iVdopia - iPhone Advertising Platform & Publisher Network

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iVdopia brings the most comprehensive brand advertising solution to the iPhone

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iVdopia Overview  The first ad network and platform for the iPhone and Android to enable application developers to monetize their applications through complete brand sponsorship throughout application.  The first company to enable Video advertising on all iPhone applications.  iVdopia’s proprietary technology delivers industry-leading CPMs, delivering unprecedented value to large brand advertisers and application developers alike.  iVdopia’s parent company Vdopia is the largest Video Ad Network and Video Ad Platform that targets South Asians across the world.  iVdopia’s proprietary BrandConnect Ad technology combines the advantages of TV and Internet and provides unprecedented value to large brand advertisers and publishers.  iVdopia is founded by Stanford and IIT graduates with extensive experience in Industry leading Silicon Valley companies.  Sales and development offices currently at New York, LA, Chicago, San Jose, Gurgaon and Mumbai, India.


iVdopia Mobile Advertising Solution: The Natural Advertising Extension

Introducing Pre-App Video Ads and iPhone and Android sponsorship  The first iPhone video ad platform built on robust and proven technology scalable to support

billions of video ads  Targeted or broad demographic reach  Some of the world’s most well-known brands  Premium inventory on most popular iPhone applications  iVdopia is a solution designed with user experience, and increasing brand engagement at mind.

Targeted Cost Effective Advertising  Geographical targeting: target based on country, state, city, DMA etc.  Application based targeting: Target your advertisement on any application  Frequency Capping: Frequency cap on number of ads shown to a device in a day or in a month.

Comprehensive Reporting Receive most comprehensive real-time statistics about your campaigns through reports across different applications, geographies, categories etc. Measure your brand reach to application users. Our brand metrics include unique visitors*, brand engagement time* and many more so that you can measure your campaign effectiveness

Account Management Managed Publisher Account Managed Advertiser Account: Account manager to create campaigns and ensure delvery Client Accounts: Provide clients/agency multiple accounts to access reports real-time

3 Source: Nielsen Mobile Media View, July 2009


iVdopia – Sponsorship Ads 1. Brand Awareness (Video) 2. Brand Engagement (Banner + Canvas) 3. Brand Intent (Integrated technologies; Apple + iVdopia + Advertiser = Purchase Intent) Advertising Deliverables PRE APP VIDEO / IN APP VIDEO: 15 second “pre-roll” video placement while app loads IN APP BANNER: standard banner placement, unlimited creative assets; banners rotate every 30 seconds IN APP CANVAS: custom branded, interactive canvas page for targeted campaign; fully trackable, highly engaging – html page provided by advertiser

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iVdopia Talk2Me Social Video Ads On the iPhone for the First Time  Talk: Video Ad plays on application launch or inbetween game levels. The video ad can be upto 15 sec in duration  Talk2Me screen appears at the end of the campaign  Allows users to Share, Respond and Interact


iVdopia Pre-Application Video Format On the iPhone for the First Time

 Pre-App or In-App Video Ad: Video Ad plays on application launch or in-between game levels. The video ad can be upto 15 sec in duration  Fetches High CPMs with advertiser  Click Option: Users can click on learn more whereby user can go to advertiser WAP Site, Custom Canvas Page, Find on Map, Make a Call, or any other html page  Advertiser can provide Multiple video creatives.


iVdopia Sponsorship Banner Banner  Banner Ad: 328*48px banner ad. Every 30 sec, banner ad can flip. 30 sec is counted as an impression.  Advertiser can provide multiple banner ad creative assets. iVdopia platform shows different creatives every 30 sec.  Banner ads follows the video ads and provide high CTRs as the advertiser’s message is delivered through the video ad  Click Option: Users can tap on banner and on tapping can go to advertiser WAP Site, Custom Canvas Page, Find on Map, Make a Call, or any other html page


iVdopia’s Advertiser Solution Campaign Creation Self-serve portal available for campaign creation and campaign viewing

Analytics & Tracking Complete reporting available on iVdopia portal  Impressions  Click  CTR’s  Uniques  Engagement

Reports are available in excel and pdf Reports available for day-wise, application-wise

Proprietary Ad Serving Layered “no-wait” video technology. iVdopia implements proprietary caching and streaming algorithms to ensure “no-wait” video ads

and country-wise campaign data Third-party click and impression tracking

available


iVdopia’s Publisher Solution High CPMs iVdopia provides highest CPM campaigns than any other ad network for your iPhone and Android applications  Campaigns include Video and Banner campaigns

Analytics & Tracking Complete reporting available on iVdopia portal

for Applications and Advertisements Application  Daily Sessions  Daily Uniques Session Times  Device distribution of sessions

Adding Application Self-serve portal available for adding Application and integrating SDK

Advertisements  Impressions  Click  CTR’s  Uniques  Engagement

Proprietary Ad Serving

Reports are available in excel and pdf

Layered “no-wait” video technology. iVdopia implements proprietary caching and streaming algorithms to ensure “no-wait” video ads

Reports available for day-wise, application-wise

and country-wise campaign data


Case Studies

Coke Zero, The Coca Cola Company Goal: Brand positioning social media experiment

Miller Lite, MillerCoors Goal: Promote Brand Positioning Target: Key beer drinks, 100% 21+ LDA compliance PreApp Video CTR’s: 4.63% Unique Users: 800k+

Target: Men and Woman PreApp Video CTR’s: 2.6% Unique Users: 1M+ Total Brand Engagement: 1M+ minutes Per User Engagement Time: 10 minutes

Total Brand Engagement: 6M+ minutes Per User Engagement Time: 7.5 minutes Campaign Features: Standard :15 PreApp Video [1.1] commercials, standard InApp Banner placement, custom branded InApp Canvas with single-point Miller Lite iPhone application downloads, allowing the brand

17 Again, Warner Bros Motion Pictures

to tap into the active social networking audience in a viral yet reflective

Goal: Promote purchase intent @ iTunes store

position of its brand repositioning.

Target: Young Women PreApp Video CTR’s: 4.25% Purchase Leads in 1 week: 13K

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Contact us

Worldwide Headquarters 2051 Junction Avenue, Suite 218, San Jose, CA 95131 (650) 353 – 3290 Publishers: developers@ivdopia.com Advertisers: advertisers@ivdopia.com

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