168Report-China Market Research Reports
Investigation and Forecast of Chinese oral hygiene industry （2009-2010） Hard copy : 1500 USD Electronic copy(PDF) : 1500USD Enterprisewide copy : 1600USD Pages:88 Published date :Sep, 2009 Publisher: 168Report Contact: Mr. Peter Lee +86-10-82965190 +86-13161572746 sales@168report.com Index of the report INVESTIGATION AND FORECAST OF CHINESE ORAL HYGIENE INDUSTRY （ 20092010） 8 CHAPTER ONE SURVEY OF ORAL HYGIENE INDUSTRY 8 Section I Areas and Classifications of oral hygiene industry 8 I. Oral hygiene industry 8 II. The context of oral hygiene industry 8 Section II The analysis of the characteristics of oral hygiene industry 9 I.The scale of industrial assets 10 II. Sales scale of the industry 10 III. The profit analysis of the industry 11 IV.The analysis of the industrial profitability 12 CHAPTER TWO CHINESE ORAL HYGIENE MARKET 12 Section I The analysis of Chinese oral hygiene market size 12 I. The analysis of market size between 2004 and 2008 12 II. The forecast to the market size between 2008 and 2010 13 Section II The analysis of present situation of Chinese oral hygiene market 14 I.The analysis of market supply and demand 14 II.The characteristics of market competition 15 Section III The developing trend of oral hygiene market 16 I.The forecast to supply and demand 16 II.The forecast to the product structure 16 III.The forecast to brand structure 17 IV.The forecast to regional structure 17 V.The forecast to marketing means17 CHAPTER THREE INDUSTRY SEGMENTATIONS – THE ANALYSIS OF TOOTHPASTE MARKET 18 Section I The components and classifications of toothpaste 18 I.Raw materials of toothpaste 18 II. The classifications of toothpaste 20 Section II The history of Chinese toothpaste market 21 168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190
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168Report-China Market Research Reports
The first stage (1949 ~ 1982) 22 The second stage (1983 ~ 1991) 22 The third stage (1992 ~ 1995)22 The fourth stage (1996 ~ 2002) 22 The fifth stage (2003-present)23 Section III The situation analysis of toothpaste market in 2006 23 I.A summary of overall market in 2006 23 II.The analysis of market environment in 2006 24 III.The analysis on competitive means of the major brands 26 Section IV The analysis of the toothpaste supply in 2008 28 I.The analysis of toothpaste production between 2003 and 2008 28 II.The regional supply of toothpaste between 2005 and 2008 28 Section V The analysis of toothpaste consumption 30 I.The analysis of toothpaste consuming groups 30 II.The analysis of the characteristics of consuming regions 31 III.The analysis of consumers’ behaviors 31 IV.The research result of consumers 32 Section VI The analysis of toothpaste enterprises’ trends 34 I.Merger and reorganization of toothpaste enterprises 34 II.The problems of domestic toothpaste enterprises 35 Section VII The forecast of the developing trend of the market 36 I.The forecast of the products’ development 36 II.The forecast of the price’s development 37 III.The forecast of the development of channels 38 IV.The developing trend of promotion 39 CHAPTER FOUR THE PROFIT ANALYSIS OF TOOTHPASTE ENTERPRISES IN 2007 Section I Guangzhou Colgate Co. Ltd 39 I.Corporate overview 39 II. The profit analysis of 200741 Section II Fortune Chemicals (Zhongshan) Co. Ltd 42 I.Corporate overview 42 The profit analysis of 2007 42 Section III Liuzhou LMZ Co. Ltd 43 I.Corporate overview 43 II.The profit analysis of 2007 46 Section IV Masson Group 46 I.Corporate overview 46 II.The profit analysis of 2007 47 Section V Guangxi AOQILI Co. Ltd 48 I.Corporate overview 48 II.The profit analysis of 2007 48 Section VI Shanghai WhiteCat Co. Ltd 49 I.Corporate overview 49 168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190
