WEB TYPOGRAPHY PROJECT RACHAEL KRESKI | WEB DESIGN
MANIFESTO | FUCK COMMITTEES
It’s about the struggle between individuals with jagged passion
created his global foundation. What do we now get from our
in their work and today’s faceless corporate committees, which
billionaires? Gates? Or Eisner? Or Redstone? Sales pitches. Junk
claim to understand the needs of the mass audience, and are
mail. Meanwhile, creative people have their work reduced to
removing the idiosyncrasies, polishing the jags, creating a
‘content’ or ‘intellectual property’. Magazines and films become
thought-free, passion-free, cultural mush that will not be hated
‘delivery systems’ for project messages.
nor loved by anyone. But to be fair, the above is only 99 percent true. By now, virtually all media, architecture, product and graphic design have been freed from ideas, individual passion, and have
I offer a modest solution: Find the cracks in the wall. There are
been regulated to a role of corporate servitude, carrying out
very few lunatic entrepreneurs who will understand that culture
corporate strategies and increasing stock prices.
and design are not about fatter wallets, but about creating a future.
Creative people are now working for the bottom line. They will understand that wealth is a means, not an end. Under Magazine editors have lost their editorial independence, and
other circumstances they may have turned out to be like you,
work for committees of publishers (who work for committees
creative lunatics. Believe me, they’re there and when you find
of advertisers). TV scripts are vetted by producers, advertisers,
them, treat them well and use their money to change the world.
lawyers, research specialists, layers and layers of paid executives who determine whether the scripts are dumb enough to amuse
Tibor Kalman
what they call the ‘lowest common denominator.’ Film studios put
New York June 1998.
films in front of focus groups to determine whether an ending will please target audiences. All cars look the same. Architectural decisions are made by accountants. Ads are stupid. Theater is dead. Corporations have become the sole arbiters of cultural ideas and taste in America. Our culture is corporate culture. Culture used to be the opposite of commerce, not a fast track to ‘content’ - derived riches. No so long ago captains of industry (no angels in the way they acquired wealth) thought that part of their responsibility was to use their millions to support culture. Carnegie built libraries, Rockefeller built art museums, Ford
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WEB TYPOGRAPHY PROJECT
TIBOR KALMAN
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FUCK COMMITTEES MANIFESTO FUCK COMMITTEES MANIFESTO FUCK COMMITTEES MANIFESTO FUCK COMMITTEES MANIFESTO FUCK COMMITTEES
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HOME
FUCK COMMITTEES MANIFESTO paid executives who determine whether the
GET FROM OUR BILLIONAIRES? Gates?
individuals with jagged passion in
scripts are DUMB ENOUGH TO AMUSE
Or Eisner? Or Redstone? SALES PITCHES.
their work and TODAY’S FACELESS
WHAT THEY CALL THE ‘LOWEST
JUNK MAIL. Meanwhile, CREATIVE
CORPORATE COMMITTEES, which
COMMON DENOMINATOR.’ Film studios
PEOPLE HAVE THEIR WORK REDUCED
CLAIM TO UNDERSTAND THE NEEDS
put films in front of focus groups to
TO ‘CONTENT’ OR ‘INTELLECTUAL
OF THE MASS AUDIENCE, and are
determine whether an ending will please
PROPERTY’. Magazines and films become
removing the idiosyncrasies, polishing the
target audiences.
‘DELIVERY SYSTEMS’ FOR PROJECT
tibor kalman
IT’S ABOUT THE STRUGGLE between
MESSAGES.
jags, creating a thought-free, passion-free, cultural mush that WILL NOT BE HATED
All cars LOOK THE SAME. Architectural
NOR LOVED BY ANYONE.
decisions are made by accountants. Ads are
But to be fair, the above is only 99 percent
STUPID. Theater is DEAD.
true.
product and graphic design have been
CORPORATIONS HAVE BECOME THE
I offer a modest solution: Find the cracks
FREED FROM IDEAS, INDIVIDUAL
SOLE ARBITERS OF CULTURAL IDEAS
in the wall. There are very few lunatic
PASSION, and have been regulated to a
AND TASTE IN AMERICA.
entrepreneurs who will UNDERSTAND
By now, virtually all media, architecture,
THAT CULTURE AND DESIGN ARE NOT
new york, june 1998
role of CORPORATE SERVITUDE, carrying out corporate strategies and increasing
OUR CULTURE IS CORPORATE
ABOUT FATTER WALLETS, BUT ABOUT
stock prices.
CULTURE.
CREATING A FUTURE.
