Having brought a low-priced genuine through the small backpack APP, she was very happy.
CUSTOMER JOURNEY MAP Buyer
Come to know about the APP
When he was abroad, he found that his colleague was in live broadcast. He was very interested. Under the introduction of his colleagues, he learned about the small backpack APP and downloaded it. Receive orders and demand
Authentication
He found that there was a lot of buying information on the APP, so he submitted personally identifiable information and became a real-name certified buyer.
Purchase and send
Publish and certify itinerary
Before the next International Brigade departure, he posted information on the itinerary and uploaded his boarding pass for the itinerary.
Received payment
LIN MU / Tour Guide
Soon, his trip passed the certification. He released some goods that can be purchased this time, many buyers ordered his goods, and some of them put forward their own needs.
According to the buyer's order and demand, he bought the goods and brought them back to China before returning home, and sent them to the buyer.
A few days later, she received the favorite goods.Having brought a low-priced genuine through the small backpack APP, she was very happy.
SERVICE DESIGN
YILE-HOME
Yile HOME is a product that helps the elderly with senile sequelae to rehabilitate. It aims to develop a special rehabilitation program for the elderly with chronic sequelae by cooperating with the hospital. The professional guards of the platform will provide professional offline for the elderly. Rehabilitation services will seize the golden age of the elderly and improve the quality of life of the elderly.
Type of work Team work (3 person) My work Resreach Wireframs Customer journey map User interface During 2017.05-2017.08
BACKGROUND In China today, the aging of the population is becoming more and more serious and has gradually become an important social problem. The existing pension model can not solve the problems caused by the aging population. In response to this problem, we launched a study to explore the key issues in the lives of older people and try to find existing problems that can be redesigned in the hope of helping the elderly improve their quality of life and reduce social pressure.
Chinese elderly population needs
The aging of the population is getting worse in China 16.7% 230 million Population over 60 years old
Chinese elderly population
2016 total population
Half-disabled and disabled elderly
Expected elderly population in 2050
About 40.37 million
18.3%
4.8 Hundreds of millions
Caring needs
2/5 Asian elderly population The growth rate of the elderly population from 2000 to 2050
Half-disabled and disabled elderly
1/4 Global elderly population
Global Twice the global growth rate
* Estimation and prediction of global population trends by the UN Department of Social and Economic Affairs
67.9%
Health protection needs
Age distribution of the elderly 60-69 year olds
56% 30%
26%
30%
Daily life of the elderly
Educational level of the elderly
3%
About 12.7% of the elderly often go online
Never been to school
70-79 year olds
Primary school education
80-89 year olds
Middle school education College degree or above
The middle-aged and elderly people account for a relatively large proportion. Therefore, the services provided to middle-aged and elderly people are more market-oriented, such as health management programs for elderly travel and rehabilitation of the elderly.
About 67.9% of the elderly think that their health is not good.
Medical needs
Status of the elderly in China 14%
Health protection needs
41% The education level of the elderly is generally low, and the designed elderly products need to be simple and easy to use.
Entertainment demands
12.7%
Communication needs Caring needs Health protection needs
SECONDARY RESEARCH Through background research, we believe that the health problems of the elderly are more important issues. Therefore, we have investigated various existing pension methods and selected some typical cases of health to analyze and compare them. We hope to know their functions and differences and also strengths and weaknesses.
Home-based Care for the Aged
Retirement Home Care
Product
Form
Function
User
Review
AnKan Tong
YiJia Tong
Service platform for assisting elderly people who living alone with APP and smart products
Comprehensive service platform for family health management
Medical care combined with hotel-style nursing home
Nursing elderly apartment
Health test Health file Healthy community
Nutritional meal Medical service management GPS
Housekeeping Medical care Mental comfort
Home-age care low physical fitness elderly
An elderly person with a good economic foundation who needs long-term medical care
Medical assistance Emergency rescue Life care Eldly people who living alone with low physical fitness and unstable diseases
An elderly person who needs basic care with a certain economic foundation
Provide medical and living services for the elderly by both online and offline and intelligent hardware services
Hardware testing helps the elderly konw their own situation in real time and protect the safety of the elderly
Complete medical facilities with a sound medical and health care system.