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II. The profit analysis of 200750 Section VII Chongqing Dencare oral care Co. Ltd51 I.Corporate overview 51 II.The profit analysis of 2007 53 Section VIII Lion Daily Necessaries Corporation 53 I.Corporate overview 53 II.The profit analysis of 2007 54 Section IX Tianjin Blue Sky Group 55 I.Corporate overview 55 II.The profit analysis of 2007 56 Section X Beijing LG daily chemical Co. Ltd 57 I.Corporate overview 57 II.The profit analysis of 2007 57 CHAPTER FIVE ENTERPRISE SUBDIVISION – THE ANALYSIS OF TOOTHBRUSH MARKET 58 Section I The analysis of present situation of toothbrush market 58 I.The analysis of toothbrush brands 58 II.The analysis of toothbrush market size between 2007 and 2010 59 III.Overview of Hangji—town of toothbrush in China 60 Section II The analysis of electric toothbrush market 61 I.Introduction of electric toothbrush 61 II.The analysis of the market condition and trend of electric toothbrush 61 III. The competition and opportunity in the electric toothbrush market 63 IV.The analysis of the electric toothbrush marketing 63 CHAPTER SIX THE PROFIT ANALYSIS OF TOOTHBRUSH ENTERPRISES IN 2007 65 Section I Jiangsu SANXIAO Group 65 I.Corporate overview 65 II.The profit analysis of 2007 66 Section II Hi-P International Limited (Shanghai) 67 I.Corporate overview 67 II.The profit analysis of 2007 67 Section III Yangzhou New Star toothbrush Co. Ltd 68 I.Corporate overview 68 II.The profit analysis of 2007 69 Section IV XIGAO plastics (Shenzhen) Co. Ltd 70 I.Corporate overview 70 II.The profit analysis of 2007 70 Section V Yangzhou 5A Group 71 I.Corporate overview 71 II.The profit analysis of 2007 73 Section VI Yangzhou JORSAN plastics Co. Ltd 73 I.Corporate overview 73 II.The profit analysis of 2007 74 168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190
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Section VII Yangzhou Jieyingte Daily Chemicals Co. Ltd 75 I.Corporate overview 75 II.The profit analysis of 2007 75 Section VIII Yangzhou XINGSHENG brush Co. Ltd 76 I.Corporate overview 76 II.The profit analysis of 2007 76 Section IX Yangzhou SAITE Brush Co., Ltd 77 I.Corporate overview 77 II.The profit analysis of 2007 78 Section X Yangzhou Five Star toothbrush Co. Ltd 79 I.Corporate overview 79 II.The profit analysis of 2007 79 CHAPTER SEVEN THE INVESTMENT ANALYSIS OF FUTURE ORAL CARE INDUSTRY 80 Section I The analysis of the attraction of oral hygiene supplies 80 I.The analysis of market size 80 II.The life cycle analysis of the enterprises 81 III.The profit analysis of the business 82 IV.The conclusion of business analysis 84 Section II The investment analysis of oral care products 85 I.The investment analysis of toothpaste market 85 II. The investment analysis on the toothbrush market 86 III. The investment analysis on the mouthwash market 86 IV. The investment analysis on the floss market 88 V. The investment analysis on the tongue brush market88 Notice 88
