PROFESSIONAL PRACTICE MODULE FILE
PRESENTATION
HAND LETTERED TYPE
FORMS Pencil drawn Stamps Wood
Ink Wire
Plastic
Pen Straw Fabric
Chalk Wax Paper
Play-dough Charcoal Metal
HAND WRITTEN TYPE
WHERE IS IT USED Indie films
Organic products
Illustrative advertising and branding cosmetic products
Food advertising
Album covers Indpendent Retail logo
RESEARCH LIBRARY BOOKS
We began our research in the library, taking out any available books that looked at hand written or hand rendered type.
The books we found Michael Perry’s, ‘Hand Job; A catalog of type’ Steven Heller & Mirko Ilie’s, ‘Handwitten; Expressive lettering in the digital age.’ Gestalten’s ‘Playful type 2; New ephemeral lettering and illustrative fonts.’
TOM MONKEY LANE GINGER EMAILS Why do you choose to use hand rendered or hand illustrated typography, in your own work, rather than existing typography? I simply much prefer to offer my clients something unique and a true reflection of their needs and wants. You can’t usually find a font that ticks all the boxes. Often you’d have to compromise somewhere. I started drawing my own so that I could get it how I wanted for them. Plus it’s fun! Now it’s more that they come to me ‘because’ I hand-letter.
What is your thought process when designing typography? Question – throughly read the brief. Ask my own questions/ brainstorm Research – look into stuff from my questioning Moodbaord – Build inspiration and reference Relax – try and forget about it for a bit Play/sketch – explore ideas in my sketchbook Relax – try and forget about it again for a bit Evaluate – look at what I have and make some decisions Get down to business – make stuff Rest – try and forget about it for a little while again Share – show someone I trust Send – get it over to the client if all is cool for school
TOM LANE USEFUL INFORMATION The email that we received from tom lane was one of the most useful and influential responses and really stood out amongst the other emails. We found him to be an interesting character and very honest when responding to our questions. Tom lane’s thought process when designing was a good way of responding to a brief so we thought it was essential to include this in our presentation as it would help us young designers with our own thought process.
When we started this project we found that one of the biggest issues that we came across was defining the title of our presentation ‘ hand lettered type’ this response from Tom Lane was very helpful. In your opinion, how would you define hand rendered typography and illustrated typography and the difference between the two? I think the clue is in the title ;) I define it as letterforms drawn from scratch, by hand. Not necessary with analogue tools. You can create hand rendered type using a wacom tablet or a mouse. For me though, they have to be your own letterforms. Not sure of any difference between the two. I call it Hand-lettering.
NEW YORK NATIVE JON CONTINO Why have you chosen to create your own type instead of using existing type ? I’ve always felt that it was easier to express my feelings about subjects if I draw it with my own hand rather than setting up words up in a font that everyone has seen a million times before. I feel like fonts can’t properly communicate my voice.
EMAILS
When is it considered illustration and not typography ? I think the levels actually go like this: Typography > Lettering > Illustration. Typography is utilitarian, it has a strong purpose and acts more as a building block than a decoration. Lettering usually has a focus on uniqueness and decoration. Illustration is pretty much just imagery that accompanies something else or is just nice to look at. Do you think Hand rendered type should be used more for brands and advertising ? I think hand-rendered type should be used when the subject calls for it. There’s nothing worse than when someone uses a particular medium incorrectly. As long as the context calls for it, then you can use it anywhere you want!
NEW YORK NATIVE JON CONTINO
Hey jon, Just to say thankyou so much for answering my questions, they have really helped my research. If you have some free time would you possibly be able to answer one more questionIn terms of typography within the industry do you think hand rendered type is the way forward ? Thankyou Kind Regards Rachael Hi Rachael, No I think there's room for both hand-rendered and computer-rendered. Both serve an important role in design and it's up to designers to realize when each one is appropriate for the situation at hand. Glad I could help! Jon
As a New York native, Jon Contino’s work is highly inspired by street art, he has a unique approach to design utilizing hand-drawn lettering and typographic illustration, with a well established clothing line, magazines and advertising. Co-Founder and Creative Director of menswear brand CXXVI Clothing Company. After researching Jon Contino’s work and finding that the majority of his work included hand drawn type, it was essential that we got in contact with him and asked him some vital questions that would contribute to our presentation. By adding him on twitter and emailing him directly I felt that i could construct an email that wasnt too formal, I made sure that I was polite but in order to get a detailed and genuine response I felt that I had to be myself and write the email as if I was talking to him in an interview.