Lower prices, cooperation with nearby medical institutions to provide services for the elderly
Emergency medical assistance only when the elderly are at risk, daily treatment less involved
Lack of doctors' treatment and treatment plans for health monitoring
So expensive that the average family can not afford its cost.
Practitioners have less professional medical knowledge, not professional enough
EXPLORATORY RESEARCH Through desktop research, we have a preliminary understanding of the current health care products for the elderly. In order to gain a deeper understanding of the status quo of our elderly people receiving health care services, we came to the Changsha City Carnation Senior International Demonstration City to do field research.
Field research Elderly care center
Aged care home
Senior apartment
Professional medical equipment and team, receiving elderly people who cannot take care of themselves
Professional nurses and carers, receiving half-disabled and semi-self-care elderly
Recreational facilities and caregivers receive old people who can take care of themselves
Interview While observing, we interviewed the hospital's nurses, nurses and the elderly to understand the problems in their daily work and life.
Target users
Wu Xingtao 68Y.OLD Her husband 75Y.OLD
Suffering from brain atrophy and hemiplegia
One and a half years
Mainly accepting daily living care and health monitoring
Expenses:4000rmb per month
Care workers Ms Liu No medical experience Two weeks of induction Wage:2600rmb per month
Half-disabled and half-deprived
7 years nursing experience Two years of induction Wage:5000rmb per month
Just recovered from the stroke, leaving behind the sequelae of hemiplegia, expecting to get rehabilitation treatment but the hospital has no relevant departments and professionals.
Mainly care for half-disabled elderly Mainly manages the daily activities of the elderly, such as taking a bath, eating and taking medicines, etc.
Problems Less staff, busy work, lower salary
Stakeholders Nursing supervisor YiJing
Problems
Responsible for the medical problems of half-disabled elderly Mainly manage the safety monitoring of the elderly, medication for health checkups, and handover of medical districts.
Large staff mobility and insufficient professional knowledge Lack of professional training opportunities, limited to daily care
ANALYSIS After completing the field research, we take the rehabilitation of sequelae of geriatric diseases as an issue for our in-depth study. To do this, we first created the character model and presented the pain points of the problem in the form of a scene graph.
Scenarios
Persona
1.After stroke, she got a sequela of hemiplegia and could not take care of herself.She was sent to nursing home.
Grandma Liu 60 Y.OLD Widowed, living in a nursing homeNot long ago admitted to hospital half-length sequela
2.She hopes to reduce her disease sequelae through rehabilitation treatment, but no relevant service provided.
1
2
3
3.She rarely participated in the activities and hoping to go back home.
1.Grandma Liu’s daughter is too busy to take care of her mother, So she send her mother to a nursing home for care.
Ms. Liu (Grandma Liu’s daughter) 33 Y.OLD
2.She hopes to obtain relevant information about rehabilitation from online search but has little effect.
White collar.Busy and careless for the elderly.Lack of profes -sionalnursing knowledge
1
2
3
3.She found rehabilitation institutions are few and expensive.
Miss Wang 25 Y.OLD
1. She comes from the countryside. She doesn’t have special skills,so she have a low salary
Nursing home care worker High school diploma No professional nurse qualification
2. She came to work in the nursing home to take care of semi-disabled elderly’s daily life after simple training.
1
2
3
3. She hopes to learn some professional skillsbut doesn’t have enough money.
DEFINE After completing the character model and scene drawing, we summarize and summarize the pain points that are displayed, analyze the causes of pain points and seek corresponding solutions.
Core pain point
Solutions Buying insurance for the elderly receiving services
Elders who suffering from chronic diseases can not effectively grasp the golden recovery period to reduce the sequelae Recording during the service Elder people
Set emergency call function
Reasons Lack of hospitals or institutions that provide rehabilitation programs
Institution
Staff
Nursing homes are mainly maintenance, and there are few rehabilitation services. Rehabilitation institutions are scarce.
