>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
DESIGN ER Qingqing Yue
SELECTED WORKS 2016-2020
>>
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
00 TEN DESIGN TALES
1
2
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
3
4
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
DESIGN ER Qingqing Yue
SELECETD WORKS 2016-2020
>>
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
00 TEN DESIGN TALES
5
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
WHO I AM
6
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> I am Qingqing Yue. I have a passion for design and working with people. I love working on publications, visual identities, systems, advertising, environmental design and package design.
>> Q I N GQ I N G Y U E >> S ELECTED WO R KS 20 1 6 -2020
7
PROJECTS 01 02 03 04 05 06 07 08 09 10 >> Q I N GQ I N G Y U E >> S ELECTED WO R KS 20 1 6 -2020
8
>>
© 2020 All rights reserved. No [art of this publication can be reproduced without express permission from Qingqing Yue.
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0 >> Q I N GQ I N G Y U E
E AT BE ANS NOT BEI NGS
012
GO AH E AD DROP IT
044
WH EN T YPE RU LES
056
TASTE TH E M US IC
074
HOM E AWAY FROM _
094
OVER TH E H I LL
114
BUY N E ARBY
138
S H E M E ANS E VERY TH I NG
154
PRRRRFECT COM PAN ION
168
E VERY TH I NG YOU N EED
184
>> S ELECTED WO R KS 20 1 6 -2020
>>
9
10
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> To my Mom and Dad. 给我亲爱的妈妈和爸爸。
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
11
12
> > S E L> E> CSTEELDE CWTOE R D KW S O2 R0 K1 6S - 1220-21 0 9
>> Q I N GQ I N G Y U E
PRO P JREOCJ TE S C T0S1 0 12 0023 0034 0045 0056 0067 0078 0089 01 0 9
01 EAT BEANS NOT BEINGS
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> The overall look of this book was a take on the vegan lifestyle. It uses illustrations and color to engage the reader. All of the recipes are made only with vegetable, but they taste like meat dishes. The book can help people who want to reduce their meat consumption and help our animal friends and preserve the plant.
>> Q I N GQ I N G Y U E
PROJ ECT Taste Like Meat
COU RSE T ypography 3
SEM ESTER Spring 2019
I NSTRUCTOR Ariel Grey
OBJ ECTIVE Design a conceptual cookbook. The goal is to push the boundaries of the future of typography. Create layouts that relate to the chosen topic, and focus on the use of the typefaces.
>> S ELECTED WO R KS 20 1 6 -2020
>>
13
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
A vegan diet is not only about giving up on meat, it’s more than that!
14
by Carol J. Adams
>> S ELECTED WO R KS 20 1 6 -2020
TASTE LIKE
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
15
16
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
17
18
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
19
20
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
21
22
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
23
24
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
25
2266
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
27
28
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
9 229
>> S ELECTED WO R KS 20 1 6 -2020
30
30
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
3311
32
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
33
34 4 3
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
35
36
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
6:00 PM — 9:00 PM, Thursday, June 29.2019
>> Q I N GQ I N G Y U E
TASTE LIKE
No. 143525
ADULT
San Francisco Center for the Book 375 Rhode Island St, San Francisco No. 143525
>> S ELECTED WO R KS 20 1 6 -2020
37
38
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
39
40
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
TASTE LIKE
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
41
42
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
BUT IT’S
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
43
44
> > S E L> E> CSTEELDE CWTOE R D KW S O2 R0 K1 6S - 1220-21 0 9
>> Q I N GQ I N G Y U E
PRO P JREOCJ TE S C T0S1 0 12 0023 0034 0045 0056 0067 0078 0089 01 0 9
02 GO AHEAD DROP IT
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> My main inspiration for this glass packaging came from a light bulb package and a honeycomb shape. Like with light bulbs, glasses need protection built into this packaging. The honeycomb shape is beautiful and reliable and as a means to protect the glasses on the shelf and during transport.