ILLUSTRATOR KYLE STEED Hi. My name is Kyle. I don’t like writing about myself in the 3rd person. Instead, here’s a recipe on how to make the perfect piece of bacon: 1.Place bacon on baking sheet 2.Put bacon in a cold oven 3.Bake at 375 for 15-17 minutes 4.Enjoy hot crispy bacon
When researching Kyle Steed, i found that he had a huge interest in web design and his design work was mainly for company websites. Along side this he started out doing graffiti art mainly for skateboards which evendently led him to create his hand drawn typefaces and hand drawn icons ( steedicons). We decided as a group we would email him some of our questions related to hand drawn type, highlighting his icon apps and typefaces, however we recieved a response stating that he was on holiday so unfortunatly we didn’t recieve answers for our questions. On the plus side Kyle steed’s website is full of usefull information and previous interviews so his work would still contribute to our research.
INTERVIEW KYLE STEED What are your best methods for finding/attracting clients? First and foremost; Consistent, personal branding is of utmost importance when you are looking for new clients. Even though I’m not a full-time freelancer I still think local meet up groups and other social functions (such as Refresh) are great ways to meet potential clients. But don’t worry, if you don’t have any social functions available in your neck of the woods or transportation is an issue, you don’t have to look very far from your front door. I’ve found just simply meeting your neighbours is a great way to make connections. Perfect example, this past summer while hanging out at our community pool, soaking up the sun and drinking some beer, I got to know one of my neighbours pretty well. My wife and I were even invited to have dinner with him and his wife. And now I am going to be heading up his companies new website. How did you get started in your field? Did you study something in particular or are you self-taught? Working in the field of web design was more of an accident than a choice. I always thought of myself becoming an architect or an artist. But after a friend of mine started to nudge me in the direction of the web I picked up a few books and started to learn. The first website I ever made used inline styles and didn’t even declare a doc type. Thankfully I ran across a teacher who valued the importance of CSS, and thus my life was changed. She introduced me to people like Eric Meyer and Jeffrey Zeldman, whose books and website are a great resource for any web designer. Now after a years work behind me doing web design and development full-time I feel like there’s nothing I can’t learn but so much I have yet to learn at the same time. As a group we found this information usefull to further our research in our own professional practice even though it was not specifically related hand lettering research.
PLAYFUL PABLO ALFIERI We first discovered Pablo Alfieri on Behance network and really appreciated some of his Hand made typography. His website ‘playful’ was full of commercial work, however one project that stood out for us was his type face he created out of play dough for a flyer promoting a Rock band called ‘ The Ovnis’. We admired the fact that he had crafted a type face that was similar to calligraphy but in a fun and playful way. We found this to be really effective, by using a quirky medium his work really differentiated itself from the other artist we researched.
Pablo Alfieri’s work on Behance Victionary selected my works to published in your new book called Stereographics. Victionary are a great Editorial design from Hong Kong that seel amazing books like Logology, Graphics Alive and Type Addicted. To more information about the book and the editorial please visit: www.victionary.com Stereographics reveals how graphics makes its mark on the 3D realm through 4 inspiring case studies explaining each step with insights into problem-solving, plus a diverse collection of works from over 60 design units worldwide.
CHILDREN’S BOOKS STEVE SIMPSON From his websiteSteve takes an organic approach to his projects, blending the disciplines of design and illustration. He spends a great deal of time on construction, shape and problem solving at the pencil stage. Continuously re-drawing until a balance of aesthetics, key brief considerations and client satisfaction have been realized. Approved pencils are then worked up in Photoshop using a limited palette of carefully chosen colours. Steve considers vintage illustration and packaging to be a huge influence on his work particularly the works of Jim Flora, Mary Blair and Ed Emberly. He particularly enjoys combing design for print with illustration and looks forward to further exploration of the world of packaging design
Steve Simpson’s reply to my email was one of the best responses we recieved from the list of artists I wanted to contact. He was really detailed with his answers and as a group we really benefited from his content. At this point we were still struggling with defining the differecne between hand rendered and hand illustrative type, Steve gave us a simple definition in his eyes which meant we could move on from that question and progress in our research.