Need to use a variety of equipment so often need a high expense
Provide equipment rental sevice
Provide service in elderly’s home
The elderly are inconvenient to have treatment
Lack of professional care staff
The nursing home is located in a remote place, and the daily work is hard.
Lack of rehabilitation related training institutions Nursing staff is highly mobile
Care workers are generally less educated
Family lacks awareness and expertise Family members
Worried about the accident of the elderly
Rehabilitation of sequelae has not caused most people to pay attention
Provide training opportunities for care workers Establish a Wechat public account to publish ads for promotion Provide customized rehabilitation services based on elderly’s situation
Family members are lack time and energ to care for the elderly
Provide a simple rehabilitation activity video for the elderly to learn
Family members did not have access to professional rehabilitation training
Cooperate with the hospital to get a professional treatment plan
CONCEPT After analysis and analysis of possible solutions, we proposed a preliminary concept to help elderly people with rehabilitation therapy at home and define their details.
Design concept map
Target users
WHO Elderly with stroke / Alzheimer / Parkinson
Service provider
Rehabilitation service
Elder people
Collaborators
Training services and qualifications
Training institution
Care workers
Elderly who in the recovery period after treatment
Get more students and benefits
Rehabilitation equipment Get stable users and revenue
Training opportunities Job opportunities
wage Equipment dealer
WHERE
Provide rehabilitation services and teaching videos
Provide promotion and payment platform
Gain user traffic and data
Make an appointmentand accpet service Pay for rehabilitation services
Rehabilitation platform
Service Content HOW Online appointment rehabilitation service Website/Wechat public account video teaching service Rehabilitation equipment rental service
Provide insurance services
Build a platform to provide professional day rehabilitation training services, rehabilitation knowledge and equipment for target elderly people
Information and resource flows
Gain user groups and revenue promotion Insurance company
Professional rehabilitation program
Gain additional benefits and visibility
profit
Capital flow
Hospital Payment service fee
COMPETITIVE ANALYSIS After determining the direction of rehabilitation services, we conducted research on related products in the field of rehabilitation, and selected two typical products for competitive product analysis based on user usage, service professionalism and product form to know their functional characteristics, strengths and weaknesses to guide the next step in design. Product
China Rehabilitation Research Center Professional offline medical institution
Dian Miaoshou
Service content
Highlight function
Advantage
Engaged in research and development of rehabilitation equipment
Using a variety of advanced rehabilitation equipment
Have a large number of professional medical rehabilitation talents, with high professionalism
Providing professional assessment and treatment of various sequelae of geriatric diseases
Professional solutions for difficult diseases in sequelae
Providing personalise service plan which developed by famous doctors
Buying insurance security for practitioners and users
Consider the safety of employees, providing insurance and other comprehensive protection measures
Revisit the user every six months
Wide range of users, including the elderly, employees and other people
Covering rehabilitation in various fields
An Online platform which providing health services
Providing door to door service
Service time can be reserved in advance
Other products
Diandao
Continuous research and development of new rehabilitation equipment
Review
Kongfu Bear
Press and press
Kangci physiotherapy
Rehabilitation equipment can be reused the rental form
Providing security measures for practitioners and the elderly
Medical treatment plan issued by professional doctors
Establish a revisit mechanism to confirm the treatment effect
CUSTOMER JOURNEY MAP
Before service
Stage
Behavior
Heard service
Consultation
Registration
Watch videos
In service
Upload information
Signing the contract
Booking service
Renting equipment
Receiving service
After service
Video feedback
Service evaluation
Scenes
Watch free videos and learn
Learn about services through the Internet
Touch point
Thinking
Mood
Official Account Advert &Website
Get detaile information through the website
Official Account Staff &Website
Upload the elderly Sign a contract with the medical record to the platform and get a hospital for evaluation rehabilitation plan
Sign up for more information
Official Account &Website
Official Account &Website
Website
Staff
Website
Staff
Reserving a rehabilitation service and rehabilitation treatment equipment according to Rehabilitation plan
Official Account &Website
Service Hotline
Carers come to the elderly for rehabilitation services
Carers
Carers send the video to the user's family after the service
User or family member evaluates this service
Official Account &Website
Official Account &Website
How is my safety guaranteed?
