rachael_twells@hotmail.co.uk
www.wix.com/RachaelTwells/portfolio
07891630058
About Me I am a young keen designer eager to learn new skills and gain experience in the design industry. My aesthetic consists of a gentle approach with delicate use of media. I prefer hand rendering and hand convention drawings but I am fully capable of using CAD software and digital rendering for producing similar effects. I complete every task to the best of my ability and strive to produce practical and elegant solutions. Much of my work consists of natural organic shapes, which I believe reflects my design aesthetic.
Education and Qualifications 2007 to 2010
De Montfort University, Leicester BA Hons Interior Design
Whilst at De Montfort University, I have acquired a multitude of skills that enable me to enhance my designs. Some of these skills include: research, modelling, mind mapping and specification writing. I have had the opportunity to explore feasibility aspects of design projects which has helped me to understand live projects more fully. More practically, I have good experience with using various software and using photography and film to create presentations and storyboards. I feel more confident with using Vectorworks and Google Sketch Up as main 2D and 3D modelling systems and have reasonable knowledge of Adobe Creative Suite 4.
2005 to 2007
Joseph Chamberlain College, Birmingham
A Levels A in Photography, B in Textiles and Art and Design AS Levels B in Biology, C in Critical Thinking
2000 to 2005
Aston Manor Secondary School, Birmingham
13 GCSE’s at grades, A* to B including English Language, Maths and Science
History Always being academically successful, I was unsure what I wanted to go into as a career. After developing art and design through extra GCSE classes at school, I became heavily involved in the art and design world. At college having studied Art and Design, Photography and Textiles I developed an interest for Interior Design. Going to De Montfort University, helped me focus on the subject but I still like to explore all areas of design.
Present Currently I am developing my portfolio and continuing my final project at university- Harry Watton House, a day centre for rehabilitation for mental health. Once this is complete I wish to supplement my portfolio with further hand renderings and computer aided design work.
Future In the near future, ideally I wish to be working for a design company within Cambridge or Birmingham, to get some experience within work places and to get inspiration for future projects. In the distant future, who know where the road will take me, if opportunities arise to work abroad then that would be a goal of mine.
Concession Design
Manuscript is a new brand that emphasises the importance of reading in this digital age. As a brand, Manuscript will introduce a book exchange scheme, where consumers can bring their old, rare or unwanted books to be exchanged for points that can be used for obtaining other books. This concession will be used as brand promotion/awareness and as a retailing outlet. The design of the units represent contemporary Greek architecture with influences taken from amphitheatres and classical orders of architecture. Lighting within many of the features enhances the experience.
m m 00
m m
60
00 55
m m 00
32
Set in shelving for more products Space for back-to-back television screens and ventilation 0mm
Space for internal lighting for illuminated design Seating platform
1000mm
1500mm
2400mm
Overhang of cornice detail
2800mm
Till Space behind counter for staff and storage of spare bags and related products
4000mm
Plan @ 1:50
5300mm
Product display units Book exchange promotions 3000mm
The concession will not have the means of starting the book exchange scheme therefore promotion of this service will be supported by the retailing of ‘coffee table books’. The seven categories of books are: Architecture, Art and Photography, Biographies, Fashion, Food and Drink, Home and Gardening, and Spiritual and Wellbeing.
44
m m 00
m m 00 12
0m m
The initial environment for the concession is within Highcross Leicester, however with variations upon the arrangement of the units, the concession can be easily relocated within other shopping centres. Within the Highcross shopping centre, the concession is located on the concourse outside Paperchase as they have a similar target audience. The layout currently has multiple entrances and exit points in the concession it is accessible to all consumers. The flooring consists of a tough membrane that is applied to existing flooring. It can withstand high traffic, be easily replaced and create a smooth transition from mall floor to concession floor.