>> Q I N GQ I N G Y U E
PROJ ECT Package Design
COU RSE Package Design 2
SEM ESTER Fall 2018
I NSTRUCTOR Thomas Mcnulty
OBJ ECTIVE Design packaging with a strategic design perspective on brand development. Effectively and creatively position a package as a key element of a promotion
>> S ELECTED WO R KS 20 1 6 -2020
>>
45
46
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
47
48
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0 >> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
49
50
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
51
52
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
53
54
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
55
56
> > S E L>E>C ST EE LDE W C TOERDK W S O 20 R 1K6S- 21 20 -2109
> >> Q > IQ N IGNQ GIQ N IGN G Y UYEU E
PRO P JREOCJ TE S C T0S1 0 12 0023 0034 0045 0056 0067 0078 0089 01 0 9
03 WHEN TYPE RULES
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> For an event about typography, I created a whole visual system, including posters, tickets, postcards and application forms. Vivid colors and geometric shapes were used to get people’s attention.
>> Q I N GQ I N G Y U E
PROJ ECT Event System Design
COU RSE Graphic Design 2
SEM ESTER Fall 2018
I NSTRUCTOR Thomas Mcnulty
OBJ ECTIVE For this event system, demonstrate conceptual, expertise, and strong sensitivity to typography. Exhibit knowledge of visual language and solid craftsmanship skills, producing a well-crafted and professional body of work.
>> S ELECTED WO R KS 20 1 6 -2020
>>
57
58
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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60
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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62
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
63
64 64
> > >S>E LS EEC LT EC ED T EW D OWR O KR S K2S0 1260-1 260- 2 0 2 0
> > >Q>I NQGI NQGI NQGI NYGU Y EUE
PRO PR J EOCJ T EC S T0S1 00 12 0023 0034 0045 0056 0067 0078 0089 01 90 1 0
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
65
66
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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68
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
69
70
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
71
72
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
73
74
>> S E> L >E CSTEELDE CWTO ER D KW S O2R0 K1 6 S - 1220-21 0 9
>> Q INGQ ING YUE
PRO P JREOCJ TE S C T0S1 0 12 0023 0034 0045 0056 0067 0078 0089 01 0 9
04 TASTE THE MUSIC
COU RSE Package Design 2
SEM ESTER Fall 2018
I NSTRUCTOR Thomas Mcnulty
OBJ ECTIVE Design a new label for an existing brand of wine. Consider the use of rubdowns and folios as well as using typography and illustration to best fit the wine’s branding.
>> S ELECTED WO R KS 20 1 6 -2020
PROJ ECT Package Design
>> Q I N GQ I N G Y U E
>>
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Opus One produces wine reflecting the singular outlook of their founders. Their current label design does not yet reflect the richness of their vision, so I decided to use vintage patterns to show the history of their brand. After finishing the pattern design, I used silver folio and white a rub down to represent their unique brand.
75
76 76
>> >> SS EE LL EE C CT E D W O R K S 2 0 1 6 - 2 0 2 0
>> Q INGQ ING YUE
PP RR O O JJ EE C C TT SS 0 0 11 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
>> PROJ ECTS 0 1 02 03 3 0 04 4 0 0 55 0 0 66 0 0 77 00 88 00 99 11 00
>> Q INGQ I NG YU E
> > S E L E C T E D W O R K S 2 0 11 6 6 -- 2 0 0 22 0 0
77
78
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
79
80
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
81
82
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
83
83
84
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
CHARDONNAY
85
86
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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88
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
89
90
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
91
92
>> >> SS EE LL EE C CT E D W O R K S 2 0 1 6 - 2 0 2 0
>> Q INGQ ING YUE
PP RR O O JJ EE C C TT SS 0 0 11 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
>> PROJ ECTS 0 1 02 03 3 0 04 4 0 0 55 0 0 66 0 0 77 00 88 00 99 11 00
>> Q INGQ I NG YU E
> > S E L E C T E D W O R K S 2 0 11 6 6 -- 2 0 0 22 0 0
93
94
> > S E L> E> CSTEELDE CWTOE R D KW S O2 R0 K1 6S - 1220-21 0 9
>> Q I N GQ I N G Y U E
PRO P JREOCJ TE S C T0S1 0 12 0023 0034 0045 0056 0067 0078 0089 01 0 9
05 HOME AWAY FROM _
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> The best Western new logo, which is inspired by a window shape and the negative space of the letter B. The orange represents the light in a home. The whole logo uses a round typeface to represent comfort.