How to get more and better videos?
What is the service package?
How can I find out more information?
How much do I have to pay?
How to rent equipment?
When can I see the effect?
How to contact the relevant person in charge?
What kind of service will I receive specifically?
How to arrange service time?
Is the care worker seriously treated?
Is this service professional?
UESR INTERFACE In the interface design, we collected and studied the APP designed for the middle-aged and elderly people. The drafting of the draft determines the dark blue color as the main color of the product, and adopts a simple product structure to facilitate the operation of middle-aged and elderly users.
YILE-HOME Helping the elderly with professional rehabilitation
SYSTEM DESIGN
BOBO BOBO is a service system that provides convenient baggage transportation for passengers. It cooperates with airports, logistics companies and hotels.It supported by automation technology. After check-in, passengers can choose to purchase bobo baggage service through WeChat. Passengers can completes the delivery and tracking their baggage in the mini program ,which brings passengers efficient and convenient journey.
Type of work Team work (3 person) My work Field resreach Desktop resreach Blueprint User interface During 2017.05-2017.08
BACKGROUND In today's China, traveling by plane has become an increasingly popular way of travel. According to statistics, China will surpass the United States in 2024 to become the world's largest aviation market by 2035, and the number of air travel will reach 7.2 billion. At the same time, an average of 61.3% of passengers on each flight choose to carry the baggage. However, due to the location of the airport and the strict restrictions on baggage, travellers often need to spend a lot of time and energy to transport and care for their luggage. In response to this problem, we explored the problem of baggage transportation by plane, trying to find a more convenient baggage delivery solution.
Technology The popularity of huge data and cloud computing Advances in mobile internet technology Popularization of automated machinery and self-service Increase in flight safety Technical Support
Culture Society
Financial Support
Economic Economic development makes people pursue high quality life The development of the sharing economy People are willing to pay extra to enjoy better service
Rapid development of the logistics industry
People are more dependent on the Internet and mobile devices
Aircraft become a common vehicle
People’s travel needs are increasing
Rapid development of the Internet industry
People are more willing to enjoy quality service
FIELD RESEARCH In order to know the current airport check-in status and the experience of carrying luggage to the airport better, we brought a 29-inch suitcase to the airport by different public transport. We observed the airport's environment and selected several passengers from peopel who checking baggage for a short interview to know their problems and needs.
Research method From Yuelu University City to Changsha Huanghua Airport Carrying a 29-inch suitcase Take the bus/subway/airport bus/magnetic levitation Four differentmodes of transport
Research experience No matter which kind of public transportation method was used, we need to transfer to at least two modes of transportation. Lifting large luggage needs to go up and down is inconvenient.
Problem finding
PassengerĘźs Demands It is very inconvenient to take large luggage and take public transportation to the airport when you are travelling by air.
Passengers It takes a lot of time to queue manually.
Airport
Manual handling of consignments and security inspections consumes a lot of manpower and resources and is inefficient and causes airport congestion.
Travel demand
Baggage demand
Provide baggage transfer service with ticket
Ensure baggage is not damaged and property is safe
Open more direct public transportation routes
Easy to get thier baggage
Add more self-service channel for check-in
Baggage always arrives on time
Reduce the number of authentications
Reduce the number of baggage screenings
DESKTOP RESEARCH After completing the on-the-spot investigation, we reviewed the relevant services provided by the airport at the current stage to understand the problems and the needs of the passengers, and to understand their service contents, service processes and advantages and disadvantages.
