The Art of Creating the Creator

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The Art of

Creating The Creator A Research on Plaster of Paris Idols

A Document by Rachana Shete, Medhavi Singh and Ishwari Ambavane







The Art of

Creating The Creator A Research on Plaster of Paris Idols A Document by Rachana Shete, Medhavi Singh and Ishwari Ambavane


This research is supported by NIFT, Gandhinagar, Gujarat. Published and designed by Rachana Shete, Medhavi Singh and Ishwari Ambavane. Fashion Communication Department, Nift Gandhinagar GH-0 road, Gandhinagar 382007 Gujarat, India Website: http://www.nift.ac.in All rights reserved. No part of this publication may be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording, or by any other information storage and retrieval system without prior written permission from the publisher, author and subject to copyright laws. Book design by Rachana Shete, Medhavi Singh and Ishwari Ambavane. Edited by Rachana Shete Type set : Helvetica Font Family. First Published in India in April, 2017


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CKNOWLEDGEMENT

A brief vote of thanks to everyone who has helped us make this project a success. We’d like to thank the artisans belonging to Hollywood in GulBai Tekra, Ahmedabad for helping us understand this craft and it’s importance. They have helped us gather immense knowledge about the processes and basics related to Plaster of Paris and it’s uses. We’d also like to thank our faculty, Ms. Hir Vyas for taking care of our Research and Research Methodology, followed by Ms. Mansi Shah, who helpled us with Publication Design.



CONTENTS

NIFT Craft Cluster Initiative

1

1. Introduction 3 2. About The Place

5

3. About The People

9

4. History of The Craft

15

5. Artisans and Craftsmen

19

6. Materials Used 25 7. Process 29 8. Products 39 9. Our Survey 43 10. Replacement 47 11. Conclusion 55



NIFT Craft Cluster Initiative NIFT with active support from the Ministry of Textiles, Office of Development Commissioner (Handlooms) and Office of Development Commissioner (Handicrafts) has developed and implemented a new Craft Cluster Initiative Program which aims to provide the students with continuous exposure to the handloom and handicraft clusters, thus providing an opportunity for creative innovation and experimentation. Through this initiative, NIFT aims to reach out to the artisans and craftsmen at the grass root level. The artisans and craftsmen involved in the initiative will benefit through knowledge dissemination and exposure to urban markets and design intervention, innovative designs and linkages with new markets. This document is a form of presentation for the promotion of NIFT Craft Cluster Initiative and involves every measure that has been mentioned in the Policy by the Head Quarters. It is a compilation of all the norms mentioned- including the lifestyle of the artisan, to his work, to the production and selling of the handicraft.

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1

Introduction SO, what exactly is Plaster of Paris? Plaster is one of the oldest known synthetic building materials: it was used by the Egyptians at least 4000 years ago in the construction of the pyramids, and the Greeks were producing decorative plaster work by 500 BC. This book focuses on the concept of figurines that emerged in India as Ganesh Idols, made from this white synthetic powdered material; the powerful resource, the industry of which houses lakhs of poor households by providing them financial stability by the production to these religious idols. It is a compilation of research from one of the major grounds of Plaster of Paris Ganesh Idol Production in India- GulBai Tekra, put forth by Rachana Shete, Medhavi Singh and Ishwari Ambavane- based on the facts, processes, stories from majorly Hollywood locality from GulBai Tekra, Ahmedabad, Gujarat. We bring you: The Art of Creating The Creator.

