ENVIRONMENTAL STANDARDS MANUAL 2013
TEACHING HOSPITAL
1
IN HONOR OF THOSE WHO CONTRIBUTED TO THE WILLIAMSON TEACHING HOSPITAL
Williamson Teaching Hospital prides ourselves on our branding and branding consistency. All rules, regulations and guidelines within this manual must be followed in order to maintain a consistent public appearance of the visual brand of Williamson Teaching Hospital. We must be well represented at all times to gain proper and appropriate positive recognition. Sincerely,
Kosh Williamson
TABLE OF CONTENTS
Design Brief . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Medical Teaching Campus . . . . . . . . . . . . . . . . . 8 Costing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Logomark Development . . . . . . . . . . . . . . . . 10 Building Logos . . . . . . . . . . . . . . . . . . . . . . . . 11 Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Logo Misuse . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Pantone Colors . . . . . . . . . . . . . . . . . . . . . . . 14 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Signs Full Set . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Main Sign & Placement . . . . . . . . . . . . . . . . . . 18 Room Name Sign & Placement . . . . . . . . . . . 20 Department Sign & placement . . . . . . . . . . . 22 Departmental Wayfinding Sign & Placement . 24 General Wayfinding Sign & Placement . . . . . . 26 Restroom Sign & Placement . . . . . . . . . . . . . 28 Building Entrance Sign & Placement . . . . . . . 30 Parking Lot Label & Placement . . . . . . . . . . . 32 Proprietary Signs & Placement . . . . . . . . . . . . 34 Parking Lot Label Sign & Placement . . . . . . . 36 Building Name Sign & Placement . . . . . . . . . . 38 Emergency Sign & Placement . . . . . . . . . . . . . 40
5
6
DESIGN BRIEF Project Manager (Design Agency): Quella Hendley Project Manager (Client): Ms. R. B. Overland Background: The Williamson Teaching Hospital is a educational healthcare facility geared towards students pursuing degrees in medical sciences that are interning or in the last years of training before going off and doing their own practices. This allows them to work amongst licensed professionals to gain real world experience and experiences with their job. The Audience: The Primary audience is for patients who look to seek medical attention and need with doctors on site 24/7. The secondary audience for Williamson Teaching Hospital is medical students looking to pursue a career in the medical field. This allows on the job training with a hands on basis working with professional supervision from doctors, surgeons, physicians etc. Most of the students here are in their last year of study. The Primary audience is for patients who look to seek medical attention and need with doctors on site 24/7. Objectives: The objectives that want will be achieved is that the medical students should feel comfortable when properly work with patients whether it be diagnosing an illness, prescribing medicine, recognizing symptoms and so forth. We want the students to leave here confident that they will be successful in their future practices. With our branding we want to become familiarized and well known associating ourselves with the good practice and medical teaching methods we provide at Williamson Teaching Hospital. The Message:To be well established through our branding so that we will be better recognized as a trusting teaching hospital where you can guarantee our educational medical teaching is quality. The Medium:The medium to reach our audience will heavily depend on our branding and consistency of our branding. We want people to associate our logo, color, name and overall branding with Williamson Teaching Hospital. Not only do we want to be established but also we want to build a foundation for our name and our educational medical teaching practices. Anything Else: We want the branding to show that we are professional with the main focus on our name. Within our teaching hospital we want all locations, floors, and destinations to be clearly identified and recognizable. Including easy access and smooth transportation through directional way finding and directional systems throughout the teaching facility The Deadline: The delivered work must be done within a 10-week deadline where the final delivery for the branding of Williamson Teaching Hospital will be showcased in an environmental design manual showing the new branding outlooks. Budget: $140,000. Budget has been approved by The Board of Directors What quantities do you need to produce? (for printed pieces): The quantities produced for Williamson Teaching Hospital will be a number of way finding systems and directories for directional purposes inside and outside the hospital. Also a logo and consistent branding for the interior and exterior of the facility. The Responsible Parties: Board of Directors 7
MEDICAL AND TEACHING CAMPUS MAP
T STUDEN LY G ON PARKIN
YEE PLO
EM
8
ING
K PAR
LY
ON
COSTING
SIGN Main Sign Room #/Name Gen. Wayfinding SM Gen. Wayfinding LG Dept. Sign Dept. Wayfinding Mens RR Womens RR Parking Lot Label Parking Wayfinding No Parking Restricted Personn. No Smoking Build. Pole Sign Emergency Only
PRICE $20,000.00 $22.00 $200.00 $500.00 $700.00 $700.00 $22.00 $22.00 $1,000.00 $22.00 $1,000.00 $22.00 $1,000.00 $3,000.00 $300.00
QUANTITY 1 152 31 35 38 38 35 35 9 6 7 33 5 6 1
COST $20,000.00 $3,344.00 $6,200.00 $15,500.00 $26,00.00 $26,00.00 $770.00 $770.00 $9,000.00 $646.74 $7,000.00 $726.00 $5,000.00 $18,000.00 $300.00
Total Cost: $139,256.74
The chart above shows the accurate pricing, quantity & costing for each sign used in relation to The Williamson Teaching Hospital.