Airport
Service Content
Service Process
Characteristics
Cooperate with express delivery company to provide convenient passengers with large luggage
Baggage delivery service Company pick-up passger’s baggage
Baggage transportation
Passengers arriving Check in the baggage Boarding and at the airport at the counter take off
Still need to check in at the counter
Online check-in saves queue time
Electronic boarding pass for convenient boarding
Online check-in to get barcode
Passengers arriving at the airport
Check in the baggage at the counter
Boarding and take off
Carrying large pieces of luggage still needs to be queued for consignment
Self check-in saves time
Self check-in and self baggage check
Passengers arriving at the airport
Self check-in
Scanning check-in code on ticket for consignment
Boarding and take off
Need to carry your luggage to the airport by passengers
Self check-in saves time
Self baggage check by scanning barcode after self check-in Online check-in to get barcode
Passengers arriving Scanning check-in code Boarding and take off at the airport on phone for consignment
Need to carry your luggage to the airport by passengers
IDEATION After completing the desktop research and field research, we have a deeper understanding of airport related services. Combining the problems and needs found, we summarize the design opportunity points and conduct an in-depth analysis of the existing passenger travel process to get a preliminary plan.
Summary of needs Reduce manpower consumption, increase efficiency and reduce congestion
Carrying luggage is more convenient and time-saving Passengers
Reduce baggage burden
Reduce manual links
Airport
Process analysis Place of departure
Arrive at the departure airport
Check-in
Consignment
Arrive at the destination airport
Courier delivery in the same city
Passenger Bring thier baggage to the airport
Check-in at the counter
Check in the baggage at the counter
Airport delivery service
Pick up thier baggage at the airport
Self check-in at the airport
Scanning check-in code to consignment
Passengers pick up thier luggage
Destination
Airport delivery service
Passenger Bring their baggage to the destination
Courier delivery in the same city
Receiving their baggage
Online self check-in
In the baggage service plan under the existing conditions, passengers need to send and pick up their baggage for several times.
WHAT IFďź&#x;
Passenger send the baggage and fills in the destination
Express delivery transporte the baggage to the airport
Using the automatic labeling and security checker to finish labeling and security checking
Baggage take off with airplane
Baggage is sent to the destination according to the order
Passenger receive baggage
CONCEPT ANALYSIS After getting the initial concept, we analyze the motivation of the target users and stakeholders through the motivation map and investigate the details of the target users through questionnaires.
Motivation analysis
Needs analysis Issued number 130
Attracting passengers Travel convenience
Increase revenue
Whether the passenger is willing to try the beggage tranship service
Courier station Travel accommodation
52% 27%
Service payment Passenger
Hotel
48%
42%
34%
31%
30% Service payment
Tranship service
Same city delivery service
Courier station
Higher visibility
Concerns about services and possible solutions
Safety factors
67%
Baggage breakage &Property loss
Packaging service insurance service
Cost factors
48%
Service cost is too high
Reduce manual links
Time factors
36%
Beggage packing Baggage information
Airport
Saving human resources
Dedicated security check channel Order source
Express company
Increase revenue Attracting passengers
Baggage can't arrive on time
Insurance service Baggage tracking
PERSONA According to the questions and needs of the questionnaire survey, we know that the 20-40 age group has a higher acceptance of such services. Therefore, we created three persona of the target user based on the user's age to define the characteristics of the target use better.
PERSONA 1
PERSONA 2
PERSONA 3
HAN YUN
ZHONG MINGMING
HAN YUN
22 Y.OLD College student
35 Y.OLD Company manager
30 Y.OLD Self-media writer of traveling
Travel by plane 2-4 times a year
Travel by plane 30 times a year
Travel by plane 40 times a year
She always takes the round-trip between the school and the home or holiday trip by plane. It is inconvenient to carry large baggage and she hopes someone can help her with the baggage.
Travel demand
Baggage type
He usually traveling by plane for business trip with small suitcase most of the time. Sometimes he has to carry special equipments and products for business meeting,so it’s very necessary that his baggage arrivel on time.
He often go out to capture the writing materia by plane in different cities. Most o the time he has to carry valuable items like photographic equipments, which has higher safety requirements.