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2

About The Place Mota Dada was the one who started this tradition of idol making here. Hollywood is a one hundred and fifty year old slum in Gul Bai Tekra, which

Gulbai Tekra settled some 100 years ago by a group of

is best known for the production of

migrants from the neighboring state of Rajasthan who

Ganpati Idols out of Plaster of Paris.

make murtis (statues) of the elephant God, Ganesh during the three to four months leading to the annual

The story of this town dates back to

Ganesh Festival, called Ganesh Chaturthi, and who take

a century when the art was newly

up street vending or day labour during the rest of the

bought to the town. Traditionally,

year.

agriculture and raring of cattle were the two main jobs of people back

GulBai Tekra has been a remarkable slum nestled in

then, but since this revolutionary

between the busy Gujarat University and C.G. Road that

introduction of Idol making, the

houses almost 10,000 people who are genetically from

financial and occupational map of

Rajasthan but now blended with Gujarat in terms of their

GulBai Tekra changed tremendously.

culture, language, beliefs, lifestyle and profession. 5


GulBai Tekra is situated in Ahmedabad, between the localities Panjara Pol and Sardar Patel Nagar. It is a vast area with some well-developed societies as well as a few slums like Hollywood. In the vicinity of GulBai Tekra are some important colleges, like L.D. College of Engineering, Gujarat University and also National Handloom Corporation, etc. The infamous Amdavad Ni Gufa is also close to GulBai Tekra. The highlighted belt in the image shows the area of Gulbai Tekra, the approximate centre of which is Hollywood.

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3

About The People All the people are related to the idol making processes in one way or the other. On an average, 400-500 idols can be cast from each mould. After casting, two hours of detailing and finishing is done on those prefinal idols. The people of Hollywood are the lower class Gujarati families, along with

Being a comparatively easier process, the art

some other communities who have

is learnt by the kids at a really early age- like

migrated there from other parts of

making the moulds, casting and painting the

the country, in search of a promising

idols once they are ready. In that way, every

livelihood.

single person of the household is relate to the process in one way or the other.

The

various

communities

majorly

include Gujaratis and Marwaris along

The families are well-aware of the importance of

with some Maharashtrians and Bihari

education and every child in the locality goes to

artisans.

school. 9


This region was always known as Hollywood, however Kannagi Khanna found the reason why. She pointed out the local women posing before famous Hollywood celebrities and clicked them.

10


Kannagi made them pose in front of the posters of famous Hollywood actresses like Audrey Hepburn, Drew Barrymore, etc, making the women feel beautiful and prestigious.

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This is what an artisan’s house hold looks like. The daily life of an artisan begins with waking up early and praying to Lord Krishna, and then eventually beginning their work after the morning routines.

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A typical afternoon scene of a local family relaxing in the porch. After lunch, the entire family sits down in the front yard and discusses their daily family issues, shop incomes, etc.

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4

History Of The Craft The art of making Ganesh idols had always been a part of Maharashtrian Culture due to the immense importance of Ganesh Festival in Western India. Traditionally, idols were made out of mud but the introduction of Plaster of Paris for art reasons, created a market for the plaster idols as well. The easier availabily and the fast drying qualities of the material made it very efficient for the artisans to switch mediums. Idols were first started in Penn, which is a district in South-Western Maharashtra. Initially, the idols were carved out of red soil and then painted with natural colors made from fruits and vegetables. However, gradually the idols would crack and wither. Hence, came the need of a stronger material. Plaster of Paris came into picture and made life a lot easier than before. After the spreading of the handicraft from Penn to other parts of India, GulBai Tekra, too, became a hub for the production of these idols 100 years ago for the rising idols need of Gujarat. Now, GulBai Tekra, especially Hollyood, is one of the biggest Ganesh-Idol producers in India.

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Let us now see how this craft really came to GulBai Tekra and formed a community of artisans. In 1930, Mota Dada moved to Ahmedabad from Jaipur with his family. They traditionally made marble idols, but since Gujarat had no marble reservoirs, he started experimenting with mud and clay, before finally settling on plaster of paris due to the needs of a stronger material. He started making Ganesh Idols. At first, the police thought that he was stealing them from nearby temples due to his precise sculpting skills and amazing painting skills, but then he showed the process and eventually everyone believed. The tradition was carried down to the future generations and that is how Plaster of Paris Ganesh Idols came in to being.

