AUGMENTED REALITY ADVERTISING Business Problem Based out of Canada the client is a key player in the Telecom sector. They wish to diversify into the Augmented Reality Advertising industry by providing an engaging augmented reality digital platform to their clients who are both end users as well as Resellers. The client wanted to divert from the traditional forms of print, digital and social media advertisements and come up with a more engaging and cost-effective form of advertisement for their clients, in the form of an augmented reality-based digital platform. The client’s concern was to come up with augmented reality uses in advertising which could address the following issues:
Handle any number of users.
Effectively engage customers of the service industry while they wait to be attended to. E.g. In restaurants, clinics, salons, car service stations etc.
Provide decor, fashion and design businesses a platform to showcase the suitability of their products in real life environments to prospective clients.
Monitor and reduce the cost of running advertisement campaigns.
Technology Solution Here it is important to point out that digital advertising market is booming: worldwide spending on digital ads is expected to reach $229 billion this year and over $335 billion by 2020. As an organization, we at Qwentic continually keep note of such emerging data and believe in evolving ourselves with these changing trends. Thus, in response to the above-stated issues, our developers came up with a digital medium for advertisement which makes use of Augmented Reality/Virtual Reality and Mixed Reality. It also features location-aware function; view data capture and is capable of big data analysis. The entire platform was developed with Golang as the computational language. Since Golang is known for being one of the most scalable codes, the platform can handle any number of users. Any level of advertisers and resellers can be added under each reseller, thus allowing great scalability. The advertisement platform also allows the application when installed in a Smartphone of the end user to trigger an augmented reality uses in advertising. To do this the camera simply needs to be pointed at a Marker printed on a medium of interest. The ad platform further lets the smartphone to automatically pop an advertisement when it s at a particular location in proximity to a Bluetooth technology based beacon. This ad can be in the form of audio prompt
along with an engaging graphic. The ads are thus engaging while at the same time helpful for showcasing products in real life environment. We also provided big data analysis function in the form of a web-based dashboard for monitoring of campaign performance and cost and margin management etc. by all stakeholders. Hence, with the help of our Augmented Reality based digital advertising platform, the client is now able to provide their clientele with business solutions which are extremely interactive, cost-effective and efficient advertising platform; at the same time ensuring that the business is able to grow exponentially.
About Us Qwentic is a leading technology consulting company, engaged in offering end to end consulting services. We are technology consulting partners to several leading businesses across a diverse range of industries spanning Logistics, Healthcare, Advertisement, and E-learning. We help chart out the entire technology road map for our clients and back it up with excellent IT solutions by leveraging the power of Golang and its best development practices. Such Intelligent technology backup solutions are ideal for fast-growing organizations to meet operational and business challenges.
Contact Us Website URL: https://qwentic.com Email id: contact@qwentic.com Contact no: +1 (760) 363-5741 , +91-72760 07073