EMAILS Hello Steve, I am currently studying BA(Hons) Graphic Design Course at the University of The West of England. I am working on a group research project, which my classmates and I have collectively decided to focus on the subject of hand rendered typography. We have noticed that lettering and illustrated typography is used within your work and was wondering if you could take the time to answer a couple of questions? 1. Why do you choose to use hand rendered or hand illustrated typography, in your own work, rather than existing typography? I actually find it quicker to do hand lettering, when we are talking small amounts of text, than searching through endless font libraries. It’s also much more fun! 2. Why do you think clients like you choose to use hand rendered type? It’s always original and organic and blends well with my illustration 3. In your opinion, how would you define hand rendered typography and illustrated typography and the difference between the two? There’s definitely a difference between the two. Some of my work would involve using the original pencil line, more so when it’s a naive feel required. For anything more technical I’d always tinker with it in photoshop using vectors. Think it probably comes down to the type matching the content of the rest of the image. Both have their place. 4. What is your thought process when designing typography? I want to use a style that suits my illustrations. They need to blend. It’s also about how much emphasis the lettering needs and how prominent it needs to be. There’s also the tone. Are we shouting or playful. It’s about getting the message right. Some times the type is really just a pattern, other times it’s a message. Figuring out exactly what the problem is that you are being asked to solve is always the first step. We would be really grateful if you could get back to us as soon as it’s convenient for you.
LETTERING LINZIE HUNTER
linzie Hunters’ freelance illustration work is created digitally but when away from the computer she enjoys traditional print-making and book-binding. Linzie hunter’s work was in our digital category; we researched her work and found that all her type was digitally rendered. Her style however is noticeably related to hand rendered type, it appeared free flowing as we became more aware of the projects she was asked to do we saw her hand lettered type suited her illustrative book designs. This research was helpful to us as we found that even a hand rendered looking type can look as defined as existing typefaces but still have that playful appearance.
CUROSITY NATE WILLIAMS EMAILS
1. Why do you choose to use hand rendered or hand illustrated typography, in your own work, rather than existing typography? There is more freedom and personality in it. 2. Why do you think clients like you to use hand rendered type? In a world of pixel perfect computers it’s refreshing to to signs of human life .. mistakes, accidents, imperfection, inspiration, energy,etc. I think the resurgence in crafts, hand lettering, “buy local”, microbreweries, non chain restaurants.etc is a response to globalization. People are craving unique experiences and don’t want everything to be templatized. You can even see big chains mimicing ma and pa types of stores to create this feeling. 3. In your opinion, how would you define hand rendered typography and illustrated typography and the difference between the two? I think they are the same thing ..which I would define as creating anything that is readable without the assistants of fonts .. or at least not the fonts intended use. 4. What is your thought process when designing typography? It depends .. but in general I believe in the notion “The medium is the message” meaning you communicate info before anything is even read just by how it looks on a subconsious level. I try to think of what feeling I want the person to have and then support it via the lettering .. or I just do what I feel like :)
Is hand lettering the way forward? I think the hand lettering / hand made / craft trend is a response to the high-tech boom in the 90’s where everything was slick and highly polished. Now the pendulum has swung the other way .. Eventually it will return to the middle and both the ”high-tech” look and “hand drawn” look will just be another tool for designers and illustrators to achieve specific marketing/ business objectives.
Nate William’s best answer to one of our questions was that ‘In a world of pixel perfect computers it’s refreshing to have signs of human life .. mistakes, accidents, imperfection, inspiration, energy,etc. I think the resurgence in crafts, hand lettering, “buy local”, microbreweries, non chain restaurants.etc is a response to globalization’. This helped us a group understand the importance of hand lettering in the advertising and branding world and that consumers appreciate a different approach to designing, even for the most established brands and companies.
