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Chanel S.A. is a French, privately held company owned by Alain and gerard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturiere Gabrielle Bonheur Chanel. Chanel S.A. is a high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods and fashion accessories. In her youth, Gabrielle Chanel gained the nickname Coco from her time as a chanteuse. As a fashion designer, Coco Chanel catered to women’s taste for elegance in dress, with blouses and suits, trousers and dresses, and jewellry (gemstone and bijouterie) of simple design, that replaced the opulent, over-designed, and constrictive clothes and accessories of 19th-century fashion. The Chanel product brands have been personified by fashion models and actresses, including Ines de La Fressange, Catherine Deneuve, Carole Bouquet, Vanessa Paradis, Nicole Kidman, Anna Mouglalis, Audrey Tautou, Keira Knightley and Marilyn Monroe.
Chanel is known for it’s high level of sophistication, maximum use of pearls and jewels, and potrays the life a power woman who might be recalled as a rebel from the early 20’s. The history of Chanel remarks the introduction of little black dresses, along with hemlines shortening upto the knees. Women loved how Chanel let them be revolutionary and for once they were seen on streets- sporting short knee-length dresses, with cigarettes in one hand and heavy adorned pearls around their necks.
THE HOUSE OF
CHA The House of Chanel (Chanel S.A.) originated in 1909, when Gabrielle Chanel opened a millinery shop at 160 Boulevard Malesherbes, the ground floor of the Parisian flat of the socialite and textile businessman Étienne Balsan, of whom she was mistress. Coco Chanel sold hats she designed and made; she thus earned a living, independent of her financial sponsor, the socialite Balsan. In the course of those salons Coco Chanel befriended Arthur ‘Boy’ Capel, an English socialite and polo player friend of Étienne Balsan; per the upper class social custom, Chanel also became mistress to Boy Capel. Despite that social circumstance, Boy Capel perceived the businesswoman innate to Coco Chanel, and, in 1910, financed her first independent millinery shop, Chanel Modes, at 21 rue Cambon, Paris. Because that locale already housed a dress shop, the business-lease limited Chanel to selling only millinery products, not couture. Two years later, in 1913, the Deauville and Biarritz couture shops of Coco Chanel offered for sale prêt-à-porter sports clothes for women, the practical designs of which allowed the wearer to play sport.
After the First World War, the House of Chanel, following the fashion trends of the 1920s, produced beaded dresses, made especially popular by the Flapper woman. By 1920, Chanel had designed and presented a woman’s suit of clothes — composed either of two garments or of three garments — which allowed a woman to have a modern, feminine appearance, whilst being comfortable and practical to maintain; advocated as the “new uniform for afternoon and evening”, it became known as the Chanel Suit.
ANEL In 1953, upon returning to France from Switzerland, Coco Chanel found the fashion business enamoured of the “New Look” (1947), by Christian Dior; the signature shape featured a below-mid-calf-length, full-skirt, a narrow waist, and a large bust (stylistically absent since 1912). As a post–War fashion that used some 20 yards of fabric, the House of Dior couture renounced wartime rationing of fabric for clothes. To regain the business primacy of the House of Chanel, in the fashion fields of haute couture, prêt-à-porter, costume jewelry, and parfumerie, would be expensive; so Chanel approached Pierre Wertheimer for business advice and capital. Having decided to do business with Coco Chanel, Wertheimer’s negotiations to fund the resurgence of the House of Chanel, granted him commercial rights to all Chanel-brand products. In 1981, Chanel launched Antaeus, an eau de toilette for men. In 1983 Karl Lagerfeld took over as chief designer for Chanel. Like Chanel, he looked into the past as inspiration for his designs. He incorporated the Chanel fabrics and detailing such as tweed, gold accents, and
chains. Lagerfeld kept what was signature for Chanel but also helped bring the brand into today. In 1994, Chanel had a net profit equivalent to €67 million on the sale of €570 million in ready-towear clothes and was the most profitable French fashion house. In 1996, Chanel bought gunmakers Holland & Holland, but failed in its attempt to revamp the firm. It launched the perfumes Allure in 1996 and Allure Homme in 1998. The swimwear label Eres was purchased. The House of Chanel launched its first skin care line, Précision, in 1999. That same year, Chanel launched a travel collection, and under a license contract with Luxottica, introduced a line of sunglasses and eyeglass frames.