CREATIVE PEOPLE ARE NOW
Culture used to be the opposite of
They will understand that WEALTH IS
WORKING FOR THE BOTTOM LINE.
commerce, not a fast track to ‘content’ -
A MEANS, NOT AN END. Under other
derived riches. No so long ago captains
circumstances they may have turned out to
Magazine editors have LOST THEIR
of industry (no angels in the way they
be like you, CREATIVE LUNATICS. Believe
EDITORIAL INDEPENDENCE, and work
acquired wealth) thought that part of their
me, they’re there and when you find them,
for committees of publishers (who work for
responsibility was to use their millions to
treat them well and use their money to
committees of advertisers). TV scripts are
support culture. Carnegie built libraries,
CHANGE THE WORLD.
vetted by producers, advertisers, lawyers,
Rockefeller built art museums, Ford created
research specialists, layers and layers of
his global foundation. WHAT DO WE NOW
MANIFESTO | MOCKUPS FUCK COMMITTEES MANIFESTO
It’s about the
STRUGGLE between individuals with
JAGGED PASSION in their work
AND
today’s
FACELESS CORPORATE COMMITTEES, which claim to understand the
NEEDS of the
MASS AUDIENCE, AND
are removing the idiosyncrasies, POLISHING THE JAGS, creating a thought-free, PASSION-FREE, cultural mush that WILL NOT BE HATED NOR loved
BY ANYONE.
By now,
VIRTUALLY ALL MEDIA, ARCHITECTURE, PRODUCT AND GRAPHIC DESIGN have been
FREED from ideas,
individual passion, AND
HAVE BEEN REGULATED to a role of
CORPORATE SERVITUDE, carrying out
CORPORATE STRATEGIES AND
INCREASING stock prices.
CREATIVE PEOPLE are now working FOR
THE BOTTOM LINE. Magazine editors HAVE
LOST
THEIR EDITORIAL INDEPENDENCE, AND
WORK for committees of publishers WHO WORK FOR committees of advertisers TV scripts are vetted
BY
PRODUCERS, ADVERTISERS, LAWYERS, RESEARCH SPECIALISTS, layers AND layers of paid executives
who
DETERMINE whether the scripts ARE DUMB ENOUGH to amuse what they call the
‘LOWEST COMMON DENOMINATOR.’ Film studios PUT
FILMS IN FRONT OF FOCUS GROUPS TO DETERMINE whether an ending
WILL PLEASE
TARGET AUDIENCES. ALL CARS
LOOK the same. Architectural decisions ARE
MADE
by accountants.
ADS ARE
STUPID. Theater IS
DEAD. CORPORATIONS have become
THE SOLE ARBITERS of cultural ideas AND
TASTE
in America.
OUR CULTURE IS
CORPORATE CULTURE. CULTURE used to be
the
OPPOSITE
of commerce,
NOT
a fast track to
‘CONTENT’ - DERIVED RICHES. Not so long ago CAPTAINS OF INDUSTRY
NO ANGELS in the way they acquired wealth thought
that part of their
RESPONSIBILITY was to USE
THEIR MILLIONS TO
SUPPORT CULTURE. CARNEGIE built libraries, ROCKEFELLER built art museums, FORD created his global foundation.
WHAT DO WE NOW GET FROM OUR BILLIONAIRES? Gates?
Or Eisner? Or Redstone?
SALES PITCHES.
JUNK MAIL. Meanwhile,
CREATIVE PEOPLE WORK REDUCED
have their to ‘CONTENT’ OR ‘INTELLECTUAL PROPERTY’. Magazines and films E
BECOM
‘DELIVERY SYSTEMS’ for project messages.
BUT TO BE FAIR, the above
only
99 PERCENT true. I offer
a
MODEST SOLUTION: FIND THE CRACKS IN the wall.
There are
VERY FEW
LUNATIC ENTREPRENEURS who will understand
THAT CULTURE AND DESIGN ARE
NOT
ABOUT FATTER WALLETS, BUT
ABOUT CREATING A FUTURE. They will understand that wealth IS
A MEANS, NOT AN END.
Under other circumstances
they may have
TURNED OUT TO BE LIKE YOU,
CREATIVE LUNATICS. Believe me, THEY’RE THERE AND when you find them,
TREAT THEM WELL AND
use their money
TO CHANGE THE WORLD. Tibor Kalman New York June 1998.
MANIFESTO | MOCKUPS
FUCK COMMITTEES manifesto
IT’S ABOUT THE STRUGGLE between individuals with jagged passion in their work and today’s faceless corporate committees, WHICH CLAIM TO UNDERSTAND THE NEEDS OF THE MASS AUDIENCE,
and are removing the idiosyncrasies, polishing the jags, creating a thought-free, passion-free, cultural mush
THAT WILL NOT BE HATED NOR LOVED BY ANYONE. By now, virtually all media, architecture, product and graphic design have been freed from ideas, individual passion, and have been REGULATED TO A ROLE OF CORPORATE SERVITUDE,
carrying out corporate strategies and increasing stock prices.