CREATIVE CLAIRE KELLEY EMAILS 1. Why do you choose to use hand rendered or hand illustrated typography, in your own work, rather than existing typography? This particular project (www.literarycreative.com) was an assignment n Pratt’s Graduate Communications Design program for Bob’s Gill’s class. He asked us to create a self portrait. I work in book publishing and so to me, my bookshelf is a very personal indication of who I am and what I have done and learned in my life. I chose to create hand illustrated typography to depict the books because I felt it gave the bookshelf a more personal feeling, as if these books were being seen through my eyes. I used a thin paintbrush and opaque watercolor to study each letter and try to recreate the typefaces. It was a slow process, but something about handlettering has always been very comforting to me. I love to sign my name, as you can see at the top of the page.
2. Why do you think clients like you to use hand rendered type? I haven’t done much hand lettering for clients, but here in the US, a craft aesthetic is very popular these days. You can see it on design sites like Etsy. There’s a return to the handmade, the constructed, the personal.
3. In your opinion, how would you define hand rendered typography and illustrated typography and the difference between the two? Off the top of my head, I would say hand rendered typography is something that resembles handwriting or a typeface, but is created by the artist drawing the forms. Tony Dispigna’s work would fall into this category. Illustrated typography is something more ornate, that may include letters as representations of pictures or images.
RESEARCH
BEHANCE
When first researching designers that used hand lettering in their work, the Behance network became one of our main search engines as we discovered some unusual but talented designers. The more we researched the more we were finding similar styles, Behance introduced us to a minority of designers that were pushing the boundaries and were just starting their professional careers which meant it was vital they stood out from the crowd.
PRESENTATION QUESTION
HAND LETTERING IS IT JUST A PHASE?
Once we had decided on our question for the presentation we started to delegate sections of the presentation to each member of the group. We had to ensure that the presentation would flow with interesting information that would hopefully educate the viewers on our chosen subject, but also inform them of some design strategies that we were lucky to find out from the designers we emailed. First section- Different forms of hand lettered type When researching this chosen subject it was interesting to find out how many designers would break the boundaries and leave a standard pencil in the past. We thought it was important to inform the viewers how many different forms could create hand lettered type, and define the word ‘hand lettered’ so there would be no confusion. Second section-Where is it used This section was then split into three main areas in which we discovered hand lettering, packaging, advertising and film titles. As much as we enjoyed exploring different designers using their hand lettered type in their own projects, we wanted to find out where it was being used for all consumers to appreciate, what area it was most used in and was it appropriate. Third section-The designers We included designers that we individually valued as a newly discovered designer and then included their response to the question, why do you think clients like you to use hand rendered type? It was really lucky that each of our favourite designers replied to the emails we sent. We decided as a group that this was one of the more beneficial answers that we could share with the viewers as it would help people understand the reason behind their hand lettered type and why only certain clients can use it for specific things. Fourth section-Favourite quotes This section included some of how favourite answers from the emails, some useful information to young developing designers and topped off with an example of their work.
ARROW CREATIONS
HERE
IT IS ! SHCHLOEL.TUMBLR.COM
Script: Rachael
Slide 2 Another way to create a hand lettered type is to use 3d materials. An example from Pablo Alfereri on the left of the screen has used play doh to create his letters which gives a tactile feel to his work. He designed it for a flyer for a rock garage band called the Onvis. on the right is a typeface from Enrico Bevere who uses alot organic materials to sculpt his words. In this example he has used branches that have then been edited and named fur as it has a textural appearance.
Slide 3 Hand lettered type is also being used more in advertising. A recent advert for vo5 hair products uses illustrated type and drawings which are creative and playful. We came across this in a gossip magazine and thought it was a great example of how hand lettered type is being used. Another example of this is a mc donalds advert designed by Jeff Rogers for the new spicy chicken mcbites that then led him to be featured in the tv campaign.
Slide 4 After doing our secondary research we then moved onto our primary research. We contacted a number of designers and illustrators questioning them on their opinions about hand rendered type. Claire Coullon a French graphic designer and typographer responded to the question why clients use hand rendered type.. A great deal of the appeal is that it’s fully custom, therefore completely individual to that particular client and tailored for the goals of that project. Our conclusion from this response is that hand lettered type conveys a warm and strong human element. Clients that want to convey originality use hand lettered type it has a strong personal feel as it is very closely related to hand writing. She used examples such as classic coca cola and kellogg’s which is a style that will be timeless and not restricted by short term trends.
