CHANGING DIABETES® BAROMETER
CHANGING DIABETES® BAROMETER
B
y 2030, the number of adults living with diabetes is expected to reach 439 million. How should Novo Nordisk as a pharmaceutical company engage in improving the lives of people living with diabetes and improve the treatment regimes?
During the autumn of 2007 the International Marketing department in Novo Nordisk was given a challenge: What does it take to actually drive real change to support Novo Nordisk’s Medical Ambition to improve the well-being of people living with diabetes. Quartz+Co was asked to support the Novo Nordisk team in finding an answer to this challenging question Through a number of interviews with leading specialists around the world, advisory board meetings as well as a process of gathering learnings from around the world, the answer was clear: There was a great need for a tool that could provide healthcare professionals, patient organisations, politicians, institutions and media with valuable information about how to improve the quality of diabetes care, bring down diabetes-related complications, extend patients’ life expectancy and reduce costs.
This insight resulted in the birth of what is now called the Changing Diabetes® Barometer – an initiative that aims to drive an evidencebased dialogue on quality of care between payers and policymakers and their influencers to engage them in the measure-share-improve initiative by building a fact base for quality of care and improved patient outcomes. The objectives of the Changing Diabetes® Barometer initiative are threefold •
Build partnerships to collect data and best practice examples
•
Shift the balance of the debate from prevalence to QoC (Quality of Care) with focus on diabetes treatment including prevention of complications
•
Outline approaches for how to improve patient outcomes using data
The Changing Diabetes® Barometer works on both an international and national level inspiring stakeholders to measure the impact of their efforts and learn from international best practice examples. For further information, please go to www.changingdiabetesbarometer.com