Merchant Service Agent Program Training - Payment Professional Certification Guide Chapter 1

Page 1

Leads Generation Ideas For The Merchant Service Industry

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Why Lead Generation Is Critical For Growth In The Merchant Service Industry Powered By www.QuadraPay.com

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Lead Flow 1. Incoming Lead

2. Qualify Filteration

Feedback/ Refferals/ Customer Care

Negotiation/C losure Setup Activation Integration

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3. Interact/ Need Analysis/ Presentation

Deal via Various Stages

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Type Of Leads Outbound. Inbound. Conversion Focussed

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Focus On Visibility & Brand Awareness

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Traditional Lead Generation Methods. 1. 2. 3. 4. 5.

Walk In customers Door To Door Visits Cold Calling Referrals from Loyal Customers TV/Radio/Magazine/Print Advertisement

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Modern Lead Generation Methods For Merchant Service Industries Powered By www.QuadraPay.com

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Agent Program/Affiliate Program ● Agent Send your complete KYC set and also gets involved in closing the sale till the last moment. Generally the industry Split is 50-50 in this kind of model. ● Affiliate Program. This can be done on a per lead basis as affiliates will only send leads and will not get involved in KYC collection. Powered By www.QuadraPay.com

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More Lead Generation Ideas ● Short Web Form On Most Pages Above The Fold Line/SEO/Push Notification/Newsletter/Lead Magnet/Blog/QandA/Publish and Share To Social Media Pages. Landing Pages For Each Product And Location. ● Social Media/Post/Groups For Merchant/Tweets With Trending #/Image Post With Relevant Quotes Or Holiday Greetings. LinkedIn Networking/Articles/Navigator Powered By www.QuadraPay.com

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Email List Generation And Bulk Emailing Bulk SMS On Scrubbed List Voice Blasting Advertise On Facebook/Google Ads/Twitter Answer Quora Questions Join Industry Related Forum Websites Guest Posting on Sites that may be popular among your customer set.

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● Podcasting ● Youtube Vimeo Videos /Interview Industry Leaders/Share Industry Tips/ ● Webinars ● Join Networking Events/Exhibitions/Offer Freebies ● Distribute Laser Marked Fishbowl ● Sponsor Events And Activities ● Start A CSR Initiative. If you have one let people know. Powered By www.QuadraPay.com

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CRM - You Need It ● ● ● ● ● ●

Put all the leads at one place Note all interactions Setup Tasks and activity Easily Manage Affiliates and Agents Forecast Revenue Quantify performance or organisation and sales reps.

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