Preview to Utah Pride ’24

Editor’s note: Due to numerous changes and challenges at the Utah Pride Center, the details for this issue, typically brimming with announcements such as the year’s theme, entertainment lineup, parade route, and more, are currently unavailable. Here’s what we have gathered thus far:

Utah Pride announced the dates of the Utah Pride Festival for 2024, but are still working on such details as the theme and parade route.

The event will take place June 1 through 2 at Washington Square in downtown Salt Lake City, with the parade happening the morning of Sunday, June 2.

Committee

Chad Call, last year’s Pride Parade director, is the overall Pride director this year. Call works at Fusion Imaging as an events and special projects manager.

Utah Pride executive director Ryan Newcomb is also acting as sponsorship director. The marketing director is Lissette Aliaga, who was a retail communications manager at Bed Bath and Beyond and has been with the Utah Pride Center for the past two years, starting in the VolunQUEER Squad.

Kevin Randall, director of strategic communication for Westminster Univeristy, returns as Public Relations Director. Singer and adjunct professor Esera Mose is the volunteer and staffing director.

Ryan Bott is entertainment director, Mike McLeroy is festival logistics director, Patricia Kremers is festival vendor director. Shelby Stephens is festival food vendor director, Samuel Tew is parade entry director, Karynne Aliaga is beverage director. Cheryl Sneddon is accessibility director. Spencer Hess is the ticketing director. The committee is taking applications for additional committee members and organizers through volunteers.utahpride@gmail.com.

Entertainers

Pride is taking applications from those who wish to participate onstage at the event through April 15.

Vendors & Food Trucks

Those who wish to have a booth at the festival can apply now. Applications close on April 29th and will be reviewed on a first-come, first-served basis. Acceptance status notifications will be sent weekly. Applications received after April 29th may be placed on a waitlist and will be subject to a non-refundable late application fee.

Vendor fees are completely rehauled this year, following anger from artists, clubs, and small businesses last year.

Local markets, social groups and smaller nonprofits can exhibit for $400 to $450 if reserved before the end of March.

Small businesses, large nonprofits and governmental groups will pay $700 before the end of March. Medium and large businesses pay $800 and $900 respectively until March 30.

Food vendors will pay between $1,400 and $1,800 to participate and applications are due by April 1.

Parade Applications

To participate in the parade, social groups will pay $100 and small nonprofits will pay $150 if they reserve by the end of March. A small business will pay $850.

Sponsors

There are three types of sponsorships available for this year’s Pride — Community (businesses with under $5 million in annual revenue), Local (businesses and organizations with annual revenue between $5 million and $100 million), and Corporate (over $100 million in annual revenue).

Volunteers

Hundreds of volunteers are needed to help run the festival, plus to help run peer-to-peer programs at the Center. Applications are open at UtahPride.org

Applications for performers, sponsors, vendors, and volunteers are at the new utahpride.org website.