Till Space behind counter for staff and storage of spare bags and related products
Alternative plan @ 1:50
Seating podium with space for books
Retailing space reminiscent of amphitheatre architecture
Cornice detail demonstrating the lighting
Elevation B @1:20 Elevation A @1:20
cornice detailing without the illuminations as large illuminations are on the back
illuminated cornice detailing lifestyle graphics glass panelling
2600mm
Shelving for books and promotions counter products till point
lifestyle graphics and promotions
2720mm
1310mm
fluted column
kick plate
400mm
140mm
1000mm
400mm
seating platform
under seat storage for books
3700mm
Elevation C @1:20
Television screen for book exchange promotion details
Signage for product categories Brand Awareness
280mm
Product Glass dividers for separation of product categories Wooden units with smooth finish 1000mm
2200mm
280mm
3000mm
280mm
600mm
Cornice detailing with illumination
kick plate
Elevation A shows the concession counter. Two staff members will alternate between serving and advising the consumers on their choice of books. Focus will largely be on the book exchange scheme, and with every purchase the consumer will receive a free Manuscript pen. There are lifestyle graphics to emphasis the ethos of the book exchange scheme and reflect the design of the flagship store. Within the cornice detailing there are lights that emit a soft glow to modernised the classic architectural columns. Elevation B shows the seating platform that doubles as shelving unit. The back of the stand representative of a fluted column. The fluted parts are hollowed out and lighting effects have been placed behind to create a glow. This will be the main promotion of the concession that will capture the Highcross consumers and draw them in.
Elevation C shows the main retailing display with storage facilities. The merchandise is divided into seven sections by glass etched with Manuscript’s name and logo. The two television screens (visible from either side of the concession) will have a continuous video detailing the values of the brand and information on the book exchange scheme. The cornice detailing will have illuminated sections to light the majority of the products.
RSA Resourceful Supermarket Community Kitchen
Pinch of Spirit
entrance and exit
power tower
1300mm
steel supports 2400mm
‘Pinch of Spirit’ is a community kitchen based within a supermarket environment. The brief set by the RSA competition was to create a service to help the supermarket become more resource. Through research of existing supermarket services for the community, I created the’Pinch of Spirit’ brand for community members to demonstrate their own recipes and the supermarket would supply all ingrdients from sustainable sources and local stores ia concessions.
sink refrigerator storage
hobs
plan @ 1:20
400mm
600mm Seating visuals @ 1:20
Back view of curved collection
concealed lighting, webcams, and extractor hood height can be adjusted depending upon supermarket restricts
branding
illuminated branding area
power tower work surface with hobs and sink
power towers
sink with own water storage capacity
1000mm
oven television screens
front elevation
back elevation ample storage
Section @ 1:20
My concept revolves around bringing the community together through the joy of cooking. ‘Pinch of Spirit’ is a brand that gives the local community an opportunity to teach others to cook their best recipes. This kitchen demonstration area will benefit many people. The community members will benefit as they will learn new recipes and form new friendships and contact from the audience. The supermarket will benefit because the majority of the ingredients will be purchased from them, it will bring more customers to the store, and the supermarket can do promotional offers on the ingredients or the dishes that are similar to what is being demonstrated. More locally sourced ingredients will be used. The smaller local businesses will benefit as some of the harder to find ingredients will have to be purchased from them, they will be advertised in a large supermarket and this in turn will bring a higher number of customers. Promotion of the events will start a week prior to the event through posters within store and website information. Tannoy advertisements and poster campaigns will feaature heavily within the supermarket and there will also be advertised around the local community where the target audience is located. Much of the promotion will be similar to the examples below.
Materials
Kitchen Specifications
Steel supports for the uprights to keep the canopy up circular base unit will be made of laminated wood 50mm worktop will be a lightweight honeycomb wood surface Stainless steel sink and kick plate
Circular shaped base with large storage spaces for kitchen appliances and its own water supply.
