RCP launches new sustainability vision and roadmap

RUBBERMAID Commercial Products LLC (RCP), part of the Newell Brands global portfolio of brands, has launched its brand sustainability vision with a roadmap outlining global, tangible pledges the organisation is making as it continues its journey toward operating as sustainably as possible.

Through its Love Sustainability Journey, RCP is creating transparent conversation around sustainable practices and goals. The Love Sustainability Journey charts a plan for progress.

“Our Love Sustainability Journey is the first step to engaging our customers regarding everything that Rubbermaid Commercial Products is doing globally to ensure we operate as sustainably as we can,’’ said Mike McDermott, CEO of the commercial group at Newell Brands.

As a global leader in the design, manufacture and delivery of cleaning, hygiene and waste management products, RCP has a significant sustainability role to play at both ends of the process: protecting resources and reducing waste. Mapping a path across five key areas - products, certification and innovation, packaging, operations, and culture and education - the Sustainability Journey begins the important process of outlining how RCP and other businesses can make incremental gains. Identifying quantifiable and clear targets is key to RCP’s approach. In addition to aligning itself with Newell Brands’ corporate citizenship goals, RCP is also committing to developing and tracking goals specifically related to its product portfolio, and the associated operations, packaging and certification. Mike McDermott continued:

‘’RCP has a heritage of developing highly durable products that stand the test of time. This equates to less re-manufacture, less transport and less storage than lower quality alternative products that frequently need replacing. All of which is better for the planet. We know, as a manufacturing business, we can’t stop there.’’

The Love Sustainability Journey is now available to download.

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