3 ESSENTIAL HOLIDAY SELLING TIPS FOR ECOMMERCE SELLERS
Selling is easy when you know the secrets – good products, great shopping experience, and amazing deals. But what if everyone knows the same secrets as you? The selling part gets a lot tougher as more sellers get ready to grab their individual share from the same pie, especially during the holiday season.
1. OPTIMIZE YOUR PRODUCT LISTINGS
Listings Page Headers: well-written, descriptive headers assist people to understand what they can expect to see on a particular page.
Listings Page Layout: visitors are more likely to buy from websites that offer a clean, easy-to-choose shopping experience.
Listings Page SEO: at the beginning of this article, we talked about the secrets to boost holiday sales for Black Friday. If you don’t know yet, SEO can be your secret sauce to improve your page rankings and close more sales during the holidays.
2. DON’T NEGLECT SOCIAL MEDIA
Make use of popular social media networks like – Facebook, Instagram, YouTube, Twitter and Snapchat as they are an integral part of holiday selling strategies for sellers. But don’t just blindly throw your marketing money on every social network. Follow these tips to create a killer social media promotion strategy for the holiday season –
Prepare your profiles: to usher in the holiday season, update your social media profiles with relevant banners.
Run paid ads: one of the simple tips for selling in the holiday season is to run paid promotions and ads on social media websites.
3. FOCUS ON CUSTOMER EXPERIENCE
Make sure your eCommerce website loads quickly. Shoppers hate to wait, especially during the holiday season as they want to grab the best deals quickly. Optimize your website to make sure it is responsive on desktop, tablets and mobile devices. Nothing irritates shoppers than unoptimized and poorly responsive web pages. Check for broken links on your website. Ensure that each product listing page or product detail page is working. This will help prevent visitors from bouncing off your website. Leverage the power of customer reviews to influence buyers. Social proofing helps shoppers validate their purchase decisions .Offer time-saving and convenient features and benefits like – free shipping, autosave customer details, fast checkouts, quick-view, personalized messaging and better product photos to generate trust and delight in the minds of shoppers.
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