9
LOGOMARK DEVELOPMENT
TEACHING HOSPITAL
TEACHING HOSPITAL
TEACHING HOSPITAL Above is the development stages of the Williamson Teaching Hospital logo.
10
BUILDING LOGOS
TEACHING HOSPITAL
Each building in connection with the Williamson Teaching Hospital has the name of the building placed inside the ribbon.
11
LOGO USAGE
TEACHING HOSPITAL
TEACHING HOSPITAL
TEACHING HOSPITAL
TEACHING HOSPITAL
.5in
The Williamson Teaching Hospital will only be displayed in its appropriate assigned colors and the black and white version. The smallest size the logo can be seen is .5in.
12
LOGO MISUSE
A.
T
IN CH A E
G
H
PI OS
L TA TEACHING HOSPITAL
B.
TEACHING HOSPITAL
TEACHING HOSPITAL
D.
C.
A. Logo will not be tilted or skewed in any direction. B. Logo will not be placed in any colors other than the assigned company colors. C. Logos will not be placed over backgrounds interfering with legibility/readability. D. Logo will not be stretched or distorted in any way. 13
PANTONE COLORS
Pantone 3272 C
Pantone 7485 C
C:100 M:3 Y:50 K:0
C:18 M:4 Y:31 K:0
R:0 G:161 B:155
R:210 G:221 B:187
Hexadecimal: #00a19a
Hexadecimal: #d1ddba
These assigned colors are the colors used in association with Williamson Teaching Hospital.
14
TYPOGRAPHY
GILL SANS Regular A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcd fghijklmnopqrstuvwxyz 1234567890!#$%^&*()_-=+ Light A B C D E F G H I J K L M N O P Q R ST UV W XY Z abcd fghijklmnopqrstuvwxyz 1234567890!#$%^&*()_-=+ Light Italic A B C D E F G H I J K L M N O P Q R ST U V W XY Z abcd fghijklmnopqrstuvwxyz 1234567890!#$%^&*()_-=+ Italic A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcd fghijklmnopqrstuvwxyz 1234567890!#$%^&*()_-=+ Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcd fghijklmnopqrstuvwxyz 1234567890!#$%^&*()_-=+ Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcd fghijklmnopqrstuvwxyz 1234567890!#$%^&*()_-=+
Gill Sans is the only typeface to be used in association with Williamson Teaching Hospital.
15
SIGNS FULL SET
EMERGENCY LOT B PLEASE NO SMOKING Por favor, no fumar
TEACHING HOSPITAL
P
EMERGENCY
PLEASE NO PARKING Prohibido aparcar
16
P B
ACADEMY ENTRANCE PARKING
CARDIOLOGY CARDIOLOGIA
WEST WING
TEACHING HOSPITAL
MATERNITY/NEONATAL
Maternidad/neonatal
RESTROOMS
CARDIOLOGY Cardiologia
Baños
ONCOLOGY
LOBBY
Oncologia
Sala de espera
CRITICAL CARE UNIT
CAFETERIA
Unidad de cuidados intensivos
Cafetería
VENDING Venta
FEMALE
MALE
ALMORE
320 *Male Figure Measures 6FT Tall 17
MAIN SIGN
20 FT
TEACHING HOSPITAL
EMERGENCY
The Main Entrance sign is 20 ft pylon with a cylindrical steel base for support. The logo is back-lit and the Teaching Hospital lettering will be dimensional with edge lit lettering.
18
MAIN SIGN PLACEMENT
TEACHING HOSPITAL
EMERGENCY
Front View
Side View
This sign will be placed upon entering the Williamson Teaching Hospital premises.
19
ROOM NAME SIGN
4.5 in
6 in
ALMORE
320
The Room Name Sign is custom engraved plastic with building name, room number and braille for the blind. Branded with hospital colors and shield logo shape.
20
ROOM NAME SIGN PLACEMENT
ALMORE
320
This sign will be placed 7 inches away from the door frame and is leveled at 5 FT high.
21
DEPARTMENTAL SIGN
1 FT
3 FT
CARDIOLOGY CARDIOLOGIA
The Departmental Sign is an interior directory sign that is 3 ft long and 1ft wide.
