Tips to Leverage Amazon Store SEO in 2020 “In the third quarter of 2019 Amazon witnessed a net sales of almost 70 billion U.S. dollars, u p from 63.4 billion U.S. dollars in the preceding quarter.” - Statista These growing stats showcase the eminence of Amazon. Over two million active sellers are l everaging this distinction to grow their business online. As you know, selling on Amazon is easy, but being in front of your target audience is not. You need to implement multiple strategies with consistent efforts to rank and perform better in thi s marketplace. However, in order to rank higher in Amazon search results and profit through these strategie s, you must know how Amazon store optimization works. Thus, here we are bringing you so me guidelines covering Amazon store SEO. So, let us start by understanding what is Amazon SEO and its latest algorithm. Both of these factors are essential because they contribute to how your online store performs. Amazon Store SEO: A Brief Once you have set up your store on Amazon, for every product that you aim to sell calls for a n individual product page. These product pages are your product listings. To make these product listings visible to your customers and rank on Amazon, you need opti mization. The process is called Amazon SEO. Better customer visibility leads to better sales on this platform. When there are thousands of products involved, business owners are often unable to manag e product listings for Amazon. This calls for Amazon store setup services. Now, there are t wo options for this - you can either hire an Amazon specialist for these services or outsource the task to a reliable service provider. Choosing among these two choices largely depends o n the number of products in your online store. Having professional services help business o wners to manage their eCommerce store and optimize their product listings to yield the best results. The ranking criteria for a product is pretty much like Google’s search engine. Yet, Amazon ha s its own set of rules for ranking, known as the A9 algorithm. Let’s Get To The A9 Algorithm: There are millions of products in this marketplace. And, for each product, there are innumera ble search queries. So, how does Amazon decide among hundreds of products which catego ry of products are to be shown on the search results? Further, on the search result page whi ch one will rank on no. 1, 2, or 3 and so on?
Alike Google, A9 considers the keywords mentioned in the product listings to determine whic h results are most relevant to the search queries. Depending on the relevancy of keywords, i t then decides which product listing is to be ranked on the page. Besides, being an eCommerce business platform, the A9 algorithm primarily focuses on sale s conversions too. And, put emphasis on promoting and showcasing listings which are impre ssive, attract customer engagement and more likely to sell. This is the reason why Amazon o nly ranks listings that have done impressive sales in the past and has a high conversion rate. Products with high ranking are more likely to receive better traffic and eventually have better conversions. This will further boost their rankings and reputation among customers. How To Ensure Your Listings Are In Compliance With A9 In addition to the keyword relevancy and sales velocity mentioned above, follow these factor s and secure a higher place in the search results rankings on Amazon. ●
Stock Availability - Going out of stock is a sign of losing sales. Amazon is never sup portive of disappointing customers. Always keep your products in stock to get that mu ch-desired rank on Amazon.
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Fulfillment By Amazon (FBA) - Store your products on Amazon warehouse. It not o nly makes your a “featured” merchant but also allows you to reach the Amazon prime customers.
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Customer Reviews - Good ratings and reviews help Amazon determine that custom ers are positively engaging with your services. Thus, offering a good customer experi ence is imperative.
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High-Quality Images - Use high-quality images of the product from multiple angles t o please your customers. Well-focussed, properly lit and clear images that are compa tible with Amazon’s guidelines (ultra-HD images with 2560 pixels or more) ensures to boost your rankings.
Conclusion By now, you know how Amazon works in terms of ranking products. And, how you can levera ge the A9 algorithm to make a difference to your rankings. However, if at any point you feel y ou are unable to keep pace with these factors, you can outsource Amazon store optimizati on services. Having product listing optimization experts to take care of your product listings will ensure high rankings yielding impressive profit.