Travel demand
Baggage type
Travel demand
Baggage type
Round-trip between the school and the home
Clothing & Daily necessities
Business trip
Valuable objects & Clothing
Collecting writing materials
photographic equipment & Daily necessities
Holiday trip
Always need consignment
Holiday trip
Occasionally need consignment
Holiday trip
Often need consignment
Demand for travel
Frequency
Demand for baggage transportation
Frequency
Cost Safety
On time
Convenient
Demand for travel
Demand for baggage transportation
Frequency
Cost
Cost
Safety
On time
Frequency
Convenient
Demand for travel
Demand for baggage transportation
Cost
Cost
Safety
On time
Frequency
Convenient
Cost
Frequency
CONCEPT After completing the character model, we have a clearer understanding of the characteristics of the target users, and the preliminary plan has been supplemented and refined, the list of design touch points is listed and the final design concept map is drawn.
VI Design
TOUCH POINT
WHO
LOGO Transport vehicle& courier station painting
Passengers who carrying large beggage which need consignment
Products
WHAT
Automatic labeling and security checker
Others Baggage packaging service
Provide passengers with a safe and one-stop baggage delivery service
Interface WeChat mini program service interface
Products
HOW
Smart scaning and printing QR code machine
Choose to purchase the service after check-in
Consignment
Beggage Courier Pick up the luggage Electronic boarding pass
Passenger
Courier picks up baggage
Express Station Self-delivery Baggage delivery information
Departure airport
Take off
Departure airport
Passengers receive luggage
Purchase service Online check-in
Electronic boarding pass
Boarding
Reaching the destination
SERVICE BLUEPRINT After completing the final conceptual design, we mapped the service blueprint based on the user's behavioral process.
Physical Evidence Online platform/Offline advertising
Customer Actions
Found baggage connection service when doing online check-in
Online platform/Service hotline
Online platform / Courier / Scan code machine Courier / Security check / Airport staff
Bind personal information and purchase baggage connection services
Send baggage before departure
Carry belongings to the departure airport
Scan code machine / Courier / Airport staff
Arrive at the destination airport
Online platform / Courier
Reaching the destination
Line of interaction
Front of Stage interaction
Promotion page Web links QR code entry
Personal information filling and service page
The courier collects the baggage to pack the baggage and paste the QR code of the baggage information.
Airport staff complete passenger baggage check and guide passengers to board
Airport staff send passenger baggage to baggage arrival station
The courier delivers the baggage and checks the order information with the passenger
Match user ticket information and record order information
Pick up the baggage at the delivery station and ship it to the customer departure airport
The automatic labeling and security checker to scan QR code on the beggage then labeling and finish security check.
The airport express station scans the baggage QR code and sorts it.
The courier starts to deliver according to the passenger baggage order information.
Line of visbilty
Back of Stage interaction
After the successfully check-in , the user is prompted to purchase the service
Line of Internal Interaction Support Processes
Proper marketing promotion plan
Server import and enter user information
Set up courier stations Purchase scan code equipment
Airport and courier company cooperate to establish a receiving&sending station Purchase the automatic labeling and security checker
Courier company delivery service
DISPLAY Based on the list of design touch points, we designed the different aspects of the design.
Produncts Smart scaning and printing QR code machine User Courier
Scene Passenger send baggage
Function Scan the QR code of the electronic boarding pass and print the QR code sticker containing the baggage tag information.
Automatic labeling and security checker User Airport staff Scene Label the baggage and complete the security check
Baggage security check area Security check on baggage which need consignment
Baggage conveyor Transfer the labeled baggage to the security check area
Automatic labeling machine Sticker print port
Adjustment button
The luggage tag is attached to the baggage package by the robot arm
Scanning port
procedures Label the luggage Scaning the QR code of the baggage to get the baggage information then printing out the label of the baggage.
Baggage transfer Transfer completed labelled baggage
DISPLAY VI Desgin LOGO
Transport vehicle&courier station painting
"bobo" represents "jie bo" in chinese, which meaning tranship between two place We provide a fast and efficient connection service like a bee to give passengers an easy and convenient travel experience.
Transport vehicle
Courier station painting
Beggage packing User Courier Scene Passenger send baggage Function Protecting beggage not be damaged Easy to be identified Easy to paste lebals when check-in
Packaging material Outside Nonwoven fabric dust-proof good looking prevent scratches
Baggage uniform packaging
Baggage information QR code Inside Foam paper Shockproof
DISPLAY User interface
BOBO Professional airport connection service