Toys, jewelry, gems, and java

BY JOSH JONES

In-store shopping is coming back in a big way and it is driving entrepreneurs to find physical locations across downtown to expand, or open new businesses.

In brick-and-mortar brands, the biggest success across the nation is fitness channels. City Creek welcomed two such businesses recently: Vuori, a premium performance apparel brand inspired by a coastal California lifestyle; and Asher, a high-quality golf apparel retailer. Also, newly-opened at City Creek is Lovisa, a fashion-forward jewelry brand with readyto-wear affordable rings, necklaces, earrings, and more.

Luxury was one of the strongest segments during the peak of the pandemic. With less entertainment spending, there was a significant increase in other disposable income. With that comes Jade Furnishings at The Gateway. What started as two friends doing residential interior design has grown into a company that has been featured on HGTV and in Sunset Magazine. Soon they will sell their highly-curated furniture from around the world to the public. They are located near the Olympic Plaza. Also opened at The Gateway, inside the Discovery Gateway Children’s Museum, is The Red Balloon Toy Store. We’re big fans of this Utah-based company and congratulate them on their eighth store.

Finally, sprouting on Broadway is From the Ground Up, a rock and coffee shop from local entrepreneur Kathie Chadbourne. This gem is filled with treasures including Native American art, jewelry, and unique gifts. A trickling water feature welcomes you and Kathie fills the space with a positive aura. Go find some treasures.

Joshua Jones is the director of communications and marketing at Downtown Alliance.