>> Q I N GQ I N G Y U E
PROJ ECT Best Western
COU RSE Strategies Branding
SEM ESTER Summer 2019
I NSTRUCTOR Thomas Mcnulty
OBJ ECTIVE Develop a comprehensive identity system that extend a brand into various media, including print, digital and interactive deliverables. Explore the similarities, differences, challenges and opportunities between the brand and its competitors and reflect that in the design, positioning in it’s marketplace.
>> S ELECTED WO R KS 20 1 6 -2020
>>
95
BW BW
BestWestern
PROJECTS 01 02 03 04 05 06 07 08 09 10
BestWestern
BestWestern
BestWestern
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
BestWestern BestWestern
Best Western 96
BW BestWestern
BEST Western BestWestern
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
97
98
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 3 0 04 4 0 0 55 0 0 66 0 0 77 00 88 00 99 11 00
>> Q INGQ I NG YU E
> > S E L E C T E D W O R K S 2 0 11 6 6 -- 2 0 0 22 0 0
99
100
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
101
102
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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104
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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106
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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108
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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110
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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112
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 3 0 04 4 0 0 55 0 0 66 0 0 77 00 88 00 99 11 00
>> Q INGQ I NG YU E
> > S E L E C T E D W O R K S 2 0 11 6 6 -- 2 0 0 22 0 0
113
114
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PRO P JREOCJ TE S C T0S1 0 12 0023 0034 0045 0056 0067 0078 0089 01 0 9
06 OVER THE HILL
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> This project is an art exhibition. The topic is about aging. The concept is based on the conflict between aging boomers and young millennials. The elements of the design are abstract shapes and typography.
>> Q I N GQ I N G Y U E
PROJ ECT Book Design
COU RSE Typography 4
SEM ESTER Spring 2019
I NSTRUCTOR Ariel Grey
OBJ ECTIVE Create promotional materials for an art exhibition. Enhance the visual experience in order to impact how the message is delivered to the appropriate audience. Deliverables include a book, a poster, a program, a ticket, a website, banner advertising, and an application.
>> S ELECTED WO R KS 20 1 6 -2020
>>
115
116
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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118
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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120
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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122
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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128
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
129
130
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
131
132
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
133
134
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
135
13 6
>> SELECTED WORKS 2016 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> > P PR O J E C T S 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
>> > Q Q II N G Q I N G Y U E
>> > S SE L E C T E D W O R K S 2 0 1 6 - 2 0 2 0
137
138
> > S E L> E> CSTEELDE CWTOE R D KW S O2 R0 K1 6S - 1220-21 0 9
>> Q I N GQ I N G Y U E
PRO P JREOCJ TE S C T0S1 0 12 0023 0034 0045 0056 0067 0078 0089 01 0 9
07 BUY NEARBY
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> The OfferUp platform facilitates buying and selling used goods. I redesigned the logo to emphasize that the app is about buying locally. I generated new approaches to the visualization, expression and extension of the brand. The revised branding solution fits into a more modern context.
>> Q I N GQ I N G Y U E
PROJ ECT OfferUp
COU RSE Graphic Design 2
SEM ESTER Fall 2018
I NSTRUCTOR Andrew Cambouris
OBJ ECTIVE The goal of this project is to visually and conceptually understand the principles of identity design and branding. We investigated what defines a “brand” at a fundamental level, and we crafted a refined brand expression that extended this core message to new products, services, and environments.