Lighting will focus on main areas of activity Webcams positioned above main areas of activity
Cameras concealed within the canopy for the web show and for the television screens 2 x Television screens for close up views of the action Branded canopy, with lighting incorporated Power supply for appliances from 2 concealed power towers
Pinch of Spirit as a brand will bring the community together within the supermarket. it should provide a leisure experience and provide opportunities to get to know other foodies and share experiences. Using the host supermarket as a centre place of contact for the community will bring a wider audience to the store and allow exchange of ideas. Hopefully people will use this demonstration area to successfuly connect with others and with organisations like the supermarket, aiding the supermarket to have a better understanding of their users. Supermarkets have the opportunity to add their brand values to the demonstration kitchen, but only a small amount. The brand is very basic yet the logo suggests vibrancy and energy. the yellow and blue will stand out amongst the in house branding and have change light effects within te canopy section. How the service would work? for example, the community member would be making a traditional curry dish. The supermarket only normally carries established brands, but the cook needs some other ingredients that they have brought from a smaller store that specialises in different and harder to obtain ingredients. Therefore, the supermarket will advertise where the audience can get the other ingredients. Also the supermarket will have special promotions on the components for the dishes that are demonstrated.
Kitchen elements: oven (specially designed to be glazed at both ends), 4 electric hobs, sink, small refrigerator, microwave (concealed) extractor fan (concealed within canopy)
possible positions in a typical supermarket
just
Just is a sustainable retail store that sells environmental friendly products and incorporated these beliefs into the design of the store. Brand development of the store and redevelopment of plan allowed for complete refitting of the store with sustainable materials and energy sources. Importance of sustainability need to be brought to the public attention and the store aims to increase knowledge of products that are available to help reduce carbon emissions, increase recycling and reusing items.
Unisex changing rooms with secure doors, full length mirrors in cubicles and hallway. Member of staff on hand to supervise Shoe section with seating and mirrors available for trying on items Several mid floor gondolas with folded clothes and displays Spur wall mounted twin slot shelving interspersed with lifestyle imagery of the brand Information on local resources that are available
Computer stations where further information can be accessed. Eco websites and other websites regarding ethical issues can only be accessed. Member of staff on hand to supervise Vanity wall to divide the computer area from the retailing area
‘Koziol Amoebe’ recyclable plastic forms that create a cylindrical column that runs through both floors. More of these forms will be found across the store, indicted by similar green areas. Lighting effects will enhance the feature
Wall that will display just’s mission statement and what just stands for More plastic forms that create a visual aesthetic to the store front
Back of store areas that consist of storage spaces and staff facilities Amoebe feature that will continue along the ceiling
Lifestyle graphics Animated display behind cash desk on large LCD screen along with various policies that the store enforces
Visual A- Clothing area
Cash desk with hidden illumination Mid-floor gondolas for accessories and gadgets along with spur wall mounted twin slot shelving Dark stained bamboo flooring running vertically towards the back of the store Window bay displaying lifestyle choices by way of mannequins. These windows will tend to change seasonally Enclosed window bay that is a mass of Amoebe with a product placed in the centre
Visual B- Behind cash desk
Back of store area consisting of storage and staff facilities Lighting area with an assortment of wall mounted lights and ceiling lights. Dark colours to enhance the lighting quality Amoebe feature that continues on to the ceiling Free standing display of floor lamps Lifestyle graphics and branding elements
Catalogue area where more products can be seen and ordered to consumers homes. Availability checkers are also supplied so more can be ordered to store and warehouses Ameobe feature that continues onto ceiling
Mid-floor gondolas with displays for the gardening products and larger products More lifestyle graphics and branding elements
Top of the double height feature consisting the ‘Koziol Ameobe’ plastic forms that clip together Planter section where living plants are displayed in conjunction with some of the products
Sample board of different materials that the furniture is available in Mini lifestyle set up of dining rooms and other areas. All products are available for purchase
Visual C- Gardening area