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5

Artisans And Craftsmen The artisan’s who potentially create

Some people are also accustomed to doing two to three

The Almighty, sadly live a poor life.

jobs in addition with the bare minimum one. The ladies

The work goes on from the morning

work at middle class households as maids, and also in

to evening, when finally the workers

their own houses- for the production of murtis.

call it a day, have their last meal and sleep over whatever is done.

The artisans are skilled with the work that they perform. The casting of the idols doesn’t take much time and is a

The real deal is during the course of

sort-of ready-made process. However, what takes skill is

the months March through August,

carving out the parts which are left out unfinished in the

when the work is at the peak due to

moulds, and also painting the idols.

the arrival of Ganesh Chaturthi, when the maximum sales happen. The

Painting is one of the characteristics which make the

artisans do face a lot of difficulties

idols come to life and these artisans, who mostly acquire

sometimes due to the rains and humid

this skill through blood, are ultimate at doing it.

climates as the plaster of paris might just wither due to moisture. 19


Mani Ben, is a household maid during the day and then works at her own Idol workshop in the evening. She has her family to support so she works in her own house after that. Her

elder

workshop

brother where

owns Mani

a Ben

spends her afternoons working. 20


Manoj Prabha Bhati is a worker who owns his own workshop at Hollywood. He and his uncle, manage the work and also employ more workers when the work load is high. Manoj’s workshop also covers the part where the moulds are made from rubber and silicon. 21


Artisan, Ravi Shah relaxes for the afternoon, sitting in the yard of his own house after a tiring morning. 22


Wife of this same artisan, Mira Ben , smiles for a picture. 23


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6

Materials Used The moulds are casted from rubber and silicon, which is yet another art. Every detail is carved on a clay idol and then the rubber mould is set after mixing all the chemicals and pouring them over Idol making is not a very elaborate

the murti. After drying off, the mould comes off

process per say, but the materials

and then multiple idols are made by setting POP

required

directly into this newly formed mould.

are

cheap

and

readily

available, which is why the handicraft Other than the moulds, the tools play a very

is produced on a large scale.

important role. The tools include various types The most important material required

of chisels to sharpen or smoothen the edges,

is basic Plaster of Paris- made out of

along with knives and brushes. Paints, too, are

the key component Gypsum, which is

an important material for the post-production

majorly manufactured from Kolkata,

process of the idols.

Banglore, Pradesh.

Rajasthan

and

Andra We’ll take a look at the materials during process. 25


Tools for carving and refining the idols after they are removed from the moulds. Every part is carefully chiseled and smoothened, in order to achieve perfection.

26


Moulds used for casting the idols. These moulds are made out of rubber and silicon, are light weight and require support once Plaster of Paris is set inside them.

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7

Process The process of making the beautiful idols is not very difficult, but requires precision. The best part is, roughly about twenty to twenty five idols can be made in a day’s time, as plaster of paris takes barely thirty to firty minutes to dry off and harden up. Even though making the idols is comparitively easy, the idols are a challenge to produce as the basic preparation of the POP mixture requires great care. Let us take a closer look towards the process step by step, first in short and then elaborately1. Two parts of plaster of paris are mixed with one part of water. 2. The mixture is poured in the rubber moulds and tied around the edges in order to keep the mould jam-packed. 3. Once the mixture is dried up, the moulds are opened and the idol is made. 4. The idol is then polished and made perfect with every crevice smoothened. 5. The idols are then painted with acrylics and oil paints and dried.

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One part of water is mixed with two parts of POP. A thick paste like mixture is achieved which is ready to be casted in the moulds. 30


These are the moulds before being set with the mixture. They are cleaned with water, when not under use so that the extra POP washes out giving desired edges.

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The thick mixture is poured in the moulds and is set for adequate amount of time. The moulds are fixed within supports so that the mixture doesn’t drip off.

