How Covid Affects The Influencer Marketing Industry?
As a pandemic grips the global economy, it has made it difficult for companies and creative’s in the influencer marketing industry to embrace this incipient change. With more time spent on social media, combined with a growing disdain for brands that play ambassadors, influencer marketing has catapulted the food chain upwards.
We also say that their interests are changing to reflect the cultural moment. Influencer marketing is likely to become more important as brands look for ways to connect with their audiences and go beyond their traditional marketing efforts such as social media and email. To discuss the future of influencer marketing in 2020 with one of our social media specialists, contact us on Facebook, Twitter or LinkedIn.
How influencer marketing has evolved into the current situation There has been a corresponding decline in the influencer marketing efficiency of social bakers, which serves as a measure of how marketing efficiency is influenced, as well as in the percentage of posts in which an influencer mentions a brand in his post compared to his post. Brands don't just invest in influenced marketing.
Influencer marketing agencies have also seen an increase in the shift of social media. They will inevitably change the way the audience wants to receive communication. That is precisely why brands are starting to use it to creatively and subtly integrate into their products while taking a strong position against COVID 19.
Rohit Prbhaker