Dark stained bamboo flooring running vertically towards back of store Cash desk with hidden illumination to add effect. Returns desk to keep the ground floor free of excessive queues Storage for bags, display of returns policies and storage for returned items
Visual D- Catalogue area and furniture products
Five computers with swivelling seats, internet access but restricted to sustainable websites providing information
Toughened glass vanity wall with branding elements
Three touch screen tills points with built in cash drawers Large animated branding element behind the cash desk which will have service information, just’s message and other retailing elements such as promotions
Mid-floor gondola units set on casters. made of pine and painted with eco paints
Large lifestyle graphics/ branding elements relating to gadgets and accessory products
Lifestyle graphics relating to stationery
Hidden illuminations underneath cash desk to add atmosphere and enhance the bamboo flooring
Under stair storage for stationery products
Double height feature of plastic forms with added lighting effects to create ceiling shadows Existing stairs with toughened glass balustrades and inlaid bamboo nosing No window bay but large display of plastic forms that will fill the majority of the window and have concealed shelving for product display
Mid-floor gondola units made of pine and painted with eco paints Dark stained wide board bamboo flooring
Base of the plastic forms that climb up to the mezzanine floor. Assortment of green shades and added lighting Twin slot spur track shelving at 1200mm intervals and 500mm deep, coloured matt deep purple Window bay displays with mannequins and products and will have seasonal elements
Enclosed window bay filled with plastic forms apart from small openings for product display and promotional offers
Example of the lifestyle graphics within store
Colour palette for the interior of the store
just just is a high quality, design-led ethical store that promotes a more ecological lifestyle. We aim to educate consumers on many ethical issues and products that will make an impact on the environment. just uses no plastic carrier bags but sells organic cotton bags and similar products to help reduce large amounts of plastic going into landfills. Other packaging is either biodegradable or recyclable. Materials used within stores are all environmentally friendly as they can be re-used, recycled, or sustainable. The materials essentially create the brand’s atmosphere along with the colours.
Example of ‘Anke Calligraphy’ used as primary font for the brand. The green ‘u’ is suggestive that the consumer is a vital role in changing the environment
If a single person is the middle circle of the plastic form, Koziol Amoebe it suggests that a single person can set off a chain of events that spreads through society and help everyone understand the importance of recycling and renewable energies
just ethos- Little changes make a big impact just is simple, honest and logical as we all need to change to save the wonderful world we live in. Lighting in store is supplied by green energy and just aims to give back to the Earth by replanting trees and supporting Fairtrade. Pyrography is very much part of the just brand along with the Koziol Amoebe forms that feature throughout the store. The store would offer pyrography as a service for wooden stationery items and other wooden gifts. See sample board for example. Target audience of is a broad range of both sexes, from the occasional student to an elderly married couple because everyone can make a difference. The typical consumer will be in their mid 20’s to 50’s as younger generations are becoming more aware of he issues at hand.
Approach and front elevation of just Rendering cretaed from Cinema 4D software
Back section
Ground floor plan
Mezzanine floor plan
Gardening area
Computer stations
Upstairs cash desk
Main double height feature
Product view
Detail of mannequin
Mannequin in store front
Furniture product view from within feature
Leicester Botanic Gardens Visitors Centre
The brief for a 40m cubic space to provide information for the users of the gardens also required sustainable elements. My solution consisted of a straw bale constructed wall with timber framing, rammed earth car tyre foundations, recycled copper roofing and solartubes to enhance the natural lighitng.
B
exit
Exit Ramp- toughened glass balustrade and horizontal bamboo platform: 3048mm length
Glass doors- toughened glass with visibility through to interior: 2300mm x 1000mm
Retailing display- Wooden shelving unit that holds seeds, books and plants available for purchase
Straw bale walls- 450mm depth bale walls with exterior and interior lime render: Overall depth of 600mm
Solartubes- 400mm diameter positioned in key positions across the roof to make the best of the natural sunlight
Information Panel- toughened glass panel with access panel on the right hand side: 1400mm x 1500mm x 30mm
Lighting- four energy efficient spot lights powered by green electricity suppliers Reception desk- bamboo clad desk with 4 drawers, hinged door and hidden illumination. See Reception desk detail.