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After drying, the moulds are opened with utmost care and the idol is released. The excessive powder is brushed off with a small flat brush so that the uncarved parts are vsible and ready to be worked on.

33


After the brushing, the small parts

are

perfected

with

chisels and the detailed idol is released. 34


A casted Ganpati idol, ready to be painted. 35


A typical workshop of the Idols. Large scale idols are placed in the front yards to dry and almost every part of the process takes place outside the houses.

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The Idols are arranged according to poses, sizes and different types. These idols are ready to be painted and sold.

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8

Products Plaster of Paris is used for many other

of fibreglass or thermoplastics. Some sculptors work

purposes, as well. Idols are the most

directly in plaster of paris, as the speed at which the

famous product that is sold in India

plaster sets gives the work a sense of immediacy and

due to it’s religious values.

enables the sculptor to achieve the original idea quickly. In medieval and Renaissance times, gesso (usually

But Plaster of Paris is a very

made of plaster of paris mixed with glue) was applied

commercial product. It is used for

to wood panels, plaster, stone, or canvas to provide the

production of many other articles, like

ground for tempera and oil painting.

false ceilings and other interior decor items as well as for ornamentation of

Plaster of Paris finds great use in forensics in foot printing

displays.

and sample evidence generation.

It is also used in medicine to make

All in all it is a very efficient material.

plaster casts to immobilize broken bones

while

they

heal,

though

some orthopedic casts are made 39


In Hollywood, apart from Ganesh Idols, the artisans also make other idols- consisiting of Shiva, Parvati, Mata, Krishna, etc. Apart from idols, daily use articles like flower vases, decorative panels and abstract figurines. They even considered custom orders and would make a mould according to our need. The price of the mould is around Rs. 1500. for a not so huge sculpture. Getting a medium size statue without customization is Rs. 800. The main is Ganesha obviously but they make various other idols of God figures and even small statues of pilgrimage places, flower pots, cultural symbols.

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Other Plaster of Paris articles are also made and sold in Hollywood. They have a great market audience too. 41


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9

Our Survey As a part of our research, we

Maximum people are aware of this material due to the

conducted a survey through Google

use of POP in Idol making. This was a big head point,

Forms and asked the people a few

as it shows that the maximum income of POP artisans is

basic questions regarding the uses

due to Idols, then gradually followed by recreational and

and beliefs about plaster of paris.

decorative purposes, hospitals, etc.

The survey inferred that the use of

It was also surprising to note that most of the audience

plaster of paris was introduced to

liked the POP articles due to the craftsmanship that

maximum people during the student

the carving took, followed by the feel and texture

life and the use reduced as the

(smoothness of the material), and then the forms and

age grows up. Everyone is aware

motifs that it can be cast into.

of the material, it’s effects and it’s applications, and are willing to use

Our audience also seemed to like medium sized POP

this as a material in home and interior

articles in their purest form, i.e. white colors, and decent

decor.

forms and motifs. 43


Professions of the Audience

Awareness of Plaster of Paris

Usage by The Audience

The three pie charts tell us about the profession and awareness of the users along with the usage of Plaster of Paris. 44


Knowing the material, Plaster of Paris Introduced in School Read on Print Medium The Internet Came Across A Workshop Cultural Purposes Medical Purposes Others

Most-Liked Features of Plaster of Paris Color Feel or Texture Forms and Motifs Cultural or Religious Importance Craftsmanship Others

Visibility of Plaster of Paris Facades Religious Idols Recreation or Decoration Advertisement Window Displays Hospitals Others

