Creative Packaging Ideas To Enhance Your Sales
When designing packaging for your product, you want to ensure that it stands out from the competition. Most similar products will have the same general packaging shape and size, with the main differences being colours and patterns. To enhance your sales, you need your product to be eye-catching, which needs some creativity. In Creative design the most important thing to keep in mind is Packaging Graphic Design. It can communicate with users easily. Rather than sticking to a plain box or plastic
container, try one of these creative packaging ideas, and you will see a boost to your sales.
Incorporate Holidays and Cultures If there is a special event coming up, think to do something incorporate
it
into
your
packaging.
Whereas
most
companies will do this around major holidays, such as Easter, Halloween, and Christmas, you can achieve creative with any holiday that your target users may celebrate or even be interested in learning more about. Follow Your Theme All products fit into a specific industry or have a general theme. For example, Headphones, are generally used to listen to music. Note chose to take advantage of this in a creative way. Rather than just wrapping its headphones in a boring package, Note wrapped them up in the shape of a music note to show what they do and stand out from similar products. Create Associated Items Similar to following the theme of your product, you can obtain creativity by making your package look like an item related to your product. Thelma’s, for example, sold cookies
inside a cardboard box designed to look like an oven. Relatively, Mighty Nuts made the lid of its packaging for pistachios open up like a nutcracker. Play with Words If you worked harder to come up with an innovative name for your company or product, take benefit of it in your packaging design. For example, Nike Air shoes were packaged in enclosed bubbles of air. Another example is TeaPee herbal teas, which packages its teas in the shape of a teepee. Make It Part of the Picture A great way to attract people in to view your product is to use the product itself to create an image with the packaging. A classic example of this is Poilu paintbrushes; each paintbrush comes in a hanging cardboard container with a face so the bristles act as a beard. Similarly, Barra de Flama packaged its individual pieces of bread in such a way that the bread sticking out of the bag appeared to be the hat of the gnome on the bag. Extend the Product’s Appearance Outside It is ordinary to include a picture of the product on the exterior of the packaging or to have a cut-out. An option is to just let the product serve as inspiration for the exterior of
the container. An example is juice boxes where the exterior of the container is designed to imitate the exterior of the fruit within the juice.
Conclusion: We hope you liked this Creative Packaging design Ideas. There are lots of other things you should be aware of while packaging design. But the best way to make product packaging design effective is to hire the best product packaging design company. There are so many product packaging design company that will help you with awesome packaging design.
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