>> S ELECTED WO R KS 20 1 6 -2020
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139
140
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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142
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
143
144
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> > P PR O J E C T S 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
>> > Q Q II N G Q I N G Y U E
>> > S SE L E C T E D W O R K S 2 0 1 6 - 2 0 2 0
145
146
> > S E L> E> CSTEELDE CWTOE R D KW S O2 R0 K1 6S - 1220-21 0 9
>> Q I N GQ I N G Y U E
PRO P JREOCJ TE S C T0S1 0 12 0023 0034 0045 0056 0067 0078 0089 01 0 9
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
1 47
148
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
149
150
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
151
152
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
153
154
>> S E> L >E CSTEELDE CWTO ER D KW S O2R0 K1 6 S - 1220-21 0 9
>> Q INGQ ING YUE
PRO P JREOCJ TE S C T0S1 0 12 0023 0034 0045 0056 0067 0078 0089 01 0 9
08 SHE MEANS EVERYTHING
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Create a visual system about typography and our diverse culture. The topic is about how people express Mom in every language. I was inspired by how different languages say Mom. It is amazing that the pronunciation is almost the same in the every language.
>> Q I N GQ I N G Y U E
PROJ ECT “Mom� In Every Language SEM ESTER Spring 2019
COU RSE Visual System 1 I NSTRUCTOR Phil Hamlett
OBJ ECTIVE Design a visual system for a topic that is important to our culture. Use typography, principles of aesthetics, and composition to construct meaningful imagery and solve communication problems.
>> S ELECTED WO R KS 20 1 6 -2020
>>
155
&
PROJECTS 01 02 03 04 05 06 07 08 09 10
&
“MOM” IN EVERY LANGUAGE
“MOM” IN EVERY LANGUAGE
“MOM” IN EVERY LANGUAGE
6:00 PM — 9:00 PM, Thursday, June 29.2019
6:00 PM — 9:00 PM, Thursday, June 29.2019
6:00 PM — 9:00 PM, Thursday, June 29.2019
375 Rhode Island St San Francisco, CA 94103
375 Rhode Island St San Francisco, CA 94103
375 Rhode Island St San Francisco, CA 94103
San Francisco Center for the Book
San Francisco Center for the Book
San Francisco Center for the Book
Japan
PASSGENDER
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
Niko Yang
156
&
Italian
PASSGENDER
Lisable
Latin
PASSGENDER
Jennifer
&
&
&
“MOM” IN EVERY LANGUAGE
“MOM” IN EVERY LANGUAGE
6:00 PM — 9:00 PM, Thursday, June 29.2019
6:00 PM — 9:00 PM, Thursday, June 29.2019
6:00 PM — 9:00 PM, Thursday, June 29.2019
375 Rhode Island St, St San Francisco, CA 94103 San Francisco, CA 94103
375 Rhode Rhode Island Island St St, San 375 Francisco, CA 94103 San Francisco, CA 94103
375 Rhode Island St, St San Francisco, CA 94103 San Francisco, CA 94103
San San Francisco Francisco, CA 94103 Center for the Book
San Francisco Center for the Book
San Francisco Center for the Book
M Futura Japan
PASSGENDER
Niko Bob Lane Yang
M
M
Italian
Latin
Gotham
PASSGENDER
Lisable Ashley
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
“MOM” IN EVERY LANGUAGE
Akzidenz-Grotest Next
PASSGENDER
Jennifer Megan
>> Q I N GQ I N G Y U E >> S ELECTED WO R KS 20 1 6 -2020
157
158
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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160
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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162
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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166
>> >> SS EE LL EE C CT E D W O R K S 2 0 1 6 - 2 0 2 0
>> Q INGQ ING YUE
PP RR O O JJ EE C C TT SS 0 0 11 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
>> PROJ ECTS 0 1 02 03 3 0 04 4 0 0 55 0 0 66 0 0 77 00 88 00 99 11 00
>> Q INGQ I NG YU E
> > S E L E C T E D W O R K S 2 0 11 6 6 -- 2 0 0 22 0 0
167
168
> > S E L> E> CSTEELDE CWTOE R D KW S O2 R0 K1 6S - 1220-21 0 9
>> Q I N GQ I N G Y U E
PRO P JREOCJ TE S C T0S1 0 12 0023 0034 0045 0056 0067 0078 0089 01 0 9
09 PRRRRFECT COMPANION
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> When cat people leave their house for a trip, how do they keep their cats happy while they are away? My concept is to find the best way to hire the right cat sitter. People can make their cat care plans in advance of their travels to avoid last-minute scrambling to find a trustworthy cat sitter.