CREATIVE PEOPLE ARE NOW WORKING FOR THE BOTTOM LINE. Magazine editors have lost their editorial independence, and work for committees of publishers (who work for committees of advertisers). TV scripts are vetted by producers, advertisers, lawyers, research specialists, layers and layers of paid executives who determine whether the scripts are dumb enough to
AMUSE WHAT THEY CALL THE ‘LOWEST COMMON DENOMINATOR.’ Film studios put films in front of focus groups to determine whether an ending will please target audiences. ALL CARS LOOK THE SAME. ARCHITECTURAL DECISIONS ARE MADE BY ACCOUNTANTS. ADS ARE STUPID. THEATER IS DEAD.
Corporations have become the sole arbiters of cultural ideas and taste in America.
OUR CULTURE IS CORPORATE CULTURE. Culture used to be the opposite of commerce, not a fast track to ‘content’ - derived riches. No so long ago captains of industry (no angels in the way they acquired wealth) THOUGHT THAT PART OF THEIR RESPONSIBILITY WAS TO USE THEIR MILLIONS TO SUPPORT CULTURE.
Carnegie built libraries, Rockefeller built art museums, Ford created his global foundation.
WHAT DO WE NOW GET FROM OUR BILLIONAIRES? Gates? Or Eisner? Or Redstone?
SALES PITCHES.JUNK MAIL. Meanwhile, creative people have their work reduced to ‘content’ or ‘intellectual property’. Magazines and films
BECOME ‘DELIVERY SYSTEMS’ FOR PROJECT MESSAGES. But to be fair, the above is only 99 percent true. I OFFER A MODEST SOLUTION: FIND THE CRACKS IN THE WALL. THERE ARE VERY FEW LUNATIC ENTREPRENEURS WHO WILL UNDERSTAND THAT
CULTURE AND DESIGN ARE NOT ABOUT FATTER WALLETS, BUT ABOUT CREATING A FUTURE. They will understand that wealth is a means, not an end. Under other circumstances they may have turned out to be like you,
CREATIVE LUNATICS.
Believe me, they’re there and when you find them, treat them well and use their money to
CHANGE THE WORLD. TIBOR KALMAN NEW YORK JUNE 1998.
MANIFESTO | REFLECTION I chose the manifesto entitled Fuck Committees because it
I completely agree with this manifesto especially since I have
explores how corporate committees have essentially brainwashed
experienced first-hand knowledge of it being true from the
the culture we now live in. It begins with stating how committees
corporate perspective. It also frustrated me that advertising has
have removed all emotional ties to the creation of work. That
become a way to utilize design based upon market strategies and
innovation and passion have been excavated from the work place
consumer research.
and now all work for one common goal: wealth in regards to the highest financial status that can be achievable.
Overall, the designer had an incredible lack of ability to
aesthetically create visual pieces since in advertising every design
I chose it because in the end it claims that only 99 percent of the
element had to have reason backing it up. These reasons were
previous mentioned is true and that there is still that one percent,
based upon the ultimate goal to improve sales, which meant
which consists of the population of lunatic entrepreneurs that
increasing stocks leading to wealth. It’s as if our society only sees
strive to create a future not have a fatter wallet. I believe that
the world through eyes of wealth and how one could improve
I am one of those people in the one percent of the population.
their own current financial status. I was disheartened, upset
I feel that I live out a lifestyle true to this manifesto as I aim to
and wanted to leave my industry upon my understanding of the
create as my own journey to reach a state of happiness. As long
corporate perspective and how it was stealing the creativity way
as financial status is stable, I don’t have a desire to exceed in
from designers themselves.
wealth.
From here, I would like to take the approach of stressing the
I am a designer and strongly stand from my foundation in art,
concern of how corporate today has decided the way that culture
though I am also an advertising minor and have stepped foot
behaves. I would also like to deeply express the dilemma that
into the corporate perspective. I have definitely thought about
arises when designers only create based upon research of
how design is sterilized to fit marketing strategies, as well as to
consumers and marketing strategies just to make a profit and
increase stocks all for the outcome of financial benefits. I have
increase sales. In conclusion, I would like to emphasize the
seen how creative ideas are only executed if they have marketing
importance of creativity and how design should be generated
research to back up their purpose of existence.
towards a better future; that designers are an essential profession
to have in the makeup of our culture today.
This manifesto appeals to me because my reasons for the
creation of art in design are to create a better future though the
I think that the message that is voiced within this manifesto is
visualization of a message and not to persuade society today into
strong and should be communicated to more than just designers.
a culture based upon solely statistics.
This message should be heard by everyone in the industry, giving
people the opportunity to rethink their motives for being creative.
The tone in this manifesto is straightforward and to the point
Designers also need account for their own actions and if their
through expression of thought. The writer is frustrated with the
design doesn’t fit marketing strategies and research, it is okay.
culture of today in which corporate has taken over and creativity
has flown out of the window. There is resentment that wealth
All of these ideals behind corporate and its mechanism towards
has been the motivation factor in all that society does today. The
servitude for financial benefits need to be addressed. I plan to
writer suggests that one should take a second look at the few
approach the website through creative design and the emphasis
people today who don’t put financial status as a top priority and
that corporate can go fuck themselves.
instead the creation of a better future.