Slide 5 We then asked the question is hand lettering just a phase in the industry, after reflecting on our previous replies we decided it would benefit us to ask this question. We received a response from Jon Contino a typographic illustrator from New York, who is also co founder and creative director for the menswear brand CXXVI. We were very pleased when we received a response as we are all big fan of his work. Even though it was not as detailed as some of the other responses we received it was still a positive response from a high demanding designer. He replied : There’s room for both hand-rendered and computer-rendered type. Both serve an important role in design and it’s up to designers to realize when each one is appropriate for the situation at hand.
Last slide We decided to make a tumblr account of all our research and findings, we made a little card with the link on it so you can have a little look in your own time. It includes designers we looked at and our responses that include inspiring advice, possible job directions and designers that could help in your other projects.
BIBLIOGRAPHY Alfieri, Pablo. Website www.pabloalfieri.com/ Bevere, Enrico. Website www.behance.net/gallery/EXPERIMENTAL-TYPOGRAPHY-FUR/2491459 Clarke, Georgina. Website www.georginaclarke.com/9878/home Conti, Hannah J www.speckyboy.com/2010/11/29/the-beauty-of-the-hand-drawn-typography-trend in- design/ Contino, Jon Website www.joncontino.com/ Coullon, Claire Website www.coullon.com Design your way. Website www.designyourway.net/blog/inspiration/impressive-hand-drawn-typography-in- spiration/ Dongcharoaen, Chaithawat Behance www.behance.net/gallery/Experiment-Sketch/4618495 Duncan, Angela Behance website www.behance.net/duncangela Duncan, Angela Website www.theangeladuncan.com/Logo Duncan, Angela Wesbite www.theangeladuncan.com/fun-Album-Artwork Duncan, Angela Website www.theangeladuncan.com/ Duran, Todd Article www.designmylife.org Handrawn Search engine www.pinterest.com/cameraluv/hand-drawn-type Hayes, Adam Website www.mrahayes.co.uk Hayes, Adam Reblogged Post www.whiteandnerdy1.tumblr.com/post/33144297634 King, Sarah Reblogged Post www.nosoyhombre-soyanimal.tumblr.com/post/31477615232 System of a Down Album Cover Art Reblogged Post www.urthereasonwhy.tumblr.com post/31189529138 Rogers, Jeff Reblogged Post www.evhuwa.tumblr.com/post/18016573179/jeff-rogers-jeff-rogersjust- put-out-a-new-site-a Williams, Nate Tumblr Website www.n8w.tumblr.com/post/23166791661/upcoming-licensing shows-sur- tex-booth-341-343 Sagmeister, Stefan Reblogged Post www.waardesign.tumblr.com/post/28429462947 Pretty Colours Tumblr Website www.prettycolors.tumblr.com Heller, Steven & Illic, Mirko, Handwritten: Expressive Lettering in the Digital Age, Thames and Hudson Ltd Hellige, Hellen & Klanten, Robert & Middendorp, Jan, Playful Type: v. 2: Ephemeral
Hunter, Linzie Website www.linzihunter.co.uk/ Jimenez, NicolĂĄs GarcĂa, Website www.behance.net/gallery/HOMEMADE-TYPOGRAPHY/3739809 Kelley, Claire. Website www.literarycreative.com/ King Sarah. A Website www.sarahaking.com Sagmeister and Walsh Design Firm Website www.sagmeister.com LaFayette, Josh Tumblr Website www.joshlafayette.tumblr.com/ Lettercult Article www.lettercult.com/custom-letters-in-movie-titles Ioannou, Sophia Tumblr Website www.sampersandi.tumblr.com/post/12326859774/the-briefdesign-a-contemporary-range-of Anderson, Gail Article www.imprint.printmag.com/illustration/ mister-mcrogers%E2%80%99s-neighbor- hood/ Lyons, Kevin Website www.naturalborn.com/work/index.php Lyons, Kevin Reblogged Post www.journeytotheeclectic.tumblr.com/post/18822682310/kevin-lyons Magazine www.kingbrownmag.com Marsden, Rachel Article www.rachelmarsdenwords.wordpress.com/2011/11/03/from-typographyto-pa- per-back-in-practice/ Mcdevitt, Mary-Kate. Website www.marykatemcdevitt.com McNulty, Pat Editor Advert Cosmopolitan magazine Merle, Website Post www.indulgy.com/post/974gNsiJU1/hand-drawn-type-for-food-packaging That Belongs In A Museum, Wordpress Blog www.thatbelongsinamuseum.wordpress. com/2008/09/30/exhibit-c-hand-lettered-indie-movie-titles/ Miller, Yael & Reuben Share some candy. Website www.sharesomecandy.com Nuttal, Natasha Behance www.graphiquefantastique.com/tag/hand-drawn-typography Perry, Michael, Hand Job: A Catalog of Type, Princeton Architectural Press Rogers, Jeff Website www.howdyjeff.com ShanSan Art&Design Article www.typographyserved.com/Gallery/emotional-bookae/340432 Koncar, Vladamir Behance Website www.behance.net/konch/frame/133391 Gagin, Sebastian Article www.typographyserved.com/Gallery/Mech-type/369697 Piascik, Chris Tumblr Website www.chrispiascik.tumblr.com/ Simpson,Steve Website www.stevesimpson.com Steed, Kyle. Website www.kylesteed.com/ Williams, Nate Website www.n8w.com/gallery/tags/images Williams, Nate Website www.n8w.com/gallery/tags/everything Williams, Nate Behance Website www.behance.net/n8wn8w Hodge, Sean Article www.psd.tutsplus.com/articles/inspiration/alphabetic-inspiration-a-z-experiments-with-letters-hand-crafted-type-and-more/ Chloe Johnston, Rachael Woollard and Shelley Wills
PROFESSIONAL PRACTICE FIRST IMPRESSIONS COUNT
Rachael Woollard 10 Jacobs Wellls Road, Bristol, BS81EA Rachaelwoollard91@hotmail.co.uk Rachaelwoollard.com +44(0)7817709617
Education
Skills
Curently studying a BA(Hons) Graphic Design at
Software
University of West of England
Expert Adobe Photoshop, Indesign and Bridge
September 2011–2014
Competent Adobe Illustrator, Premier Pro, After effects and Dreamweaver
BTEC Level 3 Foundation Diploma in Art and Design
Creative skills Digital and Analogue Photography Sculpture 3D objects
Employment Bar tender at Rileys Sports bar 2009–2011 Bar supervisor and promoter
Experience
Bar tender at Oceana Club
Photographer for Vogue inspired shoot for London College of Fashion 2011 Fashion publication for summer season line for UCA Epsom
Interests Editorial spreads and colour schemes featured in magazines such as Elle and Dazed and Confused
2012 Fontstruct work featured in the Bower Ashton first year Process exhibition
Cosmetic products promotion and fashion retail marketing Interior design
References available on request
FIRST DRAFTWORK OF CV SUMMER My first initial approach to designing my cv was to keep it quite simple, fit the criteria and include at least two bright and complimentary colours. I chose to create lines to section off the different part of my CV, however when presenting this to my peers and tutors there first thought was to fold on these lines created. The way it would have been folded would not have been practical and created an uncertainty of what to do with it at first glance. I kept my content quite simple as I was unsure to start off with what was appropriate in a design CV as it would be very different to a CV that I would create for a part time job. I included previous employment which was mostly in bar environments; this showed commitment to late hours, a variety of different people and important responsibilities. I am aware that I lack experience in design orientated work placements, however creating these self promoting packages has made me realise that gaining some experience in these areas will be very beneficial to my design career. I hope to get a couple of placements this year at magazine companies, if these are not available I think that any company that involves design work will be worth the applying for.
IMPROVEMENTS
Remove address Remove ‘currently studying’ Include where I studied my foundation degree More information for employment, skills required and responsibilities More interests, creating a personality Remember not to be too specific with interests which could limit me to jobs
Change logo Looks like motion graphics. Make triangle an equilateral triangle
RACHAEL WOOLLARD Rachaelwoollard91@hotmail.co.uk rachaelwoollard.com +44(0)7817709617 EDUCATION 2011-2014
BA(Hons) Degree Graphic Design University of West of England
2010-2011
BTEC Level 3 Foundation Diploma in Art and Design
University of the west of England
Suffolk New College EMPLOYMENT 2012
Oceana Club Bristol Promoted and served customers, responsible for taking stock, cleaning and teamwork.