While Wertheimer remained chairman, Françoise Montenay became CEO and President. 2000 saw the launch of the first unisex watch by Chanel, the J12. In 2001, watchmaker Bell & Ross was acquired. The same year, Chanel boutiques offering only selections of accessories were opened in the United States. Chanel launched a small selection of menswear as a part of their runway shows. In 2002, Chanel launched the Chance perfume and Paraffection, a subsidiary company originally established in 1997 to support artisanal manufacturing, that gathered together Ateliers d’Art or workshops including Desrues for ornamentation and buttons, Lemarié for feathers, Lesage for embroidery, Massaro for shoemaking and Michel for millinery. A prêt-à-porter collection was designed by Karl Lagerfeld. In July 2002, a jewelry and watch outlet opened on Madison Avenue. Within months, a 1,000-square-foot (90 m2) shoe/handbag boutique opened next door. Chanel continued to expand in the United States and by December 2002, operated 25 U.S. boutiques. Chanel introduced Coco Mademoiselle and an “In-Between Wear” in 2003, targeting younger women, opened a second shop on Rue Cambon, opened a 2,400 square feet (220 m2) boutique in Hong Kong and paid nearly $50 million USD for a building in Ginza, Tokyo.
Model: Khushi Agarwal
Model: Tenzin Londain
Black has , no doubt, been the color for this brand almost ever since we learnt this name. The legendary Chanel Suits included either or three pieces of garments, clubbed or styled together to create a look that shouted women could be work-oriented too. Although, Chanel as a brand has a keen hand in shaping the haute-couture scene too, it is a brand well liked for it’s ready-to-wear garments, that too, seem like the most elegant and beautiful hand-crafted master pieces.
THE BLACK ENSEMBLE
Coco Chanel has been the god-figure for a lot of designers who aspired to bring a change in the Fashion scene. Her approach was alwys empowering and bringing to women the things that weren’t very ordinary.
Make Up And Skincare
Cosmetics are the most accessible Chanel product, with counters in department stores across the world, including Harrods, Galeries Lafayette, Bergdorf Goodman, Hudson’s Bay, and David Jones, Wojooh, John Lewis as well as its own beauty boutiques. Products lines include Hydra Beauty, Le Blanc, Le Lift and Sublimage Coco Chanel always thought of a red lipstick as the weapon for a woman’s stature. It certainly did inspire The House of Chanel to bring about their own line of these products.
Model: Alice Vanvi Make Up: Kirat Singh Ghuman
Model: Khushi Agarwal
The famous perfumes include: Coco Mademoiselle — British actress Keira Knightley, spokeswoman for the Coco Mademoiselle fragrance, portrayed young Coco Chanel in a short film advert directed by Joe Wright, Coco Noir, Cristalle, Cristalle Eau Verte, No. 5 — No. 5 The Film, is about Nicole Kidman, with whom an anonymous aspiring writer (Rodrigo Santoro) becomes enamoured; afterwards, a fragrant memory is all he retains of her. In 2008, the French model and actress Audrey Tautou became the face of Perfume No. 5. 2012 marked the first year that a man — actor Brad Pitt — represented a female fragrance, and No. 19 Poudre.
eau de parfum
In 1924, Pierre Wertheimer founded Parfums Chanel, to produce and sell perfumes and cosmetics; the parfumerie proved to be the most profitable business division of the Chanel S.A. corporation. Since its establishment, parfumerie Chanel has employed four perfumers: Ernest Beaux (1920–1961), Henri Robert (1958–1978), Jacques Polge (1978–2015), Olivier Polge (2015–Present).
chanel cha E y e w e a r
Model: Alice Vanvi Make Up: Kirat Singh Ghuman
Chanel bags are famous for their extra cushioning and stitches over the leather. They have intimating clasps and blingy Chanel broaches. Uusually exaggerated by pearls and cigarettes. Chanel ‘High Jewellery’ was founded in November 1932. Chanel debuted ‘Bijoux de Diamants’ at her Faubourg Saint-Honoré, Paris mansion.[32] In 2012, the company created a special collection to celebrate Diamants’ 80th anniversary. Current collections include High Jewellery, Camelia, Comete, Baroque, 1932, Ultra, Bridal and Jewellery Watches. The Chanel wristwatch division was established in 1987. In 1995, division presented a second design, the Matelassé. Although the Première and Matelassé wristwatches were successful products, the presentation, in 2000, of the Chanel J12 line of unisex style wristwatches, made of ceramic materials, established Chanel wristwatches as a Chanel marque. The J12 line of wristwatches features models in four dial-face sizes: (i) 33mm., (ii) 38mm., (iii) 41mm., and (iv) 42mm. In 2008, Chanel S.A. and Audemars Piguet developed the ceramic Chanel AP-3125 clockwork, exclusive to the House of Chanel.
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