NT
ER
brands standards manual
guidelines mission statement
7
logo & usage
9
colors
10
font
12
branding branding
14
stationary
16
photography
18
4
table of contents
retail products
21
retail store
23
print & interactive
25
5
6
our story
Splinter makes the best quality boards out of recycled and biodegradable wood. We cater to those who care about their environment and their skate parks because one cannot exist without the other. Save trees and scrape knees.
7
primary logo
SPLINTER
SPLINTER
secondary logo
black and white variation
8
logos & usage
The logos should never change. Position, size, and color, along with the spatial and proportional relationships of the Splinter logo elements, are predetermined and should not be altered.
minimum size
SPLINTER width- 1 in
SPLINTER width- 2.25 in
9
Use of the color for the printed and digital logo. The following palette has been selected for use in all communications. Lighter tints of these colors are also allowed, but the logo may only be used with a 100% tint.
10
colors
R: 208 G: 119 B: 93 C: 15% M: 62% Y: 65% K: 2% #d0775d Pantone: 7607C
R: 140 G: 149 B: 164 C: 48% M: 36% Y: 27% K: 1% #8c95a4 Pantone: 7543C
R: 244 G: 171 B: 111 C: 2% M: 38% Y: 62% K: 0% #f4ab6f Pantone: 804C
R: 215 G: 213 B: 201 C: 15% M: 11% Y: 19% K: 0% #d7d5c9 Pantone: Cool Gray 1C
R: 43 G: 48 B: 61 C: 80% M: 71% Y: 52% K: 53% #2b303d Pantone: 303C
11
This text font should be used in all Splinter communications to project a consistent visual identity. This includes promotional materials, advertising, digital assets, and printed materials. This font is available in 10 weights and each weight can effectively be used in brand collateral.
12
font
Open Sans THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog 1234567890
Primary Font Open Sans Regular
Secondary Font Open Sans Light or Open Sans Semi-Bold
13
14
branding
15
wordmark in corner
logo in the background with an 23% opacity
R E T N I L SP
splinter.com 55 W Oak Ave San Diego, CA splinter@gmail.com
contact info
16
stationary
business cards logo on front and info on back. orange color with a 68% tint.
SPLINTER rachel odom lead designer rachelodom@gmail.com 55 W Oak St, San Diego, CA 619-569-4590
envelopes logo in front corner with address. peach color printed on the inside.
55 W Oak Ave San Diego, CA SPLINTER
17
Splinter uses graphic images mixed with nature to create an urban but natural tone.
18
photography
19
biodegradable skateboards are customizable with engraving and painting
20
products
stickers to put on boards, walls and etc.
21
interior retail for clothing brands and try before you buy stake rink.
22
retail store
exterior retail urban design with a touch of modernism.
23
print advertisements
24
print & interactive
app design
25
R
T E