2009–2011
Rileys Sports and Snooker Club Ipswich Organized and contributed to designing promotional items for bar and sport events.
EXPERIENCE 2012
Make brighter
Collaborated with a fashion student at The University of Creative Arts designed a look book for her summer season line.
2011
Collaborated with a fashion direction student at London College of Fashion, photographed a vogue inspired editorial spread.
2011
Fontruct Typeface poster featured in the Bower Ashton exhibition ‘Process’
SKILLS Adobe Photoshop, Indesign Adobe Illustrator, Premier Pro, After effects and Dreamweaver Digital and analogue photography Letterpress Screen printing INTERESTS Editorial spreads and colour schemes featured in magazines such as Elle and Dazed and Confused Cosmetic products promotion and fashion retail marketing Interior design
Do not specify
Product design
References available on request
RACHAEL WOOLLARD hello@rachaelwoollard.com rachaelwoollard.com +44 (0)7817 709 617
EDUCATION 2011-2014
BA(Hons) Degree Graphic Design University of the West of England
2010-2011
BTEC Level 3 Foundation Diploma in Art and Design Suffolk New College
EMPLOYMENT 2012
Oceana Club Bristol Promoted and served customers, responsible for taking stock, cleaning and teamwork.
2009–2011
Rileys Sports and Snooker Club Ipswich Organized and contributed to designing promotional items for bar and sport events.
EXPERIENCE 2012
Collaborated with a fashion student at The University of Creative Arts designed a look book for her summer season line.
2011 Collaborated with a fashion student at London College of Fashion, photographed a vogue inspired editorial spread. 2011 Fontruct Typeface poster featured in the Bower Ashton exhibition ‘Process’ SKILLS Adobe Photoshop, Indesign Adobe Illustrator, Premier Pro, After effects and Dreamweaver Digital and analogue photography Letterpress Screen printing INTERESTS Editorial design Retail and cosmetic promotion Interior design Product design Filmmaking
References available on request
FINAL OUTCOME
CV
This is my final outcome for my CV, as you can see it is proportioned well and has improved hierarchy. The content has been altered so that it informs the viewer of enough information but doesn’t ramble on. I think the design reflects my personality, structured and clean cut, but with the occasional outburst of bright colours to show my fashion inspired design process.
PAPER TESTS
LOGO IDEAS ILLUSTRATOR
Here are my first logo ideas, as you can see all of them are based on my first initial ‘R’ the formation of this letter is quite easy to play around with, and I have chosen to use triangles and lines. It was suggested to me to use the ‘W’ that is my first initial of my last name Woollard in my logo, however after much experimentation the ‘W’ failed to work as a shape and create originality.
BUSINESS CARDS INDESIGN MY FIRST BUSINESS CARDS
RACHAEL WOOLLARD Rachaelwoollard.com RACHAEL WOOLLARD Rachaelwoollard91@hotmail.co.uk Rachaelwoollard.com +44(0)7817709617
These business cards were designed using my old logo using greys and dark pinks that then faded out. I decided to use dark pink and centre it in the middle of the business card. On the back of the business cards I used my logo to create a pattern, something I wanted to do to create a colour palette and distinctive look to my work. During a crit I was informed it was not best to centre my details and that my logo created a motion graphic look, which for self promotion would limit me to work as they may take a first glance at my logo and think I am specified in motion graphics, which I am not. This then led me to completely re design my whole promotional package, with a new logo and different colours, as I was also told that my colour palette of greys and dark pinks can look like a solicitors or electrical companies.
TIME FOR RESEARCH Scott Witham Print and production Finishes for Promotional_Items
#017
Design firm_Design N/A Client_Topshop www.na-creative.co.uk
The design N/A website was extremely useful when looking at promotion, ranging from designer labels to High street brand advertising and designer clothing look books. In terms of pattern, colour and style looking at these promotional items helped me further my design process, I will now consider creating a pattern from my new logo to be placed on the back of my business card and chosen promotional item.
