EVENTS Braman Motorcars recently welcomed guests for a preview of new Bentley models

AND ALL THAT JAZZ

THE VIBE IS different on the eastern share of the Braman Motorcars’ luxury sales center. The whites of the walls are brighter, the offices are encased in exquisitely clear glass; and clients are encouraged to customize their magnificent machines in a colorful, open concept boutique.

This is where top buttons are loosened, little black numbers are eschewed for light sundresses, and performance and style are revered more than convention and tradition. This is the home of Bentley Palm Beach—a brand that understands cool events require far more than the ebbing temperatures of November in South Florida.

Recently, select guests were welcomed to the showroom for a formal introduction to not only three new Bentley models—but an entirely new concept of what an automotive dealership experience can be.

The swinging jazz notes of Mark Zauss and the Z Street Speakeasy Band provided the aural atmosphere, which was in turn beautifully interpreted through the skillful strokes of French impressionist artist Duaiv’s paintbrush, as he composed a new piece in real time employing the blank canvas of a 2020 Continental GT.

Tables were spread throughout the space, encouraging guests to easily socialize between them, which they did, during brief pauses of dancing to the live music. There was no mistaking this for a celebration as opposed to a staid vehicle reveal—though the three gorgeous new exemplars sat mere feet away from the festivities throughout the evening; each a shining example of Bentley’s brawny performance, refined luxury, and innovative vision.

The deep green Flying Spur Hybrid pairs a 100kW motor to its twin-turbocharged engine, emphasizing the brand’s commitment to a future beyond the internal combustion engine. Meanwhile, the Continental GT Speed—a 200+ mph roller coaster of a convertible—and new Bentayga S—the ultimate in practical luxury performance—both stood as testament to the fact that the old gas-burners still have plenty of excitement to offer.

Short remarks were provided by GM and Braman Motorcars Managing Partner Stephen Grossman and Bentley Motors President and CEO, Christophe Georges—who embodied the brand’s approachability and commitment to customer service by visiting each and every table and guest over the course of the night. Raquel Raies, The Macallan’s National Brand Ambassador for The Americas, then walked attendees through a proper whisky tasting of the distillery’s latest offering.

The conviviality carried on through the five-course dinner prepared by Nosh Catering and Events’ Executive Chef Jose Nieto; wines paired by Sommelier Virginia Philip and her Wine Academy were poured, glasses were clinked, laughs were abundant, and the night came to an end far too soon for all. Alas, the lights eventually came on and the VIPs were escorted out to the valet. However, each left with lasting memories, and a sense of excitement for a rapidly-approaching future. All that remained was a vibrant, bespoke Bentley—and the promise of even more to come for the fortunate members of Club Braman. u

Clockwise from above: The wines for each of the five courses were meticulously paired by Palm Beach Sommelier Virginia Philip and her Wine Academy for guests who toasted the upcoming holidays; French Impressionist Artist Duaiv completes his masterpiece to the wonder of the invited guests during dinner; dancing to the sounds of Mark Zauss and the eight-piece Z Street Speakeasy Band was spirited and widespread as the musicians belted out melodies from the Gatsby era to modern day; the new Bentayga S—the ultimate in practical luxury performance; Braman Motorcars General Manager & Managing Partner Stephen Grossman welcomes the crowd prior to introducing Christophe Georges, President & CEO of Bentley Motors. Opposite page: Bentley Palm Beach, a Braman Motorcars dealership, was transformed into a hot night spot for the Bentley product reveal on the evening of November 19th.