Introducing WindMade™.
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Your choice can power change Introducing WindMade™, the first global consumer label for companies and products using wind power. The WindMade™ label gives companies the ability to communicate their commitment to renewable energy in a simple and intuitive way – and empowers consumers to favor companies that act responsibly.
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A global consumer label for wind made products and companies While many consumer brands have made bold statements about their commitment to renewable energy, consumers seek the ability to identify companies and products made with renewable energy – on a global level. WindMade™ will offer consumers the transparency they require for making informed choices.
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WindMade™ has developed a global standard that communicates a company’s dedication to renewable energy in a way that is simple and intuitive enough to guide consumer preferences and behavior.
The WindMade™ organization will have standards for two different labels, one for companies using wind power in their operations and one for products manufactured with wind energy. Both can become WindMade™ certified.
WindMade™ increases transparency around corporate investments in wind energy and strives to empower consumers to make an impact
Consumers want to actively support clean electricity generation, but to date, they lack the transparency and options to make informed choices.
consumers
WindMade™ strives to provide increased transparency around corporate investments in wind energy and to empower consumers to make an impact.
Companies are setting ambitious renewable energy targets, but lack the option of independent verification and certification of their investments.
companies
WindMade™ will improve companies’ ability to communicate credible investments in wind power to their stakeholders.
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Two different WindMade™ labels
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ORGANIZATION
PRODUCT
The first WindMade™ label communicates the percentage of wind electricity as a share of the overall electricity consumption of a company’s regional or global operations. The technical standard for this label was released in the fall of 2011.
A technical standard for products made with wind energy is under development and will be released in 2012. This label will be placed on the products themselves.
WindMade™ is developing two labels. The first label will focus on how much wind energy a company procures as a share of its total electricity c onsumption. The second label will be applied to products that are made with electricity generated by wind.
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The WindMade™ standard for Companies & Organizations The WindMade™ Standard for Companies and Organizations describes the qualification requirements for companies and organizations in the WindMade™ Label Program. According to the standard, the label can be granted to entire companies, single business units or geographical locations. The entity using the label must source a minimum of 25% of its electricity demand from wind power.
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Own power generation facility
Long-term Power Purchase Agreement (PPA)
Procurements of green credentials through approved certification programs
A company can qualify by procuring wind power via its own wind power installation. The ownership should be acquired less than two years from the commissioning date of the facility.
Another way to qualify would be to receive power through a long-term (5 years or more) contract with a wind energy producer. This PPA should be signed less than two years prior to the commission date of the wind farm.
Alternatively, a company can purchase green c redentials (RECs, Certificates of Origin, or similar) equivalent to its power consumption, from a renewable electricity certification program approved by the WindMade™ Technical Committee.
This can be reached through three different p rocurement options:
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How can your company become WindMade™?
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Join WindMade™ as a member
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Get verified by a third party verifier
Get certification approval
To become WindMade™ certified, you have to follow these steps: 4
Start using label in your corporate communications
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The following logos should be used “as-is”. For alternative options please contact Tommy Rae Jnr (Creative Specialist / Vestas ) tomra@vestas.com / +45 2256 7782
Founding partners supporting WindMade™
PREFFERED:
Lead sponsor of
Pioneered the WindMade™ initiative and is the Lead Sponsor of WindMade™.
ALTERNATIVE
Lead sponsor of
The founding partners supporting WindMade™ are Lead Sponsor Vestas Wind Systems, the Global Wind Energy Council (GWEC), WWF, UN Global Compact, the LEGO Group, PwC (the official WindMade™ verification partner) and Bloomberg (official data provider), with the mission to e mpower citizens to choose products and c ompanies using renewable energy.
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The Global Wind Energy Council ensures the support of the entire global wind industry.
Provides input to the standard development with a perspective of a sustainable global consumer brand.
WWF is an independent partner whose role it is to enforce that the standard will make a real positive environmental impact.
PwC is the official WindMade™ verification partner and lead advisor in the design of the standard and verification process. Led by a team from the Copenhagen office.
Will ensure that the WindMade™ initiative is supportive of the UN Global Compact’s environmental principles.
Bloomberg is the official data provider and develops the Corporate Renewable Energy Index (CREX).
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WindMade is an independent non-profit NGO
Independent NGO
Well Balanced Board
Technical Expert Commitee
Independent, nonprofit, legal entity with headquarters situated in Brussels.
The board is composed of representatives from core company partners, NGOs and renewable energy experts.