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10

Replacement During the conducted survey, we concluded that about 50 percent of the audience believe that there is a replacement for plaster of paris. As a part of this book, we’d also like to throw light upon the growing need to find a suitable alternative for Plaster of Paris. Since POP is a hazardous material, the artisans often face a threat to their health, as the particles of POP can cause chronic diseases. The customers who buy plaster of paris, too, pose a threat to the environment as Ganesh Festival usually ends with the immersion of the idols in water bodies, which in return causes issues to underwater life. Hence, customers now prefer to buy idols made out of clay. Shadu Mati, or clay is a kind of eco-friendly mud and doesn’t cause any harm to the marine life. The concept of this clay has already seeped in through the people in Hollywood, and along with POP idols, they also produce clay idols now. The texture achieved is very similar to that of Plaster of Paris, except the fact that clay idols are soluble in water and deform under heavy moisture easily. Although POP is an efficient material, it could turn out to be extremely harmful for human beings. 47


First, the clay is mixed with water and a thick mixture is obtained, which is mouldable.

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The mixture is now fixed inside the moulds which are made out of a hard material (mostly plaster of paris), which is carved with every intricate detail of the idol.

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The front and the back part are placed together, with a hollow space between the two cases. 50


The ends of the two cases are fixed with more clay so as to get a smooth edge. 51


The mould is opened and the details are brushed on the edges to fix the two halves together. 52


The final Idol is made. In a similar way, other objects can also be made out of clay. 53


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11

Conclusion

They create The Creator, and still, they live on the streets of a slum. They do not sit and worry about Plaster of Paris is a very convenient

their health, but truly work with a hazardous

material, obtained by mixing Gypsum

material that could gradually cause deaths. But,

and water in the ratio 2:1 respectively.

they never complain and if you happen to meet

A lot of industries have been widely

them, a smile will always adorn their lips.

dependent on the POP manufacturing due to the fact that it is a hard and

To conclude this documentary research of

sturdy material- taking up a large

the Idol-making tycoons, we’d like to throw a

amount of weight and yet, being light.

light upon the fact that these skilled artisans expect very less from their lives. Selling true

Although POP has it’s own negatives

crafstmanship is all they have and cherish.

and positives, we met a community that entirely depends on earning

If ever you’re around the city of Ahmedabad, do

through making as simple a thing as

make it a point to visit this area, where people

an Idol.

make The God, and The God makes the People. 55


GLOSSARY Pg. 5

Pg. 25

Murthi- n. Statues

Chisels- n. a long-bladed hand tool with a bevelled

Chaturthi- Day. This day is observed in every Lunar

cutting edge and a handle.

month of Hindu calendar month on the fourth day.

Pg. 29

Angaraki Sankashti Chaturthi is considered highly

Crevice- n. a narrow opening or fissure, especially

important among all Sankashti Chaturthi days.

in a rock or wall.

Pg. 9

Pg. 39

Marwari- n. a native inhabitant of Rajasthan, India.

Gesso- n. a hard compound of plaster of Paris or

Bihari- n. native community of Bihar, India.

whiting in glue, used in sculpture or as a base for

Casting- n. an object made by pouring material into

gilding or painting on wood.

a mould.

Pg. 55

Pg. 15

Gypsum- n. a soft white or grey mineral consisting

Hub- n. a centre of activity,region or network.

of hydrated calcium sulphate.

Pg. 21 Moulds- n. a hollow container used to give shape to molten or hot liquid material when it cools and hardens.

56


REFERENCES 1. “About The Place”, Page 5,

www.kyoorius.com/2015/04/the-designer-gulbai-tekra 2. “About The People”, Page 9

www.deccanherald.com/people-of-gulbai-tekra 3. “About The People”, Page 10 and 11,

www. thebigindianpicture.com/2013/07/the-leading-ladies-of-gulbai-tekra/ 4. “Artists and Craftsmen”, Page 19

www. turjoychowdhury.wordpress.com/2014/06/20/bawre-of-gulbai-tekra/

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God Gave Us Life, He shall Take it away soon. We thought until then, Let’s make it count up to. We Picked Up Our Chisels And sharpened Our Tools, His Holy hand on our heads, We stroke the idols to perfect the pieces. And hence, began The Art of Creating The Creator.

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