NEW BUSINESS CARD
RACHAEL WOOLLARD hello@rachaelwoollard.com rachaelwoollard.com +44 (0)7817 709 617
MAKING PATTERNS INDESIGN
My selection of patterns were all made using my logo, they were distorted, repeated, colour change and arranged in several different ways. In total I made 25 different patterns, in all three different colours, dark pink, lime green and grey.
INSPIRATION
#041
Design firm_Iwantdesign www.iwantdesign.co.uk
FINAL PROMOTIONAL ITEMS POSTCARDS
RACHAEL WOOLLARD
rachaelwoollard.com
I designed six postcards with my chosen patterns on, I wanted to produce a promotional item that could be sent anywhere and I think postcards is a great way to introduce your work to consumers. I found that alot of fine artists do this for their work and was informed that it will beneficial to my professional practice to do this. I created a light grey layout of a typical postcard on the back with my details in the bottom left corner, so I can promote the rest of my design work that is located on my website.
AS A COLLECTION
12th December 2012 Mr Claude d’Avoine Address line 1 Address line 2 City Postcode
10 Jacobs wells Road BS8 1EA Bristol hello@rachaelwoollard.com rachaelwoollard.com +44 (0)7817 709 617
Dear Mr Claude d’ Avoine, I am currently studying a BA (hons) degree in Graphic design at the University of the West of England and wanted to contact you regarding a possibility of shadowing you in your studio and gaining some valuable experience with a freelance graphic designer. I have a particular interest in editorial spreads and magazines which is where I noticed your design work for Dazed and Confused, this has highly influenced my design practice. When researching your work through your website the ‘Traces’ look book was prominent for me and accelerated my interest in designing magazines and editorial spreads that have an affinity with fashion. I also admire your approach to documenting ‘the history of black gangs in America’ by making a series of posters that are evocative and explicable. I am interested in visually stimulating layouts and documentation with particular attention to colour palettes, shape and type. When given a brief I will complete all the main components but introduce some of my interests to express some personality. I would bring a curiosity of new ideas and persevere with a hard working attitude. I feel it is important to any progressing designer to experience the day to day runnings of a graphics studio. Thankyou for taking the time to consider me, it would be a great opportunity to work alongside such an influential designer like yourself. If it is possible to arrange a meeting I am available on an as and when basis. Sincerely Rachael Woollard
12th December 2012 Mr John Gilsenan Creative Director IWANT Design Ltd The Corner House 2 Grove Park London E11 2DL
10 Jacobs wells Road BS8 1EA Bristol hello@rachaelwoollard.com rachaelwoollard.com +44 (0)7817 709 617
Dear Mr John Gilsenan, I am currently studying a BA (hons) degree in Graphic design at the University of West of England and wanted to contact you regarding a possibility of interning at your design agency and gaining some valuable experience within such a well established and inspiring environment. I have a particular interest in editorial spreads and magazines which is where I noticed your publications section on your website and has highly influenced my design practice. When researching your work through your website the series of re-issues for ‘Everything But The Girl’ stood out for me. The design element of this is stunning but what attracted me was that they were presented as case bound books and that there was a strong and elegant theme throughout. I also admire your approach to designing the Identity sleeve for the folk super group Kan, the artwork for it is beautiful, however it was the pattern design and choice of colour that caught my eye. Working with colour alot myself I would be most interested in learning more about colour and the choices made in your design agency, also that you have such a wide range of skills in your agency my initial career path could be broadened. I am interested in visually stimulating layouts and documentation with particular attention to colour palettes, shape and type. When given a brief I will complete all the main components but introduce some of my interests to express some personality. I would bring a curiosity of new ideas and persevere with a hard working attitude. I feel it is important to any progressing designer to experience the day to day runnings of a graphics studio. Thankyou for taking the time to consider me, it would be a great opportunity to work for your design agency, something that will influence my career and excell my design process. If it is possible to arrange a meeting I am available on an as and when basis. Sincerely Rachael Woollard
RACHAEL WOOLLARD
MANIFESTO
PUBLISHED ON ISSUU
http://issuu.com/rachaelwoollard1/docs/rachaelwoollardmanifesto?mode=window&backgroundColor=%23222222