An expert committee supports the board on development of the standard and the certification process.
WindMade asbl is an independent 足non-profit organization, with a global reach. WindMade processes and standards will be audited and certified by independent third party organizations.
Your choice can power change
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Consumers believe renewable energy is key for sustainable development
Consumers believe that climate change is the single most important challenge facing the world today. They also think that renewable energy is a powerful tool for mitigating c limate change, and they prefer renewables over other energy sources.
Which is the number one challenge facing the world today?
Climate change most frequently mentioned
Do you believe increased use of renewable energy is a good solution to mitigate climate changes? China EU+ Americas RoA/P
The vast majority responds positively
U.S.
23% Climate change
92% China
23% A major economic recession
91% EU+
15% Poverty
90% Americas
15% Lack of food and drinking water
85% RoA/P
14% Terrorism
85% U.S.
6% Armed conflicts 4% The spread of infectious siseases
11 Source: TNS Gallup study (“Global Wind Study”) with approximately 31,000 respondents across 26 markets, June 2011.
Yes
65% indicate that WindMade™ has relevance
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Don't know 65% Yes
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A significantly majority of survey respondents feel that the WindMade™ label would be relevant to them, and that they would reward companies using wind power.
Would you be more willing to buy a brand primarily produced using wind energy?
Definitely not
Would a consumer label such as WindMade™ be relevant to you?
Definitely
Consumers are calling for a credible label to inform their choices about renewable energy
20 39%
40 1 – Definitely 60 80 20%
24% No
19% 2 –
11% Don’t know
26% 3 – 11% 4 – 5% 5 – 7% 6 – Definitely not
12 Source: TNS Gallup study (“Global Wind Study”) with approximately 31,000 respondents across 26 markets, June 2011.
39% would strongly favor brands using wind power
Wind works
Wind power has a number of key attributes that set it apart from other sources of energy, and make it a significant part of the energy solution. WindMade™ aspires to pave the way for other renewable technologies ultimately and hopefully resulting in a shared vision under a transparent umbrella standard for CleanMade corporations and products.
Limited GHG Emissions
Low Water Consumption
Low Cost of Energy
Wind power generation does not produce any greenhouse gas emissions, unlike the electricity generated by burning gas, coal and oil. Wind turbines have a very positive ‘energy balance’, and the emissions generated by producing a wind turbine are usually saved again after only 3-7 months of operation. For the rest of its 20 year lifetime, the wind turbine then runs emissions free.
Water scarcity is a major global challenge, and conventional electricity production like oil and gas, coal or nuclear exacerbates this problem by consuming substantial amounts of fresh water. Wind energy only consumes insignificant amounts of fresh water, and it can contribute to overcoming the challenges arising from water scarcity.
Wind energy is already competitive with other forms of power production in many regions, and even more so when taking into account carbon emissions. Wind has the ability to make the products we need at an affordable price without sacrificing the environment.
13 Sources: Global Wind Energy Council (GWEC), ‘Water/Energy/Climate Nexus’ (2010), EWEA ‘Wind Energy - The Facts’ (2009).
Be part of a unique sustainability movement – Join WindMade™ ! Join WindMade™ today and help us bridge the gap between sustainable companies and consumers that choose wind.
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Improve your corporate reputation
Consumers prefer brands that use wind energy. Joining WindMade™ can move brand perception, and give you an edge on the competition.
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Communicate your commitment to sustainability
With the WindMade™ label, companies can express their commitment to renewable e nergy, and have this independently certified. This inspires trust and loyalty in consumers.
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Drive wind power development
WindMade™ will create a pull effect from the consumer and corporate side which will boost new investment in wind power.
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Follow the example of leading global brands
The first pioneer companies joining WindMade™ include some leading international brands such as Deutsche Bank, Motorola, Beckton Dickinson, as well as the founding partners B loomberg, LEGO, PricewaterhouseCoopers and Vestas Wind Systems.
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Support WindMade™ as a sponsor!
The WindMade™ initiative needs the support of the entire wind power sector. Please contact us to find out about sponsorship opportunities.
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your choice can power change
Your company can get involved with WindMade™ today Join us today and help us bridge the gap between sustainable companies and consumers that choose wind. Contact us at: WindMade asbl 38 Rue d’Arlon B - 1000 Brussels Tel: +32 2 230 1677 info@windmade.org WindMade U.S. Tel: +1 401 440 1700 us.office@windmade.org For more information, see www.windmade.org
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