>> Q I N GQ I N G Y U E
PROJ ECT UI/UX Design
COU RSE Graphic Design 3
SEM ESTER Spring 2019
I NSTRUCTOR Joohye Jubilo
OBJ ECTIVE Define the role of research in the design process specific to the creation of a successful interactive solution. Apply the principles of user-centered design to create a success project that can enhance a person’s experience with a brand.
>> S ELECTED WO R KS 20 1 6 -2020
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1 70
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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1 74
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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1 76
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0 >> PROJECTS 01 02 03 04 05 06 07 08 09 10
>> Q I N GQ I N G Y U E >> Q INGQ ING YUE
>> S ELECTED WO R KS 20 1 6 -2020 >> SELECTED WORKS 2016-2020
1 7 197 9
180
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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> > S E L> E> CSTEELDE CWTOE R D KW S O2 R0 K1 6S - 1220-21 0 9
>> Q I N GQ I N G Y U E
PRO P JREOCJ TE SC T0S1 0 2 1 0023 0034 0045 0056 0067 0078 0089 01 0 9
10 EVERYTHING YOU NEED
I NSTRUCTOR Thomas Mcnulty
SEM ESTER Fall 2019
TE AM M EM BERS Angie Lozarus Jessica Stebbins Fabian Posadas Morgan Class Chenboyu Yuan Qingqing Yue
COU RSE Package Design 4
OBJ ECTIVE Develop unique brands and a cohesive system that allows for possible line extensions and sub-brands. Create compelling and engaging packaging through the use of various package templates, materials, typographic sensitivity, hierarchy, photography and comprehensive prototyping.
>> S ELECTED WO R KS 20 1 6 -2020
PROJ ECT Package Design
>> Q I N GQ I N G Y U E
>>
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> This was a collaborative project with five other designers. We created a retail store that had have one overall brand, Whole soul, and four subbrands: Mantra, Cannaroot, Seed & Sun, Fetch. The Store embodied a cooperative spirit where customers cold interact with store clerks and attend workshops on lifestyle, community building, and personalized healthcare. We created a cohesive branding system that extended through all the sub-brands through the use of color and type.
185
PROJECTS 01 02 03 04 05 06 07 08 09 10
GR ADEN I NG
Mantra offers colorful medical goods for people, encouraging hospitals to use holistic and homeopathic options whenever possible. Mantra also educate patients about alternative options to prescription drugs.
Seed and Sun is a natural and home care brand which provides sustainable products for people who love gardens. The packaging uses a variety of illustrations and natural colors.
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
M EDICAL GOODS
186
>> > P PR O J E C T S 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
DOG PRODUCTS
Cannaroot is a lifestyle and wellness brand specializing in the highest quality Colorado-grown, natural CBD and hemp oil products. The design incorporated metallic paper and foil to separate Cannaroot from other products in the highly saturated cannabis marketplace.
Fetch is a brand focused on dogs products, provid users with colorful products. This brand uses brightly colored packaging to attract users’ attention and differentiate the product line.
