The Basics of
Content Writing
Why do we need
Training?
Progress
Development
Discover Learn / Unlearn
What is
CONTENT WRITING?
Communication
through
WORDS
Difference :
Content Writing and Speech
Content Writing
Speech/Dialogue
One way communication
Two way or more
Instructive
Goes with the flow
Has a flow of thought
Random/Unorganized
PILLARS OF Content Writing?
PILLARS OF Content Writing?
Editorial Tone/Style Creativity Client Brief
PILLARS OF Content Writing?
Editorial
Language Grammar
Tone/Style Creativity Client Brief
Vocabulary
PILLARS OF Content Writing?
Editorial Tone/Style
Professional Corporate Like
Creativity
Flowery Level of vocabulary used
Client Brief
Target audience
Understanding
CREATIVITY
UNDERSTANDING CREATIVITY Corporate/Professional Writing ( eg. Website Content Writing) - Creativity with JARGONS and not adjectives - Stating FACTS than fluff - Creativity with PRESENTATION than words - Example
UNDERSTANDING CREATIVITY Article Writing ( eg. CWD, Rolex) - Creative in the beginning – ENGAGING rather than mundane - Keeping it INTERACTIVE - UNIQUE/FRESH Vs TRITE - Usage of QUOTATIONS (and molding them) - Example
UNDERSTANDING CREATIVITY Sales/Communication Material Content (Brochures, Mailers, Flyers, Newsletter) - Be OBJECT ORIENTED than language oriented •
Know your TARGET AUDIENCE
•
Understand the CONTEXT of language
•
Use REFERENCE POINTS to benchmark content
•
Check TONALITY – Formal/ Informal
•
Play in LANGUAGE
•
NO FLUFF
ADDING VALUE TO CONTENT
Make your content
DISTINCTIVE
RESEARCH is the key Movement of Content
SIMPLE
COMPLEX
Usage of
HEADINGS AND POINTERS
Usage of
JARGONS
How to
HONE YOUR SKILLS?
READ
ABSORB
WRITE
What to
READ?
WHAT TO READ? Book on Common Errors Business Magazines Articles/Stories Website Content
Creating
KILLER CONTENT
CREATING KILLER CONTENT A Strong Beginning
Breaking of content
Insightful Content
CREATING KILLER CONTENT A Strong Beginning
PUT THE BAIT HERE
Breaking of content
Make the content - Persuasive - Informative - Though Provoking - Engaging
Insightful Content
CREATING KILLER CONTENT A Strong Beginning
Breaking of content
Insightful Content
Each subset of information comes in one paragraph
CREATING KILLER CONTENT A Strong Beginning
Breaking of content
Insightful Content
-Informative - Value add - Opinionated/ Personalized - Well researched
OPTIMIZE YOUR SKILLS
OPTIMIZE YOUR SKILLS Work within your Using the
LIMITS
RIGHT WORDS
at the right place
EDIT your text Understand the
subject/theme/business
Types of
CONTENT WRITING
TYPES OF CONTENT WRITING Do-it-Yourself Article Blog Informative Sales Copy Description of Products/Services
Take complete
OWNERSHIP of your project
You are
NOT WRITERS but COMMUNICATORS
Click Here For Content Writing Services Dubai
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