QWART PHOENIX
ONEofa kind ISSUE #1 November 2017
H
ere’s to the crazy ones. The misfits, the rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. You can quote them, disagree with them, glorify or vilify them. But the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the ones who are crazy enough to think that they can change the world are the ones who do. — Rob Siltanen
is published by Qwart SARL. contact@qwartlab.com www.qwartlab.com instagram/qwartlab facebook.com/qwartlab vimeo.com/qwartla Photos Credits: Photo Mama Custom: @laurentnivalle - Cover: @studio_ze - Lotus+Qwart : Moof Photo RCD : @laurent_barranco www.laugraph.fr - Photo DER : @der_graffiti - CGI : Element Studio www.elementstudio-design.com. - Translation: KRANK & Simon SCOTT Graphic Design: QwartLab - DTP: Moof — Printed by NewsPaper Club
Phoenix, Phoenix Standard, Hemi, Hemi Standard, Leismo, The Headqwarter Journal and QwartLab are registered marks of Qwart SARL. BMW, the BMW logo are properties of BMW Group AG. Triumph, the Triumph logo are properties of Triumph Motorcycles Ltd. Harley Davidson and the HD logo are properties of Harley-Davidson, Inc. Moto Guzzi and the logo Moto Guzzi are properties of Piaggio & C. S.p.A. Ducati and Ducati logo are properties of Ducati Motor Holding S.p.A. Lotus is a registered mark of Lotus Cars Limited. © QwartLab November 2017. All Right Reserved.
LIGHTISBRIGHT
T
here is a man who always advocated the advantages of lightness, it is indeed Colin CHAPMAN, the founder of Lotus Cars. His credo was simple and more than ever topical: rather than spending a lot of energy to move a heavy object it is more sensible to produce a light object that will require less effort… At Qwart we think that this reasoning also applies to our products and especially our helmets. When wearing a helmet, your head is subject to stress related to speed, centrifugal force and aerodynamic effects. By designing a lightweight helmet, we remove some of these stresses in order to have as little impact as possible on your body and especially your neck. For our mask LEISMO the objective is the same, do more with less…
“Rules are for the obidience of fools and interpretations of smart men.” — Colin CHAPMAN —
OPEN FACEOPEN MIND
Hemi and Phoenix are the result of a long process of creation. Those helmets were designed with one idea in mind: make it the most customizable model, but with a high level of protection and a great head comfort. This is it…
QWARTFACTS
1.2
KG
THE WEIGHT OF OUR FULL FACE PHOENIX MODEL
96 pts. 117 L 1068 pcs.
STRESS TESTED TO PASS ECE TESTS IN TOTAL 3 STAGES
NUMBER OF PARTS USED TO BUILD THE PHOENIX MODEL
APPROX. LITERS OF SWEAT SPENT ON DESIGNING THIS HELMET
117581
KM
FLOWN BY PLANE TO MAKE OUR DREAM COME TRUE
FAKETWINS Harley Davidson and its mythical V-Twin, BMW and the never-ending Flat-Twin, Ducati and its powerful L-Twin, Triumph and his legendary straight-twin engine or Guzzi and his original transverse V-Twin. Two-cylinder engines are among the most common motorcycles architecture. But when you look at the most powerful twin engines in history, everyone has chosen a very different way. One concept but several answers, we thought our first product in the same way.
MAKEIT YOUR OWN SPECIESEVOLUTION At QwartLab we have a huge experience in motorcycle but we like a lot of different things. Cars are one of them. We worship the BMW grille design and we truly love its evolution from the ’60s to the beginning of the 90’s. the reverse grille and the double bean are characteristic of this single line. The release of the rear window is also a striking feature of the BMW design.
QWARTCOLAB
Der began his activities in the graffiti movement by the end of the eighties. He started by writing tags on walls and also painted on trains. But very soon what attracted him most were the more elaborate paintings, especially wild styles. In 1994, he designed his first 3D pieces, a style which he was going to make his own, inspired by both mechanic and organic. Meanwhile, he never lost sight of the original « calli-graffiti » influence which remains @rcdesign31 essential in his quest for letters design. This guideline was the main drive of his work with Truskool and Leclub.
Remi founded his own workshop in 2013 and after less than 4 years he was able to build a reputation in the field of painting and motorcycle bodywork. He worked for famous and major brands like BMW, Honda and recently he has collaborated in the revival of the legendary British brand Brough Superior. He lives and works in South West of France near Toulouse and he is our official supplier for the Qwart Custom Shop™. QWART 20 17 RCD
LESSISMORE
S
QWART 20 17 DER
@der_graffiti
Since 25 years Véronique Saüquère-Hubert is a graphic artist and illustrator, she loves motorcycles and custom bike, of course. She lives in a small town in the South-West of France (aka Landifornia). Her style is unique. A mix of naive characters , sweet handwritten fonts and a little bit of madness… Mama gave us a wonderful gift by offering us a unique helmet painting. QWART 20 17 MAMA
@MamaCustom
ince the origin of the project at Qwart we had in mind to develop two versions of each helmet models. One with an integrated visor and the other without. But we needed to ensure comfort and safety to our customers, that’s why we design the LEISMO™. A super light screen fitting your face with sweet triple layer foam and a double side treatment: anti fog inside and anti scratch outside. The result is an awesome field of vision. Your vision will not get blocked by any frame. Perfectly design to fit our Phoenix Slick and Hemi Slick, it will protect your eyes from glare, dust and water. Try it and change your point of view.
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