>> > Q Q II N G Q I N G Y U E
CBD GOODS
>> > S SE L E C T E D W O R K S 2 0 1 6 - 2 0 2 0
187
188
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 3 0 04 4 0 0 55 0 0 66 0 0 77 00 88 00 99 11 00
>> Q INGQ I NG YU E
> > S E L E C T E D W O R K S 2 0 11 6 6 -- 2 0 0 22 0 0
189
190
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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192
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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196
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 3 0 04 4 0 0 55 0 0 66 0 0 77 00 88 00 99 11 00
>> Q INGQ I NG YU E
> > S E L E C T E D W O R K S 2 0 11 6 6 -- 2 0 0 22 0 0
201
202
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> S ELECTED WO R KS 20 1 6 -2020
ES
>> Q I N GQ I N G Y U E
ES
F
E
F
N
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
S
PE
M
CU
T
CT BI
I
SE
N
N R ASH
KI
S
IN R E LIE
PA
C H R E LI
IT
OR BUR
IN
A & SCR
TS
205
S
206
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 3 0 04 4 0 0 55 0 0 66 0 0 77 00 88 00 99 11 00
>> Q INGQ I NG YU E
> > S E L E C T E D W O R K S 2 0 11 6 6 -- 2 0 0 22 0 0
207
208
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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210
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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212
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PR > >O JPERCOTJSE C 0 T1 S0 20 10 0 3 20 04 30 05 40 06 50 07 60 0 8 70 09 81 00 9 1 0
> > Q >I N > GQQI N I NGGQ Y I NUGE Y U E
> > S E> L> ESCETLEEDC TWEOD RW K SO R2 K 0S 1 62- 0 2 1062-02 0 2 0
219
219
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 3 0 04 4 0 0 55 0 0 66 0 0 77 00 88 00 99 11 00
>> Q INGQ I NG YU E
> > S E L E C T E D W O R K S 2 0 11 6 6 -- 2 0 0 22 0 0
221
222
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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224
>> S E> L >E CSTEELDE CWTO ER D KW S O2R0 K1 6 S - 1220-21 0 9
>> Q INGQ ING YUE
PRO P JREOCJ TE S C T0S1 0 12 0023 0034 0045 0056 0067 0078 0089 01 0 9
11 THE MY WORK
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. These logos are all from my projects during my time at the Academy of Art University .
>> Q I N GQ I N G Y U E
PROJ ECT Brand Identity
SEM ESTER 2016-2019
>> S ELECTED WO R KS 20 1 6 -2020
>>
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
nancy boy
>> PROJ ECTS 0 1 02 03 3 0 04 4 0 0 55 0 0 66 0 0 77 00 88 00 99 11 00
nancy boy
> > Q I N G Q II N NG G Y YU U EE
> > S E L E C T E D W O R K S 2 0 11 6 6 -- 2 0 0 22 0 0
227
228
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 3 0 04 4 0 0 55 0 0 66 0 0 77 00 88 00 99 11 00
> > Q I N G Q II N NG G Y YU U EE
> > S E L E C T E D W O R K S 2 0 11 6 6 -- 2 0 0 22 0 0
229
230
>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0 >> Q I N GQ I N G Y U E
SPECIAL THAN KS TO
I would like to thank all my family, teachers, and friends for all the supports, encouragement, and love. I would not have been able to do this program without you. FAM I LY: Mom, Dad, Meng Yue, Granddad, and Grandma. I NSTRUCTORS: Mary Scott, Thomas McNulty, Ariel Grey, Andrew Cambouris, John Nettleton, David Hake. You have all given me great challenges and encouragement.
>> S ELECTED WO R KS 20 1 6 -2020
>>
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0 >> Q I N GQ I N G Y U E
COU RSE BFA Portfolio
I NSTRUCTOR Mary Scott
SEM ESTER 2020 Spring
DESIGN ER Qingqing Yue
PAPER Unknown
SIZE 8” x 10”
PRINTER Blurb
TYPEFACE Aeonik
SOFTWARE Adobe Creative Cloud AI / InDesign / PS
BINDERY Blurb
PHOTOGR APHY Pixa bay Burst Monica Tsai Jeffrey Czum Amine May Dominika Roseclay
>> S ELECTED WO R KS 20 1 6 -2020
>>
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>> S ELECTED WO R KS 20 1 6 -2020
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10
>> PROJ ECTS 0 1 02 03 0 4 0 5 0 6 07 08 09 1 0
>> Q I N GQ I N G Y U E
>> S ELECTED WO R KS 20 1 6 -2020
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>> S ELECTED WO R KS 20 1 6 -2020
>> >>
q ingq ingy ue.work ue.design
>> Q I N GQ I N G Y U E
PROJECTS 01 02 03 04 05 06 07 08 09 10