Index of Charts TABLE 1 THE CONTEXT OF ORAL HYGIENE INDUSTRY 10 TABLE 2 THE OPERATION OF CHINESE ORAL HYGIENE INDUSTY IN 2007 (UNIT: THOUSAND YUAN) 12 TABLE 3 THE CHANGE OF TOTAL ASSETS OF CHINESE ORAL HYGIENE INDUSTRY IN 2007 12 TABLE 4 THE CHANGE OF SALES OF CHINESE ORAL HYGIENE INDUSTRY IN 200712 TABLE 5 THE CHANGE OF TOTAL PROFITS OF CHINESE ORAL HYGIENE INDUSTRY IN 2007 13 TABLE 6 THE CHANGE OF RATE OF MARGIN AND PROFIT MARGIN OF CHINESE ORAL HYGIENE INDUSTRY IN 2007 14 TTABLE 7 THE CHANGE OF THE ORAL HYGIENE MARKET SIZE BETWEEN 2004 AND 2008 15 TABLE 8 THE CHANGE OF THE ORAL HYGIENE MARKET SIZE BETWEEN 2008 AND 2010 (UNIT: HUNDRED MILLION) 15 168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190
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TABLE 9 THE MARKET OCCUPANCY OF FIRST 6 TOOTHPASTE BRANDS IN 2006 26 TABLE 10 CHINESE TOOTHPASTE PRODUCTION BETWEEN 2003 AND 2008 30 TABLE 11 THE CHANGE OF CHINESE TOOTHPASTE PRODUCTION BETWEEN 2003 AND 2008 30 TABLE 12 THE REGIONAL SUPPLY OF TOOTHPASTE BETWEEN 2004 AND 200830 TABLE 13 THE REGIONAL PATTERN OF CHINESE TOOTHPASTE IN 2007 31 TABLE 14 THE REGIONAL PATTERN OF CHINESE TOOTHPASTE IN 2008 32 TABLE 15 THE COLGATE TOOTHPASTE (CLASSIFIED BY THE TYPES) 42 TABLE 16 THE COLGATE TOOTHBRUSHES 42 TABLE 17 THE PROFIT OF GUANGZHOU COLGATE IN 2007 (UNIT: THOUSAND YUAN) 43 TABLE 18 THE PROFIT OF FORTUNE CHEMICALS (ZHONGSHAN) CO. LTD IN 2007 44 TABLE 19 THE TOOTHPASTE PRODUCTS OF LMZ CO. LTD 47 TABLE 20 THE PROFIT OF LMZ CO. LTD IN 200748 TABLE 21 THE PROFIT OF MASSON GROUP IN 2007 (UNIT: THOUSAND YUAN) 49 TABLE 22 THE PROFIT OF GUANGXI AOQILI IN 2007 (UNIT: THOUSAND YUAN) 50 TABLE 23 THE PROFIT OF SHANGHAI WHITECAT IN 2007 (UNIT: THOUSAND YUAN) 52 TABLE 24 THE PROFIT OF CHONGQING DENCARE ORAL CARE SHAREHOLDING CO. LTD IN 2007 (UNIT: THOUSAND YUAN) 55 TABLE 25 THE PROFIT OF LION DAILY CHEMICALS CO. LTD IN 2007 (UNIT: THOUSAND YUAN) 56 TABLE 26 THE PROFIT OF TIANJIN BLUE SKY GROUP IN 2007 (UNIT: THOUSAND YUAN) 58 TABLE 27 THE PROFIT OF BEIJING LG DAILY NECESSARIES AND CHEMISTRY CO. LTD IN 2007 (UNIT: THOUSAND YUAN) 59 TABLE 28 THE PROFIT OF JIANGSU SANXIAO GROUP IN 2007 (UNIT: THOUSAND YUAN) 68 TABLE 29 THE PROFIT OF HI-P INTERNATIONAL LIMITED (SHANGHAI) IN 2007 (UNIT: THOUSAND YUAN) 69 TABLE 30 THE PROFIT OF YANGZHOU NEW STAR TOOTHBRUSH CO. LTD IN 2007 (UNIT: THOUSAND YUAN) 71 TABLE 31 THE PROFIT OF XIGAO PLASTICS (SHENZHEN) CO. LTD (UNIT: THOUSAND YUAN) 72 TABLE 32 THE PROFIT OF YANGZHOU 5A GROUP (UNIT: THOUSAND YUAN) 75 TABLE 33 THE PROFIT OF YANGZHOU JORSAN PLASTICS CO. LTD (UNIT: THOUSAND YUAN) 76 TABLE 34 THE PROFIT OF YANGZHOU JIEYINGTE DAILY CHEMICALS CO. LTD (UNIT: THOUSAND YUAN) 77 TABLE 35 THE PROFIT OF YANGZHOU XINGSHENG BRUSH CO. LTD (UNIT: THOUSAND YUAN) 78 TABLE 36 THE PROFIT OF YANGZHOU SAITE BRUSH CO., LTD IN 2007 (UNIT: THOUSAND YUAN) 80 168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190
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TABLE 37 THE PROFIT OF YANGZHOU FIVE STAR TOOTHBRUSH CO. LTD (UNIT: THOUSAND YUAN) 81 TABLE 38 THE CHANGE OF THE MARKET SIZE OF ORAL HYGIENE SUPPLIES BETWEEN 2008 AND 2010 (UNIT: HUNDRED MILLION) 83 TABLE 39 THE PICTURE OF THE CHANGE OF PRODUCTS’ LIFE CYCLE 83 TABLE 40 THE CHANGE OF THE RATE OF MARGIN AND THE PROFIT MARGIN OF CHINESE ORAL HYGIENE INDUSTRY BETWEEN 2003 AND 2007 84 TABLE 41 THE PROFIT OF ORAL HYGIENE SUPPLIES KEY ENTERPRISES IN 2007 85
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