Logo Design Tips for Beginners Created by Bangalore Web Zone
Logo Design Tips for Beginners ď ľ Designing
a logo is simple, right? Think again. There's more to crafting a brand's visual identity than just placing a name in a square and calling it a day.
ď ľ Logo
designers are in high demand, and it's for good reason — a logo is often a company's first impression, brand perception, and overall attitude toward a product.
Be Unique And Clever A
logo is what helps distinguish a brand from its competitors, so it's
important that the image stands out from the rest What’s
important is to create something
that you believe is different from anything already out there, a Logo designer Bangalore and creator website Logo Design Love says.
Understand the Brand Yes,
a logo is an image, but it’s also an introduction to a brand. The logo must reach a
specific audience and when designing, you must keep this in mind. Every
logo has some kind of a history,
filled with meaning and purpose. Take Apple, for instance — the fruit is missing. Both logos are simple, but have an added twist that circles back to brand ideology.
Color is Key Bright
and bold colors may grab someone's attention, but could also seem brash; muted tones
exude sophistication, but could be overlooked. Red:
energetic, sexy, and bold
Orange:
creative, friendly, youthful
Yellow:
sunny, inventive, optimism
Green:
growth, organic, instructional
Blue:
professional, medical, tranquil, trustworthy
Purple:
spiritual, wise, evocative
Black:
credible and powerful
White:
simple, clean, pure
Pink:
fun and flirty
What's in a Name? ď ľ Logo
consists of two elements: A word mark and a symbol. Before a
company can think about solely representing itself with a symbol, a great deal of advertising must be done. Some companies choose to stick to Logotype entirely, like Ray-Ban, Coca-Cola and IBM.
Keep it Easy And Flexible Logo
to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo. A good example is FedEx logo, a simple Logotype with a twist. The image utilizes negative space to create an arrow which connotes speed, precision and direction.
Amazon, too, uses just its name, but also refers to its wide inventory with a small arrow pointing from a → z.
Use Online Resources and Tools ď ľ There
is a vast sea of information online for those who need some inspiration, collaboration or assistance when designing a company logo.
ď ľ Logo
web Design Company Bangalore
offers both a Logo Store equipped with unique, hand-vetted logos for those on a tighter budget looking for off-the-shelf ideas, and the site provides an opportunity for more personalized contests where customers are integral to the outcome from the beginning. ď ľ Refer
from: http://mashable.com/2014/04/30/logo-design-tips
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