22
DEPARTMENTAL SIGN PLACEMENT
CARDIOLOGY CARDIOLOGIA
This is sign will be placed above overhead hallways or walkways entering into assigned departments.
23
DEPARTMENTAL WAYFINDING SIGN 3.5 FT
TEACHING HOSPITAL
MATERNITY/NEONATAL
Maternidad/neonatal
5.5 FT
CARDIOLOGY Cardiologia
ONCOLOGY
Oncologia
CRITICAL CARE UNIT
Unidad de cuidados intensivos
The Departmental Wayfinding Sign is a custom interior directory wall mount. It is 5.5 ft tall and 3.5 ft wide.
24
DEPARTMENTAL WAYFINDING PLACEMENT
TEACHING HOSPITAL
MATERNITY/NEONATAL Maternidad/neonatal
CARDIOLOGY Cardiologia
ONCOLOGY Oncologia
CRITICAL CARE UNIT
Unidad de cuidados intensivos
It will be mounted onto the wall when visitors and patients first arrive into the building. It is 2 ft from the ground.
25
GENERAL WAYFINDING SIGN
3.5 FT
RESTROOMS 4.5 FT
Baños
LOBBY
Sala de espera
CAFETERIA Cafetería
VENDING Venta
The General Wayfinding sign is a wall mounted interior directory sign. It is 4.5 FT tall and 3 FT wide.
26
GENERAL WAYFINDING PLACEMENT
RESTROOMS Baños
LOBBY
Sala de espera
CAFETERIA Cafetería
VENDING Venta
This sign will be mounted onto the wall 2 FT from the ground.
27
RESTROOM SIGNS
4.5 in
MALE
6 in
FEMALE
The Restroom Signs are custom engraved plastic signs 6 inches long and 4.5 inches wide. They are branded with the logo shield shape and braille for the blind.
28
RESTROOM SIGNS PLACEMENT
MALE
FEMALE
These signs will be placed 5 FT from the ground and 6 inches away from the door frame.
29
BUILDING ENTRANCE SIGN
30 in
108 in
WEST WING
The Building Name Sign is a custom exterior wall mount with dimension. It is 30 inches high and 108 inches wide.
30
BUILDING ENTRANCE SIGN PLACEMENT
WEST WING
This sign will be placed above numerous building entrances over an 8 ft door way clearance.
31
PARKING LOT LABEL
1.5 FT
2 FT
LOT B
P
The Parking Lot Label is a 12 ft high sign made of custom plastic and is mounted onto a metal cylindrical post.
32
PARKING LOT LABEL PLACEMENT
LOT B
12 FT
P
This sign will be placed in parking lots at a high level so visitors are able to easily notice and recognize the parking lot they are located in.
33
PROPRIETARY SIGNS 3 FT
5 FT
P PLEASE NO PARKING
PLEASE NO SMOKING
Prohibido aparcar
Por favor, no fumar
The Proprietary Signs are messenger exterior modular flat face architecture signs that are mounted to the ground. The are 5 ft high and 3 ft wide.
34
PROPRIETARY SIGNS PLACEMENT
P PLEASE NO SMOKING
Prohibido aparcar
Por favor, no fumar
5FT Signs
PLEASE NO PARKING
These sign are to be placed along the side walks where they are visible.
35
PARKING LOT ENTRANCE
7 FT
3 FT
B ACADEMY ENTRANCE PARKING
This Parking Lot Entrance sign is a messenger flat face architecture sign. It stands 7 ft high and 3 ft wide.
36
PARKING LOT ENTRANCE PLACEMENT
B ACADEMY ENTRANCE PARKING
These signs will be placed before the entrances of parking lots for better viewing.
37
18 FT
BUILDING NAME SIGN
10 FT
The Building Name Signs are custom exterior post and panel signs with reflective lettering for easier viewing at night. This sign is 18 ft high and 10 ft wide.
38
BUILDING NAME SIGN PLACEMENT
These sign will be placed to where cars will drive under and through them to navigate to their desired building.
39
EMERGENCY DEPARTMENTAL
2 FT
7 FT
EMERGENCY
The Emergency Departmental Sign is 7 ft long and 2 ft wide. The sign will be illuminated to be visible at all times for better recognition.
40
EMERGENCY DEPARTMENTAL PLACEMENT
EMERGENCY
The sign will be placed overhead an 8 ft door clearance of the emergency area entrance.
41
42
ENVIRONMENTAL STANDARDS MANUAL 2013
TEACHING HOSPITAL
43
44
Client: Williamson Teaching Hospital Project Designer: Quella Hendley quella.graphiclovedesign@gmail.com Graphicove Design
45
46