Cleaning efficacy and sustainabilityfinding the balance

Customers are increasingly demanding cleaning products that are sustainable but going green doesn’t have to mean compromising on efficacy, as James Law, commercial director at 2Pure Products, explains.

‘Green cleaning’ has become a bit of a buzz term in the industry over the past few years, as the sector does its part to reduce its impact on the environment. But with customers looking to their suppliers to support them in their carbon reduction efforts, ‘going green’ is now a vital part of the purchasing decision.

In recent years we have seen an influx of eco-cleaning products enter the market, with mixed reviews. However, those that go the distance are the ones that successfully balance efficacy with strong sustainability credentials. These are the products that offer a high standard of hygiene, whilst minimising the impact they have on the environment. This extends beyond the raw materials used, to the whole manufacturing and distribution process, and end-use of the product.

This balance is something that we strive to deliver to our portfolio of clients. From only using ingredients that are safe for people and the environment, to ensuring all our bottles and containers are made from 100% recycled plastic, our OdorBac Tec4 product (a multi-purpose odour control and all surface cleaner) aims to revolutionise the way we clean and maintain our world, safely and ecologically.

Reviewed by independent bodies, it has been classified as non-irritant, nonhazardous and 100% biodegradable. Our trigger sprays and containers are also made from 100% recycled plastic and, in partnership with our distribution partners, we can assist customers in reducing single use plastics to zero through closed loop recycling. 2Pure Products has created a closed loop system, which will see the used 100% recycled plastic container returned to the 2Pure factory, washed, refilled and returned to the loop on the next scheduled delivery.

One customer that can testify to its green credentials is Care UK, one of the UK’s largest independent care providers. It operates more than 150 homes around the country offering expert residential and nursing care, and is a specialist in dementia, respite and end-of-life care. Care UK was one of the first major companies to adopt our revolutionary Continued on Page 28.