B
Seating in windows A
A Bamboo flooring- stained chocolate wide boards
Reclaimed wooden table and bench
Underfloor heating across flooring
Windows- heat reflective and glare reducing glass: 1500mm x 1000mm Honesty Hatch- small wooden framed doors that reveals the straw construction of the walls, accessible to all visitors
Storage for heating components
Entrance ramp- toughened glass balustarde and horizontal bamboo platform: 3048mm length
entrance
A
Under desk lighting detail @ 1:1
Harry Watton House Mental Health NHS Trust
Elevations @ 1:75 front elevation of exterior
37.5m
32m
towards in-patient block
lift
lift towards offices
treatment rooms
treatment rooms
lecture room staff room
entrance foyer reception
20m
20m
storage
nurses station
seminar room
treatment room draught lobby recreation area
seating
group area entrance
Ground Floor @ 1:200 reception, treatment rooms, recreation space and group therapy 10m
First Floor @ 1:200 staff room, lecture/seminar rooms, group therapy and storage
Manor Park Primary School
SYCAMORE ROAD
bus stop
PUGH ROAD
Surgery
D
OA
HR
C UR
CH
Harry Watton Home
CHURCH LANE
Vicarage
Ground floor plan @ 1:200
PUGH ROAD BEESTON CLOSE
Site Plan @ 1:500
First floor plan @ 1:200
Site plan Proposed building along with existing offices and residential block
Location
Entrance/foyer Patients are welcomed upon entry to the facility and directed from reception to their destination
Window transparent
Typical users journey through the facility
Recreation Area Patients can use the centre to develop social skills and relax before therapy sessions
Group Therapy area Group sessions are held within a light airy space which can be closed off from the larger room
Window opaque
Individual treatment room
Nurses Station
Privacy is an important factor within these rooms so the electrochromic windows turn opaque when required
Equipment for the recreation games and activities are available from there and the staff can impassively watch over the patients
Healthcare professionals’ seating and desk storage for drugs and other equipment
vinyl woven flooring small round table to create safe barrier between user and doctor
2200mm door with vision panels, anti-ligature handles and hinges
Sofa and chair optional seating for users
raised threshold at door entrance
Interior of treatment room
Exterior of treatment room
General arrangement of treatment room @1:20
14mm electrochromic glass 3mm neoprene
Removable corner profile to access electronics
Wires associated with window
Plastic conduit Aluminium profile to conceal panel edges
6mm Steni interior panels
J clips that fix panels to wall
Upright
Wall detail at 1:1 Front Elevation
Treatment room in detail
2500mm C
Retractable material door
a
Fixing hooks
Reflected ceiling plan
2500mm
Base unit for storage of drugs and other emergency medical equipment, CCTV feeds, computer consoles and wireless network links to the administrative block and reception
B
D
Void area for stool storage
Lowered counter top
a
A
Nurses Station in detail
Extended shelf ends to prevent patients/users viewing the CCTV footage and private files
2500mm anchor points into ceiling
500mm
stacked shutter components
Green laminate covering
Wooden box structure
Clear PTFE structure 500mm
3000mm
recessed spotlights
Space for computer consoles and CCTV screens
270mm 100mm
340mm
390mm
Section aa with shutter open
440mm
Void area for stool storage
500mm
1200mm
Base unit
Trap door
Lipped edges to prevent tiers from falling out of place Shutter detail @ 1:2
Section aa with shutter closed
Smallest shutter components have magnets within the bottom to lock to the counter top once shut
Exploded diagram of nurses station with shutters down
Elevation A
Elevation B
Elevation C
Elevation D
entrance
look through the open space area; group therapy, nurses station, recreation area, treatment rooms and foyer
Each stage of the shutter
thanks for looking feel free to contact me with any questions at rachael_twells@hotmail.co.uk