MEDIA KIT 2013–2014 Quince & Prom Handbook unique identity is marked by the fact that it looks and feels like a national teen title; but is published locally for the always expanding Hispanic market in the Los Angeles area.
Quince & Prom Handbook. THE PERFECT MEDIA MIX BEGINS HERE
In simple You won’t see another local publication that does terms things the way Quince & Prom Handbook does. IT’S A PERFECT MEDIA MIX
PRINT 40,000 IN CIRCULATION Quince & Prom Handbook is more than just print. It is a concept that involves all posible ways to reach our target audience. Teenagers about to celebrate their quinceañera are often difficult to target, donʼt spend much time reading marketing material, they are at school and are also targeted by many other marketing channels such as TV, internet, cell phones. Accessing them via the media is a real challenge. Quince & Prom Handbook works because it reaches them in their own school, provides them with editorial they are interested in as a planning tool to their celebration, and also as the only local directory of the most recognized vendors to provide their needs. Itʼs a perfect media mix. Quince & Prom Handbook combines features on fashion, trends, planning tools, tips, social interaction, and family, in one well executed concept that makes Quince & Prom Handbook best allied during the planning period of the girlʼs big event. Our content inspires, educates and motivates our teen girls with the information they are looking for and need. We are confident that no one else reaches these many popular and traditional quinceañeras & Prom in the LA Area. We give our highly valued, young readers an all-inclusive co pendium of sections, perfectly crafted to meet their very specific wants and needs. Each issue introduces your company to a new wave of consumers as the market constantly refreshes itself. Youʼll experience excellent exposure with our high quality publication, circulated to thousands of teen girls yearly, as well as 24/7 exposure on our website.
5.5 x 8.5 Handy mini magazine size
all issues.
and planning tools
EVENTS 25 large Quince & Prom Expos per year
events in middle and high schools. locations to give away the magazine and register girls. pageant to select our cover model.
WEB
www.quinceprom.com
+20K registered teen girls & prom per year Extensive network of teen girls
sharing their stories and resources through our website.
DIGITAL MAGAZINE Published in our website
SOCIAL NETWORKS
8,000,000
READERS WILL SEE YOUR AD THIS YEAR*
DISTRIBUTION We have an extensive free distribution. Every book hits a potential prospect when it is distributed through large Hispanic markets in 16 Highly Hispanic populated/areas; and many other points of sale throughout the US. Quince & Prom Handbook reaches a specific niche, that will recognize the value of its contents, keeping it and using it from start to end of the event planning.
OUR NETWORK CIRCULATION L.A County Orange County San Bernardino County/Inland Empire San Fernando/Ventura County
15,000 40,000 60,000 60,000
TOTAL PRINTED: 300,000 PER YEAR FREQUENCY: 4 TIMES A YEAR OUR READERSHIP: Each insertion reaches an OUR READERS Females from 12-20 years old. WHERE IS QUINCE & PROM HANDBOOK
Fast Facts About QUINCE & PROM in the Los Angeles Area • According to a study by Univision, the number one Hispanic TV station, there are nearing 200,000 quinceañeras and proms celebrated by Hispanics each year. • In 2012 Hispanics represent a 4 billion dollar industry in the US, in quince traditional wedding in the Southern California market. • There are more quinceañeras & proms then there are weddings by 20 to 1 ratio. • The average Quince & Prom include over 300 guests, and their celebration last 7-10 hours. The standard budget is $11,500.
ACTUAL LOCATIONS 4
*Calculated on the average readership per copy.
• Quinceañeras and teenagers preparing for their prom use most of the service hired in a traditional wedding.
• By reaching these teens providers of both, products and services have a big traditional wedding. chance to make a strong connection that may be revisited later in the womanʼs life during their wedding planning.
teenage years, providers of both, products
and services haveDEMOS a big chance • Large Hispanic and oneto ofmake the a strong connection be revisited strongest traditions that pavemay the way for the later American embrace Quinceañeras. in the woman’s lifeofduring wedding planning. • All this adds up to big potential growth and an unprecedented opportunity for the strongest traditions pave the way for businesses, marketers, and vendors to the American embrace of Quinceañera. reach this booming population in and around one of the biggest events of their young lives the Quinceañera and their Prom.
portunity for marketers to reach this booming
Choose to be part one of itofand your population around thegrow biggest events business exponentially of their young lives! by leaps and bounds. The future is now with this demographic, the Latino American Teen.
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Q&P mechanical specs.qxd:L B&G Advertiser Sheet 08.qxd 11/11/13 1:31 PM Page 1
ADVERTISING MEchANIcAl SpEcIfIcATIoN ShEET
1/8 - page Ad 2 5/16” x 1 13/16”
horizontal
1/4 - page Ad 2 5/16” x 3 3/4”
Vertical
1/4 - page Ad 4 3/4” x 1 13/16”
horizontal
1/2 - page Ad 4 3/4” x 3 3/4”
1/2 - page Ad 2 5/16” x 7 5/8”
horizontal
Vertical
Width x Height full page Non-Bleed 4 3/4” x 7 5/8” full page Bleed 5 1/2” x 8 1/2” *Add 1/8 “ * Two-page spread available. Create as two separate pages with the above specifications.
DIGITAl MEDIA
Quark & InDesign files, printer & screen fonts & a high-resolution PDF file. Submit on Macintosh-compatible CD. E-mail ads to: info@quinceprom.com. Dropstuff all files before emailing.
fIlE foRMATS
Files must be native Macintosh. Quarkxpress 8.0; InDesign CS4; Illustrator CS4; Photoshop CS4 or lower.
RESolUTIoN
All images and logos must have a resolution of 300 dpi at 100% print size.
AD cREATIoN For 1/8” Ad: $25 For 1/4” Ad: $50 For 1/2” Ad: $75 Full Page: $100 Provide logo, images, and text.
coloR
All colors must be CMYK. Total ink density should not exceed 100%. Additional Pantone colors can be purchased at additional costs.
BlEED
Bleed size 5 3/4” x 8 3/4” trimmed to 5 1/2” x 8 1/2” . Text and logos must not extend beyond 5/16 of an inch from the trim size to avoid any trimming off.
pRoofS
A high-quality color